Thursday, August 4, 2016

Top Golf Lifestyle Brands Take Advantage of Las Vegas Fashion Week Environment

2016 PGA Fashion & Demo Experience Takes Place Aug. 15-17

(PALM BEACH GARDENS, Fla.) – The newest golf lifestyle apparel and accessory collections will be introduced to PGA Professionals and buyers at the 2016 PGA Fashion & Demo Experience during Las Vegas Fashion Week, Aug. 15-17, in the Palazzo Ballroom of The Venetian Las Vegas. In addition to approximately 150 apparel and accessories brands presenting their newest merchandise on the Show Floor, the industry event also will include a fashion lounge for buyer-designer networking, fashion retail education seminars, an Association of Golf Merchandisers (AGM) preview event on Monday night, Aug. 15, and a Live Fashion Show & Opening Night Reception on Tuesday, Aug. 16.

Apparel and accessory companies join golf equipment and technology companies on the Show Floor to provide a comprehensive golf merchandise sourcing event of more than 200 golf-related companies and brands.  In addition to product displays and demonstrations, the 2016 PGA Fashion & Demo Experience features a Pro-Pro Tournament, PGA Outdoor Demo Day, Live Fashion Show, Opening Night Reception and Education Conference. The PGA Fashion & Demo Experience is again co-located with multiple Las Vegas Fashion Week trade shows making apparel and accessory sourcing across multiple events convenient to PGA Professionals and fashion retailers.

Fashion Elements of the 2016 PGA Fashion & Demo Experience
Live Fashion Show, presented by ClubWear
On Tuesday evening, Aug. 16, at 5 p.m., the main stage and networking lounge will be transformed for a special evening affair as industry guests are invited to the PGA Fashion & Demo Experience Live Fashion Show, presented by ClubWear.  This live runway production will showcase many of the latest golf lifestyle collections by the industry’s top designers and will be emceed by Bailey Mosier, Golf Channel host, reporter and writer.

Featured Fashion Show Companies (as of 8-2-2016)
• Callaway Golf Apparel
• Nivo Sport
• ClubWear
• Straight Down Clothing Co
• Daily Sports
• Travis Mathew Apparel
• Longball Inc.
• Under Armour
• Movêtes
• Wellness Interactive Inc.

Opening Night Industry Reception
Immediately following the Live Fashion Show, all registered event attendees are invited to the Opening Night Industry Reception, from 5:30 p.m. – 7 p.m., featuring complimentary wine, beer & light hors d'oeuvres in a social, lively atmosphere on the Show Floor.  Exhibitor booths will be open for business during this networking event for buyers to enjoy the extended hours to explore, browse and discuss all the latest finds the Show Floor has to offer.

Fashion Lounge
The popular Fashion Lounge returns to the center of the Show Floor, providing a central networking area for designers and apparel buyers, plus displaying many of the latest golf lifestyle apparel collections.  Additionally, several collections will be on display at the PGA Fashion & Demo Experience Fashion Row located on Venetian Level 2.

Featured Fashion Display Companies (as of 8-2-2016)
• Callaway Golf Apparel
• Donald Ross Sportswear
• FJ
• Oxford Golf
• Levelwear
• Straight Down Clothing
• Longball Inc.
• Travis Mathew Apparel
• Movêtes
• Wellness Interactive Inc.

AGM Product Preview & Reception
PGA Fashion & Demo Experience buyers and attending PGA professionals will be able to preview the collections of select AGM partner vendors prior to the official Show opening, and network with colleagues at the AGM Product Preview and Reception on Monday, Aug. 15, 5 p.m. – 7 p.m., in the Delfino meeting room, Level 4 of The Venetian. PGA professionals will receive 2 MSR credits (service category) for attending.

AGM Product Preview Vendors (as of 8-2-2016)
• Ahead LLC
• One Putt Designs
• Antigua Sportswear Inc
• Ouray Sportswear
• BloqUV
• Pukka Inc
• Cutter & Buck
• Signs by the Sea
• ECCO
• SlideBelts Inc
• Fairway & Greene
• Sterling Cut Glass Co Inc.
• Greg Norman Collection
• EP Pro
• HORN LEGEND
• The Littlest Golfer Inc
• Imperial Headwear
• Vantage Apparel
• Kevan Hall Sport
• Zero Restriction
• Martin Golf

PGA Education Conference
The PGA Education Conference held at The Venetian, Aug. 16–17, features more than 20 seminars, including multiple sessions focusing on retail and merchandising topics, as well as leadership, teaching and coaching and sales/marketing.  PGA Professionals are able to earn more than 20 MSR credits, through participation in PGA Education and PGA Fashion & Demo Experience programs.  Single session registration, full day and full conference registration remains open, plus course details can be found, at PGALasVegas.com/education.

2016 PGA Fashion & Demo Experience
The PGA Fashion & Demo Experience, Aug. 15-17, 2016, in Las Vegas, is a golf merchandising, product testing and professional education event, exclusively for golf industry professionals and golf lifestyle apparel retailers, presented in a modern, sophisticated setting and organized by the PGA of America and PGA Worldwide Golf Exhibitions. In addition to product presentations by more than 200 companies and brands, the annual industry event features a Pro-Pro Tournament, PGA Outdoor Demo Experience, Fashion Show, Industry Reception and Education Conference. Event details and registration are available at PGALasVegas.com.

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