Pro Mental Coach Partners with Golfsmith, Providing Nationwide Access to Tour-Proven Techniques for Playing Smarter and Lowering Scores

Leading retailers rapidly adopting game's only interactive mental coaching program

(HOLLYWOOD, FL) - Brain Center International (BCI) announces its Pro Mental Coach - golf's first and only mental coaching software designed to help users master the game, play smarter and lower scores - is now available at www.Golfsmith.com in time for the holiday season.

Already the centerpiece of mental training sessions at the world-renowned PGA Center for Golf Learning and Performance, Pro Mental Coach ($139.95) features an assessment test and scientifically-proven exergames. Designed to build the "brain muscle" and help create an "in the zone" state, it improves focus, confidence, motivation, stress management, endurance and recovery from bad shots.

"Pro Mental Coach has earned incredible reviews as an essential tool for managing tough times on the course, playing better and enjoying the game more," says Dr. Stephane Bergeron, Founder of BCI. "Consumer demand has led to the very best retailers adding our just-launched, one-of-a-kind program alongside other must-have gift items."

PC and Mac compatible, Pro Mental Coach is powered by a proprietary Dynamic Intelligence System. This breakthrough neuroscience technology was developed by BCI in collaboration with medical centers. It is used in clinical research funded by National Institutes of Health (NIH).

Dramatically different from books and DVDs, Pro Mental Coach continuously interacts with users and adjusts exergame difficulty levels in real time according to performance. This personalizes each training session, creating a fully customized regimen to deliver maximum benefits in the shortest period of time.

"We've been field testing Pro Mental Coach with players of all abilities and the positive impact it's having on scores is undeniable," says Joe Hallett, coach of LPGA Tour star Stacy Lewis and a GOLF Magazine Top 100 Teacher. "Even with only training on the software one hour a week, it's fine-tuning each golfer's mental game in ways they didn't think were possible."

Unique features of Pro Mental Coach include:
• Assessment and full diagnostic of a user's mental game strengths and weaknesses
• Customized training program that matches users' skills
• Tracking and evaluation of performance from each training session
• Ability for PGA Professionals to access a student's mental game profile

For more information: www.ProMentalCoach.com; 866.716.3876.

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