Tuesday, November 17, 2015
Rory McIlroy laces up in the new Nike Lunar Control 4
At more than 120 MPH, Rory McIlroy’s golf swing is one of the most powerful on the professional tour. His ability to attack the ball with velocity while maintaining control over his swing arc requires strength and a strong base. When it all comes together, McIlroy declares, he’s able to “swing within himself.”
This insight played a major role in the development of the Nike Lunar Control 4, which is designed to provide that ultimate base.
“I have been looking forward to wearing this shoe for quite some time. It’s a design I’ve been involved with ever since my first year with Nike,” says McIlroy, who will wear the Nike Lunar Control 4 at his upcoming tournament in Dubai, United Arab Emirates. “It gives me the confidence needed to maximize power in my swing with reliable control on the ground, especially off the tee.”
Like other Nike Golf designs, the Nike Lunar Control 4 leverages Nike innovations, developed across a variety of sport platforms, to meet McIlroy’s needs – and those of golf athletes at every level of the game. Dynamic Nike Flywire technology provides lateral support in the midfoot, while a new, robust external heel counter helps lock the foot in place through McIlroy’s swing.
The upper is reengineered of a lightweight microfiber that provides a soft, unrestricted feel. The tongue has been redesigned to wrap ergonomically around the ankle and provide a natural break when walking. The athletic design of the Nike Lunar Control 4 is highlighted by a Swoosh logo design on the vamp, an iconic aesthetic most familiar in the Nike Mercurial football boot.
The same high-performance outsole and Nike Lunarlon midsole from the Nike Lunar Control 3 continues to offer superior traction and cushioning.
Available in three colorways for men (black/white, white/wolf grey, white/bright crimson) and for women (black/white, white/wolf grey, pure platinum/bright crimson), the Nike Lunar Control 4 will launch November 27 on nike.com and on December 1 at select retailers.