Thursday, March 7, 2019

PUMA Golf, Arnold Palmer Expand Relationship with Multi-Year Collaboration

Partnership will develop apparel, footwear and accessories


(CARLSBAD, Calif.) – PUMA Golf and Arnold Palmer Enterprises today announced a multi-year partnership to design, develop and distribute co-branded apparel, footwear and accessories, that will honor Mr. Palmer’s legacy for years to come.

The Arnold Palmer by PUMA collaboration (Arnold Palmer x PUMA) will be a premium, modern collection designed to transcend generations. This new venture builds upon a partnership established by the two brands over the past three years, during which PUMA Golf created limited-edition products around the Arnold Palmer Invitational. The first collection of this new collaboration, beyond tournament-inspired gear, is set to launch mid-2020.

“We are honored to align with the Arnold Palmer team and be entrusted to deliver a collection of gear that represents the heritage style, swagger and charisma that has become so synonymous with Mr. Palmer throughout his life and career,” said Dan Ladd, SVP Sales & Marketing, COBRA PUMA Golf. “Our product and design teams took a thoughtful, well-researched approach to this collection, digging into the archives, spending time with his family and even taking a sneak-peak into his closet, and we feel confident that the new collection will be the perfect representation of PUMA golf style fused with Mr. Palmer’s heritage style.”

“Arnold Palmer redefined how golf is played and enjoyed—and his confident, classic sense of style was a big part of that,” said Chris Kolodinksy, Arnold Palmer Enterprises. “Likewise, COBRA PUMA Golf is known for its combination of classic performance and generation-defining fashion, and the Arnold Palmer x PUMA collection is a perfect example of that. We’re thrilled to be partnering with them.”

The two brands first collaborated in 2017 with custom PUMA Golf Arnold Palmer hi-tops that were later auctioned to benefit the Arnold & Winnie Palmer Foundation. In 2018 and again this year, PUMA developed additional tournament-inspired gear for a good cause. The new commercial alignment is a natural extension of the two brands’ commitment to being responsible, innovative partners in the golf industry, while honoring the legendary Arnold Palmer.  More information will be available closer to the official collection launch next year.

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