‘From Many, One’ USGA Unveils New U.S. Open Brand Platform

(LIBERTY CORNER, N.J.) – As part of the United States Golf Association’s ongoing commitment to invest in the U.S. Open and elevate the championship experience for players and fans, the Association today proudly unveiled its new U.S. Open brand platform, “From Many, One.”

“Our goal was to develop a distinct and powerful brand platform that allows us to celebrate what makes our championship unique and to tell the stories that drive our audiences to attend, watch and engage with the U.S. Open year-round,” said Craig Annis, chief brand officer of the USGA. “Given that the U.S. Open drives nearly 75 percent of the USGA’s revenue, the success of the championship directly impacts the work we do to support millions of golfers who enjoy the game.”

To help frame the creation of the brand platform, the USGA engaged key stakeholders over the course of the past year. Players (including some USGA champions), fans, media members, partners, representatives of host sites and volunteers were asked to share their thoughts on what makes the U.S. Open a one-of-a-kind major championship.

These constituents provided unique insights that included identifying the “open” nature of the championship, the grit and determination it takes to become a U.S. Open champion and the triumph of the human spirit as key attributes. Their insights led the USGA to the foundation of the platform, “From Many, One.”

‘From Many, One’: U.S. Open Brand Platform 

The U.S. Open brand platform was developed in partnership with Culver City, Calif.-based Zambezi and is centered around a campaign line “From Many, One;” a new take on the motto “E Pluribus Unum” that will celebrate the nearly 10,000 golfers who will try to qualify for the championship, the 156 who will play and the one who will be crowned U.S. Open champion.
The premise of “From Many, One” is not a new one for the U.S. Open. It is something that was present at the first U.S. Open in 1895 and will be there in the future. It is the embodiment of the openness of the championship and a powerful connection to American values. It’s more than just a tagline, it’s the USGA’s guiding light, helping to provide our major championship with gravitas and focus.

“The most challenging assignments often turn out to be the most rewarding and this was no exception,” said Gavin Lester, chief creative officer of Zambezi. “To balance the heritage of a 120-year-old major championship, a modern audience, mental challenge, athletic triumph and American heritage in a campaign wasn't easy, but to see it all come to life has been unbelievably rewarding.”

“From Many, One” will extend far beyond television commercials, print and digital advertising as fans begin to “live the brand” through the U.S. Open. USGA social and digital platforms will feature videos, testimonials and other content that documents golfers’ journeys and allows fans to experience their hard work, grit and determination.

Fans on-site at Winged Foot Golf Club for this year’s U.S. Open will be immersed in the brand and the organization’s integrated approach to showcasing the championship as a glory-filled spectacle that the world is invited to see, feel and experience.  

“The U.S. Open is more than a golf event, it’s more than a test or evaluation, it’s an experience that brings people together to share in the electricity that comes from players pushing themselves beyond their limits to achieve their dreams,” said Mike Davis, CEO of the USGA. “The brand platform will be the perfect vehicle to share the story of the U.S. Open, a celebration of the accomplishments of the players who compete for the championship and everyone who makes the event so special.”

Creative Work 

Television Commercials and Print/Digital Advertisements:
Viewers of the NFL playoffs, NCAA basketball and NASCAR on Fox Sports enjoyed a preview of the brand campaign with the airing of a 15-second U.S. Open tune-in advertisement featuring actor Don Cheadle.

The Oscar-nominated Cheadle, who serves as a U.S. Open brand ambassador, lends his esteemed voice and stature to a variety of video content, including multiple U.S. Open brand television spots.

The first spot, “E Pluribus Unum, Baby,” is told from the perspective of a television viewer who is watching the greatest players in the game push themselves beyond their limits. E Pluribus Unum, Baby

Television and digital video viewers will be treated to multiple ad spots throughout the U.S. Open qualifying process, which begins in April. A series titled “From the Many: The U.S. Open Is…” features amateur golfers discussing their qualifying stories and the path that the “many” will take to get there. “From the Many: The U.S. Open Is…”

Vignettes featuring Jack Nicklaus, Tom Watson and Tiger Woods, among others, highlight a series titled “From the Ones: The U.S. Open is…” These videos showcase past champions as they reflect on the significance of the U.S. Open and the moment that they became the “one.” “From the Ones: The U.S. Open is…”

Accompanying the television spots, the U.S. Open brand campaign will be highly visible to golf and sports fans in the United States where it will run on print and digital platforms. Centered around the ethos, “From Many, One,” the creative shares the tone of the television advertisements with a focus on the hard work and effort it takes to qualify for the U.S. Open and the odds stacked against becoming the U.S. Open champion. The creative will feature a competitive and gritty aesthetic and take on a sharp and witty tone. "From Many, One" creative assets.

Tickets and information for the 2020 U.S. Open Championship, scheduled for June 15-21 at Winged Foot Golf Club, in Mamaroneck, N.Y., can be found at usopen.com.

The Volvik Founders Cup Announces 2nd Annual Women’s Leadership Forum

Phoenix mayor Kate Gallego (left) and Jane Spicer, founder of Daphne's Headcovers

Phoenix Mayor Kate Gallego Will be Keynote Speaker

(PHOENIX) – The 10th annual LPGA Volvik Founders Cup is excited to announce the return of the Women’s Leadership Forum, an extension of its annual “What’s Fore Lunch” program. The networking event, sponsored in part by HonorHealth, JW Marriott Desert Ridge Resort & Spa, Marriott Golf and the LPGA, will be held on Thursday, March 19. Phoenix Mayor Kate Gallego is the keynote speaker.

Mayor Gallego is the second elected female mayor in Phoenix history and the youngest big city mayor in the United States. She graduated from Harvard University and earned an MBA from the Wharton School of Business at the University of Pennsylvania. Before being elected, Mayor Gallego worked on economic development for local utility company, Salt River Project.

Mayor Gallego has focused on diversifying the economy, strengthening infrastructure investment, and working to make Phoenix a leader in sustainability during her time in office. She has led efforts on criminal justice reform and ensuring equal pay for equal work. Mayor Gallego is passionate about building a Phoenix that works for everyone and increasing the quality of life for all Phoenicians.

A panel of other influential Valley community leaders will include Jane Spicer, owner and founder of Daphne’s Headcovers.

Spicer, a Phoenix native with English roots, started Daphne’s Headcovers when she was 16 and has turned it into a global brand. Daphne’s Headcovers started as a fundraiser but can now be found in more than 75 different countries and on celebrity golf bags, including those of Tiger Woods, Dustin Johnson, country music star Jake Owens, Brittany Lincicome, Cheyenne Woods and the late LPGA founder, Marilynn Smith.  On any given day, Spicer’s in-basket is filled with dog, ninja or pirate designs.

Spicer is the recipient of accolades such as the Spirit of Enterprise Award from Arizona State University, a Forbes Top Golf Company, Gabriel’s Angels Precious Paw Award for Philanthropy, and many more. She is also actively involved with charities like ASPCA, Golf Fore Africa, and The Ernie Els Fancourt Foundation.

“The LPGA’s history is engrained with the spirit of strong female leaders,” said Scott Wood, Volvik Founders Cup tournament director. “This event allows us to advance and empower women, across industries, by connecting these featured guests with the next generation of leaders.”

At the networking event, guests will enjoy lunch before heading out to the course to watch the best female golfers in the world with access to the Pioneer Pavilion on the 9th green presented by Daphne’s Headcover’s. The day will end on the driving range with golf demonstrations and tips from LPGA teaching and club professionals, open to all skill levels.

Individual tickets are available for $150 or as a table for $1,200. Tickets include valet parking as well as a special attendee gift. For more information, including additional sponsorship opportunities and to purchase tickets, visit TheFoundersLPGA.com/event-info/womens-leadership-forum.

The LPGA Founders Cup was created to honor the 13 women who founded the LPGA in 1950. 2019 Rolex Player of the Year and 2019 Official Money Title winner Jin Young Ko gave a record performance to win the 2019 Founders Cup. For more information on purchasing tickets and tournament updates, visit LPGAFoundersCup.com/ticket-information. Volunteers can now register for the 2020 tournament at LPGAFoundersCup.com/volunteers.

Rumbling Bald Announces New ‘Golf Vacation Planning Service’

36-Hole Resort on North Carolina’s Scenic Lake Lure Ideal for Golf Groups, Buddy Trips, Tournaments and Events

(LAKE LURE, N.C.) — Rumbling Bald, the 36-hole golf resort on North Carolina’s stunning Lake Lure, announces its new Golf Vacation Planning service in advance of the 2020 golf season.

Led by Golf Group Sales Manager J.P. Doran, a veteran tour operator and golf packager, Rumbling Bald’s expert golf vacation planners offer a concierge-level experience helping golf groups plan, organize and executive trips and events of all sizes.

“Being in charge of a large golf group or even planning a trip for a foursome is challenging on many levels, and our goal is to flip the script and make the process easy and enjoyable,” says Doran. “And that doesn’t end when the trip is booked. We are here every step of the way, from the first call or email until the last putts are holed out.”

Home to Apple Valley and Bald Mountain golf courses, Rumbling Bald is one of the region’s only 36-hole golf destinations. Golfers and groups can select from a wide-array of lodging options, ranging from rental homes to studios.

Tucked along the shores of scenic Lake Lure and surrounded by Blue Ridge Mountain foothills, it is both remote and eminently accessible. Charlotte, Asheville and Raleigh, N.C., Knoxville and Nashville, Tenn. and Greenville and Spartanburg, S.C. are all between one and five hours away.

Rumbling Bald recently announced its 2020 golf package lineup, including:
Hole-in One – Starting at $345 per person (based on double occupancy, including taxes and fees), it features: a two-night stay, two rounds of golf on the Apple Valley and Bald Mountain courses, breakfast both days and complimentary, unlimited range balls. Lodging options include the recently updated Apple Valley Studios and two- and four-bedroom Fairway Villas.

The Ryder Cup Package –  Starting at $589 per person (based on quad occupancy, including taxes and fees), it includes: three nights lodging; three rounds of golf scored and handicapped; complimentary replays on either course; a team shirt and resort hat; private, one-hour opening reception with wine, beer and hors d’oeuvres included; and unlimited use of the practice facilities.

“We are excited to welcome J.P. and his staff to the team, and just as excited about our offerings and momentum heading into the golf season,” says Rumbling Bald General Manager Jeff Geisler.

To learn more about Rumbling Bald’s golf courses and packages, visit www.rumblingbald.com, or email jdoran@rumblingbald.com. To book packages directly, or to speak with golf vacation planner, call (828) 694.3072.

Pound Ridge Golf Club Announces Brad Worthington as Director of Golf Operations

(POUND RIDGE, N.Y.) – Pound Ridge Golf Club – legendary Pete Dye’s modern marvel in Westchester County – announces acclaimed PGA Professional Brad Worthington as its new director of golf operations.

Coming off a successful 2019 golf season as director of golf instruction at Pound Ridge, Worthington will expand his role across the day-to-day golf operations at the premier public facility. This June, Pound Ridge will host the prestigious 73rd annual Metropolitan Golf Association Public Links Championship.

Brad Worthington

Worthington has long been recognized as one the leading golf instructors in the Northeast U.S. In 2016, he was named “Metropolitan Section PGA Professional of the Year.” Previously, he was director of golf at New York City’s Trump Golf Links as well as head golf professional at both Brooklawn Country Club (Fairfield, CT) and Atlantic Golf Club (Bridgehampton, N.Y.).

“Brad’s vast expertise and industry experience will help further our position as one of the top public golf facilities in the region,” says Ken Wang, owner of Pound Ridge. “He will not only continue to help foster our commitment to excellence in golf instruction, he will additionally be instrumental in our ongoing quest to provide our guests with a pure top-level golf experience on Pete Dye’s only design in the state of New York.”

Worthington additionally served on the PGA National Diversity Committee in 2009 and 2010. He currently serves as facilities advisor for the First Tee of Connecticut. He is a longtime contributor to GOLF Channel, Sirius XM, PGA Magazine and The Met Golfer. Worthington has been honored 11 times by Golf Digest in its annual “Best in State” instructor rankings.

“I am honored to continue in my new role with one of the most prominent public golf courses in the country,” says Worthington. “The business of golf is evolving rapidly and we look forward to keeping Pound Ridge at the pinnacle of creating a true country club experience for the daily fee player.”
Pound Ridge is carved from 172 acres of beautiful countryside – including dramatic cliffs, streams and wooded, rolling hills into a fun and challenging par-72 course. The course features five sets of tees ranging from 5,151 to 7,165 yards providing challenges and fun for golfers of all skill levels. Among its unforgettable holes is the dramatic par-5 13th which is home to “Pete’s Rock,” a giant boulder that rests in the middle of the fairway.

For more information, or to book a tee time or instruction lesson with Brad Worthington, call 914.764.5771 or visit www.poundridgegolf.com.

The 152nd Open To Be Played at Royal Troon

(St Andrews, Scotland) — The 152nd Open will be played at Royal Troon from 16-23 July 2023.

The occasion will mark the 100th anniversary of when The Open was first played at Royal Troon in 1923, which saw Arthur Havers defeat Walter Hagen by one stroke. It will also be the tenth time that golf’s original championship has been played over the famous Ayrshire links.

The Open was last held at Royal Troon in 2016 when Henrik Stenson memorably shot a superb final round 63 to hold off the challenge of Phil Mickelson in an unforgettable duel and win the Championship on a record 20-under-par total of 264.

Stenson joined a celebrated list of golfers who have lifted the famous Claret Jug and been crowned Champion Golfer of the Year at Royal Troon, including Havers, Bobby Locke, Arnold Palmer, Tom Weiskopf, Tom Watson, Mark Calcavecchia, Justin Leonard and Todd Hamilton.

Martin Slumbers, Chief Executive of The R&A, said, “Royal Troon is one of the world’s greatest championships links. It has produced many memorable moments throughout the history of The Open including the dramatic duel between Henrik Stenson and Phil Mickelson that captivated millions of fans around the world in 2016.

“We are very much looking forward to celebrating another milestone in the cherished history of The Open when we mark the 100th anniversary of the Championship first being played at Royal Troon. It will be fascinating to see who will emerge from the world class field to lift the Claret Jug in 2023.”

The Captain of Royal Troon, Des Bancewicz, said, "We are delighted to welcome the return of the world's oldest major golf championship to Royal Troon and regard this as confirmation of the wonderful condition to which our historic links are maintained.

“The 152nd Open will also provide an excellent opportunity to celebrate 100 years of the Championship’s history at Royal Troon which commenced with Arthur Havers' victory in 1923."

Joe FitzPatrick, Minister for Public Health, Sport and Wellbeing, said, “I am delighted that The R&A has decided to hold The 152nd Open in Scotland, the Home of Golf, in 2023.

“The Open is important to Scotland economically, culturally and reputationally, and Royal Troon is one of our finest and most prestigious courses. The last time The Open was played there in 2016 proved highly successful with £110 million worth of benefits to Scotland.

“Royal Troon will also play host to this year’s AIG Women’s British Open, further emphasising our strong relationship with The R&A and our collective support for women’s golf.”

The 152nd Open will be played from 16-23 July 2023.

Scott Van Pelt joins "Feherty," Monday at 9 p.m. ET

(ORLANDO, Fla.) – Emmy-nominated sports anchor Scott Van Pelt will join David Feherty on his self-titled original series, Feherty presented by Farmers Insurance®, Monday at 9 p.m. ET on GOLF Channel.

Filmed in West Hartford, Conn., the interview with the popular SportsCenter (ESPN) anchor (and former GOLF Channel host/reporter) focuses on a wide range of topics, including:
- The basis of Van Pelt’s passion for sports, growing up in Maryland and rooting for the Baltimore Orioles, Washington Redskins and University of Maryland athletic programs.
- His break into television, beginning as a production assistant in the ‘90s at GOLF Channel following a brief stint as a “beeper” salesman after graduating from college.
- How his TV career has mirrored the Tiger Woods era, and why he credits the 15-time major champion for providing a pathway for Van Pelt to carve out a successful career.
- Recalling the sequence of events that led to ESPN’s re-branded late night SportsCenter that features Van Pelt, offering a next-generation approach to the long-running program.
- The current era of PGA TOUR stars, and the parity that exists amongst the sport’s elite.

Van Pelt also is tasked with the comical challenge of ranking photoshopped images of Tour players based on how good (or bad) they’d look bald – like him.

Additional upcoming guests on Feherty (premiering Monday nights at 9 p.m. ET on GOLF Channel) include:
- Gary Woodland (March 16) – 2019 U.S. Open champion, four-time PGA TOUR winner.
- Charles Schwab (March 23) – financial executive
- Suzann Pettersen (March 30) – 15-time LPGA Tour winner and major champion.

The Country Club of Roswell (Ga.) Poised for Vibrant Future

Recent Acquisition by Concert Golf Partners Puts Award-Winning Club on Solid Footing

(Roswell, GA) – If there were ever a club reflecting the changing trends of the golf industry, it’s The Country Club of Roswell (CCR), a private club in this northern Atlanta suburb recently acquired by Concert Golf Partners. With more than 600 kids and a growing junior member population, CCR is the top-rated family club in Fulton County—and poised to get even better.

The club’s Vision 2025 plan includes a new children’s activities club, a splash pad for the kids and an adult bar at the pool, a golf simulator, new tennis court LED lights and clay court resurfacing, an outdoor dining courtyard, a refresh of the member lounge and ballroom, and a new irrigation system for the golf course. The recapitalization afforded by Concert Golf Partners will allow these projects and more to become a reality.

 “With Concert Golf Partners’ ownership and financial resources, the club will be operated without assessments to future members,” said John Spiess, General Manager.  “This fact, coupled with the planned property improvements places the Country Club of Roswell in an enviable position of strength in this marketplace.”

The club’s robust schedule of ongoing events, children’s camps, and weekly activities is geared to all members of the family.  Among the more popular pursuits are an active swim team, extensive golf instructional programs, USTA and ALTA tennis leagues that dominate 13 lighted tennis courts, along with pickleball events. In addition, CCR offers a Kid’s Corner for drop-off childcare.

The 18-hole championship golf course, designed by Randy Nichols and voted best golf course in North Atlanta in 2018, is situated among rolling hills, lakes, streams and elegant homes.  With Bermuda grass fairways and Champions Ultra Dwarf Bermuda grass greens, the course plays 6593 yards from the tips, but has five sets of tees to appeal to golfers at all levels. The elevation changes, mature hardwoods and pine trees, streams, ponds and lake views create a memorable golf experience.

The Club offers space for intimate gatherings of up to 400 for stand-up cocktail receptions. Venues include ballroom, full clubhouse and a garden, which doubles as a popular and photogenic wedding ceremony location.  The Club is perfectly situated for corporate meetings, weddings, bat and bar mitzvahs, holiday parties, family and school reunions.

“There’s something to engage every member of the family at our club,” added Spiess. “The best compliment we can receive from our members is when they tell us their children ask when they can go back to the club?”

Concert Golf Partners is based in Newport Beach, California, and has $250 million of long-term equity capital to invest in and upgrade large-scale private clubs located in major metro areas.

For additional information about Country Club of Roswell and membership opportunities, contact the club at (770) 475-7800.

Kingsmill Resort Appoints Keith Karbo as Pure Silk Championship Tournament Director

(Williamsburg, Va.) — Kingsmill Resort, the only AAA Four Diamond condominium resort in Williamsburg, Va. is pleased to announce the appointment of Keith Karbo as Pure Silk Championship Tournament Director. Karbo is no stranger to the industry with his past tournament director experience; he brings a wealth of knowledge and expertise to Kingsmill and this annual LPGA tournament, which will be held May 18-24, 2020.

Keith Karbo

“We are thrilled to have Karbo join our team,” said Joel Paige, Kingsmill Resort’s Chief Operating Officer. “With his extensive tournament knowledge, industry experience and his depth of leadership, he’ll be a dynamic resource for our team, sponsors, partners and players.”

Kingsmill Resort’s three renowned 18-hole championship golf courses, the stunning River Course, the historic Plantation Course and the member-exclusive Woods Course, along with their celebrated golf academy and year-round golf instruction offer exciting variety and challenge in golf.

The atmosphere is always inspiring, especially during the Pure Silk Championship presented by Visit Williamsburg.  This week-long event draws fans globally and will take place on the River Course, a 6,379-yard, Par 71, Pete Dye-designed layout, which has boasted a combined 37 LPGA and PGA victories from elite players.

Previous to joining Kingsmill Resort, Karbo started the company, Red Arrow Partnerships. As president, he worked with the LPGA and other companies focusing on sponsorship, sports marketing and event management. Prior to that, he was the Tournament Director with the LPGA Volvik Championship in Ann Arbor, Mich. where he established a new Official LPGA Tournament. His vision to create a sports event that would benefit the local community, support charity and grow the economy helped generate the weeklong event attendance of over 30,000 spectators and 575 event volunteers.

Karbo is a graduate of the University of Michigan and a Board Member of Giving Every Athlete Resources (G.E.A.R.).

Two Elected Members of the American Society of Golf Course Architects

David Ferris, left, and Agustin Piza were elected to the ASGCA.

(BROOKFIELD, Wis.) – The American Society of Golf Course Architects (ASGCA) recently welcomed two new members to its ranks: David Ferris and Agustin Piza. Their elections keep the number of ASGCA members who practice around the world to nearly 180.

Ferris earned a Bachelor’s Degree in Floriculture and Ornamental Horticulture and a Master’s Degree in Landscape Architecture from Cornell University. He has worked on projects with firms headed by ASGCA members Dr. Michael Hurdzan, Robert Trent Jones, Jr., Jack Nicklaus and Arnold Palmer. Today, Ferris is an integral part of the Sanford Golf Design team with ASGCA Past President John Sanford. His expertise includes site analysis, master planning, routings, landscape design, construction documents, specifications and presentation graphics.

Piza heads Piza Golf Design, based in Puerto Vallarta, Mexico. He earned a Master’s Degree in Golf Course Architecture from Edinburgh University and has more than 20 years of experience in the golf industry, including collaborations with Gary Player, Fred Couples, and fellow-ASGCA members Tom Fazio and Jack Nicklaus. Piza’s designs are known for quality, and delivering aesthetic and strategic functional sculptures. For the past three years, he has served as director of The First Tee – Mexico.

Candidates for membership in ASGCA complete a rigorous, multi-phase application process that includes peer review of representative courses, discussions with project owners and a personal interview to assess the candidate’s professional capabilities.

Founded in 1946 by Donald Ross, Robert Trent Jones and 12 other leading architects, the American Society of Golf Course Architects is a non-profit organization comprised of experienced golf course designers located throughout North America. Members have completed a rigorous application process that includes the peer review of representative golf courses. ASGCA members are able to counsel in all aspects of golf course design and remodeling and comprise many of the great talents throughout the golf industry.

For more information about ASGCA, including a current list of members, visit www.asgca.org or call (262) 786-5960.

Zero Dispersion Evnroll Putters Garner Attention at PGA Merchandise Show

(Richmond, VA) – Dynamic Brands exhibited at the PGA Merchandise Show 2020 last month in Orlando, Fla. Recently appointed as the U.S. distributor for Evnroll putters, Dynamic Brands hosted a fun and friendly giveaway for a chance to win an Evnroll putter of choice.

Matthew Bradbury, PGA Professional at Sterling National Country Club in Massachusetts, was the lucky winner. “I am a huge advocate and fan of Evnroll,” he said. "Evnroll Putters offer unparalleled distance control. They also provide a unique soft feel and responsive feedback at impact. And they’re stunning to look at!”

Bradbury chose the ER1TS Evnroll putter, which has an extreme heel and toe weighted flare-back blade. Evnroll putters boast patented ‘Sweet Face’ Technology. The innovative and unique groove technology is engineered to deliver uniform performance across the entire hitting area of the putter face for unprecedented accuracy and zero dispersion.

For additional information on the Evnroll putters or the Dynamic Brands’ product line, visit www.dynamicbrands.com or contact Dynamic Brands at 1-800-955-2269 or at customerservice@dynamicbrands.com.

VIDEO: Putting with the Wilson Duo Soft+

I posted a video of me chipping with the Duo Optix from Wilson Golf and was asked how the Duo Soft+ felt on/around the green. In a word: soft.

Both balls feel great and are worth a try. I always recommend buying several sleeves of balls and taking them out on the course for a personal test. After all, what works for Tiger, DJ or Rory, won't necessarily work for your game. The best part of these two options from Wilson ... They're only $19.99 a dozen. If nothing else, they're worth a try.

Check out www.wilson.com to learn more about both balls.

Swing Align Short Game Device Makes Consistent Scoring Shots a Lock

Innovative Swing Training Aid Promotes Better Form, Solid Contact and More Control

(Oceanside, CA) – To have excellent short game skills, golfers must hit shots around the green that have consistent contact and fly and land with quality distance control. Putts must be hit on the correct line and at proper speed to give them a chance to drop in the hole. To improve your short game, a consistent and connected swing, or stroke, is a must. With the help of the new wearable Swing Align Short Game training aid, any golfer can hit these critical shots effectively and repeatably.

Designed by the makers of the original breakthrough Swing Align training aid (which helps golfers improve and maintain alignment, rotation, swing plane and connection in the golf swing), Swing Align Short Game teaches golfers to maintain proper arm spacing and the all-important-triangle formed by the arms and shoulders.

Swing Align Short Game helps synchronize the arms to move at a consistent speed, allowing the bigger muscles to control shots for more repeatable results. Golfers prone to using their arms or hands to flip or swipe at the ball can quickly feel what it’s like to make well-struck wedge shots, pitches, chips and putts.

Swing Align Short Game fits easily across your chest and uses a highly-visible alignment rod with adjustable O-ring stops to create different arm-spacing options. The flexible cuffs are mounted with their openings facing out. Using light pressure to push the arm cuffs together against the stops helps you stay connected with your arms in a perfect triangle, producing a more controlled short game swing or putting stroke.

“So many golfers, even really good players, struggle with consistency in their short game. Swing Align Short Game is designed to help golfers remove the guesswork from scoring shots and replace it with consistent, repeatable techniques you can trust when it matters most,” says Chris McGinley, Swing Align co-founder and 30-year golf industry veteran. “Once you start hitting crisp shots and solid putts with better distance control, your confidence will soar and your scores will improve.”

Swing Align Short Game arm cuffs are secured with capture screws on either end of the rod to keep the cuffs from sliding off. This feature allows golfers to use Swing Align Short Game to hit full wedge and short iron shots, training you to control the length of your backswing and make well-connected swings.

“Repeatable distance control is the key to a great short game and lower scores. Swing Align Short Game is easy to use at home or at the golf course to develop consistency in your short game shots. You’ll soon trust your more controlled technique and see more shots land closer to the pin and more putts roll into the hole,” McGinley says.

Swing Align Short Game:
- Grooves a more repeatable short game swing and putting stroke
- Teaches short game connection, control and consistency
- Promotes better distance control on and around the green
- Helps all golfers learn, improve and maintain skills through a simple process
- Works for all short game shots: from full swings to pitches, chips and putts

AVAILABLE MARCH 2020

Easy to use at home or on the golf course, Swing Align Short Game teaches repeatable short game connection, control and consistency, which leads to more consistency in the scoring zone. Swing Align Short Game comes in two sizes and features adjustable foam pads to fit most golfers. The Short Game Rod can be purchased individually for golfers who already own a Swing Align device.

Swing Align Short Game is available for $124.95. For more information on Swing Align Short Game and to order the most versatile swing training device in golf, visit https://swingtrainer.com/products/swing-align-short-game.

Swing Align and Swing Align Short Game have been developed by golf industry veterans with more than 60 years’ experience, and with input from PGA Tour players as well as top golf instructors. Each device provides instant visual feedback and uses muscle memory to ingrain good habits.

Finn Gets an App

(Missoula, Montana) – Finn, the new electric golf cycle that’s adding fun and speeding up pace of play, now has its own app for scan & ride ease. Simply download the app to your smartphone, scan the QR code on the Finn Cycle, and away you go. Developed by Rick Reimers, founder and owner of the long-pioneering golf equipment company Sun Mountain Sports, Finn Cycle is a two-wheeled, single-rider cycle with an electric motor and lithium battery that offers a comfortable and stable ride that leaves all who ride it smiling. Finn Cycles are currently part of the rental fleet at over 70 golf courses across the country. To find a Finn for rental near you, go to www.FinnScooters.com.

“The inspiration for Finn is the desire to play a faster round of golf,” said Rick Reimers. “Riding Finn is invigorating and sporty while encouraging ready golf. This new app makes the rental process quicker and easier for the pro shop and for the golfer.”

The Finn Scooters app is available for free in the Apple App Store and Google Play. From the app, first-time users can view safety and instructional information, review terms and conditions, pay the rental fee and unlock the cycle for use. Subsequent rentals will be a simple scan and ride.

The golf bag sits along the center-line of Finn Cycle offering easy golf club access and riding stability. Finn Cycle has front and rear suspension for a comfortable ride and braking with hand-operated disc brakes. The electric motor is in the rear wheel offering a sleek design. The lithium battery can go up to 36-holes on a single charge though charging after every round is suggested.

Finn travels at the same speed as a traditional golf cart, approximately 15 mph, and offers the opportunity to substantially speed up the pace of play by naturally encouraging ready golf with each player driving directly to his/her ball.

Reimers has a well-deserved reputation for creating innovative golf products that become industry mainstays such as the golf bag with built-in legs and the golf push cart.

Finn Cycle is the first product from Finn Scooters which is part of Sun Mountain Motor Sports, an affiliate of industry-leading golf bag, golf push cart and golf outerwear company, Sun Mountain Sports. Sun Mountain Motor Sports is a new company dedicated to solving golf’s biggest problem: slow play. The company’s new products are designed to make golf fast and fun, with a goal of 18 holes in 2 hours or less.

For more information, visit www.FinnScooters.com.

Circling Raven Voted the Best Idaho Course in Golf Advisor’s Golfer’s Choice 2020

Coeur d’Alene Casino Resort Hotel Amenity Wins Top Public Course in State Honors

(Worley, Idaho) – Circling Raven, the Coeur d’Alene Casino Resort Hotel’s renowned golf amenity, garnered acclaim as Idaho’s finest public course through Golf Advisor’s “Golfer’s Choice 2020” ratings.

Owned and operated by the Coeur d’Alene Tribe, Circling Raven is in the scenic Idaho panhandle approximately 55 minutes from Spokane International Airport (GEG). Measuring 7,189 yards from the rear tees, the 18-hole layout sprawls magnificently through 620 acres of woodlands, wetlands, and Palouse grasses.

Circling Raven’s gleaming white sand bunkers are large and strategically placed, and its variety of holes is tremendous. The Symetra “Road to the LPGA” Tour will compete in the Circling Raven Championship Aug. 24-30 this season, a worthy test for the world’s top aspiring professional women golfers.

Golf Advisor lists are compiled by analyzing the ratings and reviews submitted by members of the community throughout the year. Reviews from trusted and active reviewers are weighted heavier than inactive members. Courses must offer public access and have been reviewed in 2019 to be eligible for the 2020 honors. A Golf Channel product, Golf Advisor has received more than 825,000 reviews of 14,000-plus golf courses.

Designed by Gene Bates, many who play Circling Raven equally enjoy the off-course accents. These include a vast, 25-acre driving range, a nationally honored golf shop, and the excellent Twisted Earth restaurant with bar at the clubhouse. Coeur d’Alene Casino Resort amenities and activities include the full-service Spa Ssakwa’q’n (SOCK-wah-kin); a variety of hotel rooms and suites; bars, restaurants, lounges, and eateries; cultural immersion options, and more. The casino completed a multi-million-dollar renovation nine month ago.

Traveling golfers often play Circling Raven and Coeur d’Alene Resort Course, located roughly 45 minutes apart. CDA Resort Course was ranked among the Top 5 in Idaho by Golf Advisor community members.

Circling Raven has garnered numerous best-in-kind honors since opening, including being rated as a Top 100 Resort Course, Best in State, and a Top U.S. Casino Course. Its golf shop has won national and regional awards for its excellence and its variety of products, displays, and performance.

For more information, visit www.cdacasino.com or 800-523-2464.

TGA Premier Sports Among Tops on Entrepreneur List, Franchise Business Review’s Rankings

Top youth sports golf brand named in Franchise 500, and Hottest Franchise Categories for 2020 List

(Los Angeles, CA) – TGA Premier Sports (TGA), the go-to brand for introducing children to the sport of golf and the nation’s most prolific provider of in-school- and community-based youth golf enrichment programs, has been named to Entrepreneur’s Franchise 500 ranking, a distinction that the publication says indicates TGA is among companies “that continue to evolve to keep going strong year after year.”

The 41st annual Franchise 500 appeared in the January 2020 issue of Entrepreneur with TGA Premier Sports at No. 460 on the list. More than 1,100 companies applied for Franchise 500 consideration, which made the selection process the most competitive to date. Using a proprietary ranking formula called its “Five Pillars of the Franchise 500”, Entrepreneur analyzed key business factors when evaluating franchise opportunities, including costs and fees, size and growth, support, brand strength and financial strength and stability.

According to Entrepreneur, “More than forty years after the very first Franchise 500 ranking, the franchise industry is still going strong and more competitive than ever.” TGA was also listed among companies included in Entrepreneur’s list of “Hottest Franchise Categories for 2020,” in the Fitness Businesses category.

“Golf participation is grown at the local grassroots level through scalable, replicable and self-sustaining programs. TGA’s business model in the golf industry checks off all those boxes and it’s an honor to be recognized on Entrepreneur’s Franchise 500 list. At No. 460, it makes us work even harder to climb the ladder businesswise while impacting more youth and families in their communities through golf,” says Joshua Jacobs, CEO of TGA Premier Sports.

The accolades continued to roll in with TGA’s recent inclusion in Franchise Business Review’s list of the “11 Top Rated Youth Sports Franchises Worth Investing In.” TGA came in at No. 2 on that ranking. Franchise Business Review surveys hundreds of franchisees, every year, from dozens of youth sports franchise brands. FBR then rates the top brands in the category based solely on franchisee satisfaction.

TGA (Teach, Grow, Achieve) has become one of the nation’s most impactful developers of community-based golf programs for kids ages five to 13. TGA has progressive levels for participants to graduate that sets the foundation for children to transition to other national golf initiatives, like Drive, Chip and Putt, PGA Junior League, LPGA*USGA Girls Golf, and Youth on Course, creating a pathway to becoming lifelong golfers. TGA is on pace to reach its one-millionth student by 2021.

TGA believes “Sports Change Lives” and its franchise owners bring a think globally but act locally mantra to their businesses. TGA’s golf programming is designed to create a passion for sport at an early age and encourage today’s youth to Keep Playing!.

For more information about TGA Premier Sports, visit www.playtga.com or follow @TGA_Sports on Twitter.

VIDEO: Chipping with the Duo Optix from Wilson Golf

I'm always interested in how a golf ball feels on and around the green. Like the Three Little Bears, "too hard" and "too soft" aren't good. Well, the Duo Optix felt "just right."

Learn more at Wilson Golf.

Cristie Kerr to Join Golf Channel's Broadcast Team at the Honda Classic

20-Time LPGA Tour Winner and Multiple Major Champion to Serve as an On-Course Reporter for GOLF Channel’s Live Tournament Coverage

(ORLANDO, Fla.) – Major champion and 20-time LPGA Tour winner Cristie Kerr will join GOLF Channel’s broadcast team as an on-course reporter this week at the PGA TOUR’s Honda Classic.

“I’m very excited to join the GOLF Channel team for the week of The Honda Classic,” said Kerr. “I look forward to learning from them and putting my golf expertise to use for viewers. This should be an amazing experience.”

Kerr, who grew up in South Florida and won the 1995 Girls Junior PGA Championship at PGA National Golf Club, is competing in her 23rd year on the LPGA Tour. The former World No. 1 finished T11 at the Gainbridge LPGA at Boca Rio and T6 at the ISPA Handa Women’s Australian Open. She will return to competition at the Volvik Founders Cup in Phoenix, March 21-24.

The Honda Classic will be Kerr’s third guest appearance on television as part of GOLF Channel’s broadcast team. In January 2019, Kerr was a studio guest analyst for GOLF Channel’s Golf Central daily news program the weekend of the Sony Open in Hawaii. In November, she joined GOLF Channel’s live tournament broadcast team at the CME Group Tour Championship in Naples, Fla., where she was a guest analyst in the booth alongside Hall-of-Famer Judy Rankin and shadowed Jerry Foltz as an on-course reporter.

HONDA CLASSIC TOURNAMENT BROADCAST TEAM: 

NBC Sports Group’s tournament coverage of The Honda Classic will be led by play-by-play host Dan Hicks and lead analyst Paul Azinger. Gary Koch and David Feherty will be hole announcers, with Roger Maltbie and Jim “Bones” Mackay joining Kerr as on-course reporters. Steve Sands will conduct interviews and will serve as play-by-play host for GOLF Channel’s early round and weekend lead-in coverage, joined by Notah Begay as analyst.

Omni La Costa Resort & Spa Selects Kevin Frisch PR to Manage Golf Public Relations

(Gaylord, MI) – Omni La Costa Resort & Spa, one of Southern California’s premier golf and luxury resort destinations, has selected Kevin Frisch PR (KFPR) to manage its golf public relations.

KFPR will develop and implement media and marketing strategies to promote the world-class golf product and champion the acclaimed resort as a leading North American golf destination. Omni La Costa is home to 36 holes of historic championship golf on its Champions and Legends Courses, having hosted the PGA TOUR’s Tournament of Champions from 1969 to 1998. The Omni La Costa Golf Performance Institute features world-class golf instruction under the guidance of director of instruction A.J. Avoli with a host of programs presented by renowned names in game improvement, custom fitting and fitness.

From an award-winning spa to eight sparkling pools and two championship golf courses, Omni La Costa Resort & Spa provides a refreshing escape any time of year. This celebrated retreat brings visitors a true taste of the coastal California lifestyle. Touched by fresh ocean breezes and set within a captivating 400-acre village, Omni La Costa, a GOLF Magazine Top-100 Resort in North America and Golf Digest Editors’ Choice among Best Golf Resorts in California, elevates the concepts recreation and leisure. Originally developed as an amenity-driven playground for well-heeled celebrities and athletes, this legendary resort is California's playground for all ages.

“Omni La Costa Resort & Spa has a rich and celebrated history and our team remains dedicated to sharing that legacy and the charms of this special place with every member and guest. KFPR sees Omni La Costa like we do and shares a vision to make sure our greatest days are ahead of us,” said Club Director Dustin Irwin. “We look forward to partnering with Kevin Frisch and his talented team to help bring more widespread exposure to the unique programming and luxury lifestyle amenities that make Omni La Costa such a beloved destination.”

Located just north of San Diego in Carlsbad and within easy reach of area beaches and popular tourist attractions, Omni La Costa Resort & Spa, with its 600 rooms, suites and villas, provides an idyllic setting for creating special memories. Generations of members and guests have strolled the Spanish Mission-style property with lushly-landscaped grounds, reclined with a loved one in the spa courtyard, played with their kids (or like a kid) at Splash Landing, discovered tennis or yoga for the very first time, or reconnected with family over evening S'mores making. The Omni La Costa experience is a singular pleasure guests relish sharing with the people who matter most to them.

“Omni La Costa Resort & Spa is a destination synonymous with world-class golf and unforgettable vacation experiences. It’s a privilege to promote this iconic property and share the stories as the La Costa legacy grows in new directions through the years,” Kevin Frisch, CEO of KFPR, said. “The golf staff led by Dustin Irwin is a dream team and their fresh approach to service and the golfing experience sets the standard in the industry.”

THE GOLF STORY AT OMNI LA COSTA RESORT & SPA

It all began in the early 1960s when a real estate developer from Las Vegas discovered an equestrian ranch nestled in the coastal foothills of Southern California. Originally conceived as a residential resort offering activities and instruction for all ages, La Costa’s 40 units were available to guests for $22 per night which included green fees, as well as access to tennis, horse stables and the pool.

La Costa’s original 7,200-yard, par-72 golf course was designed by renowned architect Dick Wilson. It covered 215 acres and cost $1.5 million to build. By the time the resort opened, it had already been selected to host the made-for-TV CBS Golf Classic. The greatest professional golfers of their day graced the links at La Costa, including Sam Snead, Ray Floyd, Arnold Palmer, Bobby Nichols, and Jack Nicklaus. Dick Wilson’s partner Joe Lee added nine holes in 1973 with the final nine holes opening in 1984.

The PGA TOUR’s Tournament of Champions (later called the Mercedes Championship and the Sentry Tournament of Champions) was hosted at La Costa from 1969 until 1998. The tournament included some of the greatest players in history like Phil Mickelson, Gary Player, Tom Watson and Tiger Woods. It also included some of the greatest moments in golf, like when a then 21-year-old Tiger Woods beat Tom Lehman with a near-ace on the first playoff hole, preceded by four consecutive closing birdies on the “Longest Mile” to get in to the playoff.

In 1999, the WGC Andersen Consulting World Match Play Championship was played on the original course layout with the opening nine composed of holes 10 through 18 on the Legends Course while the closing nine consisted of holes one through three and 13 through 18 on the Champions Course. The five-day televised event raised more than $500,000 for local charities.

Today, Omni La Costa Resort & Spa is a golfer’s paradise for members and resort guests and one of the ultimate vacation getaways in Southern California.

For more information, call (760) 438-9111 or visit www.omnihotels.com/hotels/san-diego-la-costa/golf.

STITCH Golf Introduces Camo and Contender Knit Head Covers

(APEX, N.C.) —STITCH Golf is pleased to announce the launch of Camo Knit and Contender Knit headcovers-the newest addition of award winning and industry leading knit headcovers.

“Like all STITCH products, these new knit headcovers are designed and engineered to help golfers look their best,” stated Brad King, CEO of STITCH Golf. “By focusing on details, classic designs with a modern twist and premium components we were able to create unparalleled headcovers for the golfing enthusiast.”

The Stitch Camo Knit won’t help you in the tree stand, but is a perfect accessory if you are hunting birdies.

If you're going for a classic look, the solid knit is perfect for you. Choosing a solid color for your driver, fairway and hybrid makes your bag pop and stand out. Available in three colors.

Designed for a tried and true look, STITCH knit headcovers feature a timeless style and  handmade poms that are always on trend. Made with Techno Wool, a 100% acrylic material that mimics the feel of wool, with the benefits of an engineered fiber, STITCH knit headcovers stay true to their color and integrity keeping clubs dry while ensuring a snug club fit, unlike traditional wool headcovers which tend to lose their structure and fall off.

Additional features include:
- 3 gauge knit for an authentic feel and look
- Techno Wool construction for guaranteed water resistance
- Smart fit design that helps headcovers stay snug on clubs and maintain their shape
- Hand finished
- Fits all modern clubs
- Machine washable

“With over 120 PGA and LPGA professionals, including Major winners, using STITCH gear on tour, STITCH has solidified itself as the leading provider of golf products for the world’s best golfers,” added King.    

 STITCH knit headcovers are available for purchase at www.stitchgolf.com and leading golf, country clubs and select retailers. Stay connected with STITCH Golf on Twitter, Instagram, and Facebook at @StitchGolf.

AHEAD, Nicklaus Companies Unveil Play Yellow Styles to Support Children's Miracle Network Hospitals

(New Bedford, Mass.) — Building on the resounding success of the inaugural Play Yellow campaign, AHEAD, the golf industry's leader in quality and creative headwear, and longtime partner Nicklaus Companies, will launch the 2020 Play Yellow headwear campaign coinciding with this year’s Honda Classic (February 24 to March 1).  

The assortment will include a new, limited edition Play Yellow performance cap for which AHEAD collaborated with Jack Nicklaus to design. The hats, featuring the iconic Golden Bear logo and signature, as well as the Play Yellow logo, will be available for purchase at several PGA Tour events, selected Nicklaus courses, and online.  A portion of every sale will be donated to support Jack and Barbara Nicklaus's efforts helping pediatric care nationwide through the work of Children's Miracle Network Hospitals.  

"There was such an overwhelmingly positive response the inaugural year of Play Yellow headwear that we certainly wanted to continue to support this campaign,” said Anne Broholm, CEO of AHEAD, which celebrates its 25th anniversary in 2020.  “We wholeheartedly support Jack and Barbara’s passion for helping children. The Play Yellow campaign has inspired thousands and we are honored to play a role in its success.”

The inspiration for Play Yellow stems from the yellow shirts Jack often wore in the final round of tournaments in honor of Craig Smith, the son of a close Ohio family friend who was battling a rare bone cancer. Craig passed away in 1971 at the age of 13. Fifteen years later, on the morning of the 1986 Masters, Jack, at age 46, once again wore a yellow shirt, playing one of golf history’s most iconic rounds and winning his record sixth Green Jacket.

"Barbara and I are grateful to the team at AHEAD for joining us, the PGA TOUR, and many others in the Play Yellow effort to help make a difference in the lives of children, through Children's Miracle Network Hospitals," Nicklaus said. "Like us, AHEAD cares about giving back to children and families in need. They are not simply the best headwear company in golf, they are an organization of people with big hearts. Hats off to AHEAD!"

Barbara and Jack have a long history and close ties to a number of CMN Hospitals, most notably Nationwide Children’s Hospital in their hometown of Columbus, Ohio, and Nicklaus Children’s Hospital in Miami. The Memorial Tournament presented by Nationwide has benefited Nationwide Children’s Hospital since its inception in 1976, and it was The Honda Classic’s move to Palm Beach County near their home base that inspired the Nicklauses’ to create the Nicklaus Children’s Health Care Foundation in 2004.

For additional information about Play Yellow headwear and the special Jack Nicklaus collection, access the web site at www.aheadshopusa.com.  For more information on the Nicklaus Companies, access www.nicklaus.com.  

More details about Play Yellow can be found at PlayYellow.org. Follow the cause at Instagram.com/playyellow4kids, Twitter.com/playyellow4kids and #PlayYellow.

'The Dye' National Junior Invitational Tournament to Honor Legacy of Pete and Alice Dye

Crooked Stick Golf Club – home to the Dyes and their “firstborn” championship course – to stage inaugural event May 25-27, 2020

(CARMEL, IND.) – Members of Crooked Stick Golf Club today announced they will stage a boys and girls tournament to honor the lives and legacies of its founders, champion golfers and world-renowned course designers Pete and Alice Dye. The unveiling of the event – a year in the planning – comes just weeks after the January 9th passing of Pete Dye at the age of 94.

The inaugural Pete and Alice Dye Junior Invitational – “The Dye” – will be contested May 25-27 at the famed Dye-created and designed Crooked Stick Golf Club in Carmel, Ind., an Indianapolis suburb. Top-ranked junior amateurs – a field of 33 boy and 33 girl junior players from across the U.S. – will compete for the championship in 54 holes of medal play and for points from World Amateur Golf Rankings (WAGR), National Junior Golf Scoreboard (NJGS) and Golfweek Sagarin Junior Rankings.

The field of 33 boys and girls is a nod to the number of cars in the Indianapolis 500, which is being staged a day ahead of The Dye and just a few miles south of Crooked Stick. Top juniors (aged 18 and younger in 2020) from 15 states have accepted invitations and are scheduled to compete. Players include Michael Brennan, John Daly, Jr. (son of ’91 Crooked Stick PGA champ John Daly), Alexa Pano, Katherine Schuster and dozens of other top junior players.

“Pete and Alice Dye were both elite level amateur players and began winning tournaments as juniors,” said Wayne Timberman, tournament chairman. “The Dye is the only national invitational where elite boy and girl golfers play for a major title on the same Top 100 course at the same time,” he said. “Crooked Stick members are thrilled to honor the Dyes with a world class tournament in a unique format. ‘The Dye’ is truly one-of-a-kind, just like Pete and Alice!”

Details about the inaugural Pete and Alice Dye Junior Invitational at Crooked Stick can be found at the championship website: www.dyejuniorinvitational.com and on the event’s social media channels: @TheDyeJunior (Twitter), thedyejuniorinvitational (Instagram) and @TheDyeJuniorInvitational (Facebook).

Cordillera Ranch Golf Course Re-Opens Following Greens Resurfacing Project

Jack Nicklaus Signature Design the First 18-Hole Layout in Texas with Pure Distinction Greens

(BOERNE, Texas) – Cordillera Ranch – the acclaimed and top-rated luxury golf club and community in the Texas Hill Country –  re-opens its Jack Nicklaus Signature Golf Course following a greens conversion to Pure Distinction bentgrass.

The project, which began in September, included re-sodding each putting surface with the innovative Pure Distinction bentgrass. Developed 15 years ago, Pure Distinction is fast becoming the premier strain, offering the exceptional roll unique to bentgrass, enhanced traits that tolerate heat, humidity and disease more effectively, and a density so tight it mitigates encroachment from other aggressive and unwanted grasses such as poa annua.

Through the re-surfacing, Cordillera Ranch becomes the only Lone Star State layout with Pure Distinction on all its greens. Other elite private clubs with Pure Distinction putting surfaces include major championship venue Southern Hills Country Club in Tulsa and Essex Golf and Country Club in Canada, often considered one of the top-100 courses in the world.

“We first witnessed the superb conditions of Pure Distinction on a putting green at Vaquero Country Club in Southlake where they have been testing the turf’s qualities,” says Charlie Hill, President and CEO of DH Investments, the developer of Cordillera Ranch. “The turf looked and rolled so exceptional it almost didn’t appear to be real.

“We then tested it by installing Pure Distinction on two holes on the course that have some of the tougher microclimates this past August, which, given the extended summer last year, put the grass’s tolerance to a tough early test. The turf passed with flying colors – it looked incredibly healthy even after two months of above-average heat and humidity. It’s a super-aggressive growing grass, hardy, has strong roots and tolerates the summer heat better than other bentgrass.”

During the course’s closure, Cordillera Ranch tackled other projects such as drainage improvements, tree trimming and clearing. These projects will help improve the grass-growing environment and playability of the course for many years.

“With a project like this, we wanted to be sure we encompassed everything – from the soil below to the grass on top – and that we did it right,” Hill adds. “The new greens will enhance the golf experience for our members and their guests, and enhance our standing as one of the best courses in Texas.”

Stretching to over 7,400 yards for those wanting the ultimate test or 6,800 yards for the member looking to enjoy a challenge while soaking in the Texas Hill Country views, Cordillera Ranch’s golf course meanders along ridges and through valleys and oak-covered terrain. Many holes offer long views of the Guadalupe River Valley and feature strategic bunkering, craggy limestone outcroppings and canyons, winding creeks and thought-provoking risk-reward shots. The Dallas Morning News consistently ranks the Cordillera Ranch golf course in the top-10 of its Texas Golf ranking of the state’s best layouts, and lists the par-3 16th hole among the state’s “Best” and “Most Beautiful” golf holes.

Re-sodding its greens with Pure Distinction is another example of Cordillera Ranch setting the standard for upscale private golf clubs and communities. Cordillera Ranch pioneered the on-site, resort-style clubs and amenities that is now prevalent among the newer clubs, and was one of the first in Texas to feature the drought-tolerant Zeon Zoysia on the golf course’s fairways and tees.

“Traditionally, clubs that resurface the greens elect to go the more cost-efficient route of seeding them; however, we evaluated the options and determined that we wanted to get the course re-opened as fast as possible,” says Marc DeWall, General Manager of the Clubs of Cordillera Ranch. “We felt we could open in 2-3 months, if we re-sodded while seeding it would have probably taken 5 to 7 months. Despite the significant additional investment, it was worth it to get the course back in play quickly for members and their guests.”

In 2019, the community unveiled several new or updated amenities for its members. Situated on the third hole of the golf course and a short golf cart ride from its award-winning clubhouse, The Lodges at Cordillera Ranch opened this past August and provide upscale accommodations for members and their guests.

The newly opened Golf Performance Center at Cordillera Ranch offers two hitting bays, one featuring a Flightscope Launch Monitor and a three-camera system. The Golf Performance Center at Cordillera Ranch also is one of the few facilities in Texas to feature the Swing Catalyst 3D Motion Plate.

The club’s fitness center was recently renovated, complete with a reconfiguration of the facility, new program offerings and updated exercise equipment. The Vista Office and Visitor Center, housing the offices of Cordillera Ranch Realty, DH Investment Company, Pasadera Builders and the Cordillera Ranch Property Owners Association, also recently opened.

Cordillera Ranch has earned a reputation as one of the country’s finest upscale communities. Nearly 800 homes are completed (and more than 1,300 lot sales) in the community. At final build-out, Cordillera Ranch will total approximately 2,500 homes and preserve 80% of the land in its natural state.

For more information: www.cordilleraranch.com, 888.66.RANCH.

Troon Selected to Manage Finkbine Golf Course in Iowa City, Iowa

(Chicago, Ill.) – Troon, the leader in club management, development, and marketing, has been selected to manage Finkbine Golf Course, a daily-fee facility in Iowa City, Iowa. Located on the western edge of The University of Iowa campus, Finkbine Golf Course is owned by the university and serves as the home course for the university’s women's and men's golf teams.

Named after W.O. Finkbine, who donated the land to The University of Iowa, the golf course opened for play in 1953 and was designed by Robert Harris and Dick Nugent. Over the years, Finkbine Golf Course has been home to numerous NCAA tournaments, a 1991 Hogan Tour event and the 1992 and 1993 “Hawkeye Classic” Nike Tour tournaments.  In recent years the course has hosted the Iowa Match Play (2013), Iowa State Men’s Amateur (2014), Iowa Women’s Amateur (2016), and the 2017 US Men’s Amateur qualifier. The course stretches 7,200 yards over rolling Iowa terrain, and plays to a par of 72.

“We are truly excited to partner with Troon to help manage the day-to-day operations at Finkbine Golf Course,” said Matt Henderson, senior associate athletic director, University of Iowa athletics department.  “Troon has a track record of managing some of the top course around the country. Troon’s focus on providing a premier golfing experience is exactly what we were looking for as we open the new Nagle Family Clubhouse and continue to enhance one of the top golf courses in the Midwest”.

This spring, Finkbine Golf Course will unveil the Nagle Family Clubhouse a 19,000 square-foot, two-level facility features a larger pro shop, a restaurant and bar, a banquet facility, an outdoor patio, locker rooms, underground cart storage, and the Nagle Room – a conference room and private dining space.

“Finkbine has long been considered one of the top public courses in Iowa,” said Bruce Glasco, chief operating officer, Troon. “Through operational efficiencies, proven marketing programs and a hyper-focus on guest service and satisfaction, we will look to improve an already outstanding golf property.”

Troon remains committed to growing the management company’s presence throughout the Midwest. In 2019, following the acquisition of Green Golf Partners, Troon opened a Chicago office (4611 North Ravenswood, Suite 101) to support its growing collection of clubs in the region.

For more information on Finkbine Golf Course, visit www.finkbine.com or call (319) 335-9246.

Ranch San Lucas GC Opens in Cabo

Multi-themed Greg Norman Signature design is a lay-of-the-land gem

(LOS CABOS, Mexico) – Centerpiece of an 834-acre resort and residential community fronting a pristine stretch of beach on the Pacific Ocean 15 minutes from downtown Cabo San Lucas, the Greg Norman Signature golf course at Rancho San Lucas has opened for play.

Known for his ‘least-disturbance’ design approach, Norman has created a low-profile, links-style layout that features sweeping ocean views from every hole. Earthmoving was kept to a minimum: the site’s contours and topography, Norman said, were ideal for the routing of a world-class course.

Spanning three different ecosystems, the 7,210-yard, par-72 golf course rambles through huge windswept dunes at the start, climbs through a thick cactus forest creased by meandering arroyos in the middle of the round, and returns players to the beach and sea on the back nine.

Tailored to the site’s terrain, Norman and his design team integrated indigenous landscapes and grass varietals that use the least amount of water, creating an eco-friendly golf experience that flows naturally with the dune and desert landscape. The club has applied for enrollment in Audubon International’s Cooperative Sanctuary Program for Golf Courses.

“Rancho San Lucas is the most spectacular piece of oceanfront property I’ve seen in a long time, so to have the opportunity to build a course on this site was truly once-in-a-lifetime,” Norman said. “My goal was to keep it as natural as possible while showcasing the site’s arroyos, dunes and view corridors. We wanted to build a sustainable course that is playable from all perspectives, including the forward tees. We’re committed to making a global impact by creating courses that withstand the test of time, and I truly believe this golf course is one of the best we’ve ever built.”

The layout’s defining characteristic is its revetted pot bunkers. These sharp-edged, steep-walled sandy pits were constructed from recycled artificial turf and are nearly identical to the natural sod-walled bunkers found on British links courses. Resistant to washouts, the club’s synthetic, low-maintenance bunkers are a first in Mexico. Norman used them sparingly.

Tees, greens and fairways at Rancho San Lucas are surfaced in paspalum, a salt- and drought-tolerant cultivar that uses a fraction of the insecticides and fertilizer required by normal grasses.

The versatile, well-groomed layout has five sets of tees and offers exceptional pace and variety. The par 5’s are brawny, the par 3’s are varied. The par 4’s, angled to all compass points, range from long and stout to short and fun.

Featuring a dramatic 300-foot elevation change, the well-strategized course has a handful of holes on the beach, notably the par-3 third, which parallels the sea and will give players fine views of breaching whales during the winter months. There’s also a signature island green at the par-3 17th hole. Corridors are wide and targets are generous: four of the putting surfaces exceed 12,000 square feet.

Mindful of the seasonal windy conditions, Norman devised a 12-hole ‘course within a course’ at Rancho San Lucas. This innovative 4,964-yard, par-49 layout consists of low-lying holes sheltered by the dunes and shielded from Pacific breezes. It promises a pleasant outing on a windy day in May.

Rancho San Lucas is a private club with exclusive access available to guests of Solmar Group hotels, including the new on-site Grand Solmar Rancho San Lucas Hotel & Resort.

Dustin Johnson, Gary Player, Landon Donovan Highlight New Season of My Daily Routine

GOLFPASS Original Series Provides Insight into Routines That Make Star Athletes, Entertainers and Business People Tick

(ORLANDO, Fla.) – An insider’s look into the daily routines of some of the world’s most intriguing personalities continues today when GOLFPASS debuts its new season of My Daily Routine, beginning with former World No. 1 golfer Dustin Johnson.

Rising to the top of the World Golf Rankings in 2017 – a place where he stayed for 64 consecutive weeks – Johnson remains in the top echelon of the world’s best golfers, with 20 career wins on the PGA TOUR and a major championship victory at the 2016 U.S. Open. Johnson also is married to Paulina Gretzky, daughter of “The Great One,” NHL legend Wayne Gretzky. In his episode, Johnson takes viewers through his daily practice regimen, nutritional routines and nightly rituals that help him with rest and recovery.

Other personalities featured in the new season of My Daily Routine include golfers Jason Day, Gerina Piller and legend Gary Player; former U.S. Soccer National Team and MLS star Landon Donovan; and members of the American country music group Old Dominion. A new episode featuring GOLFPASS co-founder and current World No. 1 golfer Rory McIlroy also will debut in 2020.

My Daily Routine is an original GOLFPASS digital series where top golfers, athletes, entertainers and acclaimed business professionals showcase the daily rituals that keep them sharp and on their games. Daily diaries from personalities in the series’ first season include McIlroy; pro soccer superstar Wayne Rooney; multi-platinum selling country music artist Justin Moore; 2018 World Long Drive Champion Maurice Allen; actor and star of NBC’s The Blacklist Hisham Tawfiq, and more.

GOLFPASS IS DESIGNED FOR TODAY’S GOLFER: My Daily Routine is included in the more than 1,000 hours of video content available exclusively as part of a GOLFPASS membership. Now available in the U.S., Canada, U.K., Ireland and Australia, GOLFPASS’ ever-growing list of additional perks and benefits also includes:

PLAY:  Monthly tee-time credit toward a round of golf at a choice of more than 9,000 GOLFNOW partner golf courses in 26 countries around the world.
LEARN:  In addition to original series like Pop-Up GOLF Clinic and Lessons from a Champion Golfer, GOLFPASS members also get access to more than 4,000 on-demand instruction videos featuring many of the world’s elite coaches, including Michael Bannon (McIlroy’s coach), Sean Foley (Justin Rose’s coach) and Chris Como, and tips from golf legends like Paul Azinger, Nick Faldo, Gary Player, Annika Sorenstam. Also featured are golf-specific fitness and training programs, including Core Golf with Don Saladino.
SHOP:  Opportunity to shop more than 70 top brands, including Linksoul, J. Lindeberg, as well as American icon Bill Murray’s golf lifestyle brand, William Murray Golf. Members also receive 10 percent off TaylorMade golf balls and accessories.
TRAVEL:  Unlimited $100 travel credits at a selection of top resorts, and insider travel information and custom itineraries built from GOLF Advisor experiences at more than 10,000 golf destinations around the world.
WATCH:  Access to a video library totaling more than 1,000 hours, including GOLFPASS originals, featuring McIlroy and other notable personalities, as well as GOLF Channel’s robust video archive, which spans historic competitions, insight from golf’s biggest names and award-winning franchises like Emmy-nominated Feherty, GOLF Films and more.

Providing more of everything golfers love about the game, a GOLFPASS membership is unmatched in golf and available in the U.S. for $99 per year or $9.99 per month via GOLFPASS.com and via connected TV, iOS and Android apps.

STITCH Golf Continues to Dominate Professional Golf

Captures WGC-Mexico Championship

(APEX, N.C.) —STITCH Golf, known for designing handcrafted premium leather and knit headcovers, continued its domination of professional golf by being in the winner’s bag of the World Golf Championships-Mexico Championship

By being in the bag of the Champion, STITCH Golf has reaffirmed its position as the winningest and most popular headcover in professional golf.  “With unprecedented victories across all of the major tours and majors, STITCH products have proven once again to be the preferred choice by the world’s best players and their caddies,” said Brad King, CEO of STITCH Golf. “We congratulate the winner of the WGC-Mexico Championship for his outstanding performance in the year’s first WGC event.”

As seen on all professional tours, STITCH premium leather headcovers embody timeless designs and are handcrafted, water and stain- resistant with an engineered fit to ensure a consistent and snug clubhead fit.

“With over 120 PGA and LPGA professionals, including Major winners, using STITCH gear on tour, STITCH has confirmed itself as the leading provider of golf products for the world’s best golfers,” added King.    

STITCH products are available at leading golf, country clubs and select retailers around the world and at: www.stitchgolf.com.

Georgia Country Club Nominated for Two Golf Advisor Golfer’s Choice Awards

Osprey Cove Named Top 25 Value Golf Courses in the U.S. and Best of Georgia Golf Courses

(St. Mary’s, Ga.) – Osprey Cove, located in St. Mary’s, Georgia, has been awarded “Top 25 Value Golf Choices in the U.S.” and “Best of Georgia Golf courses” by Golf Advisor’s Golfer’s Choice. Golf Advisor Golfers Choice awards are based on ratings from Golf Advisor’s 2019 community of recreational golfers.

The Golf Advisors Golfers’ Choice “Top 25 Value Golf Courses in the U.S.” honors golf courses that deliver exceptional value to the members and golf community. Golf Advisor’s Golfers’ Choice “Best of Georgia Golf Courses” honors golf courses in Georgia that excel in membership, play and growth. The courses must offer public access and receive at least one review in 2019 to be eligible for the award.

“We are thrilled to be selected for two Golf Advisor’s Golfer’s Choice Awards, said Miranda Newmans, General Manager of Osprey Cove. “At Osprey Cove, we strive to offer our guests a great experience and an exceptional array of amenities. It is truly an honor to receive these prestigious accolades as Golf Advisor’s Golfers’ Choice Awards are awarded by ratings that are derived from everyday golfers from all walks of life and various levels of experience.”

Osprey Cove offers golfers beautiful and wide fairways, greens that are in excellent shape and amazing marsh views on several holes. Just minutes away from Jacksonville and Amelia Island, the private gated community, offers a nationally ranked 18-hole golf course. Designed by PGA Tour winner Mark McCumber, this course is a testament to McCumber’s commitment to establishing a course that is defined by the natural characteristics of the land and the river, while also incorporating traditional elements of strategy, variety, balance, and surprise. Recently, the course and clubhouse underwent a two-million-dollar renovation to enhance the Osprey Cove experience. Golfers are treated to an unforgettable game set against a backdrop of beautiful sweeping marshes, nature conservation areas and tidal inlets.

Osprey Cove is managed by Bobby Jones Links, based in Alpharetta, Georgia. For additional information on Osprey Cove, visit www.ospreycove.com.

Women's Amateur Asia-Pacific Championship Rescheduled Due to Coronavirus

(Pattaya, Thailand) — The Women’s Amateur Asia-Pacific championship has been rescheduled to take place from 7-10 October 2020 at the Siam Country Club Waterside, Pattaya, Thailand.

The championship was postponed due to issues related to the Coronavirus and to ensure the safety and welfare of all players, officials and others attending the championship. The R&A and the Asia-Pacific Golf Confederation have worked to secure a new date for the championship.

Martin Slumbers, Chief Executive of The R&A, said, “The Women’s Amateur Asia-Pacific has established itself as the leading women’s amateur golf championship in the region. It develops local talent and provides a pathway for elite amateurs to emerge onto the world stage and we believe it is important this opportunity is provided in 2020.

“We will continue to monitor the situation and liaise with the authorities to ensure we can stage the championship safely in October. We are looking forward to a successful week of golf and crowning the 2020 champion.”

Tanes Petsuwan, Deputy Governor for Marketing Communications for the Tourism Authority of Thailand added, “We look forward to welcoming the leading 80 amateur golfers from 19 Asia-Pacific nations to Thailand in October for the Women’s Amateur Asia-Pacific. We would also like to thank The R&A for bringing this prestigious championship to Thailand allowing us to showcase our world class golf courses and beautiful country.”

The R&A also confirmed that both the 2020 and 2021 WAAP champions will receive invitations to compete in the 2021 AIG Women’s British Open at Royal Porthcawl.

It is expected that 80 players from 19 Asia-Pacific countries will feature, with Thailand having the largest contingent of eight as the host nation, including world No 18 Jaravee Boonchant.

Entry to the championship will be free of charge for fans.

The championship will be broadcast live on each of the four days. There will be nearly 600 hours of television coverage broadcast to more than 180 million households.

The Women’s Amateur Asia-Pacific is proudly supported by Rolex, Hana Financial Group, Nippon Kabaya Ohayo Holdings and Samsung.

For more information on the Women’s Amateur Asia-Pacific, visit the championship website at randa.org/WAAP.