Wednesday, January 31, 2018

If One Man Can Bring Back Bell-Bottoms, It's Bill Murray

"Bill-Bottoms" set to launch on next week

(SAN FRANCISCO) — On February 8, amateur-golfer extraordinaire Bill Murray will debut his Bill-Bottoms at the AT&T Pebble Beach Pro-Am. At the same time, they'll launch as the newest crowdfunding project on

“Betabrand is an R&D lab for testing new design ideas online,” says company founder Chris Lindland, “so we’re thrilled to host a forum for this important national style discussion. Can Bill bring bell-bottoms back? We certainly hope so.”

Betabrand is working with William Murray Golf (Bill Murray’s golf line) to determine which trousers the icon will wear in Pebble Beach next week. The fashion and sporting worlds tremble with collective anticipation: Could this mark the long-awaited return of bell-bottoms as a men’s wardrobe staple?

Fans have spent the last month voting on the pattern Bill will wear at next week's tournament. Whichever look they choose, that’s also what Betabrand will offer for crowdfunding. Have a look at the leaderboard so far.

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