Thursday, June 28, 2018

Zero Friction Signs U.K. Distribution Agreement with ProQuip

(OAK BROOK TERRACE, IL) – Zero Friction, maker of high-quality, technologically advanced products for golfers worldwide, has named U.K. apparel company ProQuip as its exclusive distributor of products in the U.K. and Ireland.

ProQuip will stock Zero Friction’s full range of innovative high-performance accessories including the patented Zero Friction Tee, the #1 performance tee on the PGA TOUR - with over 70 PGA TOUR victories. Also included in the agreement are Zero Friction’s award-winning compression-fit golf gloves, and the recently introduced Spectra high-matte finish color golf balls.

Founded in 1981, ProQuip is one of the UK’s best-selling golf outerwear and apparel brands, with distribution agreements in place across the USA, Canada, Australia, New Zealand and Continental Europe.

Since 2015, ProQuip has engineered the resurgence of the Greg Norman Collection clothing label in the UK market and now aims to drive further growth through a partnership with American sports technology company Zero Friction.

“ProQuip has a solid reputation in the industry, backed up by the company’s consistent performance throughout its 37-year history,” said Zero Friction President and Founder John Iacono. “We are thrilled to have such an outstanding partner for our quality products in the U.K.”

Zero Friction established itself in the golf industry with the sport’s first performance golf tee, and its success continues today, reflected by its usage on the professional golf tours. The company’s most recent success has centered on its colorful line of one-size compression-fit golf gloves, addressing an inventory issue faced by every pro shop and retail outlet that carries gloves. Having to carry only one size, retailers can offer a variety of colors.

Two years ago Zero Friction launched a true breakthrough product, the GPS Distance Pro glove, which comes with a lightweight GPS device on the flap, providing accurate distances for over 35,000 golf courses worldwide.

This year the company introduced two new products that received rave reviews at the PGA Merchandise Show. The Cabretta Elite golf glove is an upgrade to the original Cabretta glove released three years ago. The Cabretta leather provides a solid grip in wet or humid weather. The reinforced Lycra throughout fingers, back of hand and palm allow for maximum strength, durability, and enhanced breathability.

Also new are the Spectra matte finish golf balls.

“Matte finish golf balls are the hottest product in golf right now, as they are easier to see in the air and on the ground, so they speed up play and prevent lost balls,” said Zero Friction’s Director of Business Development Dan Pady. “Plus they are introducing more fun to the game, and are very appealing to the Top Golf type consumer. They also fit in very well with the color story element of our brand.”

A selection of Zero Friction accessories is available in blister pack Super Tubes that include performance tees, compression gloves and Spectra balls.

Russell Brooks, general manager at ProQuip Golf, said: “Zero-Friction is best known worldwide for establishing the performance golf tee market and delivering real benefits to golfers through game-changing technologies. Today, this ethos carries through its entire product range and represents an exciting opportunity for ProQuip and our customers.”

For more information, visit www.zerofriction.com, or call 630-317-7700.

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