Independent Study Reveals Truth About Exercise on the Golf Course

Using an electric caddie or push cart is just as good for you as carrying clubs

(Gloucester, U.K.) – A new independent study has debunked the myth that carrying a golf bag for 18 holes provides a greater workout than using an electric caddie or push cart.

The study, led by Graeme Close, Professor of Human Physiology at Liverpool John Moores University, focused on 16 elite college golfers using three different modes of transporting their clubs around the course: carrying, using a push cart, and using a Stewart Golf Q Follow electric caddie.

Speaking on the study, Close said, “What I would really want to emphasize is don’t think you’re losing your health benefits by putting your clubs on an electric caddie. The benefit is coming from walking.”

Close, who heads up nutrition for the DP World Tour and is a Nutrition Consultant to both the European Ryder Cup Team and England Rugby Union, among others, also said, “In my role with the DP World Tour it is vital that elite golfers can efficiently fuel performance. This study is the first of its kind to accurately measure the physical effects of golf on the body.”

The study, published in the European Journal of Sports Sciences, was centered around comparing the Total Energy Expenditure (TEE) and Rate of Perceived Exertion (RPE) of all three modes of transport, with findings showing there was no meaningful differences in calories burned/TEE during a round for all three modes. Close said, “By far the major contributor to the energy expenditure of golf is walking itself. The act of striking the ball or carrying the clubs is a much more minor contributor than walking.”

However, Close found significant differences when analyzing RPE, which in simple terms is a measure of how a person feels as opposed to their actual physical response. Carrying the bag had the highest RPE, meaning golfers felt like they were working much harder and burning more calories, even though they weren’t. The Stewart Q Follow electric caddie gave the lowest RPE and was also the only mode of transportation that participants found “very easy” when asked to rate the perceived level of exercise for each round.

“The perceived effort of the electric caddie was much lower, and I guess that makes sense because you know if you walk a course and you’re not having to actually think about either pushing a cart or carrying clubs then of course it feels easier and that’s what we measured in this study,” said Close.

The study also found that carrying produced the highest overall heart rate and heart rate fluctuation, a factor that could adversely affect match performance: Lining up a crucial putt with an increased heart rate is not an ideal scenario for most golfers.

The results of this study offer a fresh perspective. By debunking the myth of carrying versus using an electric caddie, this research shows that the real health benefits come from walking and not how the clubs are being transported. Golfers now have a scientifically backed approach to optimizing their experience on the course, enhancing their overall health, and ensuring peak performance.

For more information about the product line, visit www.stewartgolfusa.com.

Full interview with Graeme Close: https://bit.ly/GC-Study-US

Published study: https://onlinelibrary.wiley.com/doi/10.1080/17461391.2022.2036817

Tagmarshal Cites 30 Courses for Operational Excellence

2023 Diamond Awards Recognize Continuous On-Course Improvement

(Kennesaw, Ga.) — Thirty top performing golf courses have qualified for the prestigious 2023 Tagmarshal Diamond Awards, based on exceptional course performance and levels of on-course service, benchmarked by data.

Leading public, private, and resort facilities across the United States on the Diamond Award recipient list include Bandon Dunes (Ore.), Country Club at Castle Pines (Co.), Erin Hills Golf Course (Wisc.), Pinehurst Resort - Courses #2 and #4 (NC), The Quarry Club (Fla.), Pebble Beach (CA), Metropolis (NY), and others. 

The awards, established in 2019 by on-course optimization expert Tagmarshal, reflect the commitment of operators to drive continuous on-course improvement at their facilities.

Another 150 clubs received 2023 Platinum and Gold Awards based on significant performance improvements, including enhanced player experience with effective pace, flow of play management, and optimization. A complete list of all winners may be found here.

“We congratulate all award winners on their exceptional performances this year,” said Bodo Sieber, CEO, Tagmarshal. “These facilities have achieved stellar results, and their teams have delivered high-quality player experiences despite record demand and continued labor challenges.”

All Tagmarshal course partners are automatically considered for the awards, but only stellar results are recognized, based on performance benchmarks that shift higher each year. Criteria includes pace of play, pro-active on-course communication and service, the implementation of advanced strategies to optimize operations, efficiency and revenue, based on benchmarks and proprietary course data reviewed for a one-year period.

Facilities cited in Special Awards categories include: 

Top Innovators: The Quarry Golf Club (Fla.), The Golf Club at Bradshaw Farm (Ga.)

Best Multi-Course Operators: Pinehurst Resort (NC), Advance Golf Partners

Biggest Movers: Hazeltine National Golf Club (Minn.), Glen Arbour Golf Course (Nova Scotia), Wee Burn Country Club (Conn.)

Best Newcomers: Terravita Golf & Country Club (Ariz.), Persimmon Ridge Golf Club (Ky.), Concession Golf Club (Fla.), Inshalla Country Club (Wis.), Tierra Rejada Golf Club (Calif.)

Tagmarshal is the market leader in on-course optimization technology, and provides courses with full, real-time operational oversight and reporting. The software and resulting data give golf operators the tools to manage operations effectively, resulting in enhanced player experiences, increased efficiency, cost savings and additional revenue. 

Tagmarshal’s technology has collected over 1 billion data points from over 30 million rounds of golf and has relationships with over 500 partners. Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 U.S. courses and many daily fee courses.

For more information about Tagmarshal, access the website at www.tagmarshal.com/demo

Trottie Golf Joins SkyGolf as Consultant and Content Creator

(RIDGELAND, MS) — SkyGolf, maker of SkyCaddie, the most-trusted rangefinders in golf, is pleased to announce an exciting new partnership with Chris Trott, the dynamic golf industry content creator and social media personality known as Trottie Golf. Trottie will be working with SkyGolf as a product consultant and content creator using SkyCaddie products.

Trottie is a former professional golfer, and professional club builder for some of the game’s best golfers. Having worked with multiple major champions, including Tiger Woods and Rory McIlroy, Trottie's expertise has become sought-after amongst players of all skill levels looking to play better golf. 

“I’ve watched SkyCaddie evolve over the years and used them myself when I realized I was losing strokes to my playing competitors,” said Trott. “As I’ve moved into the content space I’m amazed as to how reliant golfers have become on the laser and ignore the benefits a SkyCaddie GPS provides in terms of distance information for more accurate course management and decision making. One of the key reasons for this partnership is that it enables me to further educate players and expand my content as I continue to help everyone improve their game and ultimately have more fun.”

Trottie Golf is a respected name and authority in the golfing community, offering insightful content, expert reviews, and engaging discussions on all things golf. With a dedicated following of serious golfers across his YouTube channel and social media platforms, Trottie Golf has established itself as a trusted source of information and inspiration for players of every skill level.

“We are thrilled about our partnership with Trottie Golf,” said Jacqui Surman, SkyGolf Senior VP and COO. “Chris is passionate about helping players make the proper choices to help them play better, which is one of our main messages as well. He understands the benefits of using our products to help golfers make better decisions on the course and we look forward to working creatively with him to get that message out.”

Trottie will incorporate SkyCaddie products in his content and will be offering his consulting experience as the company develops new products and services to help golfers play better and enjoy the game more.

SkyCaddie offers a line of award-winning rangefinders, including the SX400 and SX550 handheld models and the stylish LX5 and LX5 with ceramic bezel smart watches. All SkyCaddie rangefinders and smart watches are preloaded with over 35,000 best-in-class courses and feature Wi-Fi connectivity to streamline application updates and getting the latest course updates without connecting to a computer.

For more information about SkyCaddie, visit www.skygolf.com. 

For more information about Trottie Golf, visit www.trottiegolf.com.

Gerina Mendoza, Nick Watney Win 2023 Shootout at Horseshoe Bay Resort

(HORSESHOE BAY, TX) – Horseshoe Bay Resort's acclaimed private Summit Rock golf course played host to a friendly clash of PGA Tour and LPGA stars Saturday (October 28) in the scenic Texas Hill Country. Former LPGA star and Solheim Cup hero Gerina Mendoza made four birdies over the one-round, 10-hole stroke play match to lead her partner - Austinite and five-time winner on the PGA Tour Nick Watney - to victory in the fifth-annual Shootout at Horseshoe Bay Resort.

The duo outlasted their opponents LPGA major winner Angela Stanford and PGA Tour winner and former University of Texas American Bob Estes by a single stroke to claim the Shootout Champions' Belt Buckles and bragging rights until next year. Stanford holed a birdie putt on the last hole of the 10-hole match to bring her and Estes within a stroke of Mendoza and Watney but Mendoza's sharp play and a clutch birdie on the par-4 seventh hole by Watney helped them finish at five-under and claim victory by one stroke.

Mendoza birdied holes 2, 3, 4 and 8 and also narrowly missed a birdie try on the first hole and nearly holed out a would-be birdie pitch the par-five 5th hole. Of her stellar play, Mendoza said, “It was fun to play well out here with some inspiration from the crowd and getting to enjoy the beautiful conditions on this outstanding Summit Rock golf course.” Watney joked that he felt like he won the match on the first tee by choosing the dialed-in Mendoza as his partner.

2002 PGA Championship winner Rich Beem, a former Shootout at Horseshoe Bay Resort winner himself, was on hand providing commentary for a TV taping of the event which will air in November on Golf Life TV. 

Gallery members enjoyed the tournament action up close while taking a scenic walk on the dramatic, towering Jack Nicklaus-designed Summit Rock course. Playing along towering ridges overlooking Lake LBJ and plummeting through lush valleys and primitive limestone beds, this quintessential Texas Hill Country golf course was unquestionably the fifth star of the event.

LOOKING BACK

Previous Shootout at Horseshoe Bay Resort matches have featured some of the world’s finest golfers from the PGA TOUR, LPGA Tour and PGA TOUR Champions Tours. Past contestants include 2004 British Open Champion Todd Hamilton, PGA Championship winner Shaun Micheel, 2002 PGA Championship winner Rich Beem, winners on the PGA Tour Jason Kokrak, Stuart Appleby, J.J. Henry, and Austinite and longtime PGA TOUR player Omar Uresti. Australian star John Senden, Zimbabwean bomber Brendon de Jonge, Grayson Murray PGA and PGA TOUR Champions winner Wes Short Jr., and LPGA pros Ryan O’Toole, Kristy McPherson, Katie Burnett and Kathleen Ekey have also competed in tight matches at the Shootout at Horseshoe Bay Resort.

Learn more HSBResort.com.

GolfForever Announces Groundbreaking Partnership with LPGA Tour

Leading golf fitness brand brings golf-specific training and education to the game’s best female athletes

(Aspen, CO) – GolfForever, the leading at-home golf fitness training system that helps golfers play without limits, proudly announces a partnership with the LPGA to bring next-generation golf-specific fitness and recovery to the world’s leading professional golf organization for women.

The forward-thinking initiative reiterates the LPGA’s commitment to providing its players with the best resources available to maximize their performance and longevity in the game, as well as GolfForever’s commitment to grow the game and help golfers play the game they love, at their highest potential, for as long as they want in life. Through the partnership, GolfForever provided LPGA Tour and Epson Tour players with GolfForever Swing Trainers as well as personalized plans in the 4.8 App Store-rated GolfForever app. In addition, GolfForever will host live activations and fitness seminars and co-produce creative golf fitness-oriented content with LPGA players and personalities. Select LPGA Tour stops will also feature GolfForever Warmup Stations and expert GolfForever trainers onsite for additional support.

“The depth and talent level on the LPGA Tour is unprecedented, as is the corporate and fan support fueling the Tour’s growth, so we are proud to play a vital role in supporting this organization and its players,” said Jon Levy, GolfForever’s VP of Communications and Strategic Partnerships. “In addition to providing them universal access to GolfForever, we’re excited to help educate and guide these talented women so they remain healthy and injury-free for as long as they play the game.”

Added Nicole Hage, GolfForever’s Business Development Manager and a former LPGA Tour player from 2007 to 2013 who was integral in aligning the partnership:

“This relationship means a lot to me personally because it provides a needed solution for the players that I wish I had when I was playing. My mentors on Tour taught me as a rookie to do everything I can to leave the Tour in a better place than I found it, and GolfForever is helping to do that. I’m excited for all of these women and look forward the impact we’re going to make.”

An increase in interest and sponsorship support has helped the LPGA increase prize money across official and unofficial events to $108 million this season, up from $70 million in 2021. With more events and increased investment in the tour expected, the LPGA is poised for substantial growth.

“We are thrilled to embark on this groundbreaking partnership with GolfForever, which underscores the LPGA's unwavering dedication to equipping our players with the best tools for enhancing their performance and overall well-being,” said Blake Henderson, LPGA Senior Director, Athlete Policy and Development. “This partnership is a testament to our commitment to our athletes and the growth of women's professional golf, and we look forward to the positive impact this will have on our athletes, helping them enjoy long and successful careers competing in this great sport.”

GolfForever is the preferred fitness training system of World No. 1 golfer and 2022 Masters champion Scheffler, who has been religiously using the GolfForever Swing Trainer at home and on Tour since he began his prodigious run of wins in 2022. Additionally, 2023 Ryder Cup Captain Zach Johnson, 12-time PGA Tour winner Justin Leonard, and four-time PGA Tour winner Ryan Palmer, comprise the GolfForever team of Tour Athletes that joins over 400 PGA Tour and LPGA Tour players, and thousands of amateur golfers, who use GolfForever play the game without limits.

GolfForever is the first golf-specific training program to embrace the approach of home exercise equipment paired with streaming instruction that customizes each golfer’s exercise routines specifically for them, based on a proprietary strength and flexibility test. The GolfForever Swing Trainer, highlighted by its asymmetrical resistance training bar that can be anchored easily at home, the gym or the course, is a three-in-one training tool that additionally creates premium resistance bands with handles and a D3 swing weight-optimized heavy warmup club. All three uses, driven by guided instruction from golf fitness and medical experts in the GolfForever app, directly benefit the strength, mobility and movement patterns in your golf swing.

The GolfForever Swing Trainer is available at GolfForever.com and on Amazon, and in leading golf retailers such as Dick’s Sporting Goods, Golf Galaxy, and PGA Tour Superstore. The GolfForever mobile golf training application is available for download and 30 days of free access on the Apple Store and Google Play.

For more information, visit GolfForever.com.

Blue Tees Golf Ringer GPS Handheld Now Available for Pre-Order

The pocket-sized handheld GPS with touch display provides golfers unprecedented access to their data

(LOS ANGELES, CA) – Blue Tees Golf, an innovative, award-winning producer of rangefinders and accessories, is happy to announce that the company’s new Ringer handheld GPS is NOW available for pre-order. This highly engineered device is designed for the modern golfer and comes equipped with over 40K preloaded golf courses, touch screen glass display, built-in magnet, and companion app.

“Golf is a game where knowing your distance is paramount to shooting lower scores. We wanted to innovate in the handheld GPS category that, frankly, seems to have been forgotten about. Welcome, Ringer — a fully functioning touch screen GPS handheld unit that comes ready out of the box with 40,000 golf courses pre-loaded. We’re also doing some very cool things as it relates to Ringer and Blue Tees Game App — think tour-level analytics,” said Blue Tees Golf VP of Sales, Taylor Herbert.

The Ringer uses a touch screen glass display that includes a wide variety of game enhancing features to elevate any round:

· Front, Center & Back GPS Distances (to green)

· Basic & Advanced Score Keeping

· Dynamic Hazards

· Green View

· Shot Tracking

· Driving distance

· Player+ Music Controller

· Round summary

· Time & Date

This Ringer GPS handheld pre-order opportunity secures delivery of the first shipment as the demand for this trend-setting digital device has been enormous since its introduction at the PGA Show. It is available for preorder at www.blueteesgolf.com and the price is set at $199.

GolfForever Play Without Limits Show Welcomes NBC/Golf Channel Host Damon Hack

Ace golf journalist dishes on decades covering golf’s top players and biggest stories

(Aspen, CO) – The GolfForever Play Without Limits Show proudly welcomes acclaimed journalist and NBC/Golf Channel personality Damon Hack as the special guest on its latest podcast. Hack joins host Jon Levy, GolfForever’s VP of Communications and Strategic Partnerships, to cover a broad range of topics, including prioritizing fitness with a busy schedule, a fascinating journey from print journalism to television and the state of professional golf today.

With a unique viewpoint as onsite reporter for NBC Sports Group and Co-Host of GOLF TODAY on Golf Channel, Hack gives Levy a behind-the-scenes look at what it’s like to be around the best athletes in the world during unprecedented and turbulent times in golf, such as a glimpse into Tiger Woods’ athlete mentality and a conversation with Greg Norman just days before Norman was announced as CEO of LIV Golf. Hack also shares how he embraces the natural chaos of his job while maintaining the motivation to take care of his health — a.k.a. his commitment to “The Shred Thread.”

The GolfForever Play Without Limits Show is the official podcast of GolfForever, the leading at-home golf fitness training system that helps golfers play without limits. It was created to show a lighter and more personal side of the GolfForever brand through thoughtful conversations about active, healthy lifestyles, the world of golf and sports, and enabling its audience to play golf and do activities they love at their maximum potential, free of pain, for as long as they want in life.

The podcast – which is available on Spotify, Apple and Google – explores topics like how the body’s capabilities affect the golf swing, insights into the lives and training routines of the world’s best golfers, and the difference between functional exercise for golf and other types of training and fitness. With a new episode released every few weeks, The GolfForever Play Without Limits Show is presented in an entertaining, insightful, and interesting tone with thought-provoking discussions from guests from around the world of sports, golf, fitness, wellness and entertainment.

GolfForever is the preferred fitness training system of World No. 1 golfer and 2022 Masters champion Scheffler, who has been religiously using the GolfForever Swing Trainer at home and on Tour since he began his prodigious run of wins in 2022. Additionally, 2023 Ryder Cup Captain Zach Johnson, 12-time PGA Tour winner Justin Leonard, and four-time PGA Tour winner Ryan Palmer, comprise the GolfForever team of Tour Athletes that joins over 400 PGA Tour and LPGA Tour players, and thousands of amateur golfers, who use GolfForever to play the game without limits.

GolfForever is the first golf-specific training program to embrace the approach of home exercise equipment paired with streaming instruction that customizes each golfer’s exercise routines specifically for them, based on a proprietary strength and flexibility test. The GolfForever Swing Trainer, highlighted by its asymmetrical resistance training bar that can be anchored easily at home, the gym or the course, is a three-in-one training tool that additionally creates premium resistance bands with handles and a D3 swing weight-optimized heavy warmup club. All three uses, driven by guided instruction from golf fitness and medical experts in the GolfForever app, directly benefit the strength, mobility and movement patterns in your golf swing.

The GolfForever Swing Trainer is available at GolfForever.com and on Amazon, and in leading golf retailers such as Dick’s Sporting Goods, Golf Galaxy, and PGA Tour Superstore. The GolfForever mobile golf training application is available for download and 30 days of free access on the Apple Store and Google Play.

Download The GolfForever Play Without Limits Show on Spotify, Apple and Google, or listen to the Damon Hack episode here.

For more information, visit GolfForever.com.

World #1 Ranked LPGA Champion Lilia Vu Joins Arcis Golf as Brand Ambassador

Two-Time Major Champion and California Native Has Deep Ties to the Arcis Portfolio

(Dallas, TX) — Arcis Golf — the second largest and fastest-growing owner and operator of private, resort, and daily fee clubs in the United States, has announced that Lilia Vu, LPGA Tour player and World No. 1 in the Rolex Rankings, has become an Arcis Golf Ambassador. Vu brings her remarkable talent and achievements to the Arcis community.

The 26-year-old golfer from Fountain Valley, CA, played collegiate golf at UCLA. In 2021, Vu showcased her skills on the Symetra Tour by securing three titles, setting the stage for her first LPGA victory at the 2023 Honda LPGA Thailand. Her breakthrough moment and first major victory came at The Chevron Championship in April 2023. Vu’s second major victory came four months later at the Women's British Open, where she dominated the field and won by six shots. Recently, she represented the United States in her rookie appearance in the Solheim Cup. Vu is set to compete in November’s CME Championship in Naples and will play in December’s Grant Thornton Invitational with playing partner Joel Dahmen of the PGA TOUR.

Vu's golf journey is deeply rooted in Southern California, where she grew up playing at Arcis’ David L. Baker Golf Course in Fountain Valley and practicing at The Oaks Club at Valencia and Valencia Country Club while at UCLA. Her father and coach, Douglas, has been a respected instructor at David L. Baker for nearly a decade.

Blake Walker, Founder and CEO of Arcis Golf, expressed enthusiasm about the new partnership. “Lilia is already a bonafide star with unlimited potential, and we are excited to partner with her as she continues to build upon her already remarkable achievements.” He added, “Her deep and long-standing connection to Arcis courses make this a natural and easy partnership for us. We could not be more excited to build upon the relationship and have Lilia formally representing Arcis Golf.”

As part of her collaboration with Arcis Golf, Vu will wear the Arcis logo on her sleeve and make special appearances at Arcis Golf member and community events.

Reflecting on her ambassadorship with Arcis Golf, Vu says, “It feels like things have come full circle with this opportunity to represent Arcis Golf, especially given my history and my dad’s involvement with the David L. Baker Golf Course. I'm honored to represent a brand that values the game of golf as much as I do.” Vu went on to say, “I appreciate Arcis’ approach to inclusion and how they make golf and experiences accessible to the many communities they serve.” 

Arcis Golf is committed to supporting and diversifying the game. In March, the company became the new presenting sponsor of the Women In Golf Foundation, Inc. (WIGF) and its 2023 National Women’s Collegiate Golf Championship in Stockbridge, GA. Arcis Golf recently acquired Champions Retreat Golf Club in Evans, GA, which hosts the prestigious Augusta National Women’s Amateur.

Walker said, “Having Lilia represent Arcis is in perfect alignment with our grow the game objectives, as well. She will be an amazing brand ambassador for golfers of all skill levels, genders, and backgrounds.”

Since its founding nine years ago, Arcis Golf has invested more than $100 million in upgrades, amenities, personnel, training, and systems to enhance golf and club lifestyles at its collection of municipal, daily-fee, private, and resort clubs. The company has received numerous regional and national honors, including a National Golf Foundation “2023 Top 100 Businesses in Golf.”

To learn more about Arcis Golf, visit www.arcisgolf.com.

SuperStroke Releases Limited-Edition Halloween Grip

New Spooky Grip Offering Features the Headless Horseman in Pistol 1.0 and Tour 2.0 models

(Wixom, MI) – SuperStroke, the No. 1 Putter Grip in golf and the leader in innovative Tour-proven golf grip technology, has released a special-edition Headless Horseman Halloween putter grip that is slated to launch on Tuesday, October 24 at 6pm Eastern.

This spine-chilling limited edition Halloween masterpiece features the iconic Headless Horseman, his spectral form gripping a golf club, against the backdrop of a haunting full moon. Riding through the cemetery, he finds himself among golf's most feared specters – graves of the worst golf shots ever taken. This is more than just a grip; it's a collector's item that combines your love for golf with the spirit of Halloween. Golfers can secure their limited-edition Headless Horseman Halloween putter grip and prepare to putt their way through the spooky season. The Headless Horseman Halloween grip is available in two sizes: Pistol 1.0 and Tour 2.0.

Previous SuperStroke special edition grip releases, like The Turn, a whimsical salute to halfway house snacks and a St. Patrick's Day-themed grip, sold out within hours of their release on SuperStrokeUSA.com.

“It has been so much fun to see how golfers react to our special-release grips and I think this Headless Horseman Halloween-themed grip is going to be very popular with our clientele,” says SuperStroke CEO Dean Dingman. “Don't be tricked into waiting to buy this limited-edition grip. It's a treat that won’t stay in stock for long, so get yours while you can.”

Part of the Zenergy line, these limited-edition grips are made with SuperStroke’s enhanced SPYNE™ technology, new multi-zone texturing, and our patented no-taper shape for unmatched confidence to quiet your hands – and your mind. Features Include:

· Enhanced SPYNE Technology – The new SPYNE Technology has an improved, embossed ridge along the underside of the grip, engineered to make it easier to square the face at impact.  

· New Multi-Zone Texturing – Strategically placed textured in high-sensory areas designed to optimize feedback and comfort from the incredibly soft polyurethane outer layer.  

· No Taper Technology – Our patented No Taper minimizes grip pressure with an advanced parallel design that enables golfers to quiet their hands and add consistency to their stroke.

· Tech-Port – Located at the top of SuperStroke grips, Tech-Port allows golfers to easily add game-improvement options including the patented CounterCore weight system and performance tracking sensors.

The Pistol 1.0 is 1.14” wide and 10.60” long. It weighs 83g and has a 0.58” core. The Pistol 2.0  is 1.17” wide and 10.50” long. It weighs just 55g and also has a 0.58” core.

Learn more at https://superstrokeusa.com/

SuperStroke Congratulates Collin Morikawa on Six-Stroke Victory at the Zozo Championship in Japan

Two-time major winner uses SuperStroke’s Zenergy Tour 2.0 putter grip in sixth PGA Tour win

(Wixom, MI) – SuperStroke, the No. 1 Putter Grip in golf and the leader in innovative Tour-proven golf grip technology, congratulates two-time major champion Collin Morikawa on his six-stroke victory and sixth-career PGA Tour win at the Zozo Championship. Morikawa closed with a bogey-free 7-under-par 63 to outrace a crowded leaderboard and earn $1.530 million in first place prize money.

Using a SuperStroke Zenergy Tour 2.0 putter grip, Morikawa led the Zozo Championship field in Birdies with 24 and tallied 1.6 Putts Per Green in Regulation (2nd in the field). In his final round, he gained 6.99 Strokes Total on his competitors to earn his first victory since his triumph at the 2021 Open Championship.

With his Zozo Championship victory, Morikawa is the fourth consecutive SuperStroke user to win a FedExCup Fall series event this season, joining the winners of the Fortinet Championship, Sanderson Farms Championship and the Shriners Children’s Open.

“Congratulations to Collin Morikawa on winning in tremendous fashion by six shots at the Zozo Championship,” says SuperStroke CEO Dean Dingman. “Collin is an amazing champion who excels at every phase of the game and putted especially brilliantly this week with his SuperStroke Zenergy Tour 2.0 putter grip. Collin really appears to be well on his way to a Hall of Fame career.”

Tour Series putter grips feature SuperStroke's traditional and most popular putter grip profile. The Tour Series parallel design has a uniform lower hand profile to minimize grip pressure and maintain putter head path for a more consistent stroke. The Tour Series is available in four sizes: Tour 1.0, Tour 2.0, Tour 3.0, and Tour 5.0, and features Enhanced SPYNE™ Technology and new Multi-Zone Texturing.

SuperStroke grips are trusted by hundreds of top professional golfers. So far in 2023, SuperStroke users have won 62 tournaments on golf’s major professional tours, totaling more than $39 million in first-place prize money in those events. 

SuperStroke’s putter grip line is a product of relentless innovation, fueled by feedback from more than 600 tour pros. From signature shapes and sizes to the cutting-edge materials, SuperStroke delivers unprecedented features into every putter grip while connecting golfer and putter like no other product on the market.

For more details on SuperStroke’s range of innovative golf grips and to keep up with the latest news from the company, visit https://superstrokeusa.com.

Kavooa Golf Announces Partnership With Proponent Group

New training aid company will impact golf’s leading instruction organization.

(Los Angeles, CA) – Kavooa Golf, creator of the new and versatile swing training aid, Kavooa Pro, has partnered with leading golf instruction organization Proponent Group.

Kavooa Golf will participate in all Proponent Group events showcasing its new Kavooa Pro swing training aid, which will help improve the way instructors work with students through its variety of uses, including stabilizing the head and hips producing improved ball striking. The new training aid company will also work closely with Proponent Group in a variety of marketing initiatives, education/instruction events, and providing distribution channels directly to golf instructors and their students.

“We are very excited to be partnering with Proponent Group. This is an amazing opportunity for us to showcase Kavooa Pro in front of many of the top instructors in the country, said Dylan Horowitz, founder of Kavooa Golf. “It has been our mission to not only help golfers improve, but also provide a training aid tool that can help instructors improve on the way they work with and help golfers get better.”

Founded in 2007, Proponent Group is the only organization solely focused on helping the game’s dedicated, full-time instructors grow their businesses and build their careers. The organization – which has served 1,200+ golf coaches in 24 countries – helps teaching professionals flourish and build successful businesses by offering a unique array of services. Proponent Group addresses instructors' business needs in more ways than any other organization to maximize opportunities, job security and compensation.

“Kavooa Golf has created a very valuable 'Swiss army knife-type' training aid, that can effectively help a coach and their students in a wide variety of ways," explains Lorin Anderson, Proponent Group Founder. "As the game continues to grow, Kavooa is well positioned to provide creative and effective solutions for golfers wanting to train more efficiently."

Kavooa Pro, the first swing training aid from Kavooa Golf, will help golfers quickly improve and develop consistent contact with the ball. Kavooa Pro is a tripod-based product that can be adjusted via a patented telescoping device with rods (golf alignment sticks) to stabilize a golfer’s head and hips during the swing. That, in turn, helps solidify pure contact for consistent ball striking. The unit also includes a phone clip holder, allowing you to easily take videos of your swing.

Kavooa Pro helps quiet excessive head movement during the swing, eliminates an over-the-top downswing, reduces unwanted hip sliding, improves a too-shallow downswing, promotes proper turn and rotation, helps groove the correct top-of-swing position and dial in proper low-point contact, improves swing path and plane for chipping, and helps improve putting aim and path. Selling for $129.99, it weighs just 3.5 pounds and can easily collapse to be stowed in the side pocket of most golf bags.

SuperStroke Congratulates Tom Kim on Third Career Victory at the Shriners Children’s Open

21-Year-Old PGA Tour star uses SuperStroke’s Zenergy Tour 1.0 putter grip in successful title defense

(Wixom, MI) – SuperStroke, the No. 1 Putter Grip in golf and the leader in innovative Tour-proven golf grip technology, congratulates 21-year-old PGA Tour rising star Tom Kim on defending his title and securing his third-career victory at the Shriners Children’s Open. Kim birdied four of the last 10 holes of the event on his way to a final-round 66 and a one-shot win. Kim earned $1.512 million in first place prize money.

Using a SuperStroke Zenergy Tour 1.0 putter grip, Kim gained 5.74 strokes on the field with his putting at the Shriners. He also tied for tops in the field in Birdies with 27 and tallied 1.63 Putts Per Green in Regulation (6th in the field). The victory pushed Kim into the top 15 in the Official World Golf Rankings.

“Congratulations to Tom Kim on winning for the third time in his young career at the Shriners Children’s Open,” says SuperStroke CEO Dean Dingman. “Tom pulled away from a crowded leaderboard and once again proved himself as a closer. He was clutch all week and especially down the stretch with his SuperStroke Zenergy Tour 1.0 putter grip. He’s fast becoming one of the most exciting players in the game.”

Tour Series putter grips feature SuperStroke's traditional and most popular putter grip profile. The Tour Series parallel design has a uniform lower hand profile to minimize grip pressure and maintain putter head path for a more consistent stroke. The Tour Series is available in four sizes: Tour 1.0, Tour 2.0, Tour 3.0, and Tour 5.0, and features Enhanced SPYNE Technology and new Multi-Zone Texturing.

SuperStroke grips are trusted by hundreds of top professional golfers. So far in 2023, SuperStroke users have won 58 tournaments on golf’s major professional tours, totaling more than $37 million in first-place prize money in those events. 

SuperStroke’s putter grip line is a product of relentless innovation, fueled by feedback from more than 600 tour pros. From signature shapes and sizes to the cutting-edge materials, SuperStroke delivers unprecedented features into every putter grip while connecting golfer and putter like no other product on the market.

For more details on SuperStroke’s range of innovative golf grips and to keep up with the latest news from the company, visit https://superstrokeusa.com.

Duca Del Cosma Announces its Partnership with the PGA of Alberta

This newly formed partnership includes three presenting sponsorships

(NORTH PALM BEACH, FL) – Award-winning Italian lifestyle brand, and golf footwear trendsetter, Duca del Cosma, announced today that the company has partnered with the Professional Golfers’ Association (PGA) of Alberta, one of the nine district zones within the PGA of Canada. This partnership appoints Duca Del Cosma as the Presenting Sponsor for three PGA of Alberta Players Tour events for the 2024 and 2025 golf seasons.

“We are thrilled that the PGA of Alberta has selected Duca Del Cosma to be a Presenting Sponsor for three distinct events to be held in the North, South, and Central venues in Alberta, Canada,” said Evelien Lauwers, Managing Director of Duca del Cosma North America. “The Duca del Cosma brand continues to grow throughout Canada and this exclusive sponsorship opportunity will help to further grow brand awareness as well as product recognition in the respective region.”

The PGA of Alberta hosts thirty golf tournaments to help create recognition for its organization and partners, like Duca Del Cosma. The association also included onsite marketing, website sponsorship, and ongoing media exposure as well as participation in the PGA of Alberta Buying Show in the Duca Del Cosma sponsorship agreement.

Duca Del Cosma will showcase its new 2024 Spring Collection at the PGA of Alberta Buying Show. The three-day buying show is from October 17-19, 2023, in Alberta, Canada at the Calgary BMO Centre, Hall D. Golf industry veteran, PGA of Alberta Board Advisor, and Duca Del Cosma Sales Executive, Clive Grant was instrumental in fostering this sponsorship agreement.

“We are fortunate to have Clive leading up our sales effort in Alberta. His sales approach is completely comprehensive as seen in this exciting sponsorship opportunity,” added Lauwers.

Lauwers and Grant invite all attendees of the PGA of Alberta Buying Show to visit the Duca Del Cosma booth #805 where the duo will be available to present the new Duca Del Cosma 2024 Spring Collection. To schedule an appointment, please email evelien@ducadelcosma.com.

Duca Del Cosma is dedicated to the North American market, and its Green Grass Facilities. The company provides Pro Shops with a luxury, European, award-winning, brand that elevates and separates any Pro Shop from the competition.

For more information on Duca del Cosma, visit www.ducadelcosma.us

Hosting World Long Drive Championship Aligns with Bobby Jones Golf Course, Bobby Jones Links Mission to Keep Golf Inclusive, Fun

On-site events include youth, ladies and PGA Hope clinics with Long Drive stars

(ALPHARETTA, Georgia) – Atlanta, Georgia’s Bobby Jones Golf Course, revitalized by a 2018 renovation that created a nine-hole reversible public golf course and world-class clubhouse and practice amenities, will be on golf’s center stage this week as it hosts the World Long Drive (WLD) Championship Oct. 18 to Oct. 22.

While WLD championships are frequently held in purpose-built long drive arenas, Bobby Jones Links (BJL), the golf industry’s leading client-centric, boutique management company who manages Bobby Jones Golf Course, saw an opportunity to present golf as accessible and attractive to the local community while showcasing the focal point the course has become for beginning and avid golfers of all ages. The five-day event will highlight top talent Long Drive competitors from around the world with special clinics and activations for children, teens and women and the local chapter of PGA HOPE (Helping Our Patriots Everywhere) the flagship military program of PGA REACH that introduces golf to veterans and active-duty military to enhance their physical, mental, social and emotional well-being.

“Hosting the World Long Drive Championship at Bobby Jones Golf Course is a tremendous opportunity to tell what really has become an unbelievable success story about this course’s transformation into a first-class public facility that is inclusive and welcoming to anyone who wants to have a fantastic golf experience,” said Bobby Jones Golf Course General Manager Josh Deal.

Bobby Jones Links' vision for Bobby Jones Golf Course reaches far beyond the transformation from an 18-hole course to a clever and innovative nine-hole reversible layout. The architecturally stunning Murray Golf House is home to the Ed Hoard Golf Shop as well as the offices for the Georgia State Golf Association and the PGA of America’s Georgia section, and the Georgia Golf Hall of Fame. With thoughtfully curated programming to make golf accessible to all walks of life and special touches like the Dan Yates Putting Course, this one-of-a-kind property has become an ideal exemplar of modern public golf.

“Bobby Jones Golf Course is a shining example of what golf can do to galvanize a community and to show the industry that even formerly under-utilized infrastructure can be transformed into something that’s grand and awe-inspiring while also being infinitely functional and purpose driven,” said Steve Willy, Founding Partner, Bobby Jones Links. “It is core to our mission at Bobby Jones Links to make the golf course and club experience thrilling, welcoming and aspirational and Bobby Jones Golf Course is a shining example we’re proud to have showcased to the public during the World Long Drive Championships.

The World Long Drive Championship will air on Golf Channel and showcase the Long Drive world’s biggest stars, like two-time world champion, Kyle Berkshire who recently set the ball speed world record of 241.6 MPH. Also on hand will be Defending World Champion Martin Borgmeier, four-time World Champion and world record holder for longest drive in a women’s competition (414 yards) Phillis Meti, six-time World Champion Sandra Carlborg, and Bryce Verplank, who has the longest drive of the year (men’s) – at 489 yards.

For more information, visit https://www.bobbyjoneslinks.com/ and https://worldlongdrive.com/.

PlayGolfMyrtleBeach.com Partners With St. Andre Golf to Produce Video Series Showcasing the Best of a Myrtle Beach Golf Trip

(MYRTLE BEACH, S.C.) – Golf Tourism Solutions (GTS), the agency responsible for promoting the game’s most popular destination, and PlayGolfMyrtleBeach.com have partnered with St. Andre Golf to produce a series of videos highlighting the good times of a Myrtle Beach golf trip. 

The videos debut this week and the engaging video series will follow the golf enthusiasts on their unforgettable journeys, both on and off the golf course. The highlight of the series is a music video that combines inspiration and humor, providing an exciting sneak peek into what Myrtle Beach has to offer.

St. André is an Atlanta based sketch comedy group comprised of golf-loving comedians and actors lampooning every corner of the golf world. Since launching, St. André’s brand of well-produced, short form sketch comedy has cemented them as leading content creators in the space. Whether it’s a music video about desperately needing a hot dog at the turn or a tense standoff between a way-too-intense marshal and a beer-smuggling golfer, no topic is safe from St. André’s crosshairs.

“Golf and laughter are two of life’s greatest pleasures, and St. Andre provides an abundance of both,” said Kyle Oland, director of marketing for GTS. “It was a delight to host St. Andre, and we can’t wait for golfers to enjoy the good times of a Myrtle Beach trip through the eyes of the game’s hottest comedy group. As the nature of marketing continues to evolve, St. Andre provided us the opportunity to reach golfers who are flocking to non-traditional outlets in search of information and entertainment about the game we all love.”

St. Andre Golf boasts more than 306,000 Instagram followers, 111,000 YouTube subscribers and 256,000 TikTok followers, highlighting the emerging group’s growing audience. 

PlayGolfMyrtleBeaach.com is the ultimate golf trip planning and booking resource, providing detailed information on Myrtle Beach’s expansive golf scene. With an extensive library of written, photographic and video content, PlayGolfMyrtleBeach.com also keeps players up to date on the latest happenings along the Grand Strand. 

With 90 courses, ranging from Georgetown, S.C., to just across the state line in Brunswick County, N.C., the Myrtle Beach area encompasses 60 miles of stunning Carolinas coastline, allowing golfers to experience some of America’s premier public courses and stunning natural beauty. 

For more information on everything a Myrtle Beach golf trip has to offer, visit www.PlayGolfMyrtleBeach.com. 

Kavooa Golf Announces Partnership with Dr. Rick Sessinghaus and FlowCode Golf Academy

New training aid company teams up with golf mental expert and his brand

(Los Angeles, CA) – Kavooa Golf, creator of the new and versatile swing training aid, Kavooa Pro, has partnered with PGA of America Professional Dr. Rick Sessinghaus and his FlowCode® Golf Academy.

Watch our unboxing video of the Kavooa Pro HERE.

This strategic partnership will result in collaborative efforts to enhance golf instruction and practicing while promoting each of the company’s mutual growth through a variety of initiatives. Those include joint marketing and advertising campaigns, collaborating on golf events, tournaments, and clinics, sharing resources, expertise and knowledge to improve golf products and services, and exploring opportunities for cross–promoting and cross-selling products and services.

“We are very excited to be partnering with the Kavooa Golf team and bringing the Kavooa Pro under our umbrella at the Flowcode Golf Academy,” says Sessinghaus. "At FlowCode we believe in focused practice that leads to a confident golfer and the Kavooa Pro is the perfect versatile training aid for students to do just that. It is also an excellent tool for our instructors who can easily transition from one of the many drills to the next while working with students.”

Kavooa Pro, the first swing training aid from Kavooa Golf, will help golfers quickly improve and develop consistent contact with the ball. Kavooa Pro is a tripod-based product that can be adjusted via a patented telescoping device with rods (golf alignment sticks) to stabilize a golfer’s head and hips during the swing. That, in turn, helps solidify pure contact for consistent ball striking. The unit also includes a phone clip holder, allowing you to easily take videos of your swing.

Kavooa Pro helps quiet excessive head movement during the swing, eliminates an over-the-top downswing, reduces unwanted hip sliding, improves a too-shallow downswing, promotes proper turn and rotation, helps groove the correct top-of-swing position and dial in proper low-point contact, improves swing path and plane for chipping, and helps improve putting aim and path. Selling for $129.99, it weighs just 3.5 pounds and can easily collapse to be stowed in the side pocket of most golf bags.

“Dr. Sessinghaus has been a proponent of Kavooa Pro since its inception, and we are thrilled to partner with him and his acclaimed academy," said Dylan Horowitz, founder of Kavooa Golf. “Having the opportunity to share Kavooa Pro with FlowCode and its students, along with Rick’s network providing a training aid that will help golfers get better is very exciting for us.”

Visit www.kavooagolf.com.

Sun Mountain Offers the Most Playable Rainwear on the Market

(Missoula, Montana) – New for Fall 2023, the Sun Mountain Tour Series+ Rainwear Collection allows the luxury of ignoring the most extreme weather conditions so the focus can be on the game. These waterproof golf jackets and pants offer 20,000+ mm waterproof rating, 30,000+ MVP breathability rating, and an elite level of 4-way stretch. This technical fabric has the added bonus of 37.5 Technology which accelerates vapor movement and prevents overheating and moisture build-up. For the retailer nearest you, call 800-227-9224 or visit www.sunmountain.com.

“The combination of top-of-class waterproof protection and breathability plus the 4-way stretch make our Tour Series+ the most playable rainwear on the market,” said Mark Heydon, Vice President of Outerwear at Sun Mountain Sports. “The added temperature control of the 37.5 is icing on the cake.”

The Fall 2023 Tour Series+ Rainwear Collection includes Men’s Jacket, Long-Sleeve Pullover, Short-Sleeve Pullover and Pant as well as Women’s Jacket and Pant. The Jackets offer waterproof zippers, two-way front zipper, adjustable waist, adjustable cuff, and zip-through comfort collar. The women’s jacket has the addition of a hood. Prices range from $239.99 - $299.99.

Tour Series+ Pant include elastic side panels at the waist for comfort, silicon grip pattern inside the waistband, zippered rear pockets with storm flaps, deep leg zips, Velcro cinch system at leg opening, and a snap system at hem that shortens pants 2.5”. Men’s Tour Series+ Pant also offers waterproof zippers, zippered pass-through pockets, and belt loops and retails for $299.99. Women Tour Series+ Pant retails for $199.99. Jackets are available in several colors. Pants available in Black.

For 40+ years Sun Mountain has been a pioneer in the golf industry, revolutionizing golf bags, golf outerwear and golf carts. Sun Mountain's many innovations, including the first lightweight golf bag and modern stand bag, have made it the top golf bag company in North America. Within golf outerwear, Sun Mountain redefined golf-specific performance first with the windshirt, then fleece, and again with its four-way stretch, waterproof and breathable rainwear. The Sun Mountain Speed Cart golf push cart transformed walking carts and created an entirely new category of golf products. Sun Mountain's "Ahead of Time Design" motto drives the company to continually design and refine golf equipment. For the Sun Mountain retailer nearest you call 800-227-9224 or visit www.sunmountain.com. 

SuperStroke Releases New “Off the Truck” Series Zenergy 1.0P 17” Putter Grip

(Wixom, MI) – SuperStroke, the No. 1 Putter Grip in golf and the leader in innovative Tour-proven golf grip technology, introduces its latest “Off the Truck” series putter grip, a Tour-proven grip model garnering serious attention on golf’s major professional tours, the Zenergy 1.0P 17” grip.

Developed with direct feedback from Tour players, the Zenergy 1.0P 17” grip is an extended length offering with a unique shape characterized by a larger, flat front section and a tapered, slimmer back section. This promotes consistent hand placement and grip pressure for improved putting performance. At 3.6 inches longer than a standard putter grip and available in White & Black and Red & Black options, the Zenergy 1.0P 17” Off the Truck grip enables a putter build with a counterbalanced effect for a more stable and controlled feel. The longer length also makes the 1.0P 17” grip compatible with an armlock and claw putter grip style. 

“Counterbalancing with extended-length putters and longer putter grips has seen success on every major professional tour this year.” says SuperStroke CEO Dean Dingman. “Our Zenergy 1.0P 17” putter Off the Truck grip combines the benefits of counterbalancing and stroke stability in a grip size and shape that many golfers will find familiar and comfortable. We think this Off the Truck offering is going to be a big hit among pros and amateurs alike.”

A SuperStroke Off the Truck grip has been developed with crucial input from PGA Tour players seeking feel, comfort, performance and a competitive edge.

Introduced in early 2023, SuperStroke’s new Zenergy line of putter grips featuring enhanced SPYNE ™ technology, new multi-zone texturing, and patented no-taper shape for unmatched confidence to quiet a golfer’s hands – and mind. Features Include:  

Enhanced SPYNE™ Technology – The new SPYNE™ Technology has an improved, embossed ridge along the underside of the grip, engineered to make it easier to square the face at impact.   

New Multi-Zone Texturing – Strategically placed textured in high-sensory areas designed to optimize feedback and comfort from the incredibly soft polyurethane outer layer.   

Specifications: 

- Width: 1.02 inches 

- Length: 17 inches 

- Weight: 142 grams 

- Core: 0.6 inches

“The shape of the SuperStroke Tour 1.0P 17” grip provides an awesome choice for golfers who like a smaller putter grip profile with more taper on the backside to fit their fingers better, while the 17-inch length delivers counterbalance and more balanced feel in your putting stroke,” says SuperStroke brand ambassador and master club fitter Jake Morrow.

Previous SuperStroke “Off the Truck” releases include the popular Zenergy Tour 3.0 17”, which was used by multiple winners on the PGA Tour, including the U.S. Open champion, and the Zenergy 1.0 21” which was designed to bring ultimate control, feel and stability for golfers who prefer an armlock style putter.

SuperStroke grips are trusted by hundreds of top professional golfers. So far in 2023, SuperStroke users have won 56 tournaments on golf’s major professional tours, totaling more than $35 million in first-place prize money in those events. 

SuperStroke’s putter grip line is a product of relentless innovation, fueled by feedback from more than 600 tour pros. From signature shapes and sizes to the cutting-edge materials, SuperStroke delivers unprecedented features into every putter grip while connecting golfer and putter like no other product on the market.

For more information, visit www.superstrokeusa.com.

Bushnell Golf Reveals Latest Innovation with the Upgraded Launch Pro

Newly Configured Ball-Enabled Launch Pro Provides Professional Grade Technology to Golfers at Every Skill Level

(Overland Park, KS) – Bushnell Golf, makers of the #1 laser rangefinder in golf, introduced their latest product advancement with the Ball Enabled Launch Pro personal launch monitor. Developed in partnership with Foresight Sports, the revamped Launch Pro is built on the industry’s best and most widely accepted technology and aims to bring professional grade ball-tracking to the everyday golfer. 

“Innovation and technology advancements are at the cornerstone of our mission at Bushnell Golf, and we are proud to announce this latest addition to our product line,” said Jason Seeman, Global Director of Sales at Bushnell Golf. “The Ball Enabled Launch Pro will offer our customers access to the best technology in personal launch monitors at a more accessible price point .”

“Launch monitors have become a vital part of the game of golf, and this update to the Launch Pro will help us satisfy the demands of consumers,” Co-President at Foresight Sports Jon Watters added. “Now more than ever, golfers are looking for ways to improve their game when they cannot make it out to the course, and we are proud to deliver a personal launch monitor that provides golfers with an exceptional playing experience—both indoors and outdoors.”

The base model, which carries an MSRP of $1,999, provides ball only data to golfers. The data points provided include ball speed, carry distance, spin rate, spin axis, and launch angle (horizontal & vertical). The Launch Pro can be upgraded to also include club data for an additional $1,500 at the time of registration. 

In addition to club data, optional software packages – powered by Foresight Sports – are also available. The Gold software subscription, which costs $499 per year, provides users with access to FSX Play, FSX Pro, FSX Subscription, and 25 different virtual golf courses. A 14-day free trial will be provided with every purchase.

The Launch Pro is available now for purchase at BushnellGolf.com and select golf retail outlets nationwide. For more information on the new Bushnell Golf Launch Pro, visit: www.bushnellgolf.com

Stewart Golf Debuts NERO Golf Bag Expressly Designed to Fit Electric Golf Caddies

(Gloucester, U.K.) – Leading electric golf caddie manufacturer Stewart Golf—known for pushing the boundaries in Follow and Remote technology—has launched its latest creation: the NERO golf bag.

Setting new standards in both form and function, the NERO is designed to partner with its award-winning electric golf caddies. The Stewart Golf NERO boasts an impressive array of features to enhance every golfer’s experience.

Crafted with precision, the NERO is wrapped in the finest quality, tour-grade, matte-finish synthetic leather, not only exuding luxury but also ensuring durability and resilience even in the harshest conditions.

The NERO’s 14-club system with full-length dividers ensures golfers’ clubs stay organized and protected, minimizing any unwanted club-to-club contact. An extra-large putter well accommodates oversized putter grips with ease.

The NERO features nine individual pockets, including two plush velour-lined valuables pockets, and a magnetic front pocket that offers quick and convenient access to frequently used items such as a range finder or GPS device.

Transporting the NERO is made easy thanks to a grab handle on the rear of the bag, accompanied by a padded shoulder strap, ensuring maximum comfort while carrying clubs. The NERO also features two integrated carry handles along its 9.5-inch top.

Designed to fit with any conventional electric caddie or cart, the NERO also features a fitted base for optimal performance with Stewart’s Q Follow and VERTX Remote, preventing twisting when in use.

The NERO also benefits from several time-saving features, such as pen and glove storage points, full-length umbrella sheath, and Velcro rain hood attachment. A polished aluminum clip provides a convenient location to hook a towel or rangefinder.

Stewart Golf has also included a front panel which can be zippered on or off, giving golfers an extra level of customization.

“Stewart Golf is committed to delivering the ultimate walk for golfers worldwide,” said Mark Stewart, CEO of Stewart Golf. “The NERO golf bag is a perfect companion to our advanced electric caddies, not only thanks to its modern and sleek appearance but also because of its game-enhancing features. This is the best golf bag we have ever created.”

The Stewart Golf NERO golf bag is available for purchase at www.stewartgolf.com and is priced at $299.

For more information about the product line, visit www.stewartgolfusa.com.

Bobby Jones Links Selects Kevin Frisch PR to Manage Golf Media Relations

(Atlanta, GA) – Bobby Jones Links (BJL), the golf industry’s leading client-centric, boutique management company, has retained U.S. based-public relations agency Kevin Frisch PR (KFPR) to manage its golf media relations. The rapidly growing Atlanta-based management solutions firm continues to expand its portfolio of select daily fee, private and semi-private clubs across the United States.

“We believe that Kevin Frisch PR and their team of industry professionals share our style of approach and are well positioned to employ storytelling that helps Bobby Jones Links further impact the golf industry with our distinctive strategies, solutions and thought leadership,” said Whitney Crouse, Founding Partner.

Bobby Jones Links delivers a hands-on turnkey approach to operations management and advisory services that are rich in resources, experience, and expertise for 30 daily fee, private and semi-private clubs. BJL tailors its services to each individual club, putting the client’s brand first. The approach is progressive and entrepreneurial with a keen focus on solutions that achieve financial success for the facility while ensuring the highest level of member and customer service.

Established in 2001 and headquartered in Atlanta, Georgia, BJL is an employee-owned company founded by PGA of America members. Drawing on the company’s leadership team's combined experience from over 200 clubs across the United States, BJL delivers impactful solutions across all financial and management systems, and training programs utilizing the Bobby Jones Links Leadership Center, all while creating unique memorable experiences all clubs are seeking.

In 2019, the company formally known as Mosaic Clubs and Resorts, rebranded to Bobby Jones Links with a new mission to turn the club service industry upside down. During the redevelopment and management of the Bobby Jones Golf Course in midtown Atlanta, a public facility that had undergone a historic transformation to an innovative reversible 9-hole course with a state-of-the-art practice facility, the principals saw a vision of creating a new brand around the same philosophical and entrepreneurial beliefs as the legendary Bobby Jones.

Since the re-branding, BJL continues to create strategies that are benefiting clubs, while maintaining their culture, amenities, and aspirations. No cookie-cutter big portfolio approach or a large company hierarchy with Bobby Jones Links. The people and partners have a vested interest in achieving their goals, which is to make clubs successful.

“Loaded with industry experts and forward-thinking leaders, Bobby Jones Links remains on the cutting edge among golf course management companies, and we are very excited to share their stories and amplify awareness of their unique abilities to impact clubs and facilities across their portfolio and beyond,” said Kevin Frisch, Owner of KFPR. “Our companies share similar visions with a boutique, client-focused approach. We feel right at home in their forward-thinking, people-first culture.”

To learn more, visit BobbyJonesLinks.com.

SuperStroke Congratulates Luke List on Thrilling Playoff Victory at the Sanderson Farms Championship

Second-time winner uses SuperStroke’s Zenergy Flatso 2.0 putter grip in playoff triumph

(Wixom, MI) – SuperStroke, the No. 1 Putter Grip in golf and the leader in innovative Tour-proven golf grip technology, congratulates 38-year-old PGA Tour veteran Luke List on claiming his second-career victory by draining a 43-foot putt to end a five-way playoff at the Sanderson Farms Championship. Capturing his first win since the 2022 Farmers Insurance Open with his epic birdie putt on the first hole of the sudden death playoff, List earned $1.476 million in first place prize money.

List gained 6.002 strokes on the field with his putting at the Sanderson Farms and jumped from 119th to 61st in the FedEx Cup Fall standings, earning a berth in the 2024 Masters field. Using a SuperStroke Zenergy Flatso 2.0 putter grip, he also led the field in Birdies with 24 and tallied 1.63 Putts Per Green in Regulation (7th in the field). His best previous best finish of the season came in January when he was tied for 11th at the Sentry Tournament of Champions.

“Congratulations to the resilient Luke List on a gritty and exciting win for his second-career victory at the Sanderson Farms Championship,” says SuperStroke CEO Dean Dingman. “Luke was in total command with his game, especially his putting with a SuperStroke Zenergy Flatso 2.0 putter grip. We’re excited to see the continuation of Luke’s career resurgence and even more victories on the PGA Tour.”

The SuperStroke Flatso putter grip features a distinct pentagonal “Flatso” profile: a wide, flat front grip shape with five pronounced edges. Now with Enhanced Spyne™ Technology and Multi-Zone Texturing, the Flatso™ Series has been refined to offer even better feel and feedback.

The SuperStroke Flatso putter grip is one of the most popular grips played on professional tours. PGA TOUR professional Jordan Spieth trusted the Flatso™ grip for each of his three major championship victories.

SuperStroke grips are trusted by hundreds of top professional golfers. So far in 2023, SuperStroke users have won 56 tournaments on golf’s major professional tours, totaling more than $35 million in first-place prize money in those events. 

SuperStroke’s putter grip line is a product of relentless innovation, fueled by feedback from more than 450 tour pros. From signature shapes and sizes to the cutting-edge materials, SuperStroke delivers unprecedented features into every putter grip while connecting golfer and putter like no other product on the market.

For more details on SuperStroke’s range of innovative golf grips and to keep up with the latest news from the company, visit https://superstrokeusa.com.

GolfTrainingAids.com Announces Record-Breaking Year for The Putting Arc Product Line in 2023

(West Palm Beach, FL) – GolfTrainingAids.com, home of the world's largest selection of golf teaching and training aids, proudly announces that The Putting Arc, one of golf’s most popular and enduring training aids, has set impressive records for performance on golf’s biggest global tours in 2023.

The Putting Arc, acquired by GolfTrainingsAids.com in 2022, was used by hundreds of players on the PGA, LPGA and Champions tours this year and collected 63 total victories among those three tours. A remarkable 100 percent of all winners in 2023 on the Champions Tour are users of The Putting Arc.

“It's truly amazing to see a game-improvement product developed more than two decades ago still being embraced by the game’s best players. The Putting Arc’s benefits are timeless for professionals as well as everyday amateurs,” said GolfTrainingAids.com President John Diulus. “If you want the same assurance the pros use that your putting stroke is grooved and ready for your best performance on the greens, you need your very own Putting Arc.”

Aside from 100 percent participation among PGA Tour Champions’ winners, 26 winners on the PGA Tour this year are either current or past users of The Putting Arc, while 14 winners on the LPGA in 2023 are either using The Putting Arc or have in the past.

Used by more than 1,500 touring professionals as well as coaches and golf academies worldwide, the original version of The Putting Arc was introduced in 2002, after being patented by PGA Instructor VJ Trolio and engineers Joey Hamilton and Dave Hamilton. The Putting Arc is designed to help golfers groove a consistent stroke in which the putter head moves inside-to square-to inside on a stable, precise arc, with the putter face remaining square to that arc.

The premier Putting Arc model, the MS-3D can be used with the toe or the heel of the putter. Its arc and attached mirror allow golfers to have a balanced stroke without any radial force so golfers learn and constantly monitor eye and shoulder position as well as head stability. Benefits of practicing with The Putting Arc include developing a consistent stance, head, eye, and body alignment with square putter face initial alignment at address and impact. Golfers also learn to putt on a proper path with effective putter toe release in their strokes.

The Putting Arc is available in four models: the all-purpose, indoor-outdoor MSIII, the MS3D which has a mirror for feedback on eye and shoulder position, the T4 (designed exclusively for outdoor use) and the smaller T3 which is designed for easy packing and travel. 

Learn more at GolfTrainingAids.com and ThePuttingArc.com.

Swing Control 2024 Pieces Elevate Classic Motifs to New Heights

Flagship items from the 2024 Collection deliver a vibrant edge with a decidedly fresh spin

(MONTRĖAL, CA) – Swing Control, manufacturers of performance-based golf and lifestyle apparel, reveal its key pieces from the 2024 Collection that combine timeless classical themes with technical and innovative fabrics.

“The new 2024 Collection includes new designs, new fabrics, and new silhouettes, all of which are globally inspired,” said Swing Control Brand Manager Josh Mark. “However, I want to recognize the essential tops and bottoms that have become our buyer’s favorites and have contributed to our sales growth at green-grass as well as with off-course retailers.”

Swing Control leading tops from the vibrant 2024 Collection include:

T6016 PIQUE SLEEVELESS, COLOR – DESERT

Sleek and sporty, the mock-neck top is a sartorial hole-in-one, featuring an of-the-moment zippered collar and striped banding that lends a casual vibe to the timeless aesthetic. Boasting a streamlined sensibility with a versatility that will take you from course to court to clubhouse with ease, it's a basic essential for the stylish athlete. Fabric: Pique

T6040 PIQUE SLEEVELESS, COLOR – NAVY/JELLYBEAN/WHITE

A modern spin on a classic style, this piece blends a low-key sophistication with a feminine allure that's sporty yet elegant and irresistibly chic. The keyhole and contrast trim details really elevate and set this piece apart from the rest. Fabric: Pique

M3090 “CAMEO” CROP

Pretty, polished, and practical, the scalloped pant blends feminine elegance with a minimal aesthetic for a totally modern look. The geometric textural motif makes a subtle statement in classic colors, exuding a fresh femininity that feels modern yet timeless. Set to become a new basic in our golf fashion lineup, we're picking up one in each color. Fabric: Techno Jacquard

“Swing Control has developed a reputation for designing pants and skorts that are comfortable, stylish and feature our flattering proprietary slimming technologies,” added Mark.

M4174 “DESERT ROSE” ANKLE PANTS

Add a retro-inspired elegance to your swing this summer with pretty petals that exude a whimsical allure. The muted tones and streamlined silhouette keep the vibe light and airy, with an elegant ankle length and flirty side vents that double down on the feminine chic. Easy to wear, this sweet style boasts a chic versatility that will slot effortlessly into your everyday ensembles, on or off the course. Fabric: Techno Jacquard

M1209 “AZALEA” SKORT

It's the perfect vacation piece: fun, functional, and figure-flattering. Rendered in soft hues for a decidedly feminine vibe, the Azalea skort is a happy addition to our warm-weather wardrobes, making an elegant statement that looks fresh on the fairway. Pretty, practical, and perfectly on par. Fabric: Printed Techno

B1211 “LIMONCELLO” SKORT

Summer in a skort, this airy piece is fresh, fun, and fab on the fairway. The whimsical motif boasts a happy optimism and a carefree vibe, rendered in bright hues that make a sunny statement without going overboard. It's the ultimate vacation piece; versatile and easy to wear, with an effortless aesthetic that perfectly encapsulates the breezy season. Fabric: Printed Techno

“Each of these styles are pull on bottoms with a tummy-controlled waistbands. This provides enhanced support with superior control and ease, whether hitting balls or having lunch with a friend.”

For more information, visit the Swing Control website at www.swingcontrol.com.

Stay Dry on the Golf Course Under a BLUNT Umbrella

Golfers are an unusual lot. We’re dedicated to playing, even in the rain. The Sport from BLUNT Umbrellas ensures we will remain dry while playing in the rain.

Umbrellas should be built to last with superior engineering and intelligent design. Wouldn’t it be even better if when needed, they were wind-tunnel tested to hurricane conditions? And they were completely repairable and iconically stylish?

BLUNT Design Philosophy:

– Patented blunt tips that act like mini umbrellas

– A taut, high-tension canopy

– Wind tunnel tested to hurricane conditions

– Designed to be repaired, not replaced, adding to their sustainability

– A healthier life cycle and reliable design for life’s vulnerable moments

– 2-year manufacturer’s warranty and ongoing support for life

Learn more at www.bluntumbrellas.com

Blue Tees Golf Player Pack is Back — For a Limited Time

The Player Pack is now available at retail and online

(LOS ANGELES, CA) – Blue Tees Golf, the market leader in golf technology, announces that the highly popular Player Pack is back in stock at retail and online for a limited time. The Player Pack is a bundle stacked with next-generation Blue Tees Golf products.

The Player Pack is curated for value and gift giving. Each limited-edition box set contains four of the brand’s most popular products — a $470 value, at the price of $299.

“We brought the limited-edition Player Pack bundle back for the holiday season as it is the perfect holiday gift, said Blue Tees Golf VP of Sales, Taylor Herber. “At $299, the box set brings unmatched value to our customers.”

The Player Pack, golf’s ultimate bundle, includes the 2022 Golf Editor’s Choice Rangefinder, Series 3 Max; a top-rated golf speaker, The Player; the latest MagHub and a 6-in-1 Divot Tool.

· The award-winning, design-focused Series 3 Max laser rangefinder features an adaptive slope switch, built-in magnet, Auto-Ambient Display, advanced flag lock and pulse vibration, 900-yard range, and a weatherproof case.

· The Player magnetic wireless speaker delivers superior sound, dual pairing, 100 ft Bluetooth range, IPX-7 waterproof durability, and a power bank — and can be used on or off the course with indoor and outdoor modes.

· The MagHub, the central hub for all Blue Tees’ magnetic products, is engineered to slide onto the golf bag and connects the Series 3 Max rangefinder and Player speaker quickly and easily. The MagHub is designed with the company’s classic lined grip encasing and heavy-duty steel plate.

· The 6-in-1 divot repair tool is a multifunctional utility divot tool that comes equipped with a ball marker, groove cleaner, club tee, and bottle opener.

“The Player Pack provides the perfect ecosystem to elevate any golf round,” added Herber.

The limited-edition Player Pack is available at www.blueteesgolf.com, PGA Tour Superstores, Dick’s Sports Goods / Golf Galaxy, and over 1,000 green grass locations this fall through the holiday season.

TRUE linkswear Releases Small-Batch Dead Golfer Collection

(TACOMA, Wash.) – TRUE linkswear (TRUE), purveyor of ultra-comfortable, modern golf footwear, has debuted its 2023 Dead Golfer collection featuring one of the rising brand's most popular icons.  

TRUE’s signature Dead Golfer logo is featured on two of its most popular shoe styles, t-shirts, hats, hoodies and even a limited run of 100 sets of custom irons, amongst other limited release items. The inaugural collection sets a new precedent for TRUE limited edition capsules. 

“The Dead Golfer collection is gear we’ve always dreamed of making,” TRUE linkswear CEO Jason Moore said. “The Dead Golfer icon is not only our favorite logo to wear, but it has quickly become a bedrock of our brand that resonates with many people. We wanted to showcase it on distinctive, innovative and limited products for those that love to collect and wear gear that demonstrates our shared, undying, love for the sport.”

Here are some of the headliners for TRUE’s limited run Dead Golfer collection:

● TRUE LUX Hybrid: Quickly becoming TRUE’s most popular style, this high-performance golf shoe blends modern and heritage design and the limited-edition colorway is embellished with Dead Golfer aesthetic. The LUX Hybrid is worn on TOUR thanks to its innovative features including the Achilles heel pad, a TPU stabilizer, 2-year Waterproof Bootie and a high-retention elastic heel lock system for an elevated fit and feel.

● All Day Knit 3: TRUE’s most popular athleisure shoe gets a Dead Golfer, black on black iteration. With a one-piece sock-fit knit upper that's ultra-breathable, lightweight, and durable, this release features TRUE's most comfortable midsole to date, known as the "AD V2 Sole," and a versatile all-terrain ready mountaineering inspired tread.

● Dead Golfer Hats: TRUE offers a selection of Dead Golfer hats with new embellishment including a chenille letterman’s style patch and iridescent dead golfer logo on the TRUE LUX Tech Dad Cinchback, the Ripstop Rope Snapback, and 5-Panel Snapback lids. Each hat provides a distinct look, and premium caliber detailing that that showcase TRUE’s signature take on headwear.

● Dead Golfer Apparel: Choose from a range of limited-edition Dead Golfer tops including tees, hoodies, and more – designed to wear on or off the course. 

For more information and to peruse the entire Dead Golfer collection, visit www.TRUElinkswear.com or follow us on Instagram, Facebook and Twitter @TRUElinkswear.