Sunday, August 19, 2012

Greg Norman Collection Launches Spring 2013 at PGA Expo in Las Vegas

(NEW YORK) - Greg Norman Collection introduces Spring 2013 at the PGA Expo in the Venetian Hotel, August 21 - 22 in Las Vegas. The full men's and women's collections will be shown showcasing the company's popular performance fabrics such as ML 75, drirelease and Sorbtek.

Greg Norman Collection's ML75 and drirelease offerings continue to be sought after based on their unique performance characteristics and hand feel. The ML75 textured solid has been updated for this season with a lighter fabric offered in eleven colors and continues to set the standard for microfiber in the market place. drirelease provides all the performance of a 100% polyester microfiber shirt, but feels and wears like a cotton shirt. An expanded Sorbtek offering in ten colors innovates with its advanced Catch, Move and Release system. Sorbtek has the ability to move moisture faster and further than any yarn on the market today, making you drier quicker.

The men's fashion collections features several new ideas for executing traditional stripes in unique ways. By using new placements and asymmetrical designs, Greg Norman Collection succeeds in creating visual interest and a modern look without alienating the typical golf customer.

The popular tech pants and shorts are available in 8 colors and combine stretch with quick dry properties making them perfect for hot playing conditions.

For the Greg Norman Women's Collection, Spring 13 is all about color. The collection features a fresh palette with new, exciting, vibrant colors including, minty aqua, bright melon, buttercup and fresh apricot. Each delivery has it owns personality - the first delivery, Palm Beach has a relaxed resorty feel with modern tropical prints and a soft watercolor horizontal placement print polo. In the second delivery, Electric Pop, athletic meets edgy in with bold, graphic prints and vibrant colors that are definitive of a fast-paced lifestyle. The final fashion delivery, Country Club Chic is just that. Tradition meets style and luxury with a preppy, yet modern feel featuring fresh silhouettes and patterns.

Based on the popularity of the brand's fashion dresses, the Classic Club Polo Dress is introduced in the full range of the spring palette. It's the perfect seasonal belted dress for on the course and off. The best-selling drirelease polo is offered in a new silhouette in eight colors that work back to the fashion deliveries.

The new collection can be seen at the PGA in the Venetian Hotel in Las Vegas, August 20-22, booth number 208. Design Director Björn Bengtsson will participate in the Association of Golf Merchandiser's Designer Discussion August 20 at 3 PM to discuss Spring 2013 trends.


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