HEAD Teams with Up Town Sport for Innovative, Fashionable Performance Golf Apparel Collection

(NEW YORK) - Up Town Sport, Inc. has been licensed by HEAD Sport GmbH in a multi-year agreement to design, manufacture and distribute an extensive collection of HEAD Golf branded apparel in North America and the Caribbean. HEAD is an iconic brand with a rich history of creating high performance products as evidenced by their positioning in both Winter Sports and Racquet Sport.

Up Town Sport President and golf veteran Robert Haley knows the brand since 1986 as he was intimately involved in the Golf Apparel business by then says: “Up Town Sport is committed to continuing with the Brand’s Heritage and to explore further HEAD’s wonderful history in the golf area. Our management team has 100+ years of experience in golf design, sales, manufacturing and service, and will draw on this extensive expertise to bring HEAD Golf Apparel back to prominence in the Golf Market.

Giuseppe Faranna, Vice President and Division Manager Licensing at HEAD Sport GmbH mentioned: “For us it’s a big thing to start again with Up Town Sport, Inc. in the area of Golf Apparel, for what we have been preparing this now for a while in order to be sure to make it right and with the right partner. We trust into the long experienced management team of Up Town Sport, Inc. and are excited to see some innovative and high quality garments into our HEAD Golf collection. Especially to have Robert Haley on board will help us to gain trust mutually at the retail/buyers level as well as on player’s level.”

Up Town Sport will embroider, ship, and service the HEAD product from their facilities in nearby Westchester County, NY. This will provide quick turnaround times and an unparalleled level of service to their customers via an experienced office staff along with a Nationwide team of veteran golf sales representatives. These Collections will include Polo’s, 1/4Zips, Golf Outerwear, Sweaters and Shorts.  

The positioning will be at the premium level with the product reflecting innovation and attention to detail in every style.

Launch of the collection at retail will be expected by Oct. 15, 2019.

Visit the upcoming site www.headgolfapparel.com.