Sunday, February 3, 2019
TGA Infrastructure Investment Streamlines Golf Participation Growth
Curriculum buildout included aligning TGA’s curriculum to the American Development Model (ADM) framework created by the U.S. Olympic Committee, incorporation of STEAM (science technology engineering art mathematics) and segmenting each class into three elements, Teach Grow and Achieve. Marketing initiatives rolled out included email automation, syndicated newsletter campaigns and database segmentation to deliver golf content to students and families, a media manager system for marketing templates, SEO optimization, and launching of a TGA blog tool and a seamless customer feedback system. Coaches training was automated online using the same class structure, and additional training was added to increase skill development of participants faster.
“This buildout was critical to our future growth of new franchises and helping our existing franchises grow golf participation more efficiently,” said company founder and CEO Joshua Jacobs. “Working closely with our franchise owners, we listened to their goals of impacting more families and communities, thus increasing the value of their businesses. We are now on a pathway to register our 700,000th student by 2021.”
TGA Premier Golf is making a mark in the golf industry. 68% of TGA participants and their families are new to the sport and TGA funnels 42% of its total participants to golf facilities spurring growth at the grassroots and golf course levels.
On the business side, Entrepreneur Media recognized the company among its Franchise 500®, Top Low-Cost Franchises, Top New Franchise, Top 10 Franchise Value, and one of the Hottest Franchises of 2018. Franchise Business Review also voted TGA a Top Franchise and Franchise Rankings named TGA on their Best Franchise Opportunities list.
TGA has created a unique opportunity for entrepreneurs and golf professionals passionate about sports, youth and their community to own a sports franchise and become vested in the success of families and students by changing lives through golf. TGA programs provide a fun, healthy and safe environment through multi-level, station-based learning curriculums that promote progressive skill development in golf along with incorporating academic subjects.
For more information on TGA Premier Sports, visit www.playtga.com and follow @TGA_Sports on Twitter.