Bridgestone Golf Launches e6 SOFT Lady Edition Available Nationwide in time for Mother’s Day

(COVINGTON, GA) – Bridgestone Golf – innovator of premium golf balls, clubs and accessories – unveils the e6 SOFT Lady Edition, featuring a pearl white finish and pink Bridgestone marking, side stamp and packaging. The new model is available now at www.bridgestonegolf.com and select retailers nationwide.

The e6 SOFT is among the most popular models in the company’s extensive catalog. It is designed as a high-performance ball with soft feel that produces incredibly straight distance by lowering side spin in drivers and long irons. Control and touch around the green are excellent thanks to advanced mantle and cover properties, while distance and accuracy are further enhanced because Delta Dimple Technology minimizes air resistance.

"Female buying power has increased almost three-fold since we launched the e6 Series and we wanted to make sure we are providing options that meet the preferences of a wide variety of golfers,” says Elliot Mellow, Golf Ball Marketing. “Unlike competitors, we don’t advocate that most recreational golfers play a Tour level ball, rather we engineered the e6 series to benefit players looking to hit more fairways thanks to a more forgiving golf ball.”

The e6 series, consisting of the e6 SOFT and e6 SPEED, is designed to help players find the fairway more frequently in order to set up scoring opportunities. They are ideal for mid-level golfers seeking outstanding performance in a variety of areas. While both are engineered to provide accuracy by reducing side spin, the e6 SOFT caters to players seeking a specific feel, while the e6 SPEED is built for distance.

Beyond the e6, Bridgestone Golf designs a diverse portfolio of golf balls to meet the needs of all players, including the TOUR B X, TOUR B XS, TOUR B RX, TOUR B RXS, Extra Soft and Lady. More information on the company’s ball, club and accessories offerings are available at www.bridgestonegolf.com.

In order to help customers find the perfect ball for their games, Bridgestone offers two quick, easy and comprehensive fitting options:
- BFIT Golf Ball Fitting App – Free to download, the app turns the iPhone into a mobile launch monitor by utilizing the camera to analyze the user’s swing and recommend the best Bridgestone ball for his or her game.
- New Online Fitting Tool – Available at www.bridgestonegolf.com, it accommodates the full spectrum of players. The “Quick Fit” option easily determines the best ball for novices while the in-depth “I Know My Game” presents detailed questions to assist experienced golfers to find the perfect fit. The “I’ve Been Measured” path allows users to input launch monitor data, ensuring the most accurate recommendation possible.

Bridgestone Golf’s professional staff includes 14-time Major Championship winner Tiger Woods, FedExCup champion Brandt Snedeker, Olympics bronze medalist Matt Kuchar, Masters winner Fred Couples, rising stars Bryson DeChambeau and LPGA stars Lexi Thompson and Cheyenne Woods.