Friday, September 27, 2013

Mizuno Introduces Groundbreaking JPX EZ Forged Irons

Innovative irons provide 'game-improvement' length and trajectory with unmistakable forged feel

(Norcross, Ga.) - Mizuno USA, a world-class leader in golf technology and development, has pushed the design and aesthetic limits to deliver the most innovative and forgiving grain flow forged irons by Mizuno to market - JPX EZ Forged. Shifting from the "classic" polished steel look used for decades, the new JPX EZ Forged iron offers the undeniable forged feel while improving upon the performance of the past forged irons to deliver the same level of forgiveness only seen in cast game-improvement irons.

The new JPX EZ Forged incorporates an enhanced COR face design for increased distance while Grain Flow Forged 1025E "Pure Select" mild carbon steel gives golfers a superior soft, solid and consistent feel. Weight within the iron has been redistributed to the perimeter of the four-through-seven irons to give maximum MOI and optimum forgiveness through the use of an Undercut Forged Cavity to allow an expanded rebound area and create the largest sweet spot in a Mizuno one-piece forged iron. The iron also offers a CORTECH design to increase COR using the maximum discretionary weight needed for added distance and forgiveness. The extreme toe/heel weighted cavity design throughout the set maintains an industry leading MOI amongst forged irons that is assured to elevate golfers' confidence at address.

"During ideation, development and creation of the JPX EZ Forged iron we knew it would be in a class all by itself, which, in the golf industry, is difficult to claim and something we are extremely proud of," said Chuck Couch, VP of Product Management, Golf Division. "The distance and forgiveness screams game-improvement, but we've been able to channel those characteristics in a Grain Flow Forged iron that'll change the way golfers look, think and feel over the golf ball. We're excited to receive consumer feedback as we believe the new EZ Forged appeals to a wide breadth of golfers."

Mizuno utilized its Harmonic Impact Technology (H.I.T.) to engineer a strong cavity frame that allows for a thinner, more reactive face to allow the JPX EZ Forged to provide the necessary ball speed with the desired feel at impact. The new black nickel-plated finish reduces glare and creates a stunning aesthetic look.

"We believe the JPX EZ's will enable golfers at every level the ability to enjoy consistency in their game," said Couch. "With the dramatic numbers produced by EZ Forged throughout the R&D process, it seemed only appropriate to also introduce a dramatic new finish."

4-GW (Right Hand Only)
Steel Shaft: XP 105
Graphite shaft: Fujikura Orochi
Grip: Golf Pride M-31
Other Options available through Mizuno's Custom Department
Suggested Retail Price: $899.99 Steel / $1,099.99 Graphite

The JPX EZ Forged line of irons are available in-store now. For more information about Mizuno irons, please visit www.mizunogolf.com.

Connect with Mizuno on Facebook and Twitter @Golf_Mizuno to keep up with product news, Tour updates and custom content and fitting tools.

Contact: NEOhioGolf@yahoo.com

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