Greg Norman’s tenure with LIV Golf has officially come to an end.
The 69-year-old golf icon announced his departure on Instagram, closing out a four-year run with the league. Norman served three years as CEO, playing a pivotal role in launching LIV Golf and establishing it as a disruptive force in professional golf. Over the past year, he worked more behind the scenes as new CEO Scott O’Neil led the league into a fresh phase with a revamped schedule, expanded sponsorship portfolio and a new television deal.
Under Norman’s leadership, LIV Golf added a 13th team, increased its roster from 48 to 54 players, and expanded globally with stops in cities such as Adelaide, Hong Kong and Singapore. His efforts pushed purses across the sport to new heights, forcing the PGA Tour to raise prize money in response.
Norman’s time at the helm, however, was not without controversy. His outspoken defense of the league, frequent clashes with golf’s establishment, and bold declarations about LIV’s trajectory often sparked backlash. Still, he leaves behind a league that continues to grow under O’Neil’s stewardship, even as uncertainty lingers around its long-term direction and the collapse of proposed deals with the PGA Tour.
Norman hinted at new ventures on the horizon but has yet to reveal specifics. For now, his chapter with LIV Golf is closed, and the league moves forward without its original architect.
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