Tuesday, September 24, 2013

Casa de Campo Partners with Octagon to Develop Marketing, Sponsorship Strategies

(La Romana, Dominican Republic) - Casa de Campo — the No. 1 resort in the Caribbean, with the finest golf in the region — has engaged Octagon, the global leader in sports, entertainment, and lifestyle marketing for the development of new business strategies.

“No company has more experience than Octagon in sports and entertainment,” said Peter J. Bonell, Chief Marketing Officer. “We are excited to work with them to grow our business on a number of different fronts.”

The resort and Octagon will begin with three initiatives:
* Evaluate sponsorship and event opportunities
* Develop a customized strategy for “The Sporting Life” program that combines and highlights the resort’s numerous sports activities
* Boost the resort’s visibility and traffic through sales and marketing

“Casa de Campo is a world-class property with the best golf course in Latin America,” said Scott Seymour, Senior Vice President/Managing Director of Golf for Octagon. “Having the opportunity to work with such an awe-inspiring travel destination along with its well-respected management team is a true honor.”

The 7,000-acre Casa de Campo resort offers an unmatched array of experiences found in a Caribbean.  Boasting a guest list that reads like a “who’s who” of the social registry, Casa de Campo is known worldwide as a posh escape attracting financial moguls, politicos and Hollywood’s elite with spacious hotel accommodations and extravagant villa homes.

“The Sporting Life” experience beckons with 90 holes of Pete Dye-designed golf (including the famed Teeth of the Dog), 245-acre Skeet/Trap Shooting Center, La Terrazza Tennis Club, Polo & Equestrian Club and a 370-slip Marina & Yacht Club. The Beach Club by Le Cirque and La Cana by Il Circo highlight five-star dining. Casa de Campo has its own artists’ village, Altos de Chavon, modeled after a 16th-century Mediterranean city with a 5,000-seat Grecian-style amphitheater site of international touring concerts and inaugurated by Frank Sinatra. Casa de Campo is a member of The Leading Hotels of the World and Preferred Hotels & Resorts.

Contact: NEOhioGolf@yahoo.com

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