Thursday, July 20, 2017

Myrtle Beach Golf Holiday Joins the Nextgengolf Team as National Sponsor

Golf’s Most Popular Destination Teams Up With Game’s Leading Millennial Outreach Program

(Myrtle Beach, S.C.) – As golf continues to look for ways to attract more young players, Myrtle Beach Golf Holiday has entered into a sponsorship agreement with Nextgengolf, an organization that targets competitive and recreational millennials to help engage them with the game.

Myrtle Beach Golf Holiday, the driving force behind the Grand Strand’s emergence as America’s most popular destination, is now a national sponsor for Nextgengolf. As part of the program, Nextgengolf will annually host a minimum of four events, including one national championship, in Myrtle Beach, and the Grand Strand will have a marketing presence at 185 Nextgengolf events across the nation.

“Introducing the game’s next generation of players to the virtues of a Myrtle Beach golf trip is vital to the continuing strength of our market,” said Bill Golden, Myrtle Beach Golf Holiday’s president. “Nextgengolf is the game’s leading grassroots effort to engage millennials with the game, and we are looking forward to a creative partnership that will promote the long-term health of the Myrtle Beach market and the game.”

Myrtle Beach will be the official Spring Break destination for Nextgengolf. The Nextgengolf team will work with the Myrtle Beach Golf Holiday staff on promotion and branding of other opportunities such as Bachelor Party, Buddies Trips and High School Golf Team Training.

Nextgengolf connects with golfers in their 20s and 30s through their two core team-based golf services the National Collegiate Golf Club Association (NCGCA, college students) and the City Tour (young adults). “We are excited to be partnering with Myrtle Beach Golf Holiday,” said Kris Hart, Nextgengolf, CEO. “Myrtle Beach has the right recipe for success for the go-to golf destination in the US for young adults. We look forward to our partnership and showcasing what Myrtle Beach has to offer to our community.”

The NCGCA targets golfers who aren’t playing on a collegiate team but want to continue to push themselves in a competitive environment. There are 115+ regional NCGCA tournaments throughout the country and unlike varsity collegiate golf, NCCGA club teams are co-ed, student-run and inclusive. Some campuses have hundreds of students in their golf clubs!

The City Tour, which launched in 2014, appeals to recreational and competitive golfers throughout the summer who are between 18 and 39 years old. Starting on June 10th, there will be monthly events in 20 cities in 2017 with more than 15,000 golfers under the age of 40 expected to participate. The City Tour season ends on September 16th and 17th with the City Tour Championship at Myrtle Beach’s own True Blue and Caledonia.

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