Taste, Sip and Bask in the Beauty of Villa del Mar at the Islands of Loreto

Second annual food and wine event features winemakers, gourmet cuisine and Baja’s best views 

(LORETO, Baja California Norte, Mexico) — “Taste & Sip,” a food and wine immersion featuring the wines of Chateau Ste. Michelle and Lachini Vineyards returns to Villa del Palmar Beach Resort & Spa at The Islands of Loreto, June 25-28, 2020.  

Guests will be welcomed with a cocktail and appetizers reception on Thursday, June 25.  A four-course meal prepared by Executive Chef Gerardo Garcia is scheduled for Friday at the resort’s Casa Mia Restaurant, while a five-course dinner at Danzante Restaurant, including tequila and cigars, caps the event on Saturday night.

Chateau Ste. Michelle has received 22 “Winery of the Year” honors from Wine & Spirits and has had 18 wines selected for the “Top 100” by Wine Spectator. Chateau Ste. Michelle was first winery and today remains the flagship producer of fine wine in Washington.

Lachini Vineyards, which began producing wines for nearly 20 years ago, is acclaimed for its world-class Pinot Noirs from the rich soils of Oregon’s North Willamette Valley and was recently recognized by Wine Spectator as one of the “10 Oregon Standouts.”

Lachini owners Ron and Marianne Lachini, along with winemaker Liz Kelly-Campanale will be on hand throughout the event for tastings and presentations and will introduce all the featured wines.

The 2020 Taste & Sip package is priced at $1,059 USD per person (based on double occupancy, including taxes and resort fees). Extra nights can be booked for $219 per night all inclusive. In addition to the dinners, receptions and tastings, the package includes three nights lodging in a one-bedroom suite, an 18-hole round of golf at the award-winning TPC Danzante Bay, an island boat tour, 45-minute massage at the world-class Sabila Spa, a variety of beach and area activities.

Villa del Palmar Beach & Spa Resort, set on 4,447 acres overlooking Danzante Bay and the Sea of Cortez on the eastern coast of the Baja Peninsula, will tantalize the senses of guests who reserve the

“Taste & Sip” package.  World-class fishing, snorkeling, paddle boarding, kayaking, swimming, tennis, hiking, and whale watching join championship golf in this recreational-rich paradise.

Guests have a choice of air transportation, which is not included in the package price. Villa del Palmar Resort is a two-hour flight to Loreto (LTO) from Los Angeles International Airport (LAX) via Alaska Airlines or from Tijuana (TIJ) and Guadalajara (GDL) via Calafia or Volaris Airlines.

The package can be booked directly through the resort by calling toll-free at 866/209 -0726 from the United States or Canada, or 800/838-2662 from Mexico or by visiting villadelpalmarloreto.com/specials/taste-and-sip.

32 Troon-Affiliated Facilities Named Association of Golf Merchandisers 2020 Platinum Award Winners

(Scottsdale, Ariz.) – Thirty-two Troon-affiliated facilities were recently named 2020 Platinum Award recipients by the Association of Golf Merchandisers (AGM) recognizing premier golf shops. The AGM is an international, professional association of golf-related merchandisers and vendors headquartered in Phoenix, Ariz. The AGM’s Platinum Awards recognize premier golf shops from the private, public, resort and off-course sectors.

“The AGM Platinum Awards are the pinnacle of retail awards in the golf merchandising industry,” said Kristen Goulet, director retail, Troon. “We are proud of the 32 Troon-affiliated facilities and thrilled for the associates who work diligently every day to provide customers with an amazing merchandising experience.”

Troon Golf, Troon Privé and Troon International facilities named AGM Platinum Award winners include:
- Abu Dhabi Golf Club in Abu Dhabi, United Arab Emirates
- Ak-Chin Southern Dunes Golf Club in Maricopa, Ariz.
- Audubon Country Club in Naples, Fla.
- BallenIsles Country Club in Palm Beach Gardens, Fla.
- Bear Trap Dunes in Ocean View, Del.
- Belfair in Bluffton, South Carolina
- Capital Canyon Club in Prescott, Ariz.
- Classic Club in Palm Desert, Calif.
- Colonial Country Club in Fort Myers, Fla.
- Fieldstone Golf Club in Wilmington, Del.
- Indian Wells Golf Resort in Indian Wells, Calif.
- Kapalua Bay in Maui, Hawaii
- La Cantera Resort & Spa – Resort Course in San Antonio, Tex.
- Maderas Golf Club in Poway, Calif.
- Manchester Country Club in Bedford, New Hampshire
- Marin Country Club in Novato, Calif.
- North River Yacht Club in Tuscaloosa, Ala.
- Princeville Makai Golf Club in Princeville, Hawaii
- Royal Golf Club in Riffa, Bahrain
- Saadiyat Beach Golf Club in Abu Dhabi, United Arab Emirates
- Seaview Hotel & Golf Club in Galloway, New Jersey
- Silverado Resort & Spa in Napa, Calif.
- The Els Club Dubai in United Arab Emirates
- The Golf Club at Lansdowne in Leesburg, Virginia
- The Phoenician Golf Club in Scottsdale, Ariz.
- The Ridge in Castle Pines, Colo.
- The Westin Kierland Golf Club in Scottsdale, Ariz.
- Troon Country Club in Scottsdale, Ariz.
- Troon North Golf Club in Scottsdale, Ariz.
- The Westin Mission Hills Golf Resort & Spa in Rancho Mirage, Calif.
- Wickenburg Ranch Golf & Social Club in Wickenburg, Ariz.
- Yocha Dehe Golf Club in Brooks, Calif.

In addition, two Troon-managed clubs were recognized as “Best of The Best” among the AGM’s Platinum Award winners, including:
- The Golf Club at Lansdowne in Leesburg, Virginia
- The Westin Kierland Golf Club in Scottsdale, Ariz.

All winners were recognized during the AGM’s Annual Retail Conference in Orlando, Fla. on Tuesday, January 21s. To be considered for a Platinum Award, courses were invited to submit golf shop nominations. Entries were then judged by an impartial panel on a number of categories, including customer satisfaction initiatives, creative use of space, inventory control practices, revenue-generating initiatives, promotions and visual displays.

In addition to golf course retail operations, Troon also operates tennis, fitness, resort and marina retail outlets across the globe. Troon's national purchasing programs enable owners to receive the benefit of group buying power on hundreds of retail items.

For additional news and information, visit www.Troon.com.

Short Par 4, Women on Course Partner to Promote Women's Golf and the 'Magnolia Box'

Magnolia Box inspired by LPGA Tour player Lexi Thompson

(SARASOTA, FL) — Short Par 4, the #1 “Hand Curated Subscription Box” for golfers everywhere, proudly announced today that the company has entered into a partnership with Women on Course (WOC). The fastest growing national community for business professionals and lifestyle enthusiasts interested in connecting through the game of golf and all it has to offer. This partnership will support both establishments and their support of the women’s golf market.

Women on Course takes pride in their mission to inspire and energize the power of shared experiences to enrich its members. This mission includes fostering and growing friendships through social gatherings, building businesses through networking, exploring the world through travel, keeping on fashion point through trunk shows, and the introduction to new brands and services that impact their lives. This includes Short Par 4 and the Magnolia Box inspired by Lexi Thompson.

“I tell women that becoming a confident golfer begins with a great outfit! We are thrilled to partner with Short Par 4 to connect women with a great service that conveniently brings them stylish items right to their doorstep,” said Founder of Women on Course.

For the months leading up to spring, Women on Course is running a Winter Membership special that includes Short Par 4 and the Magnolia Box inspired by Lexi Thompson. New members are encouraged to join Women on Course during the winter months. They will have direct access to the association’s life enriching programs for 12 months, partner discounts, and will receive a Magnolia Box inspired by Lexi Thompson. This subscription box will be hand curated for the Women on Course members.

“This is a remarkable partnership for Short Par 4. We have an opportunity to introduce the Magnolia Box inspired by Lexi Thompson to the Women on Course members. Women who will appreciate the hand curated apparel and accessories inspired by Lexi. Women who represent an important golf market segment. This agreement will prove to be very important as we grow the women’s category at Short Par 4,” said Short Par 4 Founder and CEO, Bobby DiMeo.

The name Magnolia symbolizes the very first time powerful and talented women golfers could compete on the iconic Augusta National Golf Club, a week before the 2019 Masters. This historic moment motivated the name, The Magnolia Subscription Box.

The Short Par 4 Magnolia Subscription Box is offered on an every-other-month basis, and will include apparel, and accessories from premium brands like PUMA. Each delivery will cost $99, plus shipping. Women on Course members will receive one free Magnolia Box when they join.

The Magnolia Box is a must have addition to any woman golfer's life!” said Lexi Thompson.

To become a Women on Course member, please visit the association’s website.

For more information on the new Short Par 4 Magnolia Subscription Box, please click HERE.

Mystical Golf Announces Exceptional 2020 Getaway Packages

Play Three Acclaimed 'Completely Green' Myrtle Beach Layouts, Enjoy Villa Accommodations

(MYRTLE BEACH, S.C.) — Mystical Golf – showcasing "Myrtle Beach’s finest 54 holes of golf” on its acclaimed Witch, Man-O-War and Wizard courses – is offering exceptional stay-and-play packages perfect to start the 2020 golf season in grand style.

From January through May, guests will discover “wall to wall” emerald green fairways, rough and putting surfaces rather than dormant brown conditions found on most courses during winter and spring months. The lush conditions are the result of Mystical Golf’s substantial investment in overseeding with Ryegrass emulating the agronomic practices of top courses like Augusta National.
                                       
The three-day Gold Package begins at $96 (per person, per day, taxes included). It includes three rounds with cart on each of the celebrated Mystical Golf layouts (plus one additional complimentary afternoon round), three nights’ lodging in well-appointed three-bedroom villa (four beds), free IHOP breakfast daily (available 24 hours per day), and a gratis steak dinner at Logan’s Roadhouse (includes non-alcoholic beverages, taxes).

Added package highlights include two free beers and lunch at the course each day, complimentary daily range balls, instant replay round for cart fee only, and $15 gift card toward a golf shirt in any of the three well-stocked pro shops. Extra night stays are available at a moderate cost per person.

“With our significant investment in course maintenance, customers know they are going to enjoy the finest ‘completely green’ winter and spring playing conditions in Myrtle Beach,” says Claude Pardue, President and CEO. “Our incomparable stay-and-play packages offer everything needed for an incredible, fun getaway while playing three premier, distinct courses offering all the golf a traveler would want.”

Mystical Golf’s courses are consistently recognized by major golf media to be among Myrtle Beach’s “five best courses” and “best values.”

Its three layouts are highlighted by wonderfully fun elements including the only back-to-back island greens in the game (Man-O-War), a front nine of dramatic holes weaving through secluded swampland teeming with wildlife (The Witch), and a splendid layout reminiscent of Scotland and Ireland’s classic courses complete with authentic sod-faced bunkering and castle-style clubhouse (The Wizard).

Man-O-War’s 15th hole ranks among GOLF Magazine’s “Five Most Memorable Island Greens” alongside No. 17 at TPC Sawgrass, the “Alcatraz” hole at PGA West’s Stadium Course and Coeur d’Alene Resort’s movable, floating putting surface. The Witch is praised by PGA.com for presenting one of America’s “great 9th holes” and The Wizard has earned 4-1/2 stars from Golf Digest.

For Mystical Golf information: www.mysticalgolf.com, 843.282.2977.

Caribbean GCSA Forms to Make GCSAA’s 100th Chapter

Chapter will strengthen international ties

(Lawrence, Kan.) – The Caribbean Golf Course Superintendents Association has been established as the 100th affiliated chapter of the Golf Course Superintendents Association of America (GCSAA).

Caribbean GCSA is the third international chapter of GCSAA. The Ontario GCSA was one of the original chapters when GCSAA was formed in 1926, and Mexico GCSA was chartered in 2017. In addition, GCSAA has individual members in 98 countries.

The formation of the chapter was the result of efforts by a steering committee who saw the need to bring together GCSAA members from across the region into a formal chapter body. The efforts of the committee culminated with the signing of an affiliation agreement at the 2020 Golf Industry Show in Orlando.

“It seems fitting that during our largest gathering of superintendents at GIS that we welcome the newest international members of the GCSAA family,” GCSAA CEO Rhett Evans said. “We look forward to serving and improving the professional lives of golf course management professionals across the Caribbean.”

With the establishment of the affiliated chapter, superintendents in the Caribbean will be able to further their professional development, including opportunities to become GCSAA Class A members and certified golf course superintendents.

“We are very fortunate that technology allows us to offer members of our Caribbean chapter many of the same tools and information to advance their careers and facilities as their peers in North America,” 2019 GCSAA President Rafael Barajas, CGCS, said.

A complete list of GCSAA’s affiliated chapters can be found at https://www.gcsaa.org/resources/chapter-resources/chapter-directory.

Beginners’ Luck for First-Time Attendees at the North America Golf Tourism Convention in Reno-Tahoe

(RELEASE) — Global golf tourism organization IAGTO is making it a win-win situation for golf clubs, golf resorts, hotels and tourist boards attending the 12th annual North America Golf Tourism Convention (NAC) for the first time.

Golf tourism industry companies and destinations new to the organization receive full IAGTO membership when they register for NAC 2020, providing them with a whole host of services designed to help them grow their golf travel business, including access to IAGTO’s 720 golf tour operator members worldwide.

This year’s NAC will take place from 7-10 June at THE ROW’S Silver Legacy Resort Casino in Reno-Tahoe, where golf tour operators specializing in selling North American golf destinations will meet with golf tourism suppliers to make connections and conduct business over the three-day event.

IAGTO Chief Executive Peter Walton said: “Our North America Convention is an incredible opportunity for people working in North America’s golf tourism industry to meet with both domestic and international golf tour operators selling the USA and Canada.

“But what many non-IAGTO companies may not realize is that when they register to attend NAC they also receive full IAGTO membership for the remainder of the year. The membership begins the moment that they sign up for the event, so they don’t need to wait until June to start doing business with the 400 IAGTO member golf tour operators in 48 countries that are already selling golf vacations to and within North America. They are already doubling down!”

As of January 2020, 125 golf tour operators had already registered for NAC and some 150 are expected to attend. Approximately 40% of all buyer delegates are from the USA and Canada, so NAC covers both domestic and international golf travel sales. Globally, IAGTO tour operators are responsible for some 89% of golf vacations sold worldwide, moving 2.4 million golfers with a value of $3.8 billion each year.

IAGTO has 200 member companies in the USA and Canada, of which half attend NAC each year. Golf tourism industry suppliers from Mexico, Central America and the Caribbean are also invited to attend.

Golf resorts and courses registered for NAC 2020 Reno-Tahoe so far include Pebble Beach, Pinehurst Resort, Chambers Bay, Sawgrass Marriott Golf Resort & Spa, Streamsong Resort, Sea Island, The Wigwam, La Quinta Resort, Westin Carlsbad Resort, The Resort at Pelican Hill, Arnold Palmer’s Bay Hill Club, Turnberry Resort & Spa, PGA National Resort & Spa, Treetops Resort, Turning Stone Resort and Horseshoe Bay Resort.

For further information on NAC 2020, see www.iagto.com/NAC

NFL Alumni and GOLFTEC Form Partnership

GOLFTEC Becomes Official Golf Instruction Partner of the NFL Alumni

(Englewood, Colo./Mount Laurel, N.J.) — GOLFTEC, the world leader in golf lessons and premium club fittings, and NFL Alumni partner as the NFL Alumni continues its focus on furthering golf initiatives to benefit members and chapters.

As the Official Golf Instruction Partner of the NFL Alumni, GOLFTEC will provide every member of the NFL Alumni an individual golf lesson package which includes 10 lessons over a three-month period, as well as the ability to use GOLFTEC centers for practice and receive a free club fitting assessment. The partnership will also provide one NFL Alumni Caring for Kids Charity Clinic at each of the chapters hosting a qualifying event for the NFLA Super Bowl of Golf. In addition, GOLFTEC will sponsor and provide onsite clinics at the inaugural NFL Alumni Draft Pro Am in April during NFL Draft week in Las Vegas, and the NFL Alumni Super Bowl of Golf in April at Pinehurst Resort.

“Expanding our golf initiatives is a key focus of ours as it is a critical part of NFL Alumni members social, health and business activity,” said Beasley Reece, CEO, NFL Alumni. “Through GOLFTEC’s world-class services and instructors each of our alumni will have the opportunity to improve their game and have more confidence on the course. This partnership not only supports our golf initiatives but also our mission of ‘Caring for Kids’ across the country by giving back in our local communities.”

“We believe in the mission of NFL Alumni and look forward to working closely with their members in the coming years, as well as furthering their community outreach efforts,” says Joe Assell, co-founder and CEO of GOLFTEC. “Our highly-skilled coaches will help these great athletes shoot the lowest scores of their lives and have more fun than ever on the course.”

To learn more about upcoming NFL Alumni golf initiatives, visit www.nflalumni.org.

To learn more about GOLFTEC, visit www.golftec.com or call 877-446-5383.

Walker Trolleys Showcased in Inventors Spotlight at PGA Merchandise Show

First Premium Push Cart for Players and Purists Unveiled at PGA Merchandise Show

(AUSTIN, TEXAS) – Walker Trolleys – the first premium push carts pairing classic features with modern design elements in functional, stylish vehicles – was showcased in the Inventors Spotlight at the PGA Merchandise Show, held Jan. 22-24 in Orlando, Florida.

Organized in partnership with the United Inventors Association (UIA), the Inventors Spotlight annually highlights new golf and golf lifestyle-related products developed by independent inventors. Exhibitors also compete in the UIA Awards Program in three categories: Most Innovative Concept, Best Marketing and the Pinnacle Award (Best in Show).

“The golf industry is a hotbed of innovation and the Inventors Spotlight is the perfect venue for emerging brands to engage with PGA Professionals, thought leaders and media members,” says Brad Payne, Walker Trolleys founding partner and CEO. “As one of the only push carts ever selected for this exhibition, we’re excited to further expose Walker Trolleys to decision makers and influencers.”

On Wednesday, Jan. 22, a Walker Trolley was featured on Golf Channel’s Morning Drive, hand-picked by the show’s curators as one of the “best of the show” products for that day. Walker Trolleys was also named one of the “14 Coolest Things We Saw at the PGA Show” by Golf Digest.

Walker Trolleys debuted two push carts at the show: the collapsible Cape model, which will be available to the public and retail between $399 -$439; and the non-folding model, the Eden, geared exclusively for resorts, public and private courses for $299 and up (depending on customization of the associated soft goods).

For more information:
• Website: www.walkertrolleys.com
• Instagram: @walkertrolleys
• Facebook: https://www.facebook.com/WalkerTrolleys/
• Twitter: https://twitter.com/walkertrolleys

The Highland Course at Primland Honored in ‘Golfweek’s Best 2020: Top 200 U.S. Resort Courses’

Donald Steel 18-Hole Design at Exclusive Resort in the Virginia Blue Ridge Mountains Rated No. 32

(MEADOWS OF DAN, VIRGINIA) – The Highland Course at Primland, one of luxury boutique resort’s collection of first-class amenities, has garnered acclaim from Golfweek as one of America’s finest resort playing venues.

Set within Primland’s 12,000 acres of pristine Blue Ridge Mountains majesty in Southwestern Virginia, The Highland Course was ranked 32nd in “Golfweek’s Best 2020: Top 200 Resort Courses in the U.S.”

The Highland Course features immaculate conditions, stunning views, no surrounding development, and a masterful course layout by Englishman Donald Steel, whose design philosophy highlights nature and golf tradition. "Good courses protect the environment, bad designs disfigure it," said Steel, who has the rare distinction of having advised every club or course on which the British Open Championship is, or has been, played. "They should provide an interesting challenge and fair test for every class of player; and they should make the best possible use of the land.”

Steel’s beliefs are on full display at The Highland Course, which flows seamlessly and breathtakingly through the dramatic mountain landscape, as if it has been there for time immemorial.

This latest acclaim for the Primland golf amenity comes after recently being rated No. 30 in Golf Digest’s biennial “America’s 100 Greatest Public Courses, 2019-2020.”

“Primland is thankful for Golfweek’s high critical praise, as well as that from Golf Digest,” said Steve Helms, Primland Vice President. “Our mission is to leave our guests and visitors deeply satisfied with our luxury property and our wide range of amenities and activities.”

For more information about Primland, visit Primland.com, or call 866.960.7746.

Olde English District Well Represented in GOLF Advisor Golfers’ Choice 'Best of South Carolina' Courses

(OLDE ENGLISH DISTRICT, S.C.) — The newly released, GOLF Advisor Golfers’ Choice rankings of the “Best of South Carolina” named the Top 25 golf courses in the Palmetto State open to the public according to ratings and reviews.

For those in the know, it was no surprise that the Olde English District of South Carolina was well represented in the ranking of the state’s finest public golf experiences. “The OED,” as it is more popularly referred, is a land where the famed golfing Sandhills to the north meet the Lowcountry to the south and east. It is a place where small towns, medium prices and big-name golf course architects blend together.

Most of the golf in the area is situated along the stretch of Interstate 77 from Rock Hill to Columbia, S.C. With 18 golf courses in this region alone and many others in the near surrounding area, it is an ideal place to settle in for two days, three days or even a week. A visit to the Olde English District can begin in a number of locations, but the unquestionable “capital” of the district is Rock Hill/York County, located a swift and easy 30 minutes south of Charlotte Douglas International Airport.

At No. 3 on the Golf Advisor list was the Tom Jackson-designed Cheraw Golf Club in Cheraw, S.C., which was built around 309-acre Lake Juniper, as part of the Cheraw State Park. At No. 14 was the Bruce Brodsky-designed Edgewater Golf Club in Lancaster, S.C., followed closely at No. 18 by Cobblestone Park Golf Club (Gold Course) in Blythewood, S.C. — home to the University of South Carolina Gamecock golf teams and a Palmetto State stalwart.

GOLF Advisor’s annual lists of the best golf courses in the United States boast a new name too – Golfers’ Choice. The website’s most-popular and most-anticipated lists are determined by recreational golfers who shared their reviews throughout the year with the online destination for traveling golfers who frequent destinations such as upstate South Carolina.

Unlike golf course rankings published by industry insiders who have access to golf courses the public may never have the opportunity to play, GOLF Advisor’s Golfers’ Choice lists are totally consumer driven – by recreational golfers, for recreational golfers. Ages, handicaps and budgets of golfers using the website run the gamut, so the nearly 1 million reviews GOLF Advisor has accumulated showcase the golf course characteristics that are the most important to avid golfers across the country.

South Carolina’s Olde English District provides everything the adventurous traveler could want. Once there, however, make sure to take your time staying and playing. Go exploring, both on and off the fairways. You won’t leave disappointed. For 2020 golf package information, visit OldeEnglishGolf.com.

Titleist Introduces New T400 Irons for Easy Launch, Super Distance

Split Sole, Hollow Head Design Maximizes Performance for Moderate Swing Speeds

(FAIRHAVEN, Mass.) – The new easy-launching, super distance Titleist T400 irons are designed to provide moderate swing speed golfers with the most forgiving Titleist experience possible.

Available for fittings Feb. 27 (and in golf shops March 27), the new Titleist T400 irons utilize an advanced split sole design, super-thin face and wide body, hollow head construction fortified by extreme amounts of high-density tungsten to help golfers effortlessly launch it higher and hit it farther.

The addition of T400 to the strikingly new line of Titleist T-Series irons – joining the T100, T100•S, T200 and T300 models – ensures that every player is able to experience the engineering ingenuity and breakthrough performance that has made Titleist the longstanding #1 iron on the PGA Tour.

“T400 is the super distance Titleist iron. This club is engineered to get the ball in the air and launch it as far as possible, even when the strike isn’t perfect,” Josh Talge, Vice President of Marketing, Titleist Golf Clubs. “There are so many golfers, particularly players with moderate swing speeds, who can benefit from this technology. T400 gets the absolute most out of your swing while still providing the playability of a Titleist iron along with that look, sound and feel that dedicated players demand.”

T400 PERFORMANCE & TECHNOLOGY

Designed to help moderate swing speed players score lower, the new T400 irons maximize performance on every shot through the following key technologies:
• Wide body shape with advanced Split Sole design provides optimal turf interaction for a smooth and easy strike.
• Hollow head construction produces an extremely high MOI that maximizes forgiveness on off center shots.
• Extreme High-density tungsten weighting (up to 100g per head) creates a low CG, working in combination with a super-thin forged SUP-10 L-Face Insert (5-7 irons) to produce explosive launch off the turf.
• Progressive set design – with progressive blade lengths, sole widths and hosel lengths – delivers optimal CG positioning with preferred shaping through the set.
• Lightweight materials – with stock grip and shaft options – promote increased swing speeds for longer distance.

FREE TRIAL & FITTINGS

Beginning Feb. 27, golfers can experience the performance of T400 irons by attending a Titleist Fitting and Trial event (including Titleist Thursdays), being held at hundreds of locations nationwide. To find an event, or book a free T-Series iron fitting with a Titleist Product Specialist, golfers can visit  www.titleist.com/fitting/appointments.

LIGHTWEIGHT STOCK SHAFTS & GRIP

T400 offers premium lightweight graphite and steel aftermarket options to help moderate swing speed players maximize performance. The Mitsubishi Fubuki MV IR – MV stands for “Maximum Velocity” – produces higher ball speed through its ultra-lightweight iron-specific graphite design. The steel True Temper AMT Red offers tour-proven ascending mass technology, with lighter long iron shafts for increased launch and speed and heavier short iron shafts for control.
• Graphite: Mitsubishi Fubuki MV IR | Mid-High launch, mid spin | 50g
• Steel: True Temper AMT Red | High launch, mid-high spin | 95-107g (3g per club)

In addition, Titleist offers an industry-leading number of custom shaft choices, many at no upcharge.

T400’s 43-gram stock grip, the Golf Pride Tour Velvet 360 Lite+, weighs in 9 grams lighter than the T-Series stock Tour Velvet 360 model.

T400 AVAILABILITY

New Titleist T-Series T400 irons will be available in golf shops worldwide beginning March 27, with fittings beginning Feb. 27.
• Steel: MAP $185.50 per club ($1299/set of 7)
• Graphite: MAP $199.50 per club ($1399 /set of 7)

ON THE WEB

www.titleist.com/golf-clubs/irons/t400

Bridgestone Launches VFIT Giving Golfers the Ability to Find the Right Ball for Their Game

Proprietary Technology Allows Bridgestone To Calculate Golf Swing Launch Data from Smart Phone Video Submissions

(COVINGTON, Ga.) – Bridgestone Golf, the #1 Ball Fitter in Golf, officially launched its innovative, new VFIT video ball fitting service, providing consumers with the ability to receive an expert person-to-person golf ball analysis anytime, anywhere. VFIT, which has undergone extensive Beta Testing since October of last year, is officially debuting in its go-to-market form at this week’s 2020 PGA Merchandise Show. Excitingly, Beta Testing proved that VFIT has a 98% accuracy rate, matching golfers into the same ball live fitting does in greater than 9 out of every 10 swing analyses conducted.

In 2006, Bridgestone disrupted the golf ball category with the introduction of Ball Fitting, empowering consumers to make a more educated decision about which ball to play, based on personal performance data. Bridgestone’s new VFIT service builds on that heritage by giving more players access to Bridgestone’s ball fitting experts than ever before. It allows players to be fit for the golf ball best suited to their swings by using their smart phone. By following simple set-up instructions provided by Bridgestone, any golfer can record, submit and get fit. Using a cellphone video camera to record a “swing video” in slow motion, the video can then be uploaded to Bridgestone’s ball fitting technicians for a detailed analysis of what ball is right for them.  

Within 24 hours, each golfer will receive a ball fitting report by e-mail, detailing their launch conditions (swing speed, ball velocity, launch angle, spin rate, carry distance and total distance) and providing an analysis of what ball fits them best.

“Working with Tour Pros is a big source of information and inspiration for us in product development. That’s true too for VFIT. Tour Pros and elite amateurs are often on the road and away from their swing coaches,” said Adam Rehberg, Golf Ball Fitting Manager – Bridgestone Golf. “We noticed how often they use swing video to maintain person-to-person contact with their coach and get needed advice. With VFIT we are doing the same thing – empowering players to make person-to-person connections with experienced ball fitting technicians that can help them improve their game. It’s simple and effective – we are excited to bring this complimentary service to players.”

VFIT is free, easy-to-use and ensures that nearly every one of the 24 million golfers in the United States has the opportunity to receive two pieces of information critical to improving their games – a detailed analysis of swing data and a golf ball that corresponds to those results. To learn more about utilizing VFIT, golfers should visit www.bridgestonegolf.com/vfit.

Lucas Herbert Claims Maiden Victory with TaylorMade SIM Driver

(RELEASE) - TeamTaylorMade Athlete Lucas Herbert won his maiden European Tour title at the 2020 Omega Dubai Desert Classic playing 14 TaylorMade clubs and ball. This victory is the first for TaylorMade's new SIM Drivers featuring an asymmetric sole design and enhanced Inertia Generator.

Herbert started the day six shots off the lead, but following a dramatic final day, he made birdie on both 17 and 18 to set up a play-off. Lucas then proceeded to birdie the second play-off hole to take the victory, the first European Tour win of his career.

WHAT YOU NEED TO KNOW:

- After testing the new SIM Drivers in Australia over the winter, Herbert put the new SIM driver straight into play in his first tournament last week in Abu Dhabi
- This week in Dubai, a tweak was made to his SIM 9.0 driver taking it from the higher setting to 1 click less in loft to optimize the pairing with his new TP5 golf ball. He launches the ball low and the spin rates suited his launch angle and complements his driving
- Lucas was struggling with spin control so made the switch from the TP5x to TP5 golf ball this week, gaining more control in the shots he had to hit this week
- Herbert's victory is the first win for TaylorMade’s new range of SIM drivers featuring an asymmetric sole design and enhanced Inertia Generator
- Herbert opted for the titanium SIM 15.0 fairway wood to accompany his SIM 9.0 driver
- Herbert also put into play TaylorMade's P7TW Irons for the first time last week in Abu Dhabi. This week in Dubai he had the lofts of his P7TW irons bent 0.5 degrees stronger to make them work for his change into the TP5 golf ball
- Lucas prefers a traditional looking wedge, and like most other TeamTaylorMade athletes he opts to play the Milled Grind 2 wedges featuring TaylorMade's RAW Face Design
- Herbert's bag is completed with the popular Spider X putter in midnight blue

LUCAS HERBERT WITB

- SIM 9° Driver
- SIM 15° Fairway
- M6 19° Fairway
- P7TW 4 - PW Irons
- Milled Grind 2 Wedges 50°, 54°, 60°
- Spider X Putter
- TP5 Golf Ball

Six Puerto Rico Golf Courses, Resorts Garner 'Best-of' Acclaim

St. Regis Bahia Beach

(SAN JUAN, PUERTO RICO) — Six Puerto Rico golf venues have garnered the distinction of being voted onto “Golfweek's Best 2020: Top 50 Caribbean and Mexico Courses.”

Six Puerto Rico courses rank in the Caribbean’s 30 finest places to play. They are:
1. The St. Regis Bahia Beach, designed by Robert Trent Jones Jr. (2008)
2. TPC Dorado Beach, East Course, by Robert Trent Jones Sr., renovated by RTJ Jr. (2011)
3. Palmas del Mar, Flamboyan Course, designed by Rees Jones (1998)
4. Royal Isabela, Links Course, designed by David Pfaff with Charlie and Stanley Pasarell (2009)
5.Coco Beach Golf Club (Hyatt Regency Grand Reserve), Championship Course, Tom Kite (2007)
6. Palmas del Mar, Palm Course, designed by Gary Player (1974)

The courses are located throughout the Island – from the northwestern tip to the East Coast – with several in northeastern Puerto Rico near capital San Juan. Accentuating tropical splendor and remarkable ocean views, all six are renowned for their first-class service and inspirational settings. There are 18 courses in Puerto Rico, all open to the public.

“There are more than 250 golf venues in the Caribbean and Mexico” said Leah Chandler, Discover Puerto Rico, Chief Marketing Officer. “Golfweek selecting six Puerto Rico courses for this best-of acclaim illuminates the collective excellence of our golf courses and resorts.”

To determine the “best-of” rankings, more than 800 Golfweek course raters continually evaluate courses and rate them based on 10 criteria annually.

Puerto Rico is an enchanting destination where history, culture, gastronomy, nightlife, beaches, hotels and resorts abound. It requires no passport for American citizens, is bilingual, uses the U.S. dollar for currency, and is the air hub of the Caribbean. There are more than 4,000 restaurants, an average of 200 daily flights via 24 airlines, and the lodging venues range from top hospitality brands to being named a top 10 Airbnb world destination.

For more information on Island golf courses, resorts, and other destination attractions, visit: DiscoverPuertoRico.com.

Sacks Parente Golf Partners with Club Champion

Premium Putting Instruments Available for Demo and Fitting at more than 70 Studios Nationwide​

(CAMARILLO, CA) — Sacks Parente Golf Company, builders of exceptional putting instruments that defy convention, has partnered with Club Champion, the country’s #1 fitter, builder and retailer of the best brands in golf, to offer Sacks Parente putters in all Club Champion fitting studios nationwide.

The vision of Sacks Parente is to deliver the most scientifically perfect putting instruments to help golfers make more putts. The Sacks Parente line of putters features innovative designs with game-changing technology. The company offers the Series 18 Cavity Back Flange Blade, the Series 66 Cavity Back Blade, the Series 39 True Blade and Series 54 Mid-Size and Large Mallet putters. Several of the designs have been put in play by professionals on multiple tours.

“We recognize the importance of proper fitting, especially when it comes to putters,” said Sacks Parente CEO, Tim Triplett. “Golfers want to make sure their putter feels good, looks good and performs. This partnership with Club Champion gives more golfers nationwide the opportunity to try our putters.”

Club Champion fits, sells and builds custom golf clubs constructed from club heads, shafts and grips from brands like Callaway, TaylorMade, Ping, Titleist, Cobra, Fujikura, Golf Pride and many more. The company delivers a Tour-quality fitting that produces longer, more accurate shots with a nearly 100% satisfaction rate for golfers of any ability level.

“Club Champion’s fitting expertise and state-of-the-art technology is an ideal complement to the transcendent technology and materials we’ve created with our putters,” added Triplett.

All Sacks Parente designs feature the company’s patented Ultra-Low Balance Point (ULBP) technology, which is defined as a balance point 5” or less from the sole of the putter. This balance point creates a natural putter release, squaring the head at impact, even in high stress situations. In addition, all SPG putters maximize MOI by combining the use of ultra-light weight alloys and high-density tungsten, to significantly move more weight from the center of the putter to the heel and toe. In fact, every Sacks Parente putter head has a higher MOI than most putters available today.

“Sacks Parente putters are super cool with a great technology story and we’re thrilled to be able to offer them to our customers,” said Nick Sherburne, founder of Club Champion. “They’ve designed their putters with innovative shaft, grip and head technology that fits so well with our customers who demand the highest performance from all the clubs in their bag.”

Golfers can request a fitting at clubchampiongolf.com. They can also schedule a fitting by calling their preferred Club Champion location directly.

For more information about Sacks Parente visit: www.sacksparente.com.

ParForm Golf Introduces Birdie Bar

Golf-Specific Nutrition Bar Developed and Tested by Golfers for Golfers

(EAGLE, ID) — ParForm, the leader in golf specific training and nutrition, introduced their new Birdie Bar, a golf-specific nutrition bar developed and tested by golfers for golfers, at the 2020 PGA Merchandise Show.
 
The Birdie Bar is the first nutrition bar made specifically for golfers. It provides essential nutrients unique to a golfer's body to help fight fatigue, sustain focus, and improve performance while on the course - and is designed to withstand the length of the game on extremely hot days.

No MELT. No MESS. Unlike most sports bars, the Birdie Bar doesn't have a sticky chocolate coating, so it won't melt in your hands or in your golf bag. Our team's love for nutrition and golf is what inspired us to create a delicious, no-mess nutrition bar with the perfect blend of sugars, proteins, and carbs to fuel the needs of a golfer.

While a golf pro may help correct swings and take strokes off a player's game, the Birdie Bar increases your energy, stamina and stability - which can help you drive the ball farther and avoid the sand-trap of fatigue and injury.

With a multitude of energy bars, meal replacements, and supplements to choose from, there has never been a golf-specific choice, until now! For golfers looking to stay healthy on the greens, the new Birdie Bar is your ideal golfing partner.

Eat like a golfer. Train like a golfer. Live like a golfer.

For more information on ParForm Golf, visit www.parform.com.

Three Los Cabos Courses Voted to Golf Digest's 'World's 100 Greatest' List

Diamante (Dunes), Cabo del Sol (Ocean) and Querencia on elite roster

(LOS CABOS, Mexico) – Three magnificent courses in Los Cabos, Mexico’s foremost golf destination, have been selected by Golf Digest’s panelists for inclusion on the latest edition of the publication’s “World’s 100 Greatest Golf Courses” roster.

Acknowledging the rampant growth and rising prestige of international golf course development, the magazine stated, “It’s tempting to describe Golf Digest’s fourth biennial ranking of the World’s 100 Greatest Golf Courses as a contest between advanced age and youth, legends versus new kids, Old Guard versus upstarts.” The editors acknowledged the fact that 30 of the ranked courses were built in the 21st century, including two of the three award-winning courses in Los Cabos.

But the publication was quick to point out that panelists “aren’t examining birth certificates or sell-by dates.” They’re examining the excellence of each candidate’s course architecture based on the judgement of the magazine’s course ranking panel, which includes more than 1,700 North American golfers and more than 350 international players.

With three courses on an elite roster published by the sport’s leading print and digital outlet, Los Cabos continues to reaffirm its position as the reigning ‘Golf Capital of Latin America.’

Diamante G.C. (Dunes) moved up 13 spots and now sits at No. 34 on Golf Digest’s exclusive roster. “Mexico's first true links (was) fashioned by Davis Love III and his design team…from a fantastic set of white sand dunes along the Pacific Ocean, huge portions of which are without vegetation and seem like enormous snow drifts,” the magazine’s digital edition stated. “Holes hug the flowing terrain with little artificiality. Two holes on the back nine once played around a long lagoon, but have been replaced by (the) new 12th and 13th holes on the beach. Now all of the second nine is adjacent to the ocean, amidst the tallest dunes.” Perhaps most significantly, “No other links in the world sports cactus.”

Cabo del Sol (Ocean), the course credited with placing Los Cabos squarely on the international golf map, dropped to No. 91 on the list. However, the seaside layout, rebranded and reopened as the Cove Cub last month after a major makeover by original designer Jack Nicklaus, likely will move up in the rankings on the next go-round. “When Jack Nicklaus first saw this Baja Peninsula site, what can best be described as Scottsdale-meets-the-Sea of Cortez, his thought was: ‘This is my chance to design a Pebble Beach,’ the magazine reported. “He took full advantage of that chance, developing an exciting routing that plays from highlands of desert cacti over dry washes and down to the sea on both nines.”

Moving up four places to No. 93 on Golf Digest’s roster is Querencia C.C., a marvelous Tom Fazio design opened in 2000 and set within a private 1,800-acre golf community. “The routing wanders the rugged high desert plateau on the outward nine, toward the Sea of Cortez, hopscotching a dramatic canyon on the par-3 eighth,” the report stated. “After reaching the far point on the par-5 ninth, the course turns for home over similar terrain, via two more outstanding par 3s, the 11th and 14th.”

In addition to the World’s 100 Greatest feature, Golf Digest also produced “The Best Courses in 206 Countries” as part of its Planet Golf report. Predictably, Los Cabos dominates the Mexico entry. Ten of the courses on the 15-course list, including six of the top seven venues, are located in Los Cabos, the hemisphere’s most celebrated golf getaway. Diamante (Dunes), Chileno Bay Golf & Beach Club, Cabo del Sol (Ocean), and Querencia command the top four slots, followed by Palmilla G.C. (No. 6), and Quivira G.C. (No. 7).  Also included on the Best in Mexico roster are Diamante (El Cardonal), El Dorado, Cabo del Sol (Desert), and Cabo Real.      

For more information, images and videos from Los Cabos, visit online www.visitloscabos.travel.

Why Would FootJoy Change PRO|SL, The Most Popular Shoe in Golf?

When FJ consulted their top PGA Tour players to inquire about making changes to Pro|SL, the best-selling shoe in golf and the shoe chosen by more Tour players than any other, the feedback was clear: don’t.

But players never settle, and neither does FJ. The brand operates with a singular focus on the game of golf and every little thing golfers need to perform at the highest level. Because to us, Only Everything Matters. It’s one reason FJ has been the top shoe at every tournament on the PGA Tour since 1945. And it is why the brand spent more than 18 months to develop, test and perfect a new Pro|SL.

“As the industry leader, we didn’t tweak or adjust the new Pro|SL, we innovated and advanced and received Tour approval,” said Richard Fryer, Director of Product Management, FJ Footwear.  “As a result, we’ve developed a product that delivers more stability, more traction, more comfort and more choice, setting the standard in performance footwear, again”.

MORE STABILITY. MORE TRACTION.

The all-new Pro|SL offers more traction and stability for every single shot. The all-new Infinity outsole configuration provides grip that just won’t quit, with 189 points of traction that deliver superb contact with the ground and the perfect foundation throughout the golf swing.  The unique infinity shape optimizes stability, with an 11.5% wider heel and increased forefoot stability.

MORE COMFORT.

Pro|SL offers just the right amount of comfort with a Dual-Density (D2) Midsole that delivers both stability and cushioning. Its advanced design utilizes two densities of FJ proprietary FineTuned Foam (FTF): a firm FTF around the perimeter for support and control, and a softer FTF under the foot for max cushioning and comfort.

With multiple layers of comfort and support, along with a super-soft waterproof leather and Power Harness to hug your feet, the all-new Pro|SL provides the comfiest ride in golf with max medial/lateral control and support.

MORE CHOICE.

For those looking for even more comfort and stability, FootJoy has created an additional option, Pro|SL Carbon, integrating a full-length carbon fiber insert into the midsole for off-the-charts stability and motion control. Carbon fiber flexes and elastically snaps back to its molded position with each step recovering more of the energy generated while walking and allowing the body to work less.  This will result in less leg and foot fatigue at the end of the round.

Pro|SL Carbon shoes provide enhanced wrap-around comfort and no-slip fit with a soft, molded collar and conforming underfoot cushioning with an OrthoLite® Impressions FitBed®.

“I’m someone who loves to be comfortable, and the new Pro|SL is the most comfortable golf shoe I’ve ever put on my feet,” said Louis Oosthuizen.

“When I tried Carbon for the first time, I wanted to put them in play immediately,” said Charley Hoffman. “The comfort and stability is incredible”.

The #1 Shoe in Golf is also introducing a new version of the hottest shoe in golf in the Women’s performance footwear lineup.  The all-new Women’s Pro|SL has already been worn to victory on the LPGA by Sei Young Kim, winner of the 2019 CME Group Tour Championship.

Looking to design and customize your own golf shoes?  The all-new Pro|SL is available on MyJoys beginning February 3, 2020.  Create custom MyJoys with over 14 million possible combinations of colors, prints, laces and more, available for both Men and Women in both Laced and BOA®.

So why did FJ change the Pro|SL?  Because at FootJoy, Only Everything Matters.

For more information, visit www.footjoy.com.  You can also follow the brand on Twitter @FootJoy or on Instagram @footjoy.

FEATURES AND BENEFITS

Pro|SL
ChromoSkin leather by Pittards
Proprietary FTF outsole unit offers lightweight cushioning and perimeter stability
Infinity Outsole for tour-proven traction in all weather conditions
Two-Year Waterproof Warranty

Pro|SL Carbon
Proprietary FTF midsole with lightweight, carbon insert for enhanced stability and motion control
ChromoSkin™ leather by Pittards
3D Foamcollar 2.0
OrthoLite Impressions FitBed for custom comfort
Infinity Outsole for tour-proven traction in all weather conditions
Two-Year Waterproof Warranty

AVAILABILITY:

February 1, 2020

STYLES:

Pro|SL
White/Royal/Grey Laced
White/Charcoal/Grey Laced
White/Grey/Lime Laced
Navy/Royal/Grey Laced
Black/Charcoal/Lime Laced
Grey/White Laced (available 3/15/20)
White/Grey/Charcoal BOA

Pro|SL Carbon
Black/Charcoal/Grey Laced
White/Charcoal/Grey Laced

Women’s Pro|SL
White/Silver/Grey
Grey/Light Blue
White/Aqua
White/Silver/Rose BOA

MSRP:

Men’s Pro|SL
$190.00 Laced
$220.00 BOA

Men’s Pro|SL Carbon
$220.00 Laced

Women’s Pro|SL
$175.00 Laced
$210.00 BOA

Registration Now Open for Drive, Chip and Putt Qualifiers

Schedule of Hundreds of Local Qualifiers Nationwide Available at DriveChipandPutt.com - 10 Regional Qualifying Venues Announced

(LIBERTY CORNER, N.J.) – The USGA, Masters Tournament and PGA of America announced today that registration for 2020-2021 Drive, Chip and Putt qualifying is now officially open on DriveChipandPutt.com.

The schedule of qualifiers, set to begin this summer at hundreds of locations nationwide, was also released, including the 10 venues hosting regional qualifiers for participants who advance in the fall. This list of iconic championship sites around the country features four new venues (Pebble Beach Golf Links, Quail Hollow Club, The Bear’s Club and TPC Scottsdale) as well as six returning venues (Alotian Club, Colorado Golf Club, Medinah Country Club, Oakland Hills Country Club, Oakmont Country Club and TPC River Highlands) that have long served as host to some of golf’s greatest moments. Medinah, Oakmont, Oakland Hills and Pebble Beach have hosted a combined 24 U.S. Open championships, while both Oakmont (2025) and Pebble Beach (2027) are currently slated as future championship sites.

In addition, both Oakmont and Oakland Hills have hosted three PGA Championships, while Oakland Hills was also the site of the 2004 Ryder Cup. Medinah has hosted two PGA Championships and the 2012 Ryder Cup; both Pebble Beach and Quail Hollow have hosted one PGA Championship each; and Colorado Golf Club hosted the 2010 KitchenAid Senior PGA Championship.

Drive, Chip and Putt is a fun and free youth golf development initiative for junior golfers of all skill and ability levels, aimed at sparking a lifelong interest in the game. The initiative welcomes boys and girls, ages 7-15, to participate in local qualifying events in all 50 states throughout the months of May, June, July and August. Entrants will play in girls’ and boys’ divisions in four age categories, with scoring centered around golf’s three fundamental skills – driving, chipping and putting.

Top performers at the local level will advance through subregional and regional qualifiers in July/August and September/October, respectively. From these qualifiers, 80 finalists – 40 boys and 40 girls – will earn an invitation to compete in the National Finals at Augusta National Golf Club on Sunday, April 4, the eve of the 2021 Masters Tournament. Qualifiers are conducted by all 41 sections of the PGA of America across the country.

“It’s exciting to see Drive, Chip and Putt continue to grow the game and inspire juniors everywhere to love and play it,” said Mark Newell, USGA president. “As a founding partner of the program, we’re able to witness, firsthand, the level of passion that junior golfers have and to know that the future of the game is in good hands.”

“Drive, Chip and Putt is a unique and exciting opportunity for participants of all skill levels to get started in the game,” said Fred Ridley, Chairman of Augusta National Golf Club and the Masters Tournament. “Our partnership with the USGA and PGA of America is rooted in the shared mission of engaging golf’s next generation, and each year, we are encouraged by the smiles we see as boys and girls have fun playing a game we hope they enjoy for the rest of their lives.”

“The PGA of America is proud of the great tradition that Drive, Chip and Putt has become through our longstanding partnership with both the USGA and the Masters Tournament,” said PGA President Suzy Whaley, PGA. “Each year, Drive, Chip and Putt serves as a special opportunity for girls and boys to showcase their golf skills and their passion for the game in a fun and welcoming environment. We’re excited that PGA Professionals will help inspire the next generation to pursue a lifetime of enjoyment through the game of golf, as we host qualifying events across each of our 41 PGA Sections nationwide.”

Local qualifying begins Saturday, May 2, 2020, at the Leadbetter Academy in Championsgate, Fla. The full breakdown and schedule of 2021 Drive, Chip and Putt qualifying is as follows:
- Local (May/June/July/August): 317 host sites throughout all 50 states, 3 juniors advance in each age/gender category from every venue
- Subregional (July/August): 61 host sites, 2 juniors advance in each age/gender category from every venue
- Regional (September/October): 10 host sites in 10 regions, 1 junior advances in each age/gender category from every venue
- National Finals (April 4, 2021): 80 total participants at Augusta National Golf Club

The regional qualifying events in September and October of this year are set to take place at 10 host sites on the following dates:
- Saturday, September 12 | Medinah Country Club
(Site of four USGA championships, including three U.S. Opens; and host of two PGA Championships and the 2012 Ryder Cup)
- Saturday, September 19 | The Bear’s Club
- Saturday, September 19| Oakmont Country Club
(Site of 16 USGA championships, including nine U.S. Opens, and the future site of the 2021 U.S. Amateur and 2025 U.S. Open; and host of three PGA Championships)
- Sunday, September 20 | TPC Scottsdale
(Site of the Waste Management Phoenix Open)
- Sunday, September 20 | Colorado Golf Club
(Site of the 2019 U.S. Mid-Amateur Championship and 2010 KitchenAid Senior PGA Championship)
- Sunday, September 20 | Pebble Beach Golf Links
(Site of 13 USGA championships, including six U.S. Opens, and the future site of the 2023 U.S. Women’s Open and 2027 U.S. Open; and host of the 1977 PGA Championship)
- Sunday, September 27 | TPC River Highlands
(Site of the Travelers Championship)
- Saturday, October 10 | Oakland Hills Country Club
(Site of 11 USGA championships, including six U.S. Opens; and host of three PGA Championships and the 2004 Ryder Cup)
- Saturday, October 10 | Alotian Club
(Site of the 2013 Western Amateur Championship and 2019 Arnold Palmer Cup)
- TBA | Quail Hollow Club
(Site of the 2017 PGA Championship)

The current seventh season of Drive, Chip and Putt will conclude on the eve of the upcoming Masters Tournament, with 80 junior golfers competing in the National Finals at Augusta National on Sunday, April 5. Golf Channel will broadcast the event live across North and South America.

For more information about Drive, Chip and Putt, including official rules and a full listing of qualifying sites, visit DriveChipandPutt.com.

Global Golf Post Announces 2020 'All-Pro' Team

Venerable Illinois pro Jim Sobb selected as the 2020 “Pro’s Pro” 

(Glenview, Illinois) – Global Golf Post, the leading golf news brand in the world, has unveiled its sixth annual PGA of America All-Pro Teams.

The awards are a salute to the extraordinary club professionals who perform all the tasks that working at a golf course entails, and yet continue to compete in tournament golf at a high level. The 86 players, representing 36 PGA Sections, are the PGA golf professionals selected by Global Golf Post for outstanding achievement.

“They are the backbone of American golf – teachers, small businessmen, tournament administrators, rules officials, employers, mentors, and knowledgeable golf equipment ambassadors,” said Jim Nugent, Founder and Publisher of Global Golf Post. “They oversee the golf car fleet and golf bag storage area and occasionally they even function as unlicensed psychologists to counsel struggling amateur golfers.”

Jim Sobb, director of golf at The Ivanhoe Club in Mundelein, Ill., has been selected as the 2020 “Pro’s Pro.” Global Golf Post designates one professional each year who embodies the spirit of the All-Pro Team concept. A member of the Illinois Golf Hall of Fame, Sobb has twice been named the Illinois PGA Professional of the Year. As a player, Sobb has participated in three PGA Championships, three U.S. Senior Opens and two Senior PGA Championships.

Sobb joins a prestigious list of “Pro’s Pro” honorees including Bob Ford, head golf professional at both Seminole Golf Club in Florida and Oakmont Country Club in Pennsylvania (2015), Dave Podas, director of golf at Bel-Air Country Club in Los Angeles (2016), Rob Labritz, director of golf at Glen Arbor Golf Club in Bedford Hills, N.Y. (2017), Rod Perry, head professional at Crane Lakes Golf and Country Club in Port Orange, Fla. (2018), and Cary Cozby, head professional at Southern Hills Country Club in Tulsa, Okla. (2019).  

“Despite a heavy workload, many of these pros play at an extremely high level, but they don’t get the recognition they deserve, Nugent said. “Our All-Pro feature is designed to do just that—recognize the best playing golf professionals in America.”

Yoga and Golf Retreat Set for Magical Islands of Loreto

Limited Spots Remain for March Program at TPC Danzante Bay

(LORETO, Baja California Sur, Mexico) — Imagine welcoming the sun as it rises in front of the tees at TPC Danzante Bay’s iconic 17th hole overlooking the Sea of Cortez?  Or honing your golf game with added flexibility on a golf course recently named the Best in Mexico and Latin America by the World Golf Awards?

These experiences can be yours at the inaugural Golf and Yoga Retreat - Embody Your Swing, March 10-14, 2020, at Villa del Palmar Beach Resort at The Islands of Loreto, Sabila Spa, and TPC Danzante Bay on Mexico’s Baja California peninsula.

The five-day, four-night immersion will be led by the resort’s head golf professional Danny Garcia and international yoga instructor Emily McMichael.  

In his 35-year golf career Garcia has taught over 40,000 golf lessons worldwide.  Helping people improve their golf games while having fun is his passion.  McMichael has been practicing yoga for 15 years and for the past five years, has worked internationally as a yoga instructor, retreat leader, and Thai massage therapist.  She has created mobility and strength programs specifically designed to improve the body, which in turn, evolve the golf game.

The four-night package includes lodging in a deluxe suite, breakfasts, one dinner, golf clinics, an 18-hole round of golf, seven yoga classes, unlimited kayak and paddle board use at the resort’s beachfront, hiking, a 50-minute massage, and roundtrip transportation to Loreto’s charming downtown.

McMichael has designed the yoga classes to increase mobility, strength and balance needed to improve the golf swing and protect the body from unwanted injuries.  Garcia will lead the clinics and facilitate the on-course rounds, working with guests to implement what is learned throughout the four-day retreat.

The retreat is available as a European plan (includes daily breakfast and farewell dinner) for $1281 per person, based on double occupancy or as an all-inclusive package at $1505 per person, based on double occupancy; both package prices include taxes. Only a few of the 20 available spots remain.  

Another 2020 golf and yoga retreat is scheduled for December 1-5.

Sabila Spa, a 39,000-square-foot facility set against a tranquil view of the Sierra de la Giganta mountain range, offers a world-class menu of signature treatments, massages, body wraps and unique wellness service, with an on-site meditation room.

TPC Danzante Bay, the acclaimed Rees Jones design along of the Sea of Cortez and Baja’s majestic Sierra de la Giganta mountain range, has quickly established its place among the world’s most visually stunning courses and is loads of fun to play.

Villa del Palmar Beach Resort & Spa at the Islands of Loreto is synonymous of beauty and tranquility.  The setting along the Sea of Cortez on the eastern coast of the Baja Peninsula is a two-hour flight from Los Angeles International Airport (LAX) via Alaska Airlines.  Loreto is served seasonally with direct WestJet flights from Calgary, and year-round from Tijuana via Calafia Airlines and Volaris flights.

The package may be booked directly by calling toll-free at 800.790.4187 from the United States or Canada, or 800.838-2662 from Mexico. For more information about the package, visit villadelpalmarloreto.com/specials/yoga-and-golf-retreat.

Giants Ridge Courses Honored By Golfweek Magazine

The Quarry and The Legend Both Ranked in U.S. Best Resort and Public Courses

(BIWABIK, Minn.) – Giants Ridge – the Upper Midwest’s leading golf resort set in the rugged beauty of the Mesabi Iron Range – announces both of its championship courses, The Legend and The Quarry, were recognized in Golfweek’s coveted annual rankings.

Golfweek’s “Ultimate Guide to Golf Courses Living and Great Escapes 2020” tabbed The Quarry No. 46 in its “Top 100 Resort Courses in the U.S.” The Legend was recognized among the “Next 100 Resort Courses” in the rankings. The Quarry is also currently ranked No. 63 in Golfweek’s Top 100 Courses You Can Play.”

Golfweek’s elite team of course raters determine the publication’s annual course ranking lists. Each year, the raters survey more than 3,600 layouts, grading each nominated layout based on Golfweek’s 10 standards of evaluation.

“We’re ecstatic both of our championship courses were recognized in Golfweek’s prominent rankings,” says John Kendall, Director of Golf. “The Legend and The Quarry are listed amongst highly admired resort courses, and these rankings are a testament to our outstanding staff and their work in providing first-class golf experiences. We can’t think of a better way to kick off 2020.”

A convenient three-hour drive along I-35 from the Minneapolis – St. Paul metro area, Giants Ridge boasts two of the highest-ranked layouts in the “Land of 10,000 Lakes,” The Quarry and The Legend. The aptly named Quarry is built on the site of a former sand quarry and iron ore mine with dramatically raised tees and hazards providing dramatic Iron Range vistas. Carved out of the Superior National Forest, The Legend is a true “Northwoods” course featuring towering pines, giant fairways and majestic views of Wynne and Sabin Lakes.

For more information: www.giantsridge.com, 1.800.688.7669

Lamkin Celebrates 95th Anniversary by Offering Free Grips via ‘Upgrade with Lamkin’ Program

Golfers Simply Download a Voucher at LamkinGrips.com to Redeem at Participating Retailers

(SAN DIEGO, CA) – Lamkin – leading manufacturer of premium golf grips – is celebrating its 95th anniversary by offering one FREE swinging grip, including installation, to all golfers through the “Upgrade with Lamkin” program, beginning February 1 and running throughout 2020.

To redeem a voucher for the free grip, golfers will simply visit www.lamkingrips.com/upgrade and take a brief quiz that will help identify which Lamkin grips are best suited for their games. Upon the completion of the quiz players can print a voucher and redeem it at participating retailers (full list included on the Lamkin website) who will install their grip of choice at no charge. Additionally, Lamkin will offer a second free grip to anyone who purchases and installs eight or more Lamkin grips. The offer does not apply to putter grips.

“For 95 years, Lamkin has been synonymous with quality and performance. While being the grip of choice for many OEMs we realize that consumers may not be aware they have been playing and satisfied with Lamkin grips for many years. The Upgrade with Lamkin campaign allows golfers to feel the difference at no cost or obligation,” says Bob Lamkin, CEO of Lamkin. “It is a thank you to all those who have supported us over the years, from golfers of all skill levels who trust our products to our tremendous retail partners.”

To celebrate Lamkin’s 95th anniversary and the “Upgrade with Lamkin” program (also known as Regrip America for the trade) the company has launched a brand new website (www.lamkingrips.com) and a digital swinging grip fitting system. Golfers select their preferences among five variables (weather conditions, swing speed, preference for feel, tack and traction) and the Lamkin AI algorithm suggests 3 grips from the 2020 line up that players should explore.

All swinging grips from the 2020 line-up are available through “Upgrade with Lamkin,” including the recently launched ST line and Calibrate Technology grips. The ST (Smooth Tack) features Lamkin’s latest formulation of the company’s Genesis Material to create a comfortable surface far more durable than standard rubber and maintaining its characteristics in any temperature. Calibrate Technology creates the most prominent reminder spine of any grip ever produced by Lamkin to help optimize hand placement, club face awareness, control, and feel for better shot-making.

In addition to the Free Grip program Lamkin is supporting retail partners with point of sale material, technology solutions to enhance effectiveness and a strong TV and Digital marketing program.

Lamkin’s growing list of ambassadors includes PGA TOUR superstar Justin Rose, women’s long drive phenom Troy Mullins, renowned instructor Travis Fulton and many social media brand ambassadors who recognize the superior performance of Lamkin grips. They are among a large and growing number of professional and amateur players and influencers around the globe who rely on Lamkin grips to enhance their game. The brand has established its excellent reputation for unrivaled quality thanks to world-class engineering, premium materials and handcrafted, repeatable production techniques.

For more details on Lamkin’s range of innovative golf grips and to keep up with the latest news from the company, please visit the links below.

More information: Lamkingrips.com

Lynx Golf Launches Prowler VT Driver with Switch-Face Technology

Interchangeable Faces Offer Golfers True Loft Adjustability

(Weybridge, Surrey, UK) – Lynx Golf – the iconic equipment brand trusted by multiple major championship winners over its storied history – introduces the Prowler VT Driver with Switch-Face Technology, a revolutionary new driver with interchangeable faces offering golfers the ability to adjust the true loft of their club.

Originally introduced as a prototype at the 2019 PGA Merchandise Show, the design was recently awarded conforming status by the USGA. The driver will be available for purchase this spring at select retailers and LynxGolfUSA.com.

The result of nearly a decade of trials and testing, the Prowler VT Driver with Switch-Face Technology delivers the most accurately-flexible and high-performing golf driver available in the market today. Traditional adjustable drivers change loft by rotating the clubhead around the hosel, resulting in the face sitting open or closed relative to the target. Switch Face allows golfers to change the true loft of the hitting surface while keeping the clubhead square to the ball.

The entire hitting face of the driver is completely removable and is secured to the clubhead via attachment screws that remain embedded in the face. At launch, the company is offering faces in five different lofts (8-degrees, 9-degrees, 10-degrees, 11-degrees and 12-degrees) as well as five different options for an open or closed face, giving golfers 25 different loft and face angle options.

“When the Prowler VT with Switch Face debuted last year, it was one of the most talked about products at the show,” says Steve Elford, CEO and co-owner of Lynx Golf. “We are excited to now give golfers around the world an opportunity to experience the groundbreaking technology for themselves.”

Additional benefits offered by the Prowler VT Driver’s design include an increased MOI which comes as a result of moving weight once occupied by an adjustable hosel to the perimeter of the driver head via the face’s attachment screws. Greater ball speed and forgiveness come thanks to the company’s Effective Energy Transfer system, found inside each face, which equally disperses the ball’s impact force throughout the hitting surface.

Founded in the 1970’s by John Riley Sr. and Carl Ross, Lynx Golf quickly established a large and loyal following among the game’s best players. This included legendary ambassadors who trusted the brand to help them capture victories at the 1992 Masters and 1994 US Open, among other wins.

For more information visit: www.lynxgolfusa.com, or follow @LynxGolfUSA on Twitter.

Golf Pride Launches MCC Teams Collection So Golfers Can Show Their Team Colors

(PINEHURST, N.C.) — Golf Pride, an industry leader in grip innovation and the #1 Grip on Tour, announced today it is expanding its popular MCC family of hybrid grips with the new MCC Teams collection. The launch lineup will start with 15 unique team color combinations to choose from, so golfers can represent one of their favorite teams while on the course. As the #1 Grip Series Worldwide, preferred by amateurs and professionals alike with over 250 Tour wins, the revolutionary MCC model features Brushed Cotton Cord Technology in the upper hand area for firm all-weather control with high performance rubber in the lower hand for ultimate feel and responsiveness.

“Many players have two passions - their sport’s team and golf. Combine those passions with the first hybrid technology grip, the MCC, and it now allows players who love their team to showcase their allegiances every time they grip their club,” said Bruce Miller, product manager, Golf Pride. “The new MCC Teams collection allows fans to show their team pride while maintaining the same high-level performance and quality MCC consistently delivered to win over 20 Majors.”

The MCC Teams grips will be available in both standard and midsize and feature a price of $10.49 and $10.99, respectively. MCC Teams will be available at retail in standard size in Spring 2020 and midsize in Summer 2020.

For more information on the MCC Teams collection and the entire Golf Pride 2020 product offering, visit www.GolfPride.com.

Introducing the New Titleist AVX Golf Ball – Higher Speed, Longer Distance, More Control

New Core and Cover Technologies Deliver Improved Total Performance and Softer Feel

(FAIRHAVEN, Mass.) – The next generation of Titleist AVX ­is engineered for greater ball speed, longer distance and increased short-game spin – advancing the multi-component golf ball technology that has produced breakthrough results for golfers who prioritize distance and extremely soft feel.

First introduced in the spring of 2018 following a comprehensive four-month test market, AVX was developed as a performance alternative to sit alongside Titleist’s industry-leading Pro V1 and Pro V1x models – offering the lowest flight, lowest spin and softest feel of the three premium performance offerings.

From core to cover, every piece of the new Titleist AVX golf ball has been reengineered to deliver improved total performance from tee to green:
• The engine of 2020 AVX – a larger, reformulated low compression core – works in combination with a redesigned high flex casing layer to deliver greater ball speed and low long game spin for more distance.
• A new, thinner cast urethane cover – specifically formulated for AVX by Titleist Golf Ball R&D chemists – delivers increased spin and control for improved greenside performance.
• The increased core size also produces an even softer-feeling AVX.

New AVX, offered in both white and high optic yellow, is now available in golf shops worldwide.

“In our ongoing discussions with golfers, we are constantly meeting players who tell us, ‘AVX is the ball I’d been waiting for,’ ” said Frederick Waddell, Senior Product Manager, Titleist Golf Balls. “At the same time, we’ve been able to lean on those golfers to better understand how they experience AVX and what we can do to help them shoot lower scores. The improvements to AVX are a direct result of their insights and the inventiveness of our R&D team to take this design to the next level – and we expect golfers to see better numbers across the board. The new AVX is faster and longer, it performs better around green, and delivers even more of the incredibly soft feel that golfers love about this product.”

Every AVX is made by Titleist associates in the company’s state-of-the-art Ball Plant 3 manufacturing facility to the highest performance and quality specifications in the industry, ensuring the most consistent performance ball to ball, and dozen to dozen.

2020 AVX PERFORMANCE & TECHNOLOGY

AVX delivers unmatched performance in a low compression, multi-layered construction through proprietary core, cover and aerodynamic technologies:
• New, Larger Core Formulation generates high speed and low long game spin to drive more distance with exceptionally soft feel.
• Redesigned High Flex Casing Layer promotes higher ball speed and lower spin on long shots for enhanced distance.
• New, Thinner Cast Urethane Elastomer Cover System has been specifically formulated by Titleist R&D to provide greater ball speed and increased greenside spin and control.
• Unique Catenary Aerodynamic Dimple Design delivers a piercing, low trajectory while providing a consistent ball flight on all shots.

AVAILABILITY

The new Titleist AVX is now available in golf shops worldwide with a MAP of $47.99.

KemperSports Clients Capture National Golf Course Owners Association Awards

Streamsong Black

Streamsong Resort, Wilderness Ridge Golf Club take home honors

(NORTHBROOK, Illinois) – KemperSports announced that two of its clients – Streamsong Resort and Wilderness Ridge Golf Club – have been honored with a National Golf Course Owners Association (NGCOA) award. This annual program recognizes the individuals and businesses that have helped preserve the tradition of the game while embracing the challenges and opportunities of the golf business.

· Located in Streamsong, Fla., Streamsong Resort’s Black Course won the NGCOA Best South Regional Course Award of 2020. Streamsong Black was designed to elevate Streamsong Resort’s pure golf experience, bringing a fun yet challenging course with memorable design elements to the resort’s existing portfolio. The Gil Hanse-designed course was named Best New Course by GOLF Magazine in 2017 and Best New Course by Golf Digest in 2018. It also served as a host site for the 2019 U.S. Open sectional qualifier.

· Wilderness Ridge Golf Club, based in Lincoln, Neb., earned the NGCOA Player Development Award of 2020, which recognizes a course that implements true and tested player development programs, provides effective return-on-investment and creates an overall welcoming atmosphere for new golfers of all ages. Wilderness Ridge’s inclusive line up of player development programs range from pee wee juniors all the way up to adults and introduce hundreds of new players to the game annually. Bandon Dunes Golf Resort and Cantigny Golf Club, both KemperSports managed properties, won the 2018 and 2017 NGCOA Player Development Awards respectively.

“An award from the NGCOA is very meaningful, as it represents recognition from a club’s peers,” said Steve Skinner, CEO of KemperSports. “Congratulations to Streamsong Black and Wilderness Ridge and their dedicated teams on these prestigious awards and to all of the other NGCOA 2020 winners.”

All winners were recognized at Golf Business Conference 2020’s Celebration and Awards Dinner on January 22 in Orlando, Fla.

For more information on KemperSports, visit www.kempersports.com.