FootJoy's Custom MyJoys Program Celebrates 10 Years with Intro of New Premium Italian Leathers

(RELEASE) - What began in 2004 with a few shoe styles, personalization and colorful leathers has evolved into a global program with more than 14 million ways of customizing the #1 Shoe in Golf.

To commemorate 10 years of custom shoes, FJ introduces its stunning Premier line of leathers to the MyJoys program.

The outstanding Premier category allows customers to design their shoes to include the finest Snake and Lizard print Italian leathers. Available in a bicycle toe pattern in cleated FJ ICON™ and FJ ICON Boa styles, as well as the spikeless FJ Professional, the Premier line offers black, brown and red snake prints in addition to pearl and charcoal lizard print leathers.

Since FootJoy’s custom MyJoys program was introduced in 2004:
* 184 different leathers have been offered
* Shoes have been shipped to 53 countries
* 67 different shoe upper patterns have been available
* 2,980 logos have been used
* Each pair has been made from scratch

Today, golfers can choose from 23 different upper patterns across cleated and spikeless outsoles on the largest size chart in golf. Sizes range from 4 extra narrow to 17 extra extra wide – which equates to 138 different size options. Consumers even have the opportunity to order different sizes for each foot, if necessary.

Customization options, including choices in leathers, continue to evolve on a regular basis. Currently, MyJoys offers 21 smooth leathers in a wide variety of colors, 3 metallics, 20 limited edition animal prints (blue iguana, lilac lizard, banana croc, etc) and 10 patent leathers.

In addition, golfers can personalize their MyJoys shoes and choose to add a name or message up to six characters in length and can select from a library of logos, including 114 novelty logos, 90 country flags, 45 collegiate logos and all 30 MLB logos. All personalization is embroidered on the shoe for a premium appearance and maximum durability.

“MyJoys enables FJ to uphold its commitment of creating golf shoes for every type of player,” said Rita Lepage, MyJoys Marketing Manager. “No matter what you’re looking for in golf footwear – whether it be men’s or women’s, cleated or spikeless, a size that’s difficult to find, a way to support your favorite team or a truly unique color combination – you are likely to find it in the MyJoys custom program and our constantly evolving menu of custom options.”

For  more  information, visit  www.myjoys.com  or  follow FJ on Twitter at @FootJoy.