Nespresso Named Preferred Partner of Troon

Popular Premium Brand Known for Innovative Coffee Machines and High-Quality Coffee Capsules Aligns with Troon to Drive Marketing and Sales Programs Among Golfers and Golf Operators

(Scottsdale, Ariz.) – Troon Partners Network, a division of Troon, the leader in providing golf and club-related leisure and hospitality services, today announced Nespresso, a premium brand known for innovative coffee machines and high-quality coffee capsules, as the company’s newest preferred partner.

Through a multi-year partnership, Nespresso will be provided with a suite of marketing assets to connect their products and brand with Troon’s mass global golf audience, including golf facility operators through the placement of coffee machines and capsules at designated facilities across the country. In addition, Nespresso will receive extensive promotion across Troon properties worldwide including special event activations, integrated marketing campaigns and digital engagement connecting the brand with serious golfers.

Founded in 1986, Nespresso has established itself as a leader in the coffee industry by combining quality, convenience, and sustainability, making it a popular choice for coffee lovers around the world. Nespresso machines brew coffee from pre-portioned capsules, which contain ground coffee. These capsules are designed for single use, ensuring freshness and convenience. The company offers a variety of machines, including the popular Aguila and Momento, which are designed to extract the perfect cup of coffee with precision. Nespresso also provides a range of coffee flavors and formats, including single-origin capsules sourced from various regions, allowing coffee enthusiasts to explore diverse offerings.

Nespresso has continuously innovated its product line, introducing new machines and coffee blends to meet consumer demands. The brand emphasizes quality and precision in its brewing process, ensuring that each cup of coffee is crafted to perfection. Nespresso's commitment to quality is reflected in its rigorous sourcing and production standards, which prioritize exceptional coffee and the farmer communities who harvest it.

For more than 20 years, Nespresso has worked with farmers to help ensure the future of coffee. Through its Nespresso Sustainable Quality Program, the company sources coffee from over 155,000 farmers in 18 countries to embed sustainable and regenerative practices on farms and their surrounding landscapes. . Additionally, Nespresso coffee is packaged in capsules made from recyclable aluminum to preserve the quality of taste and enable convenient recycling for consumers.

“We are thrilled to bring Nespresso into the Troon Partners Network, as their line-up of coffee and espresso flavors will be well received by golfers across our portfolio of properties," said Ryan Pensy, Vice President of Strategic Partnerships, Troon Partners Network. “Through this partnership, we will place Nespresso machines and coffee capsules at select Troon locations, thus providing a terrific product offering for our facility operators and a wonderful amenity to our consumer audience."

“Joining the Troon Partners Network provides a great opportunity to bring the Nespresso brand into the beloved morning golf ritual” said Nick Stevens, Senior Director Field & Account Sales, Nespresso for Business.  “Through the placement of Nespresso machines and coffee capsules at Troon locations, we’re excited to bring our brand and technology to golf clubs and resorts nationwide.”

Nespresso is the latest company to join the Troon Partners Network. From golf, sports and leisure brands to the airline, automotive, food and beverage, and financial services sectors, Troon partners can secure exclusive status that provides direct marketing to millions of golfers every day. Today, through Troon Partners Network, companies/brands enjoy a range of partnership levels, from preferred to official status, and receive custom programming designed to fit the marketing needs of each respective product or service being offered.

Adds Pensy, “Troon Partners Network has grown significantly during the past several years with a stable of both endemic and non-endemic companies/brands joining our platform to connect with our serious, avid golfers. Whether large or small, we cater to each company/brand individually and design high-impact marketing programs and activations to elevate their image and awareness through our various golf, leisure and hospitality audiences.”

For more information on marketing programs available through Troon Partners Network, contact Sabrina Hale at sabrina.hale@troon.com.