Wednesday, January 26, 2022

Midori Enters Golf Apparel Market Backed By U.S. Patent for First-of-its-Kind PF1 Slim Fit Golf Pants Featuring Integrated Protective Belt with Optimal Back and Waist Support

Revolutionary New PF1 Golf Pants Featured at 2022 PGA Show; 
Innovative BOA Fit System Offers Turnkey Solution for the Perfect Fit 

(Orlando, Fla.) — Backed by more than 60 years of product innovation, Midori Anzen Co., LTD, Japan's largest safety product and functional apparel manufacturer, has entered the golf apparel market backed by U.S. patent for Midori PF1 … first-of-its-kind fashionable, slim fit golf pants featuring an integrated protective belt designed to support the back and waist. 

The revolutionary new golf pants, developed in collaboration with the PGA OF JAPAN, will be introduced at the 2022 PGA Merchandise Show (booth #6153), January 25-28 at the Orange County Convention Center (OCCC) in Orlando, Florida.

Recognized for their line-up of safety products, including footwear, work uniforms, helmets, and other personal protective equipment, Midori Anzen introduces its decorated PF1 golf apparel brand in the U.S., accompanied by a U.S. patent.

Designed for golfers seeking the ultimate in fit, function, fashion and safety, the innovative golf pants combine easy-flex tailoring with a back/waist support belt, which is integrally adjustable on the back, based on golfer preference. This provides back support at all times and adjusts as the golfer moves.

Reinforcing function and performance, the fashionable support belt is equipped with the BOA Fit System, a turnkey solution designed to deliver the perfect fit for each golfer. The micro-adjustable BOA® dials can be fine-tuned, allowing golfers to easily loosen or tighten the support belt through a simple 3-step process: push to engage, turn to tighten, and pull up for quick release. The combination of the easy-flex technology and the BOA Fit System belt allows golfers to adjust for comfort, while the pants maintain optimal back support position irrespective of golfers’ body movement.

"We are extremely excited to have secured a U.S. patent for the Midori PF1 line, and to introduce the innovative high-performance golf pants and shorts in the U.S. marketplace,” said Fujio Matsumura, President, Midori Anzen Co., LTD. “With the success we have already seen in Japan, we expect that the U.S. market will enjoy our easy-flex pants, featuring an integrated protective belt equipped with adjustable BOA dials, and delivering a first-of-its-kind line of functional golf pants that better support the back and waist, while allowing for easy movement during play.” 

Constructed with high quality, highly elastic fabrics that easily stretch to follow the contours of your body movements, Midori PF1 golf pants and shorts will be offered in several styles and fashionable color stories. SRP is $198 for the pants and $148 for the shorts.

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