P3ProSwing Introduces ProLaunch, State-of-the-Art Ball-Launch Monitor

(BETHEL, Maine) – P3ProSwing (p3proswing.com), a leading golf-swing analyzer, practice aid and simulator, announces the introduction of ProLaunch, a new and innovative indoor ball-launch monitor providing industry-leading accuracy. ProLaunch, featuring all new technology, delivers precisely-measured data on ball spin and speed, launch angle, swing path and club face angle – information important to golfers seeking to improve their swings and hone their games.

P3ProSwing is a subsidiary of Sports Vision Technologies.

“ProLaunch is distinctive because it measures both ball and swing data with great accuracy,” said Les Otten, founder and president of Sports Vision Technologies. “By capturing more data, ProLaunch gives insight on cause and effect – how the swing affects ball flight and movement – a comprehensive system at an affordable price for golfers.”

For professional and recreational golfers alike, ProLaunch, a highly-effective indoor golf solution and game-improvement system, shows both what the club is doing and how the ball is spinning, the two key elements of swing analysis.

ProLaunch uses patented and patent-pending software, optics and electronics to capture a mix of the ball’s “in-flight” images from just after impact. The swing-sensing unit captures optical measurements of the club head traveling across a special 64-sensor swing pad surface. Data are analyzed by proprietary and copyrighted software, graphically rendering ball flight and specific swing parameters including ball spin, ball speed, launch angle, club speed, face angle, swing path and tempo. Every club in a golfer’s bag, including the putter, can be used.

The $3,599 ProLaunch package includes: the launch monitor, swing sensing system, stance mat and 152 golf courses. Satisfaction is guaranteed with a 30-day trial.

For more information, visit www.p3proswing.com.

K-MOTION Announces National Release of K-COACH

Ultimate Coaching Platform Completes Re-brand from K-VEST to K-COACH

(SCOTTSDALE, Ariz.) - K-MOTION Interactive – the pioneer of innovative, wearable human motion training applications for golf, baseball, softball, fitness, physical therapy and beyond – has officially released K-COACH, a revolutionary instruction-based platform which provides coaches of all-levels with the measurement and training tools to transform their students’ games.

Since 2002, K-MOTION certified golf professionals have been helping everyone from PGA TOUR winners to high handicappers unlock their best golf by optimizing how the body functions during the golf swing. For the past three years, the company has been working to create a new, transformative coaching platform that builds on the acclaimed K-VEST. This national release officially completes the rebranding of the company’s flagship product from K-VEST to K-COACH.

Following a successful debut at the 2018 PGA Show, K-COACH empowers golf professionals of all-levels to better measure, understand, coach and train players. The system allows the coach to understand a student’s movement, so that they can prescribe precise drills designed to spark rapid improvement and ensure these drills are completed perfectly, every time. With the introduction of wrist angle measurement, coaches can understand how the clubface behaves throughout the swing, while launch monitor integration identifies how the player’s swing directly affects the distance and accuracy of the player’s ball.

“Our team could not be more excited to bring K-COACH to market,” said K-MOTION CEO Michael Chu. “This is the ultimate teaching solution for coaches who demand a complete learning system that benefits both their students and their business.”

A groundbreaking feature being introduced in K-COACH is ‘Train Shot.’ The process is both simple and revolutionary: coaches of all levels auto-capture a group of swings, pick the best one or use the average of the group and then let the automated swing fitting feature convert the data into a customized training program that helps players replicate and improve upon their best swing. All of this is delivered through the patented biofeedback training and a cloud-based coaching platform that has made K-MOTION a leader in golf instruction.

“A coach doesn’t need to look at numbers anymore to benefit from 3D and biofeedback,” said Tony Morgan, Head of Golf at K-MOTION. “All they do is find the player’s best shot, capture it and train it. We’ve built the world’s first instant camera for transferring motion to biofeedback training.”

According to Golf Digest, seven of the top-15 golf instructors in America use K-MOTION products for better training. This includes instructors to some of the biggest PGA TOUR superstars in the world. Beyond golf, Major League Baseball teams such as the Seattle Mariners, major universities and select National Hockey League teams also rely on K-MOTION’s revolutionary system to help their athletes achieve optimum movement and performance.

K-MOTION is the industry leader in wearable, motion-training technology that makes athletes better faster. The company’s products (including K-COACH and K-PLAYER) create the complete learning solution: from diagnosis, to supervised instruction, to unsupervised practice. Through patented real-time audio and visual cues, athletes can connect perception and reality and master perfect motion in seconds. K-MOTION creates a seamless connection between player and coach through its cloud-based improvement sequence of measure, assess, coach and train.

For more information: www.k-motion.com, 603.472.3519.

Salish Cliffs Golf Club Announces 2018 Spring Event Schedule

17th Annual MLRC Tournament Women’s Golf Day

(SHELTON, Wash.) – Start your golf season with anticipation and for a good cause at Salish Cliffs Golf Club – The No. 2 ranked golf course in Western Washington by Golf Digest – by registering to play in the 17th Annual Squaxin Island Tribe Museum Library and Research Center Tournament (June 4)  and inaugural Women’s Golf Day event (June 5).

MLRC Tournament
The MLRC Tournament is Salish Cliffs’ largest event of the year, raising funds to help preserve artifacts and cultural experiences at the Squaxin Island Tribe’s nearby Museum Library and Research Center. Players can sign up as a four-person team for the scramble-format event that features nearly $200 in tee prizes per player, as well as a catered banquet and awards ceremony. The tournament is Monday, June 4 with a 10 a.m. shotgun start.

To register online, click here.

Women’ Golf Day
Salish Cliffs will host Women’s Golf Day as an official location site on Tuesday, June 5 from 3:30 p.m. to 7:00 p.m. Women’s Golf Day is a global golf initiative, launched in 2016, to introduce women of all ages to the game and encourage existing female golfers to “tee it up” in a fun and highly inclusive environment. The afternoon’s activities include a swing clinic, nine-hole round, wine tasting and hors d’oeuvres. Attractively priced registrations are just $49 per person.

To register online, click here.

Additional Events
Located on the South Sound in Shelton – 15 minutes from Olympia, one hour from Seattle and two hours from Portland – Salish Cliffs will host an array of events this season:
- Summit Pacific Medical Foundation Celebrity Golf Tournament (May 11)
- Couples Clinic (three class series starting May 16)
- Cascade Golfer Cup (June 2)
- Museum Library and Research Center Tournament (June 4)
- Women’s Golf Day (June 5)
- Women’s Clinic (starting June 7)

Recurring events include Ladies Night Wine & Nine clinics, Academy Club and Salish Cliffs Golf League outings. Many of these events can be extended with a stay in the newly renovated hotel tower at Little Creek Casino Resort. The stay-and-play packages combine golf, accommodations, spa treatments and other upgrades for one simple rate. Additional information and pricing is available here.  

“We’re very fortunate to be able to offer golf, gaming, entertainment and accommodations all in one place,” says Salish Cliffs Head Golf Professional David Kass, PGA. “The Pacific Northwest lends itself to ideal golf conditions in the summertime, and there’s no shortage of on-site activities here to enjoy in-between rounds.”

The Masters Tournament on ESPN

First, Second Rounds of Masters Tournament Airing Live on ESPN for 11th Year

Masters Par 3 Contest Highlights Wednesday Programming With Encore in Prime Time

(RELEASE) - The Masters Tournament at Augusta National Golf Club is the highlight of the year in golf and the harbinger of spring for golf fans around the world. For the 11th year, ESPN will air live play of the first and second rounds of the Masters, surrounding the telecasts with an expanded SportsCenter presence as well as news, information and analysis on television, radio and digital outlets for the entire week of the event.

ESPN and ESPN Deportes will air live action from the first and second rounds on Thursday, April 5, and Friday, April 6, from 3-7:30 p.m. ET with an edited encore presentation in prime time each night from 8-11 p.m. on ESPN and an additional overnight encore at 3 a.m. on ESPN2.

ESPN also will air the traditional Masters Par 3 Contest on Wednesday, April 5, from 3-5 p.m. followed by a one-hour SportsCenter at the Masters special at 5 p.m. An encore telecast of the Par 3 Contest will air at 8 p.m. on ESPN2.

Scott Van Pelt will host ESPN’s Thursday and Friday telecasts from Augusta National’s Butler Cabin with ESPN golf analyst Curtis Strange. Van Pelt, Strange and Tom Rinaldi, who will conduct player interviews, will join CBS’ golf announcer crew for the telecasts.

SportsCenter’s presence at the Masters has been expanded this year with dedicated SportsCenter at the Masters programs airing Wednesday (noon – 3 p.m. and 5-6 p.m.) and Thursday-Friday (10 a.m. – 3 p.m.) on ESPN. Prior to the live television windows Thursday and Friday, SportsCenter will be the premier destination for golf fans to get their live Masters updates, including highlights of play, with updates airing between 8-10 a.m. on SportsCenter:AM on ESPN2 prior to the 10 a.m. programs. Sage Steele and Van Pelt will be lead anchors for the weekday SportsCenter segments.

All Masters programming on ESPN and ESPN Deportes also will be streaming live on the ESPN App. ESPN began live telecasts of the first and second round of the Masters in 2008.

Masters Par 3 Contest
Always a highlight of Masters week, the fun and family-oriented Masters Par 3 Contest will air Wednesday, April 4, from 3-5 p.m. on ESPN, with an encore telecast at 8 p.m. on ESPN2.

The contest, which began in 1960 and includes current Masters invitees as well as past champions, creates many exciting moments on the Augusta National Par 3 course. The wives and girlfriends of players often serve as caddies as do children, grandchildren or celebrity friends. Many current players use the event as stress relief and an outing with their family on the day before competition begins at the Masters Tournament.

Sean McDonough will anchor the Par 3 Contest telecast along with analysts North and Strange. Rinaldi will conduct interviews. The event was first televised by ESPN in 2008.

SportsCenter at the Masters
ESPN’s flagship news and information program SportsCenter will feature live updates from Augusta National Golf Club throughout the Masters Tournament beginning the morning of Monday, April 2, and continuing through the end of the event on Sunday, April 8.

On the first two days of competition, Thursday and Friday, April 5-6, viewers will be brought up-to-date with multiple reports per hour on SportsCenter including in-progress highlights, scores and interviews on SportsCenter:AM from 8 a.m. until 10 a.m. on ESPN2. After that, a dedicated SportsCenter at the Masters program will air on ESPN from Augusta from 10 a.m. until ESPN’s telecast of live play begins at 3 p.m.

Thursday morning’s ceremonial first tee shot with legendary golfers Jack Nicklaus and Gary Player will air in the 8 a.m. hour of SportsCenter:AM on ESPN2.

A one-hour SportsCenter at the Masters special will air Wednesday, April 4, at 5 p.m. on ESPN with a preview of the Tournament. Van Pelt will host with analysts Andy North and Strange, and reporters Rinaldi, Gene Wojciechowski and Marty Smith. The SportsCenter special follows ESPN’s telecast of the Masters Par 3 Contest from 3-5 p.m. Earlier on Wednesday, SportsCenter at the Masters will air from Augusta from noon until 3 p.m. on ESPN, with reports in SportsCenter:AM between 8 a.m. and 10 a.m. on ESPN2.

On Tuesday, April 3, the news conferences of several prominent players will be aired on SportsCenter, with the schedule for morning and afternoon sessions to be determined. Also, ESPN will report the Masters first-round groupings as soon as they are announced. SportsCenter will air on ESPN2 from 1-5 p.m.

In addition to Van Pelt and Steele, Michael Eaves and Matt Barrie will anchor SportsCenter reports from the Masters with North, Strange, Rinaldi, Wojciechowski and Smith. In addition, CBS golf analyst Dottie Pepper will join SportsCenter for daily segments Wednesday-Sunday.

Features and interviews will be part of SportsCenter coverage of the Masters, including the story of 30-year-old amateur Matt Parziale, who is living every golfer's dream by playing in the 2018 Masters. But as Wojciechowski reports in the feature, what many don’t know is that Parziale holds a very challenging day job as a Massachusetts firefighter.

Other features that will be presented during ESPN’s Masters coverage:
· Relationship of Alabama Icons Justin Thomas, Nick Saban (Rinaldi)
· Why Sunday at Augusta National is the Best (Rinaldi)
· History of the Masters Green Jacket (Wojciechowski)
· Sergio Garcia – Defending Champion (John Sutcliffe)
· Remembering Sandy Lyle’s 72nd Hole to Win the 1988 Masters (Wojciechowski)
· Rory McIlroy’s Last 12 Months (reporter Marty Smith)
· Tiger Woods Features:
   o Tiger’s Influence on Young Guns (Rinaldi)
   o The Tiger Rush (Rinaldi)
   o Tiger’s Four Masters Wins (Rinaldi)
   o Tiger Woods Interview (Smith)

TaylorMade Golf Company Introduces P790 UDI

Continuing the Resounding Success of the P790 Irons, the new P790 UDI Combines Forged Construction with SpeedFoam Technology for Extraordinary Distance and Accuracy

(CARLSBAD, Calif.) – TaylorMade Golf, the industry leader in iron technology and innovation, announced today the extension of its globally successful P790 irons with the introduction of P790 UDI, a forged driving iron engineered with breakthrough SpeedFoam Technology for golfers seeking the forged look and feel of a players iron with increased distance and accuracy off the tee or fairway. To date, World #1 Dustin Johnson, #3 Jon Rahm as well as TaylorMade stablemates Justin Rose, Rory McIlroy and Jason Day have all played the P790 UDI on Tour already this season.

The most popular and successful players-distance iron in company history, P790 has seen remarkable success at both the consumer and Tour levels, with many players putting a variety of P790 irons into play in competition, opting for a forged iron that delivers remarkable distance and playability combined with preferred feel in a medium-compact head design with a thinner topline. Similar to the other irons in the set, the P790 UDI is constructed with a soft, 8620 carbon steel body combined with high-strength forged 4140 carbon steel with a wrapped-face construction in a hollow body design.

The P790 UDI’s hollow construction is filled with TaylorMade’s proprietary SpeedFoam material, which serves a dual purpose of generating ball speed as well as the management of sound and feel. Injected into the clubhead, the low-density SpeedFoam provides the face support and damping properties that make the performance of the P790 unlike any other iron in the TaylorMade family.

The P790 UDI also features a re-engineered Inverted Cone Technology optimized for the slightly smaller face area. TaylorMade’s previous ICT had a larger, heavier profile. The new, smaller Inverted Cone in the P790 UDI allows for reduced face thickness at the edges of the face, thus increasing flexibility from heel to toe and low on the clubface, resulting in more ball speed across the entire face. For forgiveness and playability, P790 UDI features strategically placed internal metal-injection-molded (MIM) tungsten weighting for precise CG placement and higher moment of inertia (MOI).

After experiencing increasing demand from the best golfers on worldwide Tours, we’re excited to bring the Ultimate Driving Iron to golfers everywhere with the new P790 UDI. Offering SpeedFoam in a driving iron for the first time ever, the P790 UDI delivers distance and accuracy like never before seen in an iron. -Tomo Bystedt, Senior Director, Product Creation

Specifications, Pricing & Availability
Available at retail starting 3/30 at $219 USD, P790 UDI will be offered in RH only as a 2-iron (17°) and comes equipped with Project X’s popular HZRDUS Black shaft (85g) designed for low launch/low spin and gripped with a Golf Pride TV 360. Additionally, the P790 will be available for custom build with an extensive offering of steel and graphite (.355) options.

Additional specifications:
- Loft: 17°
- Lie: 60°
- Offset: 3.2mm
- Length: 40” (steel 39.25”)
- Swingweight: D2

Carr Golf Announces Exclusive Summer Getaways to Ireland and Scotland

World-Class Courses Include Old Head Golf Links, Royal Portrush, Portmarnock and Muirfield

                                                                                                                   
(DUBLIN, Ireland) – Carr Golf – premier provider of unforgettable golf vacations – presents exclusive “once-in-a-lifetime” itineraries with play on world-class layouts including Ireland’s Old Head Golf Links, Royal Portrush Golf Club and Portmarnock Golf Club as well as Scotland’s Muirfield.

Dramatically residing on a rugged peninsula extending into the Atlantic Ocean, Old Head Golf Links features some of the most breathtaking vistas in the game. Whirling winds off the sea and rolling topography create all the natural challenges a golfer would ever want. To enhance the trip, opt for helicopter transportation out to play this incredible course. It is one of the most extraordinary arrivals to a first tee in the game.

Northern Ireland’s only layout in the British Open rota, Royal Portrush Golf Club is set to host the 2019 edition marking just the second time golf’s oldest and most international championship will be staged outside of Scotland and England. Dunluce Links – one of Royal Portrush’s two superb courses – plays through rollicking dunes with dramatic elevation changes providing challenge to even the most accomplished golfers. Recent updates ahead of The Open include two new holes, a reshaped 8th green and several new back tees to lengthen the course by nearly 200 yards. It’s as “world-class” as a layout can be.  

Founded in 1894, Portmarnock Golf Club consistently ranks among the world’s top links courses and is a true must-play. Its signature hole, the captivating 15th, is known for its stunning sea views and difficulty. With a trio of bunkers surrounding the green, the 204-yard par-3 is as daunting as it is beautiful. It will host the 2019 British Amateur in conjunction with nearby The Island Golf Club. Located just 15 minutes from the Dublin Airport, Portmarnock is an ideal locale to tee it up on arrival or getaway day.

Known as the “greatest day in golf,” a trip to the east coast of Scotland to play mighty Muirfield is essential for any lover of the game’s resume. The visit features 36 holes of golf plus lunch in the stately clubhouse where a jacket and tie are required. Home of The Honourable Company of Edinburgh Golfers since 1744, this Old Tom Morris design features two concentric rings with the back nine nestled inside the front nine’s outer ring. This unique feature ensures a variety of wind conditions that has vexed the best golfers in the game throughout its rich history.

“Our unending goal is to provide our guests with ‘wow’ experiences and memories they will relish for years to come,” says Marty Carr, executive chairman of Carr Golf. “What better way to test where your game stands at the height of golf season than on the firm and fast links of Ireland and Scotland?”

Other popular summer destinations include Ireland’s Ballybunion Golf Club and Scotland’s Carnoustie Golf Links. Established in 1893, Ballybunion celebrates its 125th anniversary this year. Boasting two traditional links layouts – the stately Old Course and newer Cashen Course – the distinguished club has anchored numerous golf trips over the years from the U.S. to Southwest Ireland. Now the Old Course is even better thanks to 2016 enhancements including renovated greens, refined approaches, re-turfed surrounds and at least 38 re-vetted bunkers, all creating as true a links golf experience as one could want.

Carr Golf’s 2018 Open package combines attendance at the 147th Open at Carnoustie with play on some of the  finest links courses on The Open rota. Those who wish to play Carnoustie – generally regarded as one of the toughest and fairest Open venues – can do so right after this year’s event.      

With its years of experience and flawless reputation Carr Golf also works closely with additional world-class layouts in Ireland including Tralee Golf Club, Waterville Golf Links and Lahinch Golf Club as well as lesser known “must play” gems including Carne Golf Links, Enniscrone Golf Club, Dooks Golf Club and Ardglass Golf Club.

The full-service tour company specializes in unrivaled customer care and premier “one-of-a-kind” itineraries featuring luxury accommodations, transportation, sightseeing, fine dining, caddies and anything else needed for stress-free, unforgettable golf vacations.

For more information on Carr Golf: www.carrgolf.com, 1.855.617.5701 (U.S. toll free) or +353.1.822 6662.

True Spec Golf Opens Fitting Facility at Omni La Costa Resort & Spa

(CARLSBAD, CA) - Custom club fitting leader True Spec Golf has officially opened a state-of-the-art shipping container fitting facility at Omni La Costa Resort & Spa's Golf Performance Institute in Carlsbad, Calif. Located just north of San Diego, within the iconic world-class resort, this is their first shipping container fitting studio stocked with a full studio fitting matrix, blueprint station, loft and lie machine, and Trackman.

"We are thrilled to partner with Omni La Costa to open True Spec," says Tim Briand, Director of Fitting and Sales at True Spec Golf. "It's an amazing learning environment for golfers in one of the world's best golf settings. With two championship courses on site, it was an easy decision to bring True Spec to La Costa."

According to Dustin Irwin, Director of Golf at Omni La Costa Resort & Spa, the partnership is a natural: "We are excited to help launch the first California location with True Spec Golf at Omni La Costa's Golf Performance Institute. True Spec Golf is the perfect complement to our innovative game improvement opportunities for our members, guests and local residents, with a fitting and build experience executed at the highest industry standards."

For the official unveiling of True Spec Contained, we invite media and the public to join us on April 20th from 5-7pm, for a special preview of the industry's finest club fitting experience at Omni La Costa's Golf Performance Institute. Parking is available in The Club at the La Costa Member parking lot which is located just before the main Omni La Costa Resort & Spa gate. There will be signs to direct you.

More information: www.truespecgolf.com

The PXG Files - Episode 3: GEN2 Irons: What the Heck Took So Long?

(VIDEO) - Bob Parsons “geeks out" discussing why it took three years to develop the new PXG 0311 GEN2 Irons and Paige Spiranac puts Bob on the spot with a not-so-nice comment from social media.

V1 Sports Introduces New and Improved iOS Golf App for Golfers

Leading golf swing video analysis platform delivers innovative new app to help golfers improve their game

(Ann Arbor, MI) – V1 Sports (V1), producers of the leading golf video instruction technology platform for teaching pros and golfers, has released a new V1 Golf IOS App and it is receiving rave reviews from golfers across the globe.

The V1 team listened intently to their customers and is confident that the V1 Golf 2.1 app builds upon the functionality that makes it the most-awarded swing analyzer app in the world.

“The new release is an example of our passion for empowering instructors and golfers to be their best,” Chris McGinley, CEO of V1 Sports, said. “By asking the right questions and listening closely to our users, we continue to help them improve.”

Targeted at golfers, the new release is the largest update since the app debuted in 2010 and is loaded with enhanced features and a new user interface that better facilitates golf instruction and mobile learning.

The new app helps golfers capture their swing on video and share it with their V1 teaching pro, so that they can receive digital lessons and instruction at home, on the range, or on the road. The app allows V1 instructors to deliver lessons created with V1’s Pro software that include video, telestration, voiceover and content directly to their students’ mobile device.

The V1 Golf app also allows the golfer to have fun learning by analyzing their swing using the tools and content.  In addition, the V1 Golf Plus subscription allows golfers access to one of the largest libraries of tour swings for comparison and exclusive tips and drills.

Long time users and newcomers alike are giving the release two thumbs up.

“V1 Golf App 2.1 is terrific…record your swing, edit the video, then analyze it with a variety of helpful tools.  For those of us who work on improving our game. I don’t know how it gets any better than the new V1 golf app,” said one user testimonial.

Another said: “Wow, I haven’t used everything yet, but man it looks fantastic! Trimming was awesome, and playback was in portrait or landscape. I’m very happy so far!”

The first thing users will notice about the V1 Golf 2.1 app is an updated video manager. A cleaner, more intuitive design that keeps swing videos and lessons better organized.

V1 users are dedicated to the game of golf, and V1 has created new tag, search and sort functions that help users navigate the swing videos they store.

One of V1’s avid users summed it up best: “I love the new and improved update. Perfect to store your swings and lessons.  With access to PGA, LPGA, and Champions Tour player swings, it’s a must have for everyone looking to improve and keep track of their golf game.”

To download the new V1 Golf IOS App click on the link.

Visit www.v1sports.com. Follow V1 on Facebook at https://www.facebook.com/V1Sports and on Twitter @v1sports.

Fenix XCell Release Kiradech Masters Collection

(RELEASE) - On April 5, Thai superstar Kiradech Aphibarnrat will be making his first appearance at the Masters as a Fenix XCell Ambassador, and to honor the achievement, the Bangkok-based company have released a Limited Edition Masters Collection.

The collection features just three shirts, all of which will be worn by Aphibarnrat at Augusta, with their popular Thailand flag shirt completing his wardrobe for the four-day event.

The shirts were designed using a combination of Masters Green, white and gold, and have been produced with premium stretch fabric, preferred by Aphibarnrat for its comfort and performance. They also come with a specially made hangtag in the shape of Kiradech's cartoon logo.

Whilst two of the shirts were produced in units of 500, one shirt - picked out by the Thai as his favorite and his choice for Masters Sunday - has only been produced in 50 units, and will come with a book encased with a letter and a photo, signed by the World #29 himself.

The collection, released on pre-order via Fenix XCell's social media accounts last week, are now available for immediate delivery and can be purchased via their website - www.fenixxcell.com - or by contacting james@fenixxcell.com.

To see Fenix XCell's new Spring/Summer 2018 Collection, the Kiradech Masters Collection, accessories and more, visit the website at www.fenixxcell.com.

Kilmarlic's New 18 on the Outer Banks of North Carolina

Kilmarlic Golf Club on the Outer Banks opens three of 18 new on-site cottages. Thirteen cottages will surround a 5,000-square foot, lighted putting green, with five others set on a pond

(OUTER BANKS, NC) - Kilmarlic Golf Club announces the opening of three new cottages, among 18 total new cottages being built on property.

The new cottages are positioned just inside the Club entryway along the main US-158 highway artery. Positioning has been a major part of Kilmarlic’s success since its debut in 2002. The Club is located five miles west of the Wright Brothers Bridge that connects the mainland to the Outer Banks.

For vacationing golfers staying on the beach side of the bridge, Kilmarlic is easily within reach. “In 10 minutes,” long-time Director of Golf Bryan Sullivan likes to say, “You can have your toes in the ocean.”

With very few hotel accommodations on the Currituck County mainland, Kilmarlic’s new cottages will be a welcome addition.

The cottages are two bedrooms, each with its own bath, along with a loft that has two more twin beds, meaning a total of six golfers or a family can comfortably stay in one cottage. Three cottages are now open and construction should soon begin on the remaining 15 units.

Thirteen of the cottages are designed around a 5,000-square foot, lighted putting green, with five others set on a small pond. In addition to the putting green, there is also now a four-hole Short Course, offering a quartet of par-3 holes that play between 27 and 40 yards. The 1,000-square foot greens on the Short Course are surrounded by small bunkers.

“Golfers will love it,” Sullivan said. “They can walk right out the front door and they are right on the Short Course. They can make some bets and go out there and play.”

Kilmarlic has been buoyed by the success of its Club Cottage, which enjoyed its best year ever in 2017. The Club Cottage offers four comfortable bedroom suites with master baths, a large adjoining living area and fully equipped kitchen, and is picturesquely perched adjacent to the clubhouse, practice area and first tee box. Kilmarlic also has on site a health club and swimming pool, along with basketball and tennis courts.

“We’ve been very, very busy,” said Sullivan, a former North-South Amateur champion and an All-American at the University of North Carolina with teammate Davis Love III.

“That’s another reason we’re building these cottages,” he said. “People just love staying right here on property and they love the golf course. It’s worked out well.”

In addition, in June 2017 a brand-new, $47-million water park called H2OBX opened directly next door to Kilmarlic. “They did a great job with it,” Sullivan said. “It’s a beautiful water park. They’ve gotten a lot of great feedback. People loved it. They got a lot of positive energy from this new attraction.”

The Kilmarlic accommodations are not just for golfers. The Club often books week-long rentals before families check into their houses on the island. For golf groups the Club also offers breakfast and will host occasional pig-pickins.

”With these cottages it’s going to be a really neat little community development,” Sullivan said. “We have two-night minimum stays here, but they are great for two- or three-night, short getaways. In the summertime it’s a great spot for families.”

Outer Banks 2018 golf package and travel planning information for the new Kilmarlic cottages is available at www.PlayOBXGolf.com or 800-916-6244.

Bridgestone Golf Launches TOUR B XS Tiger Woods Edition Golf Balls

(COVINGTON, GA) – Bridgestone Golf – innovator of premium golf balls, clubs and accessories – unveils the TOUR B XS Tiger Woods Edition golf balls, a collaboration with the 14-time major championship winner that benefits the TGR Foundation, which receives a portion of all proceeds.

The golf balls feature a custom “TIGER” logo that replicates how Woods marks his competition golf balls and distinct packaging to highlight the charitable benefits and limited, special-edition product. From a performance perspective, the Tiger Woods Edition ball is identical to the standard TOUR B XS model, which Woods currently uses on the PGA Tour. The new line ($49.99/dozen) will be carried at participating national retailers beginning April 1st.

"We worked closely with the Bridgestone team to come up with a concept that benefits both golfers and my TGR Foundation, which is very important to me,” says Woods. “The TOUR B XS easily outperforms any ball I’ve ever played. It is incredibly long, but offers excellent feel and spin around the green, which makes me confident in any situation.”

With a decorated career that includes 14 major wins and a record run of 683 weeks as the world’s top-ranked golfer, Woods transitioned to the TOUR B XS before the 2017 Hero World Challenge and has since recorded his best professional finishes since 2013. Beyond playing Bridgestone balls in competition, Woods appears prominently in the company’s marketing campaigns, including the new “You’re Back THERE!” video, available here: https://www.youtube.com/watch?v=8c1M4UXBEtg.

“Tiger is a rare athlete who transcends his sport and it’s been a treat for golf fans around the world to watch him compete this season,” says Angel Ilagan, President and CEO of Bridgestone Golf. “Working with both Tiger and the TGR Foundation has been a tremendous experience and we’re excited to build on the popularity of Bridgestone golf balls, while helping a great cause.”

The TOUR B XS Tiger Woods Edition is the newest member of the popular TOUR B Series, the most technologically advanced golf balls Bridgestone has ever produced. The X and XS lines provide low-handicap players with tremendous spin and greenside control due to a soft urethane cover formulation, while increased distance comes from enhanced aerodynamics and an improved 330 Dual Dimple design.

During development, company engineers used data from more than three million in-person and online ball fittings, combined with insights from leading third-party industry sources, to identify needs of specific player types. They then drew on more than 800 golf ball patents to determine which proprietary technologies would most benefit each golfer persona identified.

The line consists of the TOUR B X, XS, RX and RXS (each $44.99) – which provide unmatched feel, accuracy and distance. To help players find the perfect ball for their games, Bridgestone offers two quick, easy and comprehensive fitting options:
- BFIT Golf Ball Fitting App – Free to download, the app turns the iPhone into a mobile launch monitor by utilizing the camera to analyze the user’s swing and recommend the best Bridgestone ball for his or her game.
- New Online Fitting Tool – Available at www.bridgestonegolf.com, it accommodates the full spectrum of players. The “Quick Fit” option easily determines the best ball for novices while the in-depth “I Know My Game” presents detailed questions to assist experienced golfers to find the perfect fit. The “I’ve Been Measured” path allows users to input launch monitor data, ensuring the most accurate recommendation possible.

Each TOUR B Series golf ball features proven characteristics which continue to make Bridgestone Golf among the most respected brands in the industry. They include:
- Accuracy – Gradational core optimizes energy transfer to create low side-spin and high ball velocity for incredible distance and accuracy gains.
- Consistency – Seamless cover design utilizes injection molding technology to stabilize ball flight on all shots.
- Distance – Aerodynamically superior dimple profiles provide different player types with vastly enhanced length and control.
- Feel – SlipRes cover technology increases friction by creating more stability between the ball and club for enhanced control with irons and wedges.

In addition to Woods, Bridgestone Golf’s professional staff includes FedExCup champion Brandt Snedeker, Olympics bronze medalist Matt Kuchar, Masters winner Fred Couples, rising stars Bryson DeChambeau and LPGA stars Lexi Thompson and Cheyenne Woods.

More information: bridgestonegolf.com.

Michigan’s Upper Peninsula, a Perfect 4-Some Golf Destination

Experience Sweetgrass, Greywalls, TimberStone, and the new Sage Run on one stay and play package

(Escanaba, MI) – Michigan has long been known as one of the top states for golf and the scenic Upper Peninsula region has quickly joined the ranks as a top golf destination with the creation of the “Perfect 4-Some” package at Island Resort & Casino, which is now available for booking.

The Perfect 4-Some package combines the best golf in the region led by the Island Resort & Casino with its Sweetgrass course and the new Sage Run course, which is scheduled to open Summer 2018. Package that with the highly acclaimed Greywalls course in Marquette, and TimberStone in nearby Iron Mountain, and golfers have the opportunity to experience a truly one of a kind golf vacation.

Golfers seeking to escape the stress of the big city and experience a scenic and peaceful golf vacation among the rugged beauty of Michigan’s Upper Peninsula should plan on the Perfect 4-Some as their 2018 personal golf adventure.

The Perfect 4-Some is a fully customizable package offering 3, 4, and 5-night lodging options with four rounds of golf. Package prices range from $350 - $758 depending on the time of year and single/double occupancy. Golfers will also receive $5 promo cash, $5 Bingo coupon, $5 drink coupon, $5 dinner coupon per night, and $5 off spa services at the new luxurious Drift Spa.

Golfers on the package will stay at Island Resort & Casino, one of the Midwest’s largest golf, casino and entertainment resort destinations. The resort features 328 guest rooms including suites and a 42 –site RV Park.

Sweetgrass, designed by Paul Albanese and ranked among Golfweek’s Best Courses, as well as recognized by GOLF Magazine and Golf Digest as a Best in State ranking, features an open layout with some of the game’s most fun greens to putt (Redan, Biarritz, Island, and Double-green). In addition, the course features some wonderful strategic holes including the famous island green No. 15, and some spectacular finishing par 5 holes on each side.

Sage Run joins the celebrated Sweetgrass course at the resort for the Hannahville Indian Community and offers a contrasting style and design by Paul Albanese. The new course meanders through beautiful Upper Peninsula hardwoods and open vistas with very dramatic views. A natural drumlin, or elongated hill or ridge formed by glacial ice long ago, is the primary feature on Sage Run. Golf holes were routed up and around the hill offering a scenic variety of shots creating a fun thrill ride for golfers.

Greywalls Golf Club, designed by Mike Devries, is a part of the Marquette Golf Club, a traditional stopping point for great golf in the region for many decades. Greywalls spreads over 230 acres and combines views of Lake Superior with several natural rock outcroppings. Rounding out the foursome is the scenic Timberstone in Iron Mountain. It is one of the finest works of architect Jerry Matthews, a prolific and award-winning Michigan course designer known for fitting the course to the natural contours of the land.

Complementing the world-class golf is the variety of amenities at Island Resort & Casino, including one of the largest gaming casinos (50,000 square feet) in the Midwest, the luxurious Drift Spa and dining options for any and all tastes.

The destination is easily accessible via a pair of regional airports in Escanaba and Marquette connecting through Detroit, Saginaw, Lansing or Grand Rapids.

For more information, visit www.islandresortandcasino.com.

Machrihanish Dunes Giving Away up to $12 Million with 'Mach Dunes Million' Hole-in-One Contest

(ARGYLL, SCOTLAND) – The Village at Machrihanish Dunes recently announced the kick-off of the “Mach Dunes Million” hole-in-one contest whereby 12 lucky participants could win $1,000,000 USD. From 15 March through 30 September 2018, individuals who register and play an 18-hole round at Machrihanish Dunes Golf Club will be entered into a set of random drawings that will determine 12 finalists to shoot for the “Mach Dunes Million” on 13 October 2018.

The millionaire-making shot attempts will take place on the picturesque 5th hole at Machrihanish Dunes, a dramatic, 139-yard, par-3 overlooking the mighty Atlantic. Each finalist must be an amateur golfer and will have one (1) shot to make an ace. A successful and verified hole-in-one will land the golfer $1,000,000.

To qualify for the drawing, players must be 18 years of age, pre-register at the Machrihanish Dunes Golf Shop and complete an 18-hole round at Machrihanish Dunes between 15 March through 30 September 2018. Golfers can play as many times as they’d like and will be entered into the drawing each time to be one of 12 potential winners.  Finalists will be chosen at random on six separate dates – the last Monday of each month, beginning in April – from the qualified and registered pool of entrants. The two finalists chosen in each of the six drawings will be announced upon meeting contest requirements and confirming a commitment to return to Machrihanish Dunes for the “Mach Dunes Million” hole-in-one contest on 13 October 2018.

“The natural links landscape at Machrihanish Dunes has been crafted by the sea, sand, and wind over countless centuries and is perfectly and naturally suited to the purest form of the game of golf,” said David Southworth, Founder and CEO of Southworth Development, an affiliate of which owns and operates The Village at Machrihanish Dunes. “The course was designed to be challenging, and what could be more rewarding that winning $1 million playing a game you love. We look forward to offering a potentially richer future for some lucky golfers.”

For a complete review of the full terms and conditions and prizes for this contest, visit www.machdunesmillion.com. For more information on Machrihanish Dunes and to book your round for the chance to win $1,000,000, visit http://machrihanishdunes.com.

Overload Golf Announces Partnership with Cut Golf

(KIRKLAND, WA) - Overload Golf announced a partnership with Cut Golf today. Overload Golf brings together complementary businesses, ideas, products and markets, while applying innovation from other industries to golf. The partnership includes access to Overload Golf's extensive network, market expertise, resources and promotion of Cut Golf products.

Cut Golf uses high-quality materials and manufacturing techniques; relying on tracking and robotic technology, user feedback, and third-party testing to support product performance. Its golf balls have been rigorously tested to ensure quality, consistency and playability.

"We are attracted to companies that disrupt segments of the golf industry, Cut Golf has done well in a short period of time." says Austin Fazio, Founder of Overload Golf. "Their approach of delivering a high-quality golf ball for a reasonable price is intriguing and will be well received in the marketplace."

Sam Uisprapassorn, Cut Golf's founder and CEO, adds "we're pleased to be partnering with Overload Golf and feel that its industry expertise and network will benefit our own growth and expansion."

More information at www.overloadgolf.com and cutgolfco.com.

Lifelong Golfer from North Carolina Wins Outing with Major Champ Stewart Cink at Reynolds Lake Oconee

(GREENSBORO, Ga.) – Larry Green, a lifelong golfer from Raleigh, N.C., will be making his first visit to Reynolds Lake Oconee as winner of the “Reynolds 360 with Stewart Cink” sweepstakes. Next month, Green and a friend get to enjoy a golf experience with the PGA Tour star as part of a dream vacation to Reynolds Lake Oconee, the award-winning golf and lakefront destination between Atlanta and Augusta, Georgia.

The grand prize also features two rounds of golf, luxury accommodations at The Ritz-Carlton Reynolds Lake Oconee, complimentary dinners, airfare, ground transportation, and more, including a clay shooting experience at the resort’s new Sandy Creek Sporting Grounds. The contest was open Jan. 4-March 8, 2018 to subscribers of the personalized Reynolds Insider e-newsletter and nearly 52,000 entries were received.

“Congratulations to Larry for winning the contest and I look forward to us having some fun playing golf and exploring the outdoors at Reynolds Lake Oconee,” Cink said. “This is an incredible vacation.”

Cink, the popular six-time winner on the PGA Tour, is a resident of Duluth, Ga., roughly 80 miles from Reynolds Lake Oconee. An outdoors enthusiast, he enjoys boating and water sports, which makes him an ideal partner during a trip to the luxury golf community located on 19,000-acre Lake Oconee.

Green, 55, is a civil and electrical engineer who works as a traffic engineer in Raleigh. Originally from the Washington, D.C., area, Green grew up playing golf with his dad. But now, since Green’s immediate family has no golfers, his guest will be golf partner Michael Langley, of Durham, N.C., who competes with Green on the interclub team from The Crossings Golf Club in Durham.

“I play golf twice a month,” said Green, who plays to a 10 index at The Crossings. “I am really looking forward to meeting Stewart Cink and playing golf with him. I remember how he beat Tom Watson for the British Open. Plus, I like boating, like to fish occasionally and am definitely interested in the Sporting Grounds.”

Home to one of the most diverse collections of elite courses in the United States, Reynolds Lake Oconee is one of only 11 golf resorts in the country to earn the prestigious Platinum Medal from GOLF Magazine. The six distinctive designs, fantastic lodging and dining options, and magnificent lakefront location have firmly established Reynolds Lake Oconee as one of the nation’s premier golf and lakefront destinations and communities.

Reynolds Lake Oconee is also home to The Reynolds Kingdom of Golf presented by TaylorMade, which is one of the only facilities in the country where recreational golfers can receive professional instruction, be fit for new equipment in the same elite environment used by Tour professionals, and have their equipment built before their very eyes.

For additional information, access www.reynoldslakeoconee.com.

The Broadmoor Celebrates 100 Years of Golf Legends

The historic resort tees up the 2018 U.S. Senior Open Championship with a refresh for the future while honoring its storied past

(Colorado Springs, Colo.) – Set in the foothills of the Rocky Mountains The Broadmoor Golf Club in Colorado Springs is celebrating 100 years of golf legacy. Boasting a new look honoring its golf legends and a new golf-resort restaurant featuring Broadmoor menu classics and modern tastes all accented with stunning mountain views. The historic property’s golf club is set to host the 2018 U.S. Senior Open June 25-July 1, which will continue the resort’s centennial summer celebrations.

Ranked among the best in the world, the property’s championship courses were designed by some of golf’s most notable names such as Donald Ross and Robert Trent Jones, Sr., and have played host to numerous national tournaments, including the U.S. Women's Open and PGA Cup. Presidents, politicians, celebrities, and many of the game’s greatest athletes have all played at The Broadmoor.

To tee-off its 100th season this spring and just in time to host the U.S. Senior Open, the Broadmoor’s Golf Club will unveil its renovations featuring a new welcoming lobby area with a Golf Heritage Hallway displaying the club’s legendary history on its walls. Guests can enjoy a series of displays, photos and exhibits that the highlight the rich traditions, the tournaments, and the champions who helped write the pages of the Broadmoor Golf’s historic legacy. It’s here where guests can learn all about why the Broadmoor’s courses are rated as some of the best in the world and enjoy snapshots from the Broadmoor’s game-changing victories such as Jack Nicklaus’ win over Charlie Coe in the finals of the United States Amateur Championship in 1959 and Annika Sorenstam’s breathtaking 1-stroke victory over Meg Mallon in the 1995 U.S. Women’s Open. For the past 100 years, The Broadmoor Golf Club has had some of the most legendary names in the sport claim their fame or reinforce their standing at The Broadmoor, including James “Long Jim” Barnes, James “Jimmy” Gullane, Ed Dudley, Dow Finsterwald, Babe Didrikson Zaharias, Judy Bell, Juli Inkster and Annika Sorenstam.  This year’s U.S. Senior Open will add more names to the list.

The Broadmoor’s newest restaurant, The Grille, which is located in the golf building, will also open this spring for golf members and hotel guests. The Grille takes dining to a new level with a menu that brings back some of the The Broadmoor’s classic dining favorites in a reimagined space that inspires not only with its restaurant design, but also with an exquisite, classic bar, and Colorado mountain views.

Since 1918, The Broadmoor has had a special place in the world of golf. And now, 100 years later, the Broadmoor Golf Club celebrates its centennial with a new look which proudly displays its legendary history and readies itself for another round of champions and memories to frame on its walls.

To learn more about the Broadmoor’s golf history, U.S. Senior Open, and centennial celebrations and events visit broadmoor.com and plan your great golf escape.

REKS Launches HD Digital Prescription Lenses Delivered in Unbreakable Frames

Impact-Resistant Lenses with Greater Field of Vision and Improved Clarity Over Traditional Manufacturing Techniques 

(RELEASE) - REKS eyewear is introducing a new line of prescription lenses through a partnership with Revolution Golf, golf’s largest direct-to-consumer digital platform and part of NBC Sports’ portfolio of lifestyle businesses. The campaign, starting March 29, also will be supported through commercial spots on Golf Channel.

REKS burst on the eyewear scene two years ago at www.reks.com with comfortable, fashionable and unbreakable frames paired with the best lens value in the marketplace -- polycarbonate polarized lenses with anti-reflective coating for an incomparable price of $50.

“We paid close attention to customer feedback over the past two years and the most frequent request we received was whether we could provide prescription lenses in our unbreakable frames,” stated George Granoff. “Our team has met this challenge and can now offer prescription lenses featuring the industry’s best technology at excellent prices, true to REKS tradition of packing a punch with style, comfort, quality and value.”

“Since its debut, REKS eyewear has been popular with our golfers, thanks to its high-quality, polarized lenses that provide super-sharp clarity from fairway to green and their unbreakable frames that can withstand being tossed about in a golf bag or golf cart with no problem,” said Justin Tupper, founder of Revolution Golf.  “We are excited to launch the REKS prescription line and are confident that golfers of all abilities will reap the benefits.”

REKS prescription lenses will be manufactured with the latest freeform digital technology that produces a high definition lens with greater field of vision and improved clarity over traditional lens manufacturing techniques. Digital generators place the complete design and Rx, including the “add” power on the back of the lens, closer to the eye. “This type of digital pinpoint manufacturing cuts the lenses in hundredths of a diopter and not the usual 10th of a diopter, thus creating a lens that is 10-times more precise than the traditional manufacturing process,” added Granoff.

In addition to polycarbonate lenses that are the standard in the industry, REKS also offers Trivex lenses. Trivex lens material was originally developed for use by the military for helicopter windshields and fighter jet canopies. Then, in 2002, PPG Industries tailored the chemistry of the material specifically for use in optical lenses, making Trivex one of the most lightweight, impact-resistant eyeglass lens materials available.

Because of the way Trivex is manufactured, it has less chromatic distortion than a polycarbonate lens, resulting in a sharper visual experience. “A high definition Trivex prescription lens is what many eye care professionals consider to be the best combination of safety, comfort, appearance and optical performance,” said Granoff. “We are truly excited to offer this leading lens technology to our unbreakable frames to create a line of industry-leading eyewear for consumers who are looking for stylish and functional glasses at an affordable price.”

Anti-reflective coating makes such a difference in lens appearance and performance, REKS will not deliver a lens without it. Therefore, AR is included for no additional charge. This microscopic coating eliminates light reflecting from the front and back surfaces of the lenses, giving the lenses a crystal-clear appearance. Additionally, all tints and gradient tints are offered at no additional charge.

REKS provides a 30- day no-questions-asked money back guarantee in addition to a 1-year warranty against scratches.

REKS HD single vision polycarbonate lenses with anti-reflective coating, including frame, will sell for $125.00
REKS HD progressive polycarbonate lenses with anti-reflective coating, including frame, will sell for $225.00.

Visit REKS.com to learn more. #BeUnbreakable.

WE ARE GOLF to Announce U.S. Golf Economy Report Findings on April 24 at the National Press Club

Media Conference in Advance of National Golf Day in D.C.

(ST. AUGUSTINE, Fla.) – WE ARE GOLF – a coalition of the game’s leading associations and industry partners – will announce the new U.S. Golf Economy Report findings on Tuesday, April 24  in Washington, D.C. at the National Press Club. Media are invited to attend the conference from 12 noon to 2 p.m.

Based on the latest data available, the study was conducted by GOLF 20/20 and TEConomy Partners. The results will show the total annual economic impact that golf is responsible for in the U.S.

“Golf continues to be a powerful economic force that helps to propel the nation forward,” says Steve Mona, World Golf Foundation CEO, administrator of GOLF 20/20 and WE ARE GOLF. “This information highlights the significance golf holds for millions of American workers and their families, who benefit from a robust, healthy industry. We look forward to discussing what is a serious financial boost since the previous review.”

With a briefing at the National Press Club open to national and local media members, Mona and other industry leaders, will disclose the newest economic numbers as part of the National Golf Day celebration.

Since 2000, this is the fourth such analysis to measure the game’s positive impact on multiple sectors of the U.S. economy. Several segments of the golf industry were researched, including facility operations, tourism, real estate, supplies, tournaments, associations, charitable events and capital investment.

Last conducted in 2011, the U.S. Golf Economy Report established the total impact of the golf industry to be $68.8 billion. This industry research is conducted every five years.

As for the 11th annual National Golf Day, it will bring industry leaders to Capitol Hill to meet with Members of Congress, the Executive Branch and federal agencies to discuss golf’s 15,000 diverse businesses, two million jobs impacted, tax revenue creation and tourism value.

For media inquiries about the National Press Club event or to attend April 24, e-mail Colin Small (csmall@buffalo.agency).

To join the social conversation, visit the WE ARE GOLF social media hub. Use #NationalGolfDay and @wearegolf on Facebook, Twitter and Instagram to show your support for the industry. Why is golf more than a game to you?

For more information, visit www.wearegolf.org.

Lamkin Showcases Three Exciting New Innovations with TS1, SONAR and Comfort PLUS Grip Lines

With new materials, patterns and grip dimensions, Lamkin unveils a new portfolio offering   functional performance advantages to all golfers

(SAN DIEGO) – Lamkin Corporation, the original manufacturer of premium golf grips, is excited to introduce three new grips this Spring, each showcasing technology advancements in material development, Micro-Texture surface patterns and performance-enhancing grip shapes. The new TS1, SONAR and Comfort PLUS grips feature Lamkin’s latest innovations designed to optimize performance, comfort and durability, while benefiting from unique characteristics appealing to a wide range of players.

The launch of the three new golf grips marks an exciting time in Lamkin’s 93 year history, as Bob Lamkin, CEO and President of Lamkin Grips explains, “We are always committed to delivering the highest quality, best feeling and most functional grips, but appreciate that every golfer will have a different take on those qualities.  We’ve spent the last year developing new materials, surface patterns and sizing to ensure every type of golfer has the best feeling and highest performing grip for their specific game.”

Each of the new grip lines use specific proprietary hybrid compounds designed to provide unparalleled performance, grip comfort and long-lasting durability. Lamkin has also developed innovative new Micro-Texture surface patterns for a more comfortable and confident grip connection. All of the grip lines are offered in Lamkin’s new PLUS shape featuring a straighter profile that is slightly larger in the lower hand. The reduced-taper profile, inspired by Tour players, helps to eliminate excess grip tension for greater shot control.  

TS1 is a distinctive high-performance grip that delivers exceptional feel and performance. Made with new hybrid materials that are slightly softer than traditional rubbers, the TS1 retains exceptional durability and all-weather performance. The grip’s functional Micro-Texture Technology optimizes torsional stability and provides outstanding grip control. TS1 is an excellent choice for golfers who prefer a responsive, Tour-inspired and high-performance grip.

SONAR is an exceptionally appealing grip that offers both a comfortable, tacky feel with a high-performance material and a functional network of unique micro textures. The reduced-taper profile encourages the ideal light-pressure grip tension for greater shot consistency and control. A tacky and responsive feel make SONAR ideally suited for a wide range of players looking for a grip that feels as good as it performs.

Comfort PLUS is the perfect grip for golfers that prefer a soft and shock-absorbing feel, but want the proven durability of a traditional rubber grip. Made with the soft and durable DSX material, Comfort PLUS features a shallow Micro-Texture pattern and unique un-buffed finish to deliver a smoother surface and exceptionally comfortable feel.  The reduced-taper, straighter shape reduces excess grip tension for a smoother, more controlled swing. Finally, an ultra-soft grip with the all-weather performance and durability that only rubber can offer.

TS1 is priced from $9.99 MSPR, and will be offered in Black/Red in both a Standard+ and Midsize+ (+ refers to reduced taper sizing).

SONAR is priced from $8.99 MSPR, and will be offered in Black/Blue in both a Standard+ and Midsize+.

Comfort PLUS is priced from $7.99 MSPR, and will be offered in Black/Red in both a Standard+ and Midsize+ and Gray/Teal in Undersize+.

All three lines will be available at select golf retailers and at www.Lamkingrips.com beginning April 2.

Antigua Sales Representative Gary Chittenden to Receive Sales Representative Award for 2017

(PEORIA, ARIZ.) - The Antigua Group, Inc.-one of the nation's leading designers and marketers of genuine golf and sports apparel under its Antigua brand-has announced that Gary Chittenden has been named 2017 Northwestern New York Section PGA Sales Representative of the Year.

Chittenden represents Antigua in the upstate New York and western New York sales area.

Chittenden will receive his award at the 2018 NENY PGA Spring Meeting on Monday, March 26 Celebrating Special Award Winners

"I'm truly honored to be the recipient of this award," Chittenden says. "Antigua is a genuine golf brand. Working for this company is a labor of love for me."

"We're proud to congratulate Gary for the fabulous job he has done in his New York territories," said Ron McPherson. "His hard work and dedication has carried the day for Antigua for over 30 years."

Find Antigua on the web at: www.Antigua.com and ShopAntigua.com. Like Antigua on Facebook at: facebook.com/Antigua. Follow Antigua on Twitter at: twitter.com/AntiguaWear. See Antigua YouTube videos at: youtube.com/AntiguaWear.

AT&T Continues 4K Leadership with the Masters Tournament in 4K High Dynamic Range

Watch Select Holes Live Starting April 5 on DIRECTV 4K Channels 105 and 106

(EL SEGUNDO, Calif.) — AT&T*, the first U.S. pay-TV provider to launch live 4K HDR programing, is bringing DIRECTV subscribers lifelike picture quality in sports, events, music and more. We’re adding live 4K HDR1 broadcasts of the 2018 Masters to our impressive 4K channel lineup.

A broadcast in 4K HDR brings that impressive 330-yard drive to life. You can see every dimple on the golf ball as it dramatically inches toward the hole. 4K offers 4x as many pixels as High Definition (HD).

With HDR, which stands for High Dynamic Range, you’ll see greater clarity with every swing, it adds better contrast, with wide color gamut that makes the colors on your TV more closely match what you see in real life. The 10-bit color depth shows a smoother gradation in color. And at 60 frames per second, motion will be more fluid.

Catch the 2018 Masters in Live 4K HDR on DIRECTV, which kicks off Thursday, April 5.

Thursday, April 5 and Friday, April 6 – “Amen Corner,” Holes 11, 12 and 13 at 10 a.m. – 6 p.m. ET (DIRECTV Channel 105), Holes 15 and 16 at 11 a.m. – 6:45 p.m. ET (DIRECTV Channel 106).
Saturday, April 7 and Sunday, April 8 – “Amen Corner,” Holes 11, 12 and 13 at 12 p.m. – 6 p.m. ET (DIRECTV Channel 105), Holes 15 and 16 at 12:45 p.m. – 6:30 p.m. ET (DIRECTV Channel 106).

The first to offer 4K UHD
DIRECTV has a long history as a technology leader in the latest video formats from digital to HD to 4K Ultra High Definition (UHD) and now 4K HDR. In 2014, DIRECTV became the first pay-TV provider to offer content in 4K UHD directly to customers via satellite TV.

The first to offer live 4K HDR
In 2016, DIRECTV broadcasted the first-ever live 4K UHD broadcast in the U.S. at the Masters and continues to lead in live events and sports.  And has since aired more than 740 hours of live 4K and 4K HDR programming. This includes college football, NCAA basketball, professional golf, NBA, MLB, the Olympics and more. In December 2017, DIRECTV became the first U.S. pay-TV provider to broadcast live sports in 4K HDR.

DIRECTV hosts three fully dedicated 4K TV channels (104, 106 and PPV channel 105) with both live and previously recorded documentaries, concerts, series and pay-per-view events.

1Limited programming available. To watch content in 4K HDR, 4K HDR compatible equipment, minimum programming (SELECT Package or higher), 4K account authorization and professional installation required. Other conditions apply.

CaddieNow Hires Shannon Kneisler as Marketing Manager

Popular Caddie Service Adds Seasoned, Industry Expert to Oversee Brand Initiatives, Support Continuing Expansion

(Haymarket, VA) – CaddieNow, the popular app bringing caddies back to the game, announced today it has hired former LPGA Tour player and experienced industry star Shannon Kneisler as CaddieNow’s national Marketing Manager.

Shannon Kneisler

Kneisler has been involved the golf industry for over 25 years as a LPGA Tour player, LPGA Class A instructor, writer, speaker, marketing consultant and golf business owner.  In joining the Executive Team at CaddieNow, America’s fastest-growing, caddies-on-demand platform, she’s overseeing the company’s national branding campaign as well as marketing initiatives to support partner courses and clubs.

CaddieNow also assigned Kneisler a dual title, as she will be the Regional Lead in Dallas-Fort Worth, which just became the latest expansion market to get the service. Kneisler lives in Fort Worth.

“We are proud to have someone of Shannon’s caliber join CaddieNow,” said Dave Cavossa, CaddieNow Founder and CEO. “She brings a wealth of knowledge and experience of the industry from virtually every perspective.  She has a unique focus on the end user. Because of her great background, she understands the challenges facing golfers, caddies, clubs and courses and we will leverage that expertise to the benefit of our partners and everyone working with us.

“People like Shannon will help CaddieNow carry golf into the “Gig” economy, which is the future of the industry,” Cavossa added.

Kneisler said, “CaddieNow has proven to be a win-win for golfers and golf courses from California to Florida and from New Jersey to now Texas, so I am extremely excited to bring my abilities to the national leader in this field. As a native Texan, I’m also proud to be the lead in the thriving DFW area.  There is tremendous growth-opportunity here and that matches what’s going on at CaddieNow.”

Kneisler is well regarded in the industry. She found success quickly at the age of 14, when winning her first Junior Golf Tournament only three weeks after holding a club.  She credits her late father, Roger, in having the largest influence on her love of golf. He was even her tour caddie at times.

Possessing a natural swing led to receiving a NCAA Division 1 Golf Scholarship. She eventually competed on the LPGA Tour until a near-fatal car accident changed her life. After recovering from serious injuries and unable to play competitive golf again, she redirected her efforts to her business and marketing background.  She has supervised a cross-functional team of marketing/creative directors, circulation multi-channel web, advertising strategies and operations, many related to the game. She has appeared on the Golf Channel, Fox Sports and written articles for golf magazines.

Most recently her career has revolved around being an agent of change within the industry, promoting increased diversity and inclusion in golf.  

One of the main reasons Kneisler signed on with the company is she agrees and believes in the CaddieNow mentoring aspect, especially youth who want to caddie. Since its founding, CaddieNow’s stated mission has been to bring caddies back to golf and grow the game through youth caddies and make them easily accessible to golfers of all skill levels at lower costs at any course.  The company’s goal is to engage the youngest generation in golf by providing them exposure to the game and entry to multiple courses as caddies.

Her hope is golfers will not only enjoy their CaddieNow experience, but they will also impact and affect the youth they encounter.

“Caddying has so many positives.” Kneisler said. “It’s a new life experience and personal education. It provides immediate income and opens networking opportunities that can help teens and college students with their future careers. The lifetime effect can be immeasurable.”

She and her husband, Matthew, have a four-year old son, Boaz, and now live in Fort Worth.

Founded in 2015, CaddieNow is a shared-economy app, in the model of well-known ride-sharing platforms like Uber and Lyft. The user-friendly virtual service has gained popularity nationwide because it’s easy for golfers to book caddies, for caddies to find work, and for courses -- with or without existing caddie programs -- to offer caddie services.

As part of its launch in DFW this month, CaddieNow is still meeting with and signing agreements with partner courses – and looking to work with more – while also searching for potential caddies to staff its demand.

CaddieNow has made it easy for either youths or adults to become caddies. Candidates can sign up and register online at to http://www.CaddieNow.com. Each caddie joins the team after going through a three-step process with video and on-course orientation.

To use the service, golfers simply download the free CaddieNow app, which is available for iPhone and Android devices, and register. After golfers enter the course, date and time they plan to play, they receive a confirmation notice from their looper, who will meet them at the course. Fees range from $30 - $80, plus tip, depending on the golfer’s desired level of caddy experience. CaddieNow continues to offer four levels of caddie service: JR LOOPER, LOOPER, FORE-LOOPER and PRO-LOOPER. The company is currently operating on more than 100 courses.

Florida Institute of Performance Expands to The Leadbetter Golf Academy

(PALM BEACH GARDENS, Florida) – Florida Institute of Performance (floridainstituteofperformance.com), a sports performance training center offering customized training programs for athletes, announces the addition of its new location: The Leadbetter Golf Academy World Headquarters, in ChampionsGate, Fla., just outside Orlando. Florida Institute of Performance, known for its highly-educated staff and science-based athletic development programs, now offers training sessions at its original Palm Beach Gardens facility as well as at the Omni® ChampionsGate Resort and golf facility at ChampionsGate Golf Resort.

“We are pleased to announce our second location, serving not only Florida athletes, but also those from around the country and the world who seek the finest training programs to support and enhance their goals,” said David Donatucci, M.Ed C.S.C.S., owner of Florida Institute of Performance. “We welcome golfers across the spectrum, from those with little physical training experience to those who seek to fine-tune and customize their workout plans and their next level of success – from first-time golfers to tour players.”

Florida Institute of Performance’s training programs are designed to get golfers moving better, playing longer and staying healthier. By identifying weaknesses and prescribing exercises to correct and strengthen them, creating swing consistency, the Institute has as its goal to increase strength, power, speed, stability and movement efficiency throughout a golfer’s swing while preventing injury. Florida Institute of Performance training programs are being incorporated into The David Leadbetter Golf Schools and Academies, including the new junior academy.

Those interested in scheduling an appointment at either location should call 561-252-6050, or see davidleadbetter.com/contact/ or floridainstituteofperformance.com.

Get Shafted - Finding the Right Shaft for Your Game

(Willowbrook, IL) - Think you know a lot about golf shafts? Think again! Did you know there are no standards for shaft flex?    It can mean something different for every manufacturer. Playability tolerances in each category of stiff or regular are vast! To understand this better, I spoke with several shaft industry leaders: Fujikura’s Sales Manager Chad Embrey; Victor Afable, CEO of VA Composites; Gawain Robertson, Owner of ACCRA Shafts; and Nick Sherburne, co-founder of Club Champion.

Club Champion is the #1 premium club fitter, builder and retailer of the best brands in golf. Their master fitters and builders are unrivaled experts whose approach is unbiased, where no specific vendor is promoted. The only goal is to find the best combination of components to lower your scores. Club Champion offers over 35,000 hittable shaft and head combinations, making Sherburne an expert on this topic.

“The industry taught us the club head is the engine of the golf club because that’s “what hits the ball”, but the shaft is far more important.” Sherburne says. “With thousands of shaft options and no industry ‘flex’ standards, it’s nearly impossible for golfers to find the shaft that performs best for them without professional help. It’s important to find a skilled fitter with a launch monitor to find the right shaft to maximize your performance.”

According to Robertson, “terms like stiff or regular flex are so generalized, they essentially mean nothing.  Different sections of the shaft can be totally different flexes.” Manufacturers design shafts for three different sections; 1) butt (the grip end), 2) midsection and 3) tip sections. They can produce shafts that are soft in the middle, stiff at the tip, and medium in the butt or any combination imaginable.  Robertson adds, “Club fitters understand the profiles of shafts. If a player needs something with a softer tip section and a stiffer butt section, they know which shaft has that profile. Club Champion’s understanding of how to fit golfers is an integral part of any club being successful in a player’s hands. “

Embrey adds, “Flex specifications are impacted by torque - a misunderstood shaft specification.  Many golfers believe lower torque means better shafts, which is not necessarily true.  Seasoned fitters will often choose a higher torque shaft for smoother, slower swingers to help get the ball up in the air faster and create spin. Lower torque is better for players that swing aggressively.”

Afable believes custom fitting is very important. “Shafts with various weights and flexes react differently to individual heads. Some retail stores sell shafts off a wall. The problem is they may or may not be the right shaft for you. Furthermore, the builder who installs the shaft may not know how to trim it correctly which is where things can go wrong. It is essential to find a highly skilled fitter, like Club Champion, who understands the difference and are trained to properly fit and install shafts.”

There is an enormous difference between club manufacturers’ stock shafts and higher-end, aftermarket models Tour professionals play. Typically, cheaper shafts are made from lower grade materials. They’re manufactured in larger quantities in places like Mexico and Vietnam, which often means watered down tolerances.  Exotic materials from Japan maintain very tight tolerances, not only for weight or flex, but straightness and roundness of the shaft. When a shaft is not rolled or manufactured properly, there will be gaps within the layers of graphite, which can really affect performance. Embrey adds, “Mostly, OEM shafts do what they're intended to do, but they're not designed to dial players in.”

Club Champion uses a unique coupling system allowing golfers to hit any combination of heads and shafts. They find combinations that solve a golfer’s problems. Most fitters use club carts provided by club manufacturers, however, they are unable to mix-and-match across carts to determine the ideal combination.  Club Champion offers hundreds of shafts, many not available through most other fitters and retailers.

Sherburne believes golfers should start thinking about what value they put a on their golf game. “Sometimes people come in and say they’ll just get something off the shelf because spending $500 to get an extra 20 yards isn’t worth it. That 20 extra yards is two less clubs into the green? Hitting pitching wedge instead of 8-iron, you’re going to hit more greens. I can almost guarantee that 20 yards is going to knock two strokes off your handicap.”

Club Champion delivers a Tour-quality fitting producing longer, more accurate shots with a nearly 100% satisfaction rate. Whether looking to buy new clubs or just fix your current set, a premium club fitting is the answer. Many assume that premium fitting is only for great golfers, but a 2017 Golf Magazine fitting study found that high handicappers improved even more dramatically. With 31 studios across the country and seven more coming in the next three months, Club Champion is ready to improve your game. Don’t just buy clubs, buy guaranteed improvement.

For more information visit clubchampiongolf.com.