Wednesday, April 29, 2015

PING G30 driver #1 two months in a row, top-selling model in 2015

(PHOENIX) – Widening its lead as the top-selling driver model (units) from the previous month, the PING G30 driver achieved the #1 sales position in March for units and dollars in the on- and off-course retail channels, according to Golf Datatech LLC, which tracks golf equipment sell-thru data for the United States.

In March, the G30 driver earned a 13.2% share in units (up 23% from February) and 17.46% share in dollars (up 20% from February). For the months of January through March combined, the G30 driver ranks first in units (11.38%) and dollars (15.29%).

“The success of the G30 driver continues as golfers are seeing the performance benefits of its overall design,” said John Solheim, PING Chairman & CEO. “The combination of the Turbulator Technology and T9S face are leading to faster clubhead and ball speeds for longer drives. In addition, the G30 driver also features the highest MOI of any PING driver ever designed to ensure golfers the accuracy and consistency to hit more fairways.”

Added Solheim, “It’s especially rewarding to see the G30 driver gaining even more momentum as we enter the peak season for golf equipment sales. As golfers get out on the course and have the chance to attend fitting and demo days, we’re confident players of all skill levels will experience the benefits of the G30 driver.”

The PING G30 driver was an instant success when introduced last summer, winning its first week on the PGA Tour in the hands of PING professional Angel Cabrera at the Greenbrier Classic. Bubba Watson switched the same week and went on to lead the PGA Tour in driving distance, averaging 314 yards per drive. Billy Horschel gained 12 yards in distance after putting the G30 driver in his bag before going on to win twice en route to capturing the FedExCup.

Since the G30 driver arrived in golf shops in late July, it’s been the top-selling driver model combined for the months of August through March, first earning #1-selling status in September. In eight months on the market, the G30 driver holds a 13.9% dollar share and 9.63% unit share – both #1 in that timeframe.

No comments: