Saturday, January 20, 2018

PGA TOUR Superstore Achieves Record Year with +15% Comp Store Sales Growth

Future plans include 50 percent increase in brick-and-mortar locations over next three years

(ATLANTA, GA) – PGA TOUR Superstore, announced the Company’s 2017 performance of a 15 percent comp store sales growth (same-store sales compared to the previous year).  Fueled by capturing market share, new market expansion and strong e-commerce comp sales growth, PGA TOUR Superstore posted a record year in 2017 with an overall sales growth of 23 percent.

Inside PGA TOUR Superstore, golf enthusiasts of all levels can experience in-house custom club fittings and repair, along with lessons from certified teaching professionals. Practice hitting bays with swing analysis software, interactive simulators and expansive putting greens are available for customers use. PGA TOUR Superstore offers visitors the largest selection of clubs, accessories, footwear and a wide variety of apparel for men, women and juniors.

“We are pleased to see our innovative experiential retail model is resonating with golfers and our focus on integrating the e-commerce business into the mix for a solid omni-channel presence is paying off,” said Dick Sullivan, President & CEO, PGA TOUR Superstore. “We have tripled our store count across the United States and plan to aggressively grow our brick-and-mortar business by 50 percent over the next three years.”

Additional PGA TOUR Superstore 2017 highlights include:
- e-commerce comp sales grew by 42 percent year-over-year
- More than 100,000 custom club fittings and 750,000 clubs re-gripped
- Nearly 50,000 participated in lessons, clinics and other grow the game initiatives

PGA TOUR Superstore is a part of The Blank Family of Businesses, which includes the Atlanta Falcons, Atlanta United FC, Mercedes-Benz Stadium, The Arthur M. Blank Family Foundation and Mountain Sky Guest Ranch. The Company’s Chairman, Arthur M. Blank, co-founded The Home Depot and has applied the same approach and business practices to PGA TOUR Superstore.

“At PGA TOUR Superstore we’re using the same philosophy that drove The Home Depot’s success and revolutionized the home improvement industry,” said Blank.  “We offer a variety of products at value prices, incredible services and employ the best associates to provide a level of customer service that keeps visitors coming back because they love the experience.”

“PGA TOUR Superstore has proven to be tremendously successful in the cities it has entered throughout the country,” said PGA TOUR Commissioner Jay Monahan. “It truly has revolutionized golf retailing by giving recreational golfers access to equipment choices and game improvement options comparable to what PGA TOUR players use to become the best golfers in the world.”

PGA TOUR Superstore is committed to inspiring people to play their best and grow the game of golf. PGA TOUR Superstore hosts free Kids Zone clinics each month, along with a Get Golf Ready Ladies Program and virtual nine-hole leagues on in-store simulators. Its work with The First Tee has impacted thousands of juniors across the US, with more than three million dollars in contributions to deliver education programs that build character, instill life-enhancing values and promote healthy choices through the game of golf.

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