SQAiRZ

SQAIRZ ProS2 feature a new lightweight, breathable, 100% waterproof ComfortFlex microfiber upper 

The patented toe box is designed to accommodate the natural spread of the toes as pressure is exerted on the ground. This enables a more comfortable and less restrictive feel of traditional golf shoes

The patented toe box directly translates to improved balance, stability, and energy exchange, showcasing SQAIRZ's commitment to fusing advanced biomechanical insights with performance-enhancing footwear technology.

And it’s not merely a comfort feature; it is a critical component for athletes seeking to optimize their performance metrics, ensuring that every movement is supported by scientifically backed design principles.

Proprietary Sta-Put lacing system has silicone nubs printed on the top of the lace to lock in comfort and performance without ever having to tie the laces again throughout the round. 

Patented AI generated “smart-traction” system. Traction nubs positioned in a rotational pattern at varying heights coupled with strategically placed removable PIVIX fast twist Softspikes. 

More than 290 points of penetrating ground contact for optimal ground force production and unparallelled traction on all terrains.

100% waterproof, lightweight ComfortFlex microfiber upper material.

Learn More: www.sqairz.com

PROTOCONCEPT GOLF CO5TP Irons Receive 2024 Golf Digest 'Hot List' Silver Award

The company is honored to tap the Golf Digest “Hot List” for its third consecutive year

(ORANGE COUNTY, CA) – PROTOCONCEPT GOLF, a high-profile luxury Japanese golf club manufacturer, is proud to announce the esteemed panel of Golf Digest’s “Hot List” judges recognized the innovation and technologies that TOUR driven C05TP forged irons possess and awarded them “Best Players – Distance Irons of 2024.”

“We are honored to be included on this highly regarded list. Our team considers the Golf Digest “Hot List” as the foremost guide to golf equipment,” said Yasufumi Kawasaki, Founder of PROTOCONCEPT GOLF.

According to Golf Digest, “Players-Distance irons no longer waffle between blade or cavity back. They are so much more than that. Innovative thinking and smart design have led to shapes that say better player – narrow sole and thin-ish toplines with a look that flows. The technological golf, however, is to help better players retain or extend their yardages.”

The TOUR driven C05TP forged irons were perfectly positioned within the Players-Distance category. They are engineered precisely for the TOUR professional or the better player to produce greater distances with maneuverability, forgiveness, and feeling. A power cavity behind the face combined with a chrome molybdenum steel face insert which varies in thickness, provides the ideal trajectory, and caught the attention of the judges.

“I can feel the power and stability in this club. Pleasantly surprised how the ball comes off the face. Shots get up quick and maintain a high ball flight.” Alejandra, 25, Handicap 5

“I like the clean topline and compact head. Muted sound off the face and feels soft and velvety at impact. Low-spin trajectory that keeps flying after reaching its apex.” Wei, 53, Handicap 13

“Looks unassuming but is a performer. It makes a pleasing snappy sound as it penetrates the turf and has a feel to match. Forgiveness is apparent on misses. Tight shot dispersion.” Ryan, 48, Handicap 10

“In addition to obtaining great testimonials, and the respected “Hot List” silver award, the CO5TP forged irons received a TOP-5 for the best looking – players irons and TOP-5 for the highest flying - players irons, for low handicaps,” said Marcy Kamoda, CEO of PROTOCONCEPT GOLF.

The C05TP forged irons are offered 4-PW or GAP and can be purchased individually. These 2024 Golf Digest “Hot List” award-winning irons will be available on May 21st and can be purchased at an exclusive PROTOCONCEPT GOLF dealer.

PROTOCONCEPT GOLF produces golf equipment that feature classic, artistic, and timeless designs which feature premium materials and are finished with the highest level of craftsmanship possible. Their TOUR inspired line of golf equipment helps golfers to improve at any level.

For more information, visit www.protoconceptgolf.com.

College Golf Experience Continues Growth

Golf camp company to work with 400 to 500 college coaches and manage 125 to 150 events in 4 to 6 countries in 2024

(LOS ANGELES, CA) – College Golf Experience (CGX), the leading competitive junior golf camp company connecting juniors and families with college coaches, marked several milestones in 2023 and is preparing for a ramped-up schedule of camps in 2024 including events at four to six international locations. In 2023, in just its second year of operation, CGX saw 90 percent year-over-year growth in number of events and 140 percent year-over-year growth in number of attendees and coach participation through its various camps conducted across the country.

Last year, CGX welcomed more than 1,500 competitive junior golfers and their parents, and 185 coaches from Division I, II, III, and NAIA colleges and universities, with participants from 40 states and four countries. CGX camps have created a platform for coaches to educate parents on life as a college golfer, the recruiting process, and how to find their program fit.

CGX’s three camp products: Exposure Camps, Tournament Preview Camps, and Prospect Camps all bring a unique value proposition to competitive players, parents, and coaches.

In partnership with 15 junior golf tours and events, CGX will establish 40 to 50 Tournament Preview Camps in 2024. These camps, held the day before junior golf tournaments, help players improve their tournament preparation, performance, and course management and strategy while playing their practice round with college coaches. These camps also help players improve by building confidence in front of coaches, who help them learn how to hit different shots under pressure and under a variety of on-course situations. College coaches say the biggest area for improvement in a player’s game is course management and strategy.  The engagement and exchange of information both on and off the course is second to none in that department.

Junior golfer Michael Tyler Polca describes his Tournament Preview Camp experience:

“I definitely think this camp gives me a competitive edge in tournaments. Having the coaches there with you on the golf course during a practice round, not to critique you but to help you better understand your strengths and weaknesses, helps you learn how to manage the course bringing out your best opportunity for a high result.”

In 2023, more than 60 percent of Prospect Camps had a player sign with that program. Prospect Camps, which connect small groups of players (12 to 16) and parents with a single program, provide a glimpse into what college golf at that institution is all about and include a campus tour with college coaches, experiencing a team’s practice facility, and college golf and recruiting seminars. CGX will manage 70 to 80 Prospect Camps in 2024.

Exposure Camps, two-day events with six to 12 coaches, educate families about college golf, the recruiting process and where to start the process of finding a fit in college golf. They include 36 holes of golf with coaches along with a college golf practice session. Exposure Camps bring coaches together in a specific geographic region, conference, division, or ranking. Examples include: CGX Top25 Camps, Ivy Golf Institute Camps, DIII Camps, West Coast Camps, and beginning in 2024, International Camps with CGX’s first international camp scheduled this summer in London from July 17-18 just following the European Team Championships. CGX will expand to four other countries in 2024 and is in exploratory talks to host camps in New Zealand, China, Mexico, Canada and Colombia.

“Being able to talk to the coaches, have them interact with you and your child, and the information that you get from a panel of coaches is just super valuable,” said a mother of a recent camp attendee. “Going through this process, there’s nobody to guide you. To have access to the coaches and to hear the information that’s important to them was amazing. One thing that I learned about the recruiting process that I didn’t know was that coaches like to hear from the potential students, not the parents. Students should be emailing the coaches and updating them on their tournaments and just telling them about themselves. I thought that was super valuable.”

Bruce Heppler, Men’s Head Golf Coach at Georgia Tech, says connecting players with highly successful coaches at CGX camps reveals priceless insights, “It might range from learning to take care of your business off the course - handling your academics, keeping a practice journal, or just learning to do laundry before you leave for college - but, as coaches, we embrace being asked 'What can I do now to get myself ready?' because it shows us that person is invested. Kids learn a lot at these camps – how to look at things, how to practice, how to deal with expectations, and how to prepare for college. That’s as valuable as any golf lesson you'll ever get.”

Coaches are just as energized by the momentum of CGX Camps as junior golfers and their parents have become. “Camps are a valuable part of finding your college golf fit,” said University of Maryland Women's Head Golf Coach Kelly Hovland. “You obviously can’t replace competition with just practice in a camp, but it’s a great opportunity for coaches to see players and get to know players in a more intimate setting than just on the golf course. Also, the special thing about camps is they merge both of those things, so we can actually work together on the golf course, see what they’re doing technically and mechanically. They we also get to know them personally and integrate both of those in a more competitive setting. I would encourage juniors to set their tournament and camp calendars early to supplement the tournament schedule to find the camps that are going to not only help you with skill development, but that also help you inform you with recruiting education.”

Watch the VIDEO with coaches testimonials:

Learn more at www.collegegolfx.com. Follow @CollegeGolfX on Twitter and Instagram.

G-TRAK Retractable Sports Screen is a Game Changer For Any Garage

Lightweight, remote control screen creates indoor training solution for tight spaces

(SHOREWOOD, Illinois) – G-TRAK, creators of a breakthrough family of in-home sport screens and nets, proudly launches the G-TRAK Impact Screen, a retractable screen that brings affordability and accessibility to multi-use spaces like never before.

The practical, space-saving and storable design of the G-TRAK Retractable Impact Screen and the G-TRAK Retractable Net makes the dream of owning an in-home golf simulator, multi-sport training screen, or even a home theatre screen within reach of many more consumers. Traditional issues like lack of space or the cost of high-end simulator builds are solved with G-TRAK’s new products and were created by a very common need that G-TRAK Founder and Inventor Aaron Holden found a way to solve and, eventually, bring to market.

THE BACK STORY

Holden had a new set of golf clubs in his hands, but he couldn’t do anything with them. It was Christmas 2018, and the Illinois native was frustrated that he didn’t have a place to put his new gifts to good use. It was simply too cold outside.

He took a couple practice swings in his living room with a 6-iron, but wife Hillary wasn’t too pleased, telling him to head to the garage, where he could do all the damage he wished. Four months later, the first version of G-TRAK was created, which now, is available for purchase on the consumer market.

“I was in there swinging toward the garage door and I scuffed my clubs on the concrete,” Holden said. “That just wasn’t going to work. I went online and couldn’t find anything that I was looking for. I figured out that I could hang up a net and buy a turf golf mat. I already had a bucket of balls. It was great, but I had to get up on my ladder and hook it up every time I wanted to use it.”

A few months later, in April 2019, Holden and his wife were on their back porch having morning coffee when Holden noticed that a neighbor was washing his awning so that he could use it for the summer. The neighbor used a remote control to put the awning up and down. Holden knew that creating something similar was the missing piece to his new invention.

The final product is lightweight and engineered with industrial strength, commercial grade steel and aluminum that is easy to assemble and can be used for multiple sports. G-TRAK’s patented brackets mount into place around garage door tracks without impeding the door’s functionality. Then by the simple push of a remote control the G-TRAK screen extends to the ground for immediate use. When done, push the button again and the screen retracts out of the way. The whole process takes only a few minutes.

G-TRAK SPECS AND BENEFITS

The G-TRAK is designed for single and double car garages from 8 to 18-feet wide, but can also be mounted on a wall for use in a home, office or business. While it was originally designed to solve Holden’s golf addiction, the screen can also be used for other sports including baseball, softball, soccer and hockey. It is compatible with all accompanying launch monitors, simulators, and projectors.

G-TRAK is available as a retractable screen in multiple sizes from 8’ x 7’ and up to 16’ x 14’. Pricing ranges from $1,999.99 to $2,999.99 depending on the size. The G-TRAK retractable net can be purchased for $1,849.99 and is currently available in one size at 16’ x 10’. Accessories like sport-specific targets can be easily added to the screen and net and a wall mount kit is also available for purchase.  

“I started to hit golf balls into it in the winter, but it quickly turned into something that everyone in the neighborhood wanted to use,” Holden said. “I never thought of it that way. Kids were wanting to hit shots into it for hockey and others were kicking soccer balls. All the coaches and dads wanted it for their various sports so their kids could continue to practice when it’s cold outside. It’s been great.

“We have something that’s for everybody and it’s affordable. We’re excited to get it into people’s hands.”

The First Tee of Mexico Credits Its Continued Growth to Strategic Alliances

Director of The First Tee México Agustin (Augie) Pizá has established relationships with private golf courses, schools, resorts, companies, and organizations which includes the PGA TOUR’s México Open to support the growing non-profit

(SAN DIEGO, CA) – Pizá Golf, internationally recognized as one of the most innovative golf course design firms, announced earlier today that ever-growing The First Tee México chapter will participate in the upcoming PGA TOUR’s México Open at Vidanta festivities.

“We’re thrilled that our members will experience golf on such a big stage and to meet some of the greatest players in the world,” said Pizá. “This special day and event were launched in 2017 during the WGC Mexico Championship where golfing legends like Jordan Speith, Henrik Stenson, and Dustin Johnson spent quality time with our members. We are all excited to see who volunteers this year.”

Prior to the start of the Mexico Open golf tournament on Tuesday, February 20th, fifty less fortunate young kids and their parents will celebrate The First Tee México Day. They will participate in a golf clinic hosted by two professional players.

“We sincerely thank the PGA TOUR and the México Open for this opportunity. It means the world to these children and their families. We also invite all Mexico Open visitors next week to join this wonderful program to enrich and influence future generations of children through golf as the future of our country.”

Through Pizá and his efforts The First Tee México, has ten chapters at prestigious golf courses which include Marina and Vista Vallarta, Diamante Cabo San Lucas, Puerta Cortés, Palma Real Ixtapa, Las Maravillas, El Copal, and others. Currently, there are 450 children nationwide playing golf free of charge with a 100% scholarship.

“We’re so proud of what The First Tee México has accomplished. In six short years we have six alumni working as assistant instructors at the Las Maravillas golf school, one is working as a general maintenance assistant at the Marina Vallarta Golf Course, and another built his own mini course at home to practice more often.”

These cases motivate The First Tee México us to reach more places in Mexico. The non-profit thanks Mr. Benjamín Salinas Sada, The México Open, Grupo Salinas, and the PGA TOUR for the opportunity to bring golf into the lives of less privileged Mexican children.

For more information, visit www.firstteemexico.org. For more information on Pizá Golf, visit the company website: www.pizagolf.com.

Unique Qualifying Event Offers Spot in Inaugural Myrtle Beach Classic

“The Q at Myrtle Beach” to feature 16 players – including the game’s most prominent golf content creators – with chance to compete in PGA TOUR event

(MYRTLE BEACH, S.C.) – As the PGA TOUR comes to The Golf Capital of the World for the first time with the debut of the Myrtle Beach Classic, the tournament will feature a one-of-a-kind qualifying tournament with the winner receiving a sponsor exemption into the TOUR event.

Golf Tourism Solutions (GTS) and Visit Myrtle Beach will host “The Q at Myrtle Beach,” a 16-player, 18-hole shootout on March 4 at TPC Myrtle Beach with the winner receiving a coveted spot in the official PGA TOUR event contested at the Dunes Golf and Beach Club, May 6-12. The field includes 16 players – many with ties to the state of South Carolina – highlighted by eight of the game’s most prominent golf content creators. All professional and amateur competitors meet PGA TOUR Tournament Regulations for sponsor exemptions, requiring a USGA handicap of 0.0 or better, and are eligible for PGA TOUR competition should they qualify. 

While “The Q at Myrtle Beach” will be closed to the public, a 90-minute video will be released on Play Golf Myrtle Beach’s YouTube page on April 23, and the creators will post content on their respective channels documenting their experiences.

"Fueled by our love of golf and belief in the magic of a Myrtle Beach golf experience, GTS is thrilled to host ‘The Q at Myrtle Beach’ and welcome the players to The Golf Capital of the World," said Ryan Cannon, executive director of GTS.

Since 1990, 12 players have won on the PGA TOUR playing on a sponsor exemption. Most recently, University of Alabama sophomore Nick Dunlap won the 2024 American Express on a sponsor exemption and has since turned professional and accepted TOUR membership. 

See below for the 16-player field (alphabetical):

Matt Atkins – The USC Aiken alum played six seasons on the Korn Ferry Tour where he won the 2017 Mexico Championship. Among his 25 PGA TOUR starts, Atkins finished T38 at The RSM Classic in November 2023.

George Bryan – The three-time All-American at the University of South Carolina made the cut in his lone PGA TOUR start at the 2023 Bermuda Championship. Bryan has more than 410,000 total subscribers and followers on YouTube, Instagram and Tik Tok.

Jay Card III – The High Point University alum has made 39 starts on the Korn Ferry Tour and has three top-10s, most recently at the 2023 Wichita Open (T7).

Morgan Deneen – The former Coastal Carolina University star and 2018 Sun Belt Champion is the assistant pro at the Dunes Golf and Beach Club and has made three PGA TOUR starts, most recently the 2023 Fortinet Championship.

Peter Finch – Based out of the UK, has more than 1.25 million subscribers and followers on YouTube, Instagram, Tik Tok and X. 

Grant Horvat – Played collegiately at Palm Beach Atlantic University and has more than 1.35 million combined subscribers and followers on YouTube, Instagram and Tik Tok. 

Luke Kwon – Member of Good Good Golf, the University of Oklahoma alum has made over 50 starts across PGA TOUR-sanctioned Tours and has one win on PGA TOUR China. Kwon has nearly 400,000 combined subscribers and followers on YouTube, Instagram and Tik Tok. Good Good Golf has more than 1.4 million subscribers on YouTube.

Micah Morris – The Texas native made one PGA TOUR Canada start in 2023 and features more than 1 million subscribers and followers on YouTube, Instagram and Tik Tok. 

Turk Pettit – The 2021 NCAA Division I Men’s Golf Individual Champion played college golf at Clemson.

Dan Rapaport – Member of ForePlay and Barstool Sports, he is known as one of the game’s best playing golf media members. The Northwestern alum was featured extensively in Netflix’s “Full Swing,” and has more than 250,000 combined subscribers and followers on X, Instagram and Tik Tok. 

Scott Stevens – The University of South Carolina alum recorded one victory and three additional top-10s on PGA TOUR Canada in 2022 and made 21 Korn Ferry Tour starts in 2023. 

Nick Stubbe (Fat Perez) – Known as Fat Perez, Nick Stubbe is a member of the iconic group Bob Does Sports. Fat Perez features more than 1 million combined subscribers and followers on YouTube, Instagram and Tik Tok. 

Tyler Watts – The high school sophomore from Huntsville, Alabama won the Jones Cup Junior Invitational in December 2023.

Jamie Wilson – A former All-SEC golfer at the University of South Carolina, Wilson has made two starts on the Korn Ferry Tour.

Mason Nut or Cole Lantz of BustaJack – The BustaJack duo will compete in a playoff match to determine who earns a spot in The Q at Myrtle Beach. They have more than 350,000 combined subscribers and followers on YouTube, Instagram and Tik Tok. 

The final spot in the field will go to a Myrtle Beach-area PGA professional who earns their spot via a local qualifier on February 19.

TPC Myrtle Beach, a Tom Fazio-Lanny Wadkins design, has been ranked among America’s top 100 public courses and has long been one of the area’s premier big event venues. The course hosted the PGA TOUR Champions' 2000 Charles Schwab Cup Championship and the NCAA Division I Myrtle Beach Regional tournament in 2019, among other high-level events.

The Myrtle Beach Classic will be played May 6-12, 2024, at the Dunes Golf and Beach Club. The tournament will feature a purse of $3.9 million with 300 FedExCup points awarded to the champion. 

SkyCaddie Introduces New PRO 5X Tour Book GPS with Laser Accuracy

(RIDGELAND, MS) — SkyGolf, maker of SkyCaddie, the most-trusted rangefinders in golf, announces the new SkyCaddie PRO 5X rangefinder is now available to order. The PRO 5X heralds a new era of GPS rangefinders with both the advantages of a Tour yardage book and the accuracy of a laser, but much faster to save strokes and lower scores.

Faster and more powerful than any SkyCaddie in history, now with laser accuracy to meet the demands of professional golfers and recreational golfers who recognize the importance of having the right distance.

It is the complete full-color, high-definition, Professional Tour Book, with a host of exclusive SkyCaddie gameplay enhancements such as IntelliPath and IntelliGreen Pro – delivered with even greater speed than SkyCaddie’s most powerful previous model.

The PRO 5X was one of the star attractions at SkyCaddie’s 2024 PGA Show booth, in Orlando, FL, and is the first of a new series of PRO X rangefinders to come from the brand.

The ultra-quick new multi-core processor in the PRO 5X powers SkyCaddie’s proprietary TruePoint Precision Positioning Technology which features a high-performance new GPS engine which doubles previous standards of error-correction technology to provide unmatched accuracy and reliability in the same category as a laser.

SkyCaddie’s exceptionally detailed ground-verified course maps, which give the brand’s users an exclusive advantage over those with other GPS devices, are more vivid and vibrant than ever before via the PRO 5X’s large 5.5” LCD Color Touch Screen.

Notable exclusive SkyCaddie features such as IntelliGreen Pro and Dynamic HoleVue with IntelliPath, which revolutionize how you play a golf hole, have never looked better or worked faster than with a SkyCaddie PRO 5X.

PRO 5X is sure to be popular with competitors on the Legends Tour, where SkyCaddie is already the official Distance Measuring Device in an official partnership which started in summer 2023.

“75% of the Top 20 on the Legends Tour already use a SkyCaddie, but there’s no question that many will now be upgrading to the new PRO 5X” said Jacqui Surman, SkyGolf Senior VP and COO.

“It gives them absolute trust in their yardages. The PRO 5X will enable them to select clubs and hit shots with more confidence than with any other rangefinder in golf. 

The PRO 5X is also the perfect companion for SkyCaddie’s revolutionary GameTraX 360 System, which will be available in March 2024 to add super-intelligence to every club in your bag.

The SkyCaddie PRO 5X Tour Book GPS rangefinder’s list of features is testament to SkyCaddie’s undiminished focus on providing serious golfers with the best-possible yardage information:

- Golf’s best-ever GPS accuracy is guaranteed by SkyCaddie’s proprietary new TruePoint Precision Positioning Technology – which provides “laser” accuracy for pinpoint yardages, plus the major line-of-sight and instant shot-planning advantages which SkyCaddie GPS has always offered over laser.

- Want to see real speed and power? The PRO 5X has a new ultra-fast multi-core processor which delivers lightning-fast real-time course data and course search times faster than any previous SkyCaddie.

- SkyCaddie’s exclusive professional, tournament-legal features – HoleVue, IntelliPath, IntelliGreen Pro and SkyPins.

- The PRO 5X 5.5” Super-responsive LCD Color Touch Screen is SkyCaddie’s largest and most vivid display with full-colour HD graphics of every hole.

- PRO 5X is preloaded with over 35,000 of SkyGolf's ground-verified, error-corrected maps for unmatched accuracy. Nothing Else Comes Close!

- Cut the Cord! Wi-Fi connectivity streamlines updates and course downloads on demand. No need to connect to a computer.

- Highly water-resistant body contains a high-capacity rechargeable lithium-polymer battery which provides up to 18 hours of continuous use.

- 1-Year prepaid membership card with promotional packs.

For more SkyCaddie PRO 5X information, visit www.skygolf.com.  

Breakthrough Golf Welcomes Top PGA Of America Instructor Cameron McCormick as Brand Ambassador 

(DALLAS, TEXAS) – Breakthrough Golf Technology (BGT) is pleased to announce that Cameron McCormick, one of the most respected coaches in the game today, has become a BGT Brand Ambassador. McCormick will showcase the popular BGT Stability putter shaft, which is designed to improve putter-specific motion and performance.

“We are excited to welcome Cameron to the Breakthrough Golf team,” said Barney Adams, CEO of Breakthrough Golf. “His dedication to helping golfers play better and his impressive accomplishments with his students make him the ideal representative for our brand.”

One of the most sought-after and respected coaches in the game today, McCormick is the founder of Altus Performance and serves as the Director of Instruction at the Trinity Forest Golf Club in Dallas, Texas. Best known for coaching 3-time major champion, Jordan Spieth since the age of 12, McCormick’s clients, past and present, include over 30 combined PGA, Champions, Web.com, and LPGA Tour players and 4 USGA Junior Amateur champions. He is a Golf Magazine Top 100 teacher and in 2015 was named the PGA of America Teacher of the Year.

“Barney Adams is known for bringing innovative, game-improving products to golf, which aligns with my goal to constantly help raise and elevate the performance of golfers,” said McCormick. “I am thrilled to join forces with Breakthrough Golf as a brand ambassador and to help my clients develop and improve their games with the cutting-edge Stability putter shaft.”

The Stability putter shaft is designed with BGT’s Advanced Materials Integration, a scientifically proven platform which delivers the face square at impact. This results in a lower launch for predictable roll and better distance control. Stability is the only shaft on the market that fits all putters, regardless of the bend profile—straight, single, or double and is easy to install, requires no practice, and will immediately elevate your game.

Golfers can choose from Stability Carbon, Stability Tour, Stability One, and the new Women’s Stability Tour shaft. All Stability putter shafts are ultra-stiff but with a soft, responsive feel.

For more information about the complete line of Breakthrough Golf Technology shafts, visit breakthroughgolftech.com.

FootJoy Unveils the Next Evolution of Pro|SL

(RELEASE) - Regarded as one of the most successful product franchises in golf, Pro|SL has set a high standard for performance golf shoes by delivering comfort, traction and performance for men, women and juniors at all levels of the game.

In 2024, FootJoy will release the next evolution of Pro|SL with the all-new Pro/SLX™ and Pro/SLX Carbon.  Incorporating the most advanced materials and construction processes, Pro/SLX and Pro/SLX Carbon will advance your game with revolutionary traction, comfort and control features. 

“We know the game is evolving and we need to make sure that we are evolving with a modern golf shoe for the modern golfer,” said Patrick Trubiano, Director of Product Management, FJ Footwear.  “Pro/SLX will feature cutting edge, never-before-seen performance innovation that will truly advance your game.”

ADVANCED TRACTION

Pro/SLX will introduce a game-changing new traction design called the PWR TRAX System.  It features a molded 3D X-Wing that is engaged by swing forces to redistribute energy to the perimeter of the golf shoe, inspired by the wide base found in race cars to maximize perimeter stability and traction.  The Race Trak Outsole with radial disc traction harnesses and extends into the ground to increase the overall traction footprint.  Multiple traction elements target specific on-course conditions and around-the-course walking needs. 

ADVANCED COMFORT

FJ’s popular StratoFoam™ midsole offers exceptional comfort and is specifically tuned to absorb and return energy with every step.  Around the ankle is a 3D Molded Collar that locks the foot in place for supreme comfort and a reliable, consistent fit.   

ADVANCED CONTROL

The 3D X-Wing engages and provides increased stability as your swing engages the ground.  An FTF+ foam surrounds the StratoFoam midsole for a stable platform and swing performance, with an exposed heel stabilizer and side wall TPU wrap that controls lateral and upper movement.

Like its predecessors, Pro/SLX golf shoes are sure to be popular at every level of the game, including on the professional Tours.  They have already been worn in practice and in play by the likes of Sahith Theegala, Sungjae Im, Corey Connors and many more.

“Golfers are going to be excited about the performance of the new Pro/SLX,” continued Trubiano.  “It’s very comfortable, it’s very stable and it looks phenomenal.”

Learn more at www.footjoy.com and follow @footjoy on Facebook, Instagram, X and TikTok.

Srixon ZX Mk II Irons Go Dark with Limited-Edition Black Chrome Finish

(HUNTINGTON BEACH, Calif.) – SRIXON is thrilled to announce a new, Limited-Edition Black Chrome finish available for the highly acclaimed ZX5 Mk II and ZX7 Mk II Irons. With this new finish, Srixon aims to elevate the visual appeal of these Irons and make them a must-have for golfers who value both style and performance.

“These ZX Mk II Black Chrome Irons are a great complement to the rest of the Srixon Iron family and something we’re excited about,” said Brian Schielke, General Manager at Srixon. “The visual appeal of the Black Chrome finish, combined with the exceptional performance of ZX Mk II Irons is a win-win for everyone.”

Srixon’s ZX Mk II Irons are a culmination of fast and pure, with a pure feel at impact and tech-driven ball speed energizing every shot.

The ZX7 Mk II is a players Iron with tour-preferred looks and the pure feel of a premium blade. Featuring a compact shape, narrow topline, and single-piece forging, ZX7 Mk II Irons are engineered to take skilled players’ games to the next level with powerful distance and complete control.

Golfers seeking a more playable option can look to Srixon’s ZX5 Mk II Irons. They feature a slightly wider sole, moderate blade length, and gentle offset for enhanced distance, forgiveness, and consistency. ZX5 Mk II Irons provide a clean look at address and premium forged feel.

Every ZX Mk II Iron was carefully designed so golfers can mix and match models based on their needs. Each Iron shares similar shaping, performance benefits, and identical topline widths for seamless combinations.

For more information on Srixon’s ZX Mk II Irons and the Limited-Edition Black Chrome finish, visit us.dunlopsports.com/srixon.

Retail Pricing and Information:

- Black Chrome Finish

- ZX5 Mk II Irons (7pc Steel): $1,499.99/ ZX7 Mk II Irons (7pc Steel): $ 1,499.99

- Launch Date: February 23, 2024

Tiger Woods Spotted Wearing Costa Del Mar Sunglasses (So We Got a Pair)!

Legendary golfer Tiger Woods was spotted sporting Costa sunglasses. His recent choice of Costa sunglasses not only adds a touch of style to his on-course attire, but also highlights the importance of eye protection and clarity for golfers at the highest level.

Woods was wearing a pair of Diego frames, which are now on sale for $244.

Costa Sunglasses are renowned for their superior lens technology, offering unparalleled clarity and vision, a crucial aspect for golfers like Woods who rely on precision and accuracy in their game.

SuperStroke Congratulates Wyndham Clark on Victory at AT&T Pebble Beach Pro-Am

Reigning U.S. Open champ uses SuperStroke’s Zenergy 1.0P Claw 13” in third career win

(Wixom, MI) – SuperStroke, the No. 1 Putter Grip in golf and the leader in innovative Tour-proven golf grip technology, congratulates reigning U.S. Open Champion and three-time winner on the PGA TOUR Wyndham Clark on his one-stroke victory at the weather-shortened AT&T Pebble Beach Pro-Am. His tap-in birdie on the final hole of the third round put him 17-under par and in the lead by a single stroke, enough to earn $3.6 million in first-place prize money when the PGA TOUR shortened the tournament to 54 holes.

Using a SuperStroke Zenergy 1.0P Claw 13” putter grip Clark posted an epic third-round, 12-under-par 60 with nine birdies and two eagles while holing a PGA TOUR-record 189 feet, nine inches of putts. Clark led the field in Strokes Gained Putting (with 6.917), Strokes Gained: Total, and Putts Per Greens in Regulation.

Clark’s SuperStroke Zenergy 1.0P Claw 13” was previously a Tour-Only issue grip, but to celebrate the victory, SuperStroke has made a limited number of these grips available as part of its “Off the Truck” series. Current supplies on SuperStrokeUSA.com are limited and will likely sell out quickly.

“Wyndham Clark is fast becoming one of the elite putters and overall players in today’s game and our SuperStroke team is extremely proud to congratulate him on his amazing winning performance at the AT&T Pebble Beach Pro-Am,” says SuperStroke CEO Dean Dingman. “Wyndham making almost 190 feet of putts while using the SuperStroke Zenergy 1.0P Claw 13” grip had us on the edge of our seats. What a great first win of the season for a true champion.”

Developed with direct feedback from Tour players, the Zenergy 1.0P Claw 13” grip is an extended-length offering with a unique shape characterized by a larger, flat front section and a tapered, slimmer back section. This design promotes consistent hand placement and grip pressure which contributes to improved putting performance. 

At 2.5 inches longer than the standard grip, the 1.0P Claw 13” grip provides counterbalance which gives your putter a more stable and controlled feel. The longer length also makes the 1.0P Claw 13” grip compatible with an armlock and claw putter grip style. 

As part of Zenergy, SuperStroke’s latest line of putter grips featuring enhanced Spyne™ technology, the Zenergy 1.0P Claw 13” Putter Grip features new multi-zone texturing, and our patented no-taper shape for unmatched confidence to quiet your hands – and your mind.

Features Include:  

Enhanced Spyne™ Technology – The new Spyne™ Technology has an improved, embossed ridge along the underside of the grip, engineered to make it easier to square the face at impact.  

New Multi-Zone Texturing – Strategically placed textured in high-sensory areas designed to optimize feedback and comfort from the incredibly soft polyurethane outer layer.  

Specifications:  

- Length:  13”

- Weight:  101g

- Width of the butt cap:  0.97”

- Core:  0.580

SuperStroke grips are trusted by hundreds of top professional golfers. In 2023, SuperStroke users won 72 tournaments on golf’s major professional tours, totaling more than $47.5 million in first-place prize money in those events.

SuperStroke’s putter grip line is a product of relentless innovation, fueled by feedback from more than 600 tour pros. From signature shapes and sizes to cutting-edge materials, SuperStroke delivers unprecedented features into every putter grip while connecting golfer and putter like no other product on the market.

For more details on SuperStroke’s range of innovative golf grips and to keep up with the latest news from the company, visit https://superstrokeusa.com.

Zero Friction Earns Prestigious Industry Honor for Stride Golf Bag

(OAKBROOK TERRACE, IL) — Zero Friction, LLC, a trailblazer in innovative golf products, proudly announces its recent victory at the PGA Show where the company secured an esteemed ING Industry Honor Award. The accolade, granted in the category of Product Ingenuity – Miscellaneous Products, marks Zero Friction's fourth win in the history of the 30-year-old awards program.

The winning product, the Zero Friction STRIDE, a first-of-its-kind autonomous electric golf bag. The ING Industry Honors result solidified STRIDE’s place among the industry's most ingenious products. This triumph follows previous ING Industry Honors victories for Zero Friction, including the DistancePro GPS Glove in 2016, Zero Friction SuperTubes in 2018, and the Wheel Pro TREK pushcart bag in 2022.

Weighing 35 pounds, STRIDE includes a remote using Smart Follow Technology, and a built in intelligent gyroscopic control system for stability, speed control and soft start. The bag is able to handle all terrain including steep uphill slopes and tall grass.

Other features include: a battery life of 36 to 45 holes, average speed of 3 mph (max. 5 mph), an autobrake system and a smart gearbox.  Plus, the STRIDE bag has plenty of room, including 14 club dividers, 2 waterproof pockets, 2 towel/accessory rings, 1 umbrella holder, and a built-in cooler which can hold up to 6 cans; as well as 2 invisible magnets to secure your rangefinder and Bluetooth speaker. The bag is available in five colors, and the quick release 10-inch all terrain wheels allow easy storage.

Reflecting on the achievement, Zero Friction Founder and President John Iacono expressed gratitude, saying, "Receiving the ING Industry Honor Award for the fourth time is a testament to our unwavering commitment to innovation in the golf industry. We are humbled and honored to be recognized alongside such esteemed products."

The ING Industry Honors program recognizes outstanding achievement by ING members in the golf business. The non-profit, media-based networking organization International Network of Golf conducts the awards program.

Nominees in all categories are submitted throughout the year from anyone in the golf industry. The Industry Honors committee then trims the entries to the top three in each category. ING members then vote electronically to determine the winners, who are announced and recognized at the Industry Honors Presentation Press Conference.  The history of accolades underscores Zero Friction's continuous dedication to pushing the boundaries of product innovation, delivering excellence to the golfing community.

For more information on Zero Friction, see the 2024 Zero Friction catalog, visit www.zerofriction.com, or call 630-317-7700.

PROTOCONCEPT GOLF Eestablishes HQ in North America

Resources and support services have transitioned to the United States

(RELEASE) — PROTOCONCEPT GOLF, a high-profile luxury Japanese golf club manufacturer, announced today the company’s headquarters have been established in the United States. The move stems from unprecedented growth in North America and to advance the operations and evolution of the company.

“We’re thrilled to establish PROTOCONCEPT GOLF in the United States. This organization of resources and support services will help us provide the foundation for our new growth initiatives,” said Yasufumi Kawasaki, Founder of PROTOCONCEPT GOLF. “We will continue to work closely with the team in Japan and deliver the highest quality golf equipment possible.”

The company has also set up its warehouse in Irvine, California, where the facility will store and ship the award-winning luxury golf equipment. Staff and services will be found close to the warehouse in Orange County, California.

“This is strategic and important for PROTOCONCEPT GOLF. This move will provide the infrastructure for us to better serve our burgeoning accounts, dealers, and the professional tours. It will help to continue to build on our current momentum and sales in the United States,” said Marcy Kamoda, CEO of PROTOCONCEPT GOLF.

With products stateside, our Director of Tour Operations Rusty Estes, can design, build, fit, and deliver the PROTOCONCEPT GOLF tour equipment sooner.

PROTOCONCEPT GOLF produces golf equipment that feature classic, artistic, and timeless designs which feature premium materials and are finished with the highest level of craftsmanship possible. Their TOUR inspired line of golf equipment helps golfers to improve at any level.

For more information, visit www.protoconceptgolf.com

Blue Tees Golf Wraps PGA Show with an ING Industry Award

The fastest growing golf tech company was recognized by the ING for its product ingenuity

(LOS ANGELES, CA) – Blue Tees Golf, the market leader in golf technology, is thrilled to announce that the company and its Player+ GPS speaker with touchscreen display received the highly coveted 2024 ING Industry Award for the Product Ingenuity-Technology & Training category.

According to the ING, “The ING Industry Honors program recognizes outstanding achievement in the golf business. The non-profit, media-based networking organization International Network of Golf conducts the awards. Nominees in all categories are submitted throughout the year from anyone in the golf industry. Sub-committees that include experts in each category then trim the entries to the top three in each category. ING members then vote to determine the winners, who are announced and recognized at the Industry Honors Presentation Press Conference held during the PGA Show in Orlando, FL.

“We are incredibly proud that the ING and their members recognized our Player+ GPS speaker at the 2024 PGA Show. Our team takes immense pride in receiving this sought-after award,” said Blue Tees Golf CEO & Co-Founder Chris Markham. “We also would like to congratulate Rapsodo Mobile Launch Monitor 2 Pro as we share this top honor.”

The Player+ combines GPS technology with premium audio to create a one-of-a-kind experience on or off the golf course.

"Our goal was to innovate and level-up the speaker category, and we believe the Player+ does just that — creating an unforgettable experience for golfers regardless of skill level."

The Player+ GPS Speaker can be paired with multiple speakers simultaneously, boasts an ultra-strong magnet for easy attachment to any golf cart, includes a built-in USB-C power bank, and is fully IPX7 waterproof.

Blue Tees Golf aspires to be more than another golf technology brand. The company champions the progression of the game and motivates golfers to play differently. That is why Blue Tees Golf’s mission is to make high-quality golf equipment and accessories that are accessible to all golfers. Their award-winning golf products exemplify their mission. 

Web: www.blueteesgolf.com / Instagram: @blueteesgolf

Boxto and The Good Feet Store Announce Golf Shoe Partnership

Leading Manufacturer and Retailer of Personally Fitted Arch Supports Will Begin Selling Boxto Shoes This Spring 

(THE WOODLANDS, Texas) – Boxto – manufacturer of premium handcrafted leather golf shoes and belts – has partnered with The Good Feet Store to begin selling shoes at its 20 corporate-owned U.S. retail locations.

At these select stores, the market-leader in premium, personally fitted arch supports will carry two Boxto lines: the classically styled Legacy (Pro and Hybrid versions) and the more casual Exo. To celebrate the new partnership, the Legacy shoes will be special, limited-edition models from Boxto’s “Legacy 58” collection. The Legacy 58 collection is named in honor of Boxto ambassador Jim Furyk who, in 2016, became the first and only player in PGA Tour history to shoot a 58 in competition. The shoes are expected to be available at Good Feet Stores in late Q1 or early Q2 2024.

Furyk, who currently uses the Good Feet Arch Support system in his Legacy Hybrids when playing on Tour, will also be featured in joint Boxto and The Good Feet Store promotional materials and targeted consumer outreach.

“These are two brands that understand what it takes to improve the quality of people’s lives by providing unmatched comfort,” said Joe Herlihy, chief operating officer and chief legal officer at The Good Feet Store. “Our partnership is a natural fit that will benefit customers of both brands.”

Additional plans for the partnership include development of a dedicated line of Boxto shoes for The Good Feet Store retail locations. The line will incorporate the use of The Good Feet Arch Support system and other design advances engineered to promote optimal comfort and pain relief. 

“Boxto provides us with a top-tier partner in the golf vertical, which is an attractive space for us given the active lifestyle many of our customers once again can lead after being fitted for our 3-step arch support system,” said Doug Zarkin, chief brand officer at Good Feet Worldwide. “Given the impact our 3-step arch support system has on bringing the entire body into kinetic alignment, helping to relieve and even eliminate hip, knee, back or leg pain, while supporting proper balance. A meaningful percentage of our current customer base are golfers and benefit from wearing their arch supports. We can’t promise their putting will improve, but our customers can now enjoy among other things walking the course with notably less pain or discomfort. We found a partner in Boxto that is as serious about quality and comfort as we are.”

“Boxto is dedicated to creating shoes that not only look good but also fit well,” said Raul Flores, CEO, Boxto. “We look forward to partnering with the Good Feet team and sharing how our brands can help their dedicated customers feel great while playing their best golf.”

Since being introduced to the U.S. market in 2023, Boxto has quickly become known for creating stylish yet innovative shoes that offer the perfect balance between classic elegance and modern performance. These attributes are complemented by a streamlined supply chain as all Boxto shoes are manufactured in Leon, Mexico. Located approximately 200 miles northwest of Mexico City, Leon is best-known for its nearly 500-year-old leatherworking heritage. Its proximity to the U.S. and Canada allows for lower order minimums and shorter delivery lead times than those offered by industry competitors. Abundant customization options complete the bespoke Boxto experience. 

The brand’s commitment to craft and customization is epitomized by ambassador relationships with Furyk, as well as PGA Tour winner Kurt Kitayama and LPGA star Charley Hull. 

Edison Golf Launches New Website

(ROCKPORT, TX) — Edison Golf, a company dedicated to revolutionizing wedge performance for recreational golfers, has launched its new website at EdisonWedges.com. The site confirms Edison Golf’s position as the industry’s premier custom wedge brand and is designed to streamline the custom wedge buying experience.

The new, contemporary website tells the Edison Golf story of innovation and performance and highlights the EDISON 2.0 wedges which provide forgiveness and any-lie versatility without sacrificing precision shot making. The new site takes the golfer through a step-by-step experience to build their custom EDISON 2.0 wedges to their exact specifications.

“In contrast to almost all other wedges targeted to the skills of elite tour pros, for nearly 40 years, I have been focused on helping the everyday golfer play better,” said Edison Founder Terry Koehler. “The new website explains the benefits of using wedges designed for the way they play vs. the way tour professionals play and makes it easier for them to put one to the test with our 100% Risk Free Trial.”

The new website clearly presents the innovative EDISON 2.0 wedge technologies, which represent a quantum leap in wedge design and performance. The visual departure from what traditional wedges have always looked like is because they have the most efficient distribution of clubhead mass in the category to deliver improved distance consistency, more forgiveness and enhanced spin.

A new and improved WedgeFit Scoring Range Analysis takes the golfer through an examination of their particular scoring range needs to help ensure proper loft gapping, shaft selection, length, lie angle and grip preference. From their WedgeFit output, golfers can enjoy a streamlined purchasing process that allows them to easily custom-build their wedges to their personal specifications. The site offers single wedges, sets of three or four with discounted pricing, or heads only for the do-it yourselfers.

In addition to wedge recommendations, golfers who take the WedgeFit Scoring Range Analysis will receive Koehler’s “Wedgeology 101” series of emails that reveal the truths behind wedge performance and give insights from his 30+ years as a wedge designer. They will also receive a new “Wedge Play Master” series to share tips, hacks, and techniques to get more out of their scoring range performance.

“Our wedges look different than the wedges people are used to seeing, but that is by design so they can play better,” continued Koehler.

“Modern golf club history shows us that every major performance improvement has required us to get used to a different look, dating all the way back to steel shafts. The Ping Anser certainly didn’t look like the classic BullsEyes and 8802s of the day. The original metal woods were a far cry from persimmon drivers. Cavity-back irons . . . graphite shafts . . . oversized drivers . . . hybrids . . . ‘better’ has always looked different.

“In golf clubs, like most things, the old adage form follows function is very true. To make wedges perform measurably better, I had to make them look dramatically different . . . just like all these other advances. But at address, the EDISON 2.0 wedges have a clean and classic look golfers are used to seeing.”

All EDISON 2.0 wedges are backed by the Company’s 100% Risk Free Trial. The Edison craftsmen will custom build any EDISON 2.0 wedge and ship it to you with shipping paid for by Edison. You can put it to the test on your course, hitting the variety of shots you face every round. If for any reason it's not the best wedge you've ever played, Edison Golf will buy it back.

For more information about EDISON 2.0 wedges, and to explore the new website, visit EdisonWedges.com.