Monday, August 29, 2016

FJ Introduces New HYPERFLEX II: Performance Reimagined

(RELEASE) - Featuring a completely reimagined BioMorph exoskeleton upper designed to mimic the ligaments of the foot, HYPERFLEX II delivers lightweight support, cushioning and enhanced flexibility to elevate your game to its highest level.

HYPERFLEX II features a tight-knit, lightweight, soft, flexible, waterproof mesh upper, which allows for maximum comfort, breathability and flexibility. A newly designed FlexGrid 3.0 BioMorph upper pattern is fused to the underlying mesh. Designed to mimic and work in concert with the ligaments of the foot, the new BioMorph pattern allows for more natural movement and flexibility while walking and throughout the golf swing, yet still delivers the lateral stability needed.

“With the new Biomorph upper, our goal was to strike a balance between structure and flexibility and deliver those benefits in the exact locations they’re needed,” said Doug Robinson, VP of Golf Footwear WW. “We accomplished this by studying the physiology of the human foot and building an upper that worked in unison with the musculature and tendons of the foot to give the golfer a shoe that will move when they need it to and provide support when they need it.”

Since it’s inception, the HYPERFLEX family of golf shoes has been worn by several of the world’s best players, including newly crowned PGA Champion, Jimmy Walker. Rafa Cabrera Bello, Patton Kizzire, Daniel Summerhays, Joost Luiten, Jason Bohn, Graham Delaet, and Brendan Steele have also worn the shoes on the PGA and European Tours.

· FlexGrid 3.0 BioMorph upper – The high-performance upper material defines the aesthetics of HYPERFLEX but also has a highly functional purpose. The soft and comfortable material helps to control the foot during the swing and retain its shape over time. Incorporates a breathable membrane that is guaranteed waterproof for two years.

· FineTunedFoam 2.0 – The inclusion of FTF 2.0 provides the exceptional comfort of HYPERFLEX II. The next-generation midsole, constructed of a softer and lighter EVA blend, delivers supercharged cushioning.

· O.P.S. - Visible at the rear of the shoe, the Optimized Performance Stabilizer provides support and motion control towards the heel.

· N.E.O. - Next Evolutionary Outsole, equipped with ‘Tornado’ Cleats by SoftSpikes, has been specifically engineered with thin TPU that provides flexible-yet-durable underfoot traction elements that utilize the Fast-Twist insert system.

AVAILABLE: August 22
STYLES: Silver, Red/White/Blue, Black
MSRP: $190

In addition, one style will be available 9/15 with the premium Boa Lacing System:
MSRP: $210

For more information, visit You can also follow the brand on Twitter @FootJoy or Instragram @footjoy.

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