(SANFORD, Fla.) - Feel Golf Co., Inc. will be introducing a new line of wedges and irons with real square grooves ("SG") for the upcoming 2012 season. The "SG" line and other new product lines, such as putter grips, cavity back irons, drivers, and Tour irons will also be unveiled at the 2012 PGA Merchandise Show in Booth 2300.
The "SG" wedges will not conform to the 2010 USGA rules, but that is a non-issue for about 98 percent of golfers.
"There has been a lot of controversy surrounding the USGA's decision to change the 2010 groove rules and these rules do not affect the recreational player," said Lee Miller, Feel Golf's CEO. "The 2010 groove rule is designed to decrease ball spin for the Tour players and unless you are planning to qualify for the Tour or a USGA event, non conforming grooves can be used until 2024.
The new "SG" club line(s) will help you play better and feel much better about your game. In fact, if you are not a Tour player, the new USGA groove rule actually compromises your short game, especially from the rough and bunkers," he added.
Known for producing some of the best feeling wedges in the golf industry for the past 25 years, Feel Golf will offer both USGA conforming and non-conforming wedges and irons beginning in January 2012 to meet all of their customer's needs. The square groove club line will be identified with the logo "SG" on each club.
In the new "SG" line, Feel Golf has blended the company's inherent playing technology into their new line of wedges and irons long known by the Tour player, the better golfers and golfers who want to be better.
"To minimize the loss of ball spin and control for the recreational golfer with the new groove ruling, we made significant changes to our business model by adding the "SG" line of non-conforming irons and wedges to reinstate most of the spin lost with the new 2010 groove ruling, Miller said.
"Ultimately, we believe the smaller grooves hurt the typical recreational player far more than the Tour player. We always strive to maximize performance with feel and that's a key benefit to our end customer, the recreational golfer."
The new "SG" wedges will be available in lofts of 52, 56, 60, 64 and their best selling 73-degree. The "SG" Cavity Back and all White Competitor blade iron set, both designs are non conforming.
Feel Golf will also unveil their new 2012 drivers, grips and their PVD Tour Competitor blade irons and wedges at the PGA show.