JDPR to provide marketing-communications support for innovative, new integrative care cancer therapy program –“Links to More Good Days”
(GREENVILLE, S.C.) — Golf Beats Cancer, a non-profit organization dedicated to improving integrative therapy for cancer patients through the game of golf, has selected Greenville-based Jeff Dezen Public Relations (JDPR) to serve as the brand’s official PR agency-of-record. JDPR will support Golf Beats Cancer (GBC) with strategic planning, brand development, content creation, national-level media relations and social media services.
“JDPR has a tremendous track-record of providing innovative and successful PR programming to brands in the golf industry,” said Lee Embley, founder of Golf Beats Cancer. “Their understanding of the industry and their trusted relationships with many of the leading associations and companies in the game, combined with their insights into the world of PR, will help us grow our brand awareness among golf enthusiasts throughout North America.”
“When we learned about Golf Beats Cancer and the tremendously innovative and caring ‘Links to More Good Days’ program that Lee and his team are pioneering, we instantly knew we wanted to be involved,” said Jeff Dezen, president of JDPR. “We’re thrilled to begin this relationship with Golf Beats Cancer, and we look forward to helping Lee tell his story to grow awareness of the Golf Beats Cancer brand and the countless benefits ‘Links to More Good Days’ has for cancer patients and those in the golf industry, as well.”
For more information on Golf Beats Cancer, to become a GBC Golf Buddy/GBC partner club or for other ways you can help support Golf Beats Cancer in its mission, visit www.gbcpatientsupport.org.