Kraft Nabisco Easter Ball Hunt Features Chromax Golf Balls

(RANCHO MIRAGE, CA) - Easter Sunday at the Kraft Nabisco Championship is always special. But this year there is something a little extra, and fun, for the kids. Before this year’s winner jumps into the pond beside the 18th green at the Mission Hills Country Club in Rancho Mirage, an Easter ‘Ball’ Hunt will set the stage for the Kraft Nabisco’s tradition of fun, family involvement, and excitement.

Following the Easter Sunrise Service, as many as 800 youngsters under the age of 10 will hunt for 1,500 brilliantly colorful Chromax golf balls hidden on the 18th hole of The Arnold Palmer Course at Mission Hills.

“Once the children finish the Hunt, they’ll turn in their Chromax balls to redeem prizes of Kraft products, and a few of the balls will be specially marked for Clemmy’s ice cream vouchers,” Gabe Codding, Kraft Nabisco Championship business manager explained. “When all the balls have been collected, they will be donated to the Coachella Valley chapter of the First Tee program.”

The great idea for combining fun and a worthwhile cause came about as Codding and Sean Daigle, responsible for Marketing and New Media, discussed Easter Sunday plans for the tournament.

“Historically, we’ve always held a Sunrise Service and we were talking about having a big Easter Egg hunt,” Codding recalled. “I happened to have a sleeve of Chromax balls on my desk – a silver, pink, and bright orange ball – and we looked at them and said: ‘Hey, wouldn’t it be cool to use the Chromax balls instead of eggs.’”

Ryan Chin, of AMA Golf, area distributor for Chromax, donated 720 of the unique high-visibility Chromax golf balls.

“We have been serving the golf industry for over 38 years and are proud to support The Kraft Nabisco Championship, the First Tee, and local communities,” said Chin. “The Easter Ball Hunt is natural for us and Chromax.”

The colorful Chromax golf balls conform to USGA rules. The unique inner reflective fluorescent layer in pink, green, orange, silver, gold, or blue under a clear outer layer produces remarkable visibility while the ball is in the air and on the grass in Easter Ball Hunts.

Kraft Nabisco added another 780 Chromax balls and the Hunt was on adding another fun chapter to the rich history of one of golf’s most historic events. The 2010 Kraft Nabisco Championship, March 29 through April 4, is the first Major of the LPGA Tour season. Since 1972, the Championship has been staged at Mission Hills, making the Kraft Nabisco the second-longest running tournament held at one location in all of golf, trailing only The Masters at Augusta National.

Registration for the first Easter Ball Hunt at the 39th Kraft Nabisco is available on Kraft Nabisco Championship Web site: www.KNCGOLF.com.

All registrants are eligible for grand prizes including autographed memorabilia, and $100 certificates for The Gallery merchandise tent at the tournament.

“It’s going to crazy when that air horn sounds to start the hunt,” said Daigle. “It’s going to be a lot of fun.”

For more information on the Easter Ball Hunt and the Kraft Nabisco Championship: visit www.KNCGOLF.com. For more information on AMA Golf visit www.amagolf.com. For more information on the Chromax Golf Balls visit: www.chromaxgolf.com.

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