Founded in 1981, ProQuip is one of the UK’s best-selling golf outerwear and apparel brands, with distribution agreements in place across the USA, Canada, Australia, New Zealand and Continental Europe.
Since 2015, ProQuip has engineered the resurgence of the Greg Norman Collection clothing label in the UK market and now aims to drive further growth through a partnership with American sports technology company Zero Friction.
“ProQuip has a solid reputation in the industry, backed up by the company’s consistent performance throughout its 37-year history,” said Zero Friction President and Founder John Iacono. “We are thrilled to have such an outstanding partner for our quality products in the U.K.”
Two years ago Zero Friction launched a true breakthrough product, the GPS Distance Pro glove, which comes with a lightweight GPS device on the flap, providing accurate distances for over 35,000 golf courses worldwide.
Also new are the Spectra matte finish golf balls.
“Matte finish golf balls are the hottest product in golf right now, as they are easier to see in the air and on the ground, so they speed up play and prevent lost balls,” said Zero Friction’s Director of Business Development Dan Pady. “Plus they are introducing more fun to the game, and are very appealing to the Top Golf type consumer. They also fit in very well with the color story element of our brand.”
A selection of Zero Friction accessories is available in blister pack Super Tubes that include performance tees, compression gloves and Spectra balls.
Russell Brooks, general manager at ProQuip Golf, said: “Zero-Friction is best known worldwide for establishing the performance golf tee market and delivering real benefits to golfers through game-changing technologies. Today, this ethos carries through its entire product range and represents an exciting opportunity for ProQuip and our customers.”
For more information, visit www.zerofriction.com, or call 630-317-7700.