$514.7 Million Second Quarter Boosts First-Half Sales to Company-Record $1.02 Billion
(Herzogenaurach, Germany / Carlsbad, CA) - TaylorMade-adidas Golf, the largest and most profitable golf equipment, apparel and footwear company in the world comprised of four powerful brands (TaylorMade, adidas Golf, Ashworth and Adams), announced global sales of $514.7 million in the second quarter of 2012 - a 25% increase over the prior year on a currency-neutral basis.
The company’s strong Q2 success was based on growth in all categories, with metalwoods, irons, putters and footwear all recording growth rates above 20%.
In terms of first-half 2012 sales, TMaG experienced currency-neutral, year-over-year growth in metalwoods (+25%), irons (+37%), putters (+29%), balls (+16%), footwear (+29%), apparel (+9%) and bags (+110%).
“Part of our definition of being a great golf company is to make every product we bring to the marketplace the best in its class,” said Mark King, TMaG CEO and President. “With that in mind, we’re very pleased to have recorded significant sales growth in all of our key product categories in the second quarter and the first half of 2012. That kind of balanced excellence is an indicator that our methods of product development, marketing, sales and service are strong across all four of our brands.”