(VIENNA, VA) – Billy Casper Golf – owner-operator of more than 150 golf courses, country clubs and resorts in in 28 states – has promoted Marnie Boyer to Vice President of Marketing.
Unique to the industry, Boyer’s oversight of BCG’s high-level analytical data mining utilizes innovative techniques. Among them are in-depth customer behavior and segmentation analysis, implementation and measurement of course-specific loyalty programs, strategic marketing and planning, and development of complex pricing models incorporating multiple demand factors.
“Billy Casper Golf is building the most powerful and comprehensive operating platform in the game of golf,” says Boyer. “By focusing on the golfer him or herself, our marketing team is delivering on the goal of cost-effectively attracting golfers and retaining golfers with terrific long-term value to golf-course owners.”
“Marnie has become a vital member of our team at Billy Casper Golf,” says Kyle Ragsdale, Chief Marketing Officer of BCG. “The team she has built and its superb execution allows us to further expand on our unparalleled commitment to a data-driven marketing approach.”
The promotion of Boyer demonstrates BCG’s drive to increase effectiveness of marketing programs – both digital and on-course – improving and sustaining guest loyalty that bolsters golf-course profitability.
Prior to BCG, Boyer was Executive Director of Marketing at AT&T where she helped grow U-verse into one of America’s largest pay TV and broadband operators. Boyer led the development of data-driven marketing strategies and created central reporting solutions that provided real-time customer insight.
A Maryland native, Boyer holds a M.B.A. and B.S. in Mathematics from Duke University.