(La Romana, Dominican Republic) - Casa de Campo — the No. 1 resort in the Caribbean, with the finest golf in the region — has engaged Octagon, the global leader in sports, entertainment, and lifestyle marketing for the development of new business strategies.
The resort and Octagon will begin with three initiatives:
* Evaluate sponsorship and event opportunities
* Develop a customized strategy for “The Sporting Life” program that combines and highlights the resort’s numerous sports activities
* Boost the resort’s visibility and traffic through sales and marketing
“Casa de Campo is a world-class property with the best golf course in Latin America,” said Scott Seymour, Senior Vice President/Managing Director of Golf for Octagon. “Having the opportunity to work with such an awe-inspiring travel destination along with its well-respected management team is a true honor.”
The 7,000-acre Casa de Campo resort offers an unmatched array of experiences found in a Caribbean. Boasting a guest list that reads like a “who’s who” of the social registry, Casa de Campo is known worldwide as a posh escape attracting financial moguls, politicos and Hollywood’s elite with spacious hotel accommodations and extravagant villa homes.
“The Sporting Life” experience beckons with 90 holes of Pete Dye-designed golf (including the famed Teeth of the Dog), 245-acre Skeet/Trap Shooting Center, La Terrazza Tennis Club, Polo & Equestrian Club and a 370-slip Marina & Yacht Club. The Beach Club by Le Cirque and La Cana by Il Circo highlight five-star dining. Casa de Campo has its own artists’ village, Altos de Chavon, modeled after a 16th-century Mediterranean city with a 5,000-seat Grecian-style amphitheater site of international touring concerts and inaugurated by Frank Sinatra. Casa de Campo is a member of The Leading Hotels of the World and Preferred Hotels & Resorts.