Thursday, December 10, 2015

GOLFSmart Powered by Volvik

(JUPITER, Florida) – GOLFSmart, a scientifically-based dietary supplement engineered expressly for the game of golf, has entered into a co-branding partnership with Volvik, one of the fastest-growing golf-ball manufacturers in the U.S. market over the past three years. The initiative, to begin in 2016, will build awareness among tour players and consumers, and has as its overall vision to provide the #1 golf-specific supplement with the #1 color golf ball on tour.

“GolfSmart already has gained recognition as a highly effective formulation that golfers appreciate,” said Brian Foy, PGA, vice president of H4Distribution, which distributes GOLFSmart throughout the U.S. “Now, by co-branding through matching Volvik colors and GOLFSmart powdered-drink colors on products and packaging, we will support the brands together for tour professionals and ultimately for amateurs, too.”

Volvik staff members on the LPGA and Symetra Tours will be provided with GOLFSmart Powered by Volvik. GOLFSmart is designed specifically to be taken immediately before and during a round of golf. The great-tasting drug-free formulation contains three highly-specialized proprietary blends to improve a player’s focus, energy and hydration.

“In golf, the pyramid of influence starts with the professional tours,” said Volvik USA President Don Shin. “As Volvik has shown in the past few years, when a product is embraced by the pros, it can quickly penetrate the consumer market. We were in a position to help launch GOLFSmart to the professional tours due to our deep roots there. The Volvik brand will receive valuable exposure from a proven product with all the earmarks to be the next big thing in the surging supplement market. It’s a win-win for everyone.”

GOLFSmart recently increased its distribution to golf clubs across the U.S., including private, semi-private, resort and daily-fee facilities. Some of the golf facilities currently carrying GOLFSmart in their shops include: Medalist Golf Club, Hobe Sound, Fla. (private); Quail Valley Golf Club, Vero Beach, Fla. (semi-private); Dorado Beach, a Ritz-Carlton Reserve, Puerto Rico (resort); and Abacoa Golf Club, Jupiter, Fla. (public).

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