Wednesday, July 5, 2017

Golf Pride MCC Plus4 ALIGN Earns First Major Championship Victory at U.S. Senior Open

(SOUTHERN PINES, N.C.) - Eaton announced that its Golf Pride Grips Division developed the MCC Plus4 ALIGN midsize grips used by the winner of the 2017 U.S. Senior Open. The MCC Plus4 ALIGN made its Champions Tour debut just three weeks ago.

MCC Plus4 ALIGN activates upon installation with a dedicated raised ridge on the underside of the grip allowing for consistent hand placement and an enhanced ability to square the clubface at impact each and every time. ALIGN Technology also features a unique micro-diamond texture and 50% firmer material compared to the surrounding grip area to amplify its pronounced feel. The flex channel separates the ALIGN Technology ridge from the grip body to maximize elevation lift and lock the grip into fingers, while conforming to the rules of golf.

After testing for a week under non-competitive conditions, the winner of the 2017 U.S. Senior Open debuted MCC Plus 4 ALIGN midsize on all 13 of his swing clubs at Salem Country Club in Peabody, MA.  MCC Plus4 ALIGN midsize will be introduced at retailers throughout the United States on Friday, July 7th. The MCC Plus4 ALIGN midsize features a street price of $11.49 per grip.

For more information on ALIGN technology and the entire 2017 Golf Pride product offering, visit