Thursday, September 4, 2014

Tom Watson DVD Updated Series Sees Strong Sales

77,000+ "Lessons of a Lifetime" DVD Sets Have Been Sold in Over 45 Countries

(Westwood, Kansas) - As the Ryder Cup approaches, the game is clearly on the minds of golfers. Case in point: More than 77,000 sets of 2014 U.S. Ryder Cup Captain Tom Watson's "Lessons of a Lifetime" and "Lessons of a Lifetime II" DVD Sets combined have now been sold in 45+ countries - making it one of the best-selling golf instruction programs ever.

The proof is in the numbers. From surveys conducted in 2012, 2013 and 2014 with more than 2,000 responses, 88 percent of "Lessons of a Lifetime" buyers surveyed indicated that the DVD Series had improved their game.

In 2014 Watson released "Lessons of a Lifetime II" which added over 20 new lessons to the popular original that was released in 2010. These new lessons cover many advanced topics, including Tom's second secret to the golf swing, pre-shot routine, the importance of the bottom of the arc, head movement, getting maximum benefit at the practice tee, handling pressure, the 40-yard wedge shot, controlling trajectory on chips, chipping with a putting set up, and much more.

These new 2014 lessons are being sold separately and also combined with the original 2-disc program.
* Tom Watson Lessons of a Lifetime II With New Advanced Lessons (3 discs and a 20-page booklet) sells for $49.95.
* Tom Watson Lessons of a Lifetime II: The New Advanced Lessons (1 disc and a 4-page booklet) sells for $24.95.

These DVD programs are available at, Amazon - U.S., Canada, U.K., Japan and select golf and sporting goods retailers. Both programs can also be purchased by calling 800-993-5589. Retailers may contact The Booklegger at 800-552-4430 ext 2607.

These instruction programs were filmed at The Greenbrier Resort. A portion of the proceeds from all sales will be contributed to the Bruce Edwards Foundation for ALS Research.

To read the American Golfer review, click HERE.

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