Ashworth Golf Celebrates Natural Performance in Apparel and Sport

New indigo collection features performance fabrics for on-and-off course style and comfort

(Carlsbad, Calif.) - Ashworth Golf, the most authentic golf brand dedicated to bringing modern style to the golf course, announced today the Indigo Collection, emphasizing the brand’s natural performance ethos. Ashworth’s natural performance philosophy also pays homage to links-style courses, designs that will be featured in this year’s remaining major championships.

“Natural performance is what inspires Ashworth apparel,” said Jeff Lienhart, Executive Vice President of Ashworth Golf. “We strive to create the connections between experiences, what we see on-and-off course and what we wear.”

The Indigo Collection, which features apparel made with Merino wool and Ashworth’s newest apparel technology PRIMATEC cotton, is as fashion-forward and performance driven as the golfer who wears it. PRIMATEC cotton is a premium performance fabric that quickly disperses moisture, keeping the face of the fabric dry with minimal visible sweat. The Merino 87 capsule, named for the year Ashworth was established, utilizes premium 100% Merino wool, a breathable, natural and renewable fiber that helps regulate body temperature in all conditions. With a variety of short and long sleeve golf shirts, pullover sweaters, quilted layering pieces, pants and shorts, the Ashworth Indigo Collection is suited for the golfer wherever the journey may lead.

“We took great inspiration from links-style golf destinations when designing the new Ashworth collection,” said Kristen Labate, Global Product Manager at Ashworth Golf. “These courses, natural in appearance yet designed with the best modern techniques, helped bring to life natural performance in both aesthetic and material choice. The apparel is a unique balance of relaxed and refined, while blending together the best natural materials that deliver on performance.”

Ashworth products are uniquely crafted with the soul of the game in mind much like links-style courses return to the roots of the game in build and beauty. Together, Ashworth and links-style courses celebrate natural performance. Discover the connection when the two come together at the site of the next major championship, Chambers Bay, by visiting golfman.ashworthgolf.com, which will go live the week prior to the U.S. Open Championship.

Ashworth apparel and the Indigo Collection are available at select retailers and online at ashworthgolf.com.