(Montreal, Canada) - Fletcher Sport Brands (FSB) has appointed Conrad Tappert as President of FSB effective 20 October, 2014. In his new role, Mr. Tappert will be in charge of all Sunice and AUR operations globally. Tappert succeeds Mark Fletcher, who decided to leave the company to pursue other opportunities. In his new role he will be based in Montreal, Canada.
"I was a part of the senior global executive team that guided both The North Face and Converse out of bankruptcy and helped transform them into the authentic world class global brands that they are today," said Conrad Tappert. "I am excited to join the talented team at Sunice and achieving that same success."
Tappert will be joining a strong leadership team of Derek Faith, Sales Vice President of Canada, and Howie Ellis, Sales Vice President of US, and Jon Camp, Europe General Manager who will report directly to him.
Additionally, he has engaged GO Intellectual Capital, founded by Merle Marting and Mick McCormick, to accelerate the global growth of Sunice. GO is a leading go-to-market advisor and investment group that consists of experienced senior executives that have driven profitable growth at world-class brands such as NIKE, J Crew, adidas, Patagonia, TaylorMade, Lucy, Academy Sports+Outdoors, Callaway, Columbia Sportswear, Mountain Hard Wear, and Golf Galaxy.
"We are investing in the Sunice brand and team, with a focus on industry leading innovation and product differentiators, channel discipline with a commitment to green grass golf and specialty ski accounts, brand marketing with a steadfastness to growing our event sponsorship involvement, and delivering on industry leading operational excellence," concluded Tappert.