Rejuvenated Club Launches Updated Brand and Nears Completion of Impressive Renovation Project
(Scottsdale, Ariz.) – Troon, the leader in upscale golf course management, development, and marketing is pleased to announce it has been selected to manage The Falls Club of the Palm Beaches. The new agreement with Troon is part of the overall “rebirth” of The Falls Club, which has undergone a name change, new branding, along with renovations and upgrades to the golf course and clubhouse.
The Falls Club offers members the complete Palm Beach lifestyle with an outstanding non-residential private club experience and award-winning 18-hole golf course. The golf course upgrade restores many elements of Gentleman Joe Lee’s original course design. The most notable changes will be seen in several modified fairway bunkers, restored dimensions of the course’s lake systems and improved fairway conditions. With the addition of six new forward ladies’ tees, the course will offer a more manageable option for all. Included in the clubhouse renovation is the extension of the club’s lobby area, changes to the Grille Room, and complete restoration to the men’s and ladies’ locker rooms and card rooms.
“We are thrilled to be involved with The Falls Club during this rebirth,” said Jim McLaughlin, senior vice president, Troon Privé operations. “The Falls Club truly offers a lifestyle that is unique to the region and with an array of amenities; the club offers an experience perfectly suited for not only avid golfers, but for their families as well.”
In addition to a premier golf experience, high-end services and amenities have made The Falls Club one of the finest private golf clubs in the area. Within the expansive 40,000-square-foot clubhouse are all the amenities one would expect from the finest clubs. The Falls Club offers a fully stocked golf shop, a complete caddie program, complimentary snack pavilion, multiple tennis courts, health club with certified personal trainers and tennis professionals, separate men's and ladies' card rooms, expansive locker rooms, a relaxed and casual 19th-hole and full-service 'Grille Room' restaurant, along with a bar & lounge boasting gorgeous views of the signature hole and rock waterfall.
“We are excited to announce this great new relationship with Troon” stated Jay Raubvogel, President of The Falls Club. “After an extensive search, we selected Troon due to their proven track record and extensive knowledge of the private club industry. We look forward to working with them for many more years to come.”
For more information about The Falls Club of the Palm Beaches and to inquire about membership opportunities, visit www.TheFallsClub.com or call Membership Director Steve Brauner at (561) 964-5700.
For additional Troon news and information, visit www.Troon.com,