Friday, January 29, 2016

Troon Announces Partnership with Uber

Program to launch during Waste Management Phoenix Open

(Scottsdale, Ariz.) – Troon, the leader in upscale golf course management, development and marketing is excited to announce a new partnership with Uber, the innovative technology company known for seamlessly connecting riders to drivers through its mobile apps and evolving the way the world moves.

The partnership is set to launch in February during golf’s highest-attended professional tournament, the Waste Management Phoenix Open. There, Troon will serve as a title sponsor of the Uber Lounge where golf fans can participate in fun golf activities as they wait for their Uber rides. Further collaboration between the two influential brands is aimed at improving the overall golf experience for Troon customers and members with special Uber offers and promotions. The partnership will also introduce new players to the game through creative messaging aimed at Uber customers. For example, during the week of the Waste Management Phoenix Open, Uber cars will feature issues of Troon’s custom magazine – Troon Golf & Travel.

“We are thrilled to partner with Uber,” said Ryan Walls, Troon’s senior vice president, operations, sales & marketing. “By collaborating together, we are able to enrich the experience of our customers and members while showcasing what makes both Troon and the game of golf unique to people we traditionally might not reach.”

As a part of the program, Uber will also conduct social giveaways for Troon customers and members, providing opportunities to win free rides. Uber users will have chances to win free golf, club rentals, and food and beverage offers. Likewise, Troon customers and members will also benefit from UberEvents services at participating Troon locations, making it easier than ever to get to and from the golf course.

"Uber is thrilled to partner with Troon to offer riders a world-class experience in our rider lounge during the Phoenix Open," said Steve Thompson, Uber Arizona General Manager. “We look forward to facilitating safe and reliable rides throughout the tournament.”

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