Monday, October 13, 2014

adidas Golf Introduces tour360 x Footwear Collection

Updated Footwear Collection Features Streamlined Design Combined with Tour-Proven Performance for All Golfers

(Carlsbad, Calif.) – adidas Golf, an industry leader in innovation, technology and performance footwear, announced today the release of the new tour360 x footwear collection, the next generation of the popular tour360 franchise. The collection features clean, streamlined designs incorporating iconic 360WRAP technology for an aesthetically pleasing, tour performance golf shoe with outstanding comfort for all golfers.

To construct a lightweight golf shoe with increased stability without the sacrifice of comfort, designers have combined a microfiber leather upper with climaproof technology and a new, nine-cleat thintech TPU outsole featuring patented CenTraXion technology.

The all-new outsole of the tour360 x was designed to increase surface area contact and stability throughout the swing while maintaining green-friendliness, which was accomplished by placing low-profile stealth cleats on a new TPU outsole featuring a distinctive ‘x’ pattern on the outsole.

Within the re-engineered outsole, designers strategically sculpted the TPU to reduce weight while providing increased flexibility and stability where it’s needed most – on the swingplane. For added comfort, an ultra-soft EVA foam was added throughout the midsole.

“The tour360 x is the latest in a line of unbelievably successful tour360 products,” said Masun Denison, Director of Global Footwear Product Marketing at adidas Golf. “While the new model takes design cues from 360 models of the past, we’ve advanced the line by incorporating new materials and technologies to reduce weight, add flexibility and provide increased comfort.”

Also available is the tour360 x Boa, highlighted by Boa Technology’s most-advanced Closure System. Featuring the revolutionary Boa IP-1 dial on the center of the tongue of the tour360 x, the Boa Closure System enables fast and easy micro-adjustability for a precisely customizable and comfortable fit. The tour360 x Boa is a landmark release for adidas Golf, serving as the first product in which the Boa Closure System has been incorporated into its footwear designs in the United States.

The tour360 x will be offered in six colorways, with three colorways available at retail starting November 1 and an additional three colorways available on February 1, 2015, each at an MSRP of $140.

Available December 1, the tour360 x Boa will be offered in two colorways at an MSRP of $180.

For more information or to view the entire tour360 x and tour360 x Boa collections, visit and follow us on Twitter at @adidasGolf for news and product updates.

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