Friday, August 3, 2012

Fila Golf To Outfit Golf4Her Ambassador Mallory Blackwelder

Leading online boutique opts for heritage brand's style and performance

(MONTREAL) - Fila Golf - the internationally recognized sportswear brand for men and women exclusively licensed in North America by Fersten Worldwide - announces that Golf4Her Brand ambassador Mallory Blackwelder will be outfitted in Fila Golf apparel while competing on the Symetra Tour.

Known for her starring turn on Golf Channel's "Big Break Ireland," Blackwelder was selected to be outfitted in Fila Golf by Golf4Her Founder Christina Thompson. A standout collegian at the University of Florida and the University of Kentucky, Blackwelder already has been spotted wearing the heritage brand's pieces available on, like the best-selling Athena Polo.

"I'm excited to be wearing Fila Golf this season because I believe the better you feel the better you play," says Blackwelder. "The styles are feminine yet athletic and I really like that the fabrics don't wrinkle. While traveling on Tour the last thing you want to do is iron your golf clothes!"

Fila Golf apparel focuses on premium performance fabrics, including recycled polyester, with many pieces boasting Tech-Dry and anti-bacterial technology for moisture-wicking and odor-free wear. Fila Golf's 2012 collection presents a range of tops, bottoms and outerwear all inspired by the iconic looks of '50s prep school sport. The brand's signature athletic-enhancing designs boast vintage touches like sweetheart necklines for women featured on the Savannah Polo, one of the styles Blackwelder will be sporting this season.

"Golf4Her has a devoted customer base of passionate golfers who have truly embraced Fila Golf's comfortable materials and classic looks within a modern twist," says Nancy Robitaille, principal designer. "Mallory's on-course look perfectly reflects our smart, athletic and stylish brand image."

Available for purchase online at or, Fila Golf's complete line of apparel retails from $20 for accessories to $140 for outerwear. For more updates on Fila Golf: sign up for the newsletter, become a fan on Facebook or follow on Twitter.


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