While private golf communities struggle to locate new members, their focus is beginning to shift to the real estate side of the equation. GLN reports 68% of potential buyers combine their search of a potential new club with a new home as well. GLN’s data also reveals a 50–50 split in terms of what is more important, club or home. Developers are projecting a 15 – 20% capture rate of new home buyer who will purchase a golf membership in their new golf community. This is down 60% since the late 1980’s.
A booming $16 billion industry across the Sunbelt, private clubs are increasingly becoming more involved in the real estate buying process to avoid the disparities. GLN works directly with clubs to identify potential buyers looking for the full scope of services offered within the communities as 100% of GLN’s home buyers are seeking a golf membership.
Already highly active in 49 markets across eight states, GLN continues to increase its number of private club partnerships. The next few months will see expansion into Tennessee, Louisiana and Alabama. GLN offers over 138,300 data points on private clubs across the Sunbelt and 1.2 million data points from prospective buyers for clubs to utilize.
“Golf Life Navigators has been an untapped resource for real estate, but clubs are now taking full advantage of our information and expertise,” says Jason Becker, GLN CEO. “With a constant influx of data points and our push for rapid growth targeting more than 300 new clubs by the end of the year, we are increasingly becoming the number one source for clubs and consumers in all aspects of consumer and club connections.”
GLN will launch a targeted 2019 ad campaign with Golf Channel’s Golf Advisor in the coming weeks to bring awareness to its proprietary ProGuide3 algorithm and club matching platform. The ads will feature Golf Channel’s new lifestyle correspondent, Kira Kazantsev.
Based in South Florida with an active presence across the U.S., GLN also showcases the unique algorithm of its automated online ProGuide³ questionnaire to create a stress-free targeted marketplace for “best-matched” potential members with golf and country club options in Florida, Arizona, North Carolina, South Carolina, Virginia, California, Texas and Georgia. GLN’s real estate experts, Golf Life Properties, identify primary and secondary residences in golf and non-golf communities.
GLN’s unique ProGuide³ has been referred to as “eHarmony meets Zillow for golf” and focuses on three crucial criteria when identifying “matching” clubs: golf, amenities and lifestyle. To date, more than 10,000 golfers completed the free, 10-minute questionnaire. From the results, up to six “best-matched clubs” are presented for consideration.
More information: www.GolfLifeNavigators.com, 800.447.8707.
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