New HL4 line designed to be the leader in custom fit performance value
(RELEASE) — Tour Edge, Golf’s Most Solid Investment, announced the launch of their new line of Hot Launch 4 drivers that feature all new designs and technology producing extremely high MOI properties.
The new premium performance clubs will be available nationwide and globally on August 1.
All HL4 custom fit orders will ship with Tour Edge’s unprecedented 48-hour delivery guarantee in the continental United States.
“This is an early release to a product line that we developed for 2020,” said Glod. “We have spent the last 18 months looking at how to improve the best performance value drivers in the game and the end result is an all new shape that has an MOI that rivals that of a $500 driver. It’s an extremely forgiving design that all levels of players can benefit from.”
The HL4 driver comes in two different configurations– a straight version and an offset version. Both drivers feature a forged titanium head and Cup Face technology, which increases the amount of face flexing for increased club and ball speeds.
The HL4 driver features an all new sloped crown design that is deeper from face to back. No skirt where the sole plate meets the crown equates to a 12% increase in MOI over the previous Hot Launch drivers.
This new design makes for an extremely high Moment of Inertia above 5000 grams per cubic centimeter. Moment of Inertia is a measure of a body’s resistance to angular acceleration or twisting, meaning that the HL4 is a more stable driver. This higher MOI will increase ball speed on miss-hits and will keep shots straighter.
The forged 6-4 Titanium head features a deeper cup face design and a rounder face shape for exceptional power and vastly improved acoustics.
Cup Face technology combined with Variable Face Thickness technology provides greater distance from more contact points on the face that results in better off-center hit distance.
The new drivers also feature a further back rear sole weight placement for an even higher MOI that delivers more stable, powerful tee shots that will fly higher and longer.
The Power Channel on the sole of the club behind the club face is wider and deeper for better weight distribution and increased face flexing. The Power Channel delivers amplified ball speed and less spin, as well as added forgiveness on shots struck lower on the face.
HL4 Custom Fitting
The Hot Launch series is designed to take advantage of the emerging growth segment of customization within the equipment market. Until the launch of Hot Launch by Tour Edge, the value segment of the custom fitting market had been largely under-serviced.
“We see HL4 as being the best value available in the custom fitting market,” said Glod. “That is why we created our 48-hour custom fitting delivery guarantee and why we are making a significant commitment to advertise HL4 heavily on the Golf Channel and elsewhere with the message of Get Fit. Spend Less. Play Better. We want to open up custom fitting to thousands of new golfers who are looking for innovation and performance at logical prices.”
Tour Edge plans to have over 750 custom fitting centers across the country that will feature the mobile HL4 custom fitting bag and their industry leading 48-hour guaranteed delivery on custom fit orders. All custom fit specific orders turned into Tour Edge by 2:30 PM Central standard time will be built at Tour Edge headquarters in Batavia, IL and shipped to any continental U.S. state in 48-hours time, either back to the Tour Edge fitting location or directly to the end consumer.
“We are aggressively marketing the message that every golfer should be getting custom fit, and that it is especially mid to high handicap players who have the most to gain by getting fit,” said Tour Edge Vice President of Marketing Jon Claffey. “Our goal is to open the flood gates on custom fitting and HL4 has proven to be the perfect product to accomplish this goal with its advanced technology, top-tier performance and amazing price structure.”
HL4 Driver Specs
The straight neck HL4 driver comes in a 9.5, 10.5 and 12 degree lofts, while the HL4 Offset driver will be available in 10.5, 12 and 13.5 degree lofts. The 10.5 degree HL4 Offset will be available in left-handed.
The HL4 series features an upgraded UST Mamiya graphite shaft that offers enhanced tip stability. The drivers are available in Ladies, A-flex, Regular and Stiff shafts ranging from 48 to 60 grams.
The line has also been upgraded to a Lamkin Z5 multi-compound grip that features distinct hand-placement zones. A larger Midsize grip is now available as a custom option on all HL4 products.
Both drivers will be available August 1st at an authorized Tour Edge retailer and will feature a retail price of $199.99.
To find a Tour Edge retailer near you, call (800) 515-3343 or visit touredge.com.
Key HL4 Driver Technology:
• Offset hosel available for maximum slice-fighting control
• Forged 6-4 Titanium
• Super-High MOI Sloped Crown
• Titanium Cup Face technology works in conjunction with Variable Face Thickness technology to provide maximum power from more contact points on the face
• Further back weight placement in the rear sole weight creates a deep CG
• Wider and deeper Power Channel technology maximizes face flex.
• High Launch lofts are available in 10.5, 12 and 13.5 degrees
• Upgraded UST shaft
• Upgraded Lamkin Z5 multi-compound grip
• Expanded custom fitting options