Ben Hogan Golf Equipment Company Introduces Two Long Iron Alternatives

UiHi Utility Club and VKTR+ Hybrids Now Available in Unique Player’s Combo Sets, Alongside New ICON Blades and Award-Winning PTx PRO Irons

(Fort Worth, Texas) – Ben Hogan Golf Equipment Company has introduced two long iron alternative products, the UiHi Utility Irons and the VKTR+ Hybrids, designed for serious golfers who may not be comfortable hitting lower-lofted irons.  Both products, which are offered in 18, 22 and 26 degree lofts to replace traditional 3/4/5 irons, join the new ICON blades and the Award-Winning PTx PRO irons in creating a highly anticipated Player’s Combo Set offering that has been long demanded by Ben Hogan Golf customers.

The UiHi utility club was engineered to be incredibly easy-to-hit with the same kind of controlled swing golfers would take with shorter irons. The UiHi’s hollow head dimensions are larger to instill confidence and make the club appear to be more highly-lofted. UiHi’s two-piece forged construction features a deep cavity and a low-and-rearward center of gravity that helps get shots airborne quickly, while it is extremely forgiving.

The UiHi Utility Irons will be sold exclusively at BenHoganGolf.com and BenHoganGolf.eu for $110.00 each, as part of the Company’s innovative Direct-To-Consumer business model, which minimizes operational costs and completely eliminates retail mark-up. With a majority of retail shopping restricted due to current social distancing measures, Ben Hogan Golf offers easy online shopping, while removing the exorbitant retail prices golfers would pay for clubs of this caliber.

For those players who prefer hitting a hybrid, Ben Hogan Golf has unveiled the new VKTR+ Hybrids. The VKTR+ is an optimized version of the original VKTR hybrid and features a high toe that encourages golfers to swing it more like an iron, rather than a wood. Bulge and roll – which is typically seen in a driver or fairway metal - has been added to help bring mishits back online. The face thickness varies from toe to heel and crown to sole to provide exceptional forgiveness. With clean lines, lack of disorienting graphics and minimal offset, the VKTR+ hybrid will be a go-to club when in need of hitting a long and accurate shot from the fairway. The VKTR+ hybrids will be offered at $140.00 each and will also be sold exclusively at BenHoganGolf.com and BenHoganGolf.eu.

“Hitting long irons well has always been a challenge for golfers of all ability levels,” said Scott White, President and CEO of Ben Hogan Golf Equipment Company. “That’s especially true now, as many golfers around the world haven’t been playing much, nor had the opportunity to practice. The UiHi utility irons and new VKTR+ hybrid clubs will make that part of the game a little less daunting for golfers returning to the courses ... and in the future.”

The introduction of UiHi Utility Irons and VKTR+ Hybrids also enable Ben Hogan Golf to satisfy a long-standing golfer request for combination sets. However, unlike most ‘combo sets’ offered by other equipment manufacturers which make design sacrifices from the start -- where the long irons do not have enough game-enhancement technology while the shorter, scoring irons have too much -- the Ben Hogan Golf Player’s Combo Sets allow golfers to build a set that best suits them without having to play to the same line throughout their bag.

“Passionate, serious golfers have been asking for a combo set option for quite a while, so we are now aligning the new ICON muscle back blades in the short irons with our popular PTx PRO in the mid irons. Better yet, with the UiHi Utility Irons and VKTR+ Hybrids, golfers can choose from a variety of equipment options at the long end of their set. With any selection, golfers will get an exceptional high-performing set of forged golf clubs that look as good as they play,” said White.

In addition to the new long iron alternative clubs, the Player’s Combo sets will be available in traditional nickel chrome in three standard offerings. All sets will begin with a 22-degree club and keep with the Hogan manifest, maintaining consistent 4-degree loft gaps throughout the set:
4/ 5/6/ 7 (PTx PRO irons) with 8/9/PW (ICON irons):                    $785.00
22-degree UiHi with 5/6/7 (PTx PRO) with 8/9/PW (ICON):         $785.00
22-degree VKTR+ with 5/6/7 (PTx PRO) with 8/9/PW (ICON):    $815.00

The new Player’s Combo Set, UiHi Utility Irons and VKTR+ Hybrids are available exclusively at www.BenHoganGolf.com and www.BenHoganGolf.eu as part of the Company’s innovative Direct-To-Consumer business model, which allows the Company to minimize costs and overhead, while completely eliminating retail mark-up. As a result, Ben Hogan sells some of the most beautiful and best-performing golf equipment in the world at significantly lower prices than comparable high-performance clubs in the retail marketplace.  Additionally, each Ben Hogan golf club is built by hand, to individual customer specifications at their factory in Fort Worth, Texas. The Company does not ‘stock’ any golf clubs.

The Ben Hogan Golf Equipment Company offers a number of consumer-centric programs, including free domestic shipping on orders over $500.00, flat-rate international shipping and a low or no-cost financing program. And, recognizing that many golfers want to personally experience equipment before they purchase, the Company offers a simple, risk-free Demo program, as well as a Trade-UP program where golfers can offset the cost of their purchase by selling used equipment back to the Ben Hogan Golf Equipment Company.

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