Monday, February 24, 2014

PGA Golf Club Unveils Golfer-Friendly ‘Book Online and Save’ Program

Resort Golf Customers Can Now Book Tee Times Up to Six Months in Advance

(PORT ST. LUCIE, Fla.) – PGA Golf Club today unveiled a friendly, yet sophisticated, state-of-the-art online reservation system, that enables golfers to easily “Book Online and Save” on advanced tee times via the web and mobile-phone applications. Resort golf customers are now able to reserve their rounds at the facility as much as six months in advance, a tremendous expansion from the previous 45-day booking window.

Designed by Golfswitch, the new yield management system is similar in its structure to what is used in both the hotel and airline industries, which will enable golfers instant access to discounts during times of excess supply. When offered, these discounts can vary depending on season, weather and even time of day. Rounds can be reserved either on or PGA Golf Club’s mobile app:​

“As a popular golf resort destination, we want to make it as easy as possible for golfers to reserve their rounds both online and by mobile phone, in order to have access to the widest pool of tee times available at a price that reflects supply and demand,” said PGA Golf Club General Manager Jimmy Terry. “PGA Golf Club’s new ‘Book Online and Save’ yield management system is dedicated to bringing you the best discount we offer for that round, should it be available. This also gives you the opportunity to reserve your rounds much sooner than before, as the booking engine now allows resort reservations 180 days in advance, so you can plan your trip to PGA Golf Club early and often.”

Located an hour north of West Palm Beach, PGA Golf Club at PGA Village in Port St. Lucie, Fla., is a pure golf resort destination that features three diverse, challenging layouts along Florida’s Treasure Coast by Tom Fazio and Pete Dye. The Wanamaker Course by Fazio provides a stunning backdrop against breathtaking palm trees and palmettos. His distinct Carolina touch is also evident on the Ryder Course with rolling hills, majestic pines and challenging water hazards. Weaving through 100 acres of wetlands, the Dye Course is a links-style layout with pine straw rough, vast coquina waste bunkers and grass-based bunkers.

The nearby 35-acre PGA Center for Golf Learning and Performance provides the ultimate learning environment for players of all levels. With 100 swing stations and nine bunker types simulating play worldwide, the acclaimed facility is an ideal destination to tune up for the 2014 season. Also onsite is the PGA Museum of Golf, which features golf’s most storied trophies; Donald Ross’ workbench from circa 1900; vast Ryder Cup and PGA Championship memorabilia; a tribute to 2013 PGA Champion Jason Dufner; and the PGA Golf Professional Hall of Fame. Guests receive complimentary admission.

Discounts are not applicable for membership and frequent play programs through “Book Online and Save.” For more information visit; and to learn more about the PGA of America,

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