Smoothest beer in golf to be showcased through strategic PR and social media program
Inspired by the late Sam Snead, one of golf's greatest gentlemen and the PGA Tour's all-time wins leader, Slammin' Sam features a refreshing taste with an exceptionally balanced finish that makes it the Smoothest Beer in Golf. Launched last month at The Greenbrier Resort in conjunction with the centennial of Snead's birth, the beer will soon be offered at other renowned resorts and points of distribution throughout North America.
"Being associated with the Snead name is a responsibility I take very seriously," says Casey Bierer, Founder and CEO of Slammin' Sam Beer Company and a former producer-reporter with Golf Channel. "Our first priority was to create an amazing beer that honors his legacy and now we've partnered with Buffalo Communications to evangelize Slammin' Sam."
Made in Wisconsin by Stevens Point Brewery - a World Beer Cup multiple Gold Medal award winner - Slammin' Sam is available in cans, bottles and kegs. It showcases a proprietary recipe by Ray Klimovitz, recipient of the 2011 Distinguished Life Service Award from the Master Brewers Association of the Americas.
"The first beer developed specifically for the golf-lifestyle market, Slammin' Sam is poised for exceptional growth at golf courses, restaurants, bars and other beverage retailers," says Rich Katz, Managing Director of Buffalo. "Early response from distributors, consumers and journalists shows the brand is ideally positioned for rapid growth."
With a slightly mellow flavor that yields a delicious, clean, thirst-quenching taste, Slammin' Sam is perfect for a hot day on the golf course or patio session with friends. Its packaging and marketing materials depict famous images of Snead from the 1950's and '60's.
For more information: www.facebook.com/SlamminSamBeerCompany or @SlamminSamBeer.