Sport Haley Pioneers New Concept with Haley Signature Men's, Private Label Launch.

(Denver, Colo.) - Sport Haley, a leading provider of specialty women's golf apparel, is launching Haley Signature, www.haleysignature.com, a unique men's golf apparel line leveraging the Haley name and heritage combined with an innovative new private label option for their customers.

The company has enjoyed success in the men's golf apparel segment in recent years with the Ben Hogan name, licensed under an agreement with Callaway, Inc. Previously the company had success in the segment with their Haley Men's line.

"I'm excited to launch our Men's Haley line for Spring 2012. Building on our proven success with state of the art fabric technology, Haley will offer tasteful designs, traditionally rooted with contemporary styling," says Cathy Blair, President & Creative Director. "We've combined a renewed emphasis on authentic men's golf apparel with a unique blend of performance and comfort, offering tasteful styles and color for a more fashion-conscious golfer. And the line is available branded under the Haley Signature name, or customized for any customer's individual needs. Who else does that?"

"Today's golf shop is filled with known apparel brands, yet the most important brand a facility can offer to their customer is their own," says Lisa Langas, Director of Sales. "We are excited to provide the industry with an opportunity to partner with a men's apparel manufacturer with over 50 years of combined design experience to feature your brand to your customers for their playing and lifestyle needs. Our experience in the men's market combined with a veteran sales team and superior customer service provides a win-win solution to golf professionals looking to increase retail sales in their golf shop, online web stores, tournament and corporate business, and over all facility marketing and advertising needs. We are one stop shopping."

Given the intense focus developing the new men's line, the company will not develop future merchandise seasons under the Ben Hogan Apparel name. The company will continue to sell, service and ship the existing Ben Hogan line through January, 2012. The new men's line launched officially at the company's Spring 12 Sales Meeting on July 19.

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