(La Quinta, CA) - The Humana Challenge announced today that Peter Millar, a leader in the luxury apparel market, has been chosen as the Official Apparel Provider for the PGA TOUR event. The Humana Challenge will be played Jan. 16-22, 2012 at PGA WEST and La Quinta Country Club in La Quinta, Calif.
As part of a multi-year agreement, Peter Millar will supply apparel for all of the pro-am events, tournament board members, executive committee, volunteers, logistical staff and tournament committee members.
"We are honored to partner with Humana and the PGA TOUR for the 2012 Humana Challenge and in the years to come," said Todd Martin, president, Golf Division of Peter Millar. "The history and pedigree of this tournament is one of the finest on tour, and we're thrilled to be a part of it as it moves into the next chapter."
"Peter Millar's product line offers the perfect blend of golf and lifestyle items that will allow us to provide our tournament partners and volunteers with the absolute best in class product," said Larry Thiel, tournament chairman of the Humana Challenge. "We're thrilled to have a brand that's as well admired and respected as Peter Millar as our official apparel provider."