Sunday, January 28, 2018

GolfNow and OB Sports Establish New Partnership

OB Sports Golf Management Adopting GolfNow Tee-Time Distribution Technology and Premium Marketing Tools for 26 Facilities

(ORLANDO, Fla.) – GolfNow has entered a strategic, multiyear partnership with OB Sports Golf Management, a Scottsdale, Ariz.-based club management group for private, resort and daily fee clubs throughout the United States. The partnership will make GolfNow a key technology and marketing solutions provider to a portfolio of 26 OB Sports facilities, with an opportunity for future expansion.

Each participating OB Sports golf course will have access to GolfNow’s industry-leading, tee-time distribution platform and premium marketing tools, as well as the company’s Plus service. Courses will have the ability to utilize proprietary Plus technology to optimize business and marketing operations, such as auto-pricing, tee-sheet management, reputation management, email marketing, and competitive analysis through the Plus Vision tool.

“The growth of GolfNow across the board, including its distribution platform, can provide the exposure we need to grow our business,” said Phil Green, Chief Executive Officer, OB Sports Golf Management, LLC. “We’ve kept an eye on the advancements they’ve made, especially to their Plus technology suite, and feel that combining it with our in-house proprietary systems can provide us with a significant advantage over the competition.”

“We’re excited about the opportunity to work with an industry leader, which boasts a portfolio of facilities that would impress the most discriminating golfer,” said GolfNow Senior Vice President Jeff Foster. “It’s a credit to our respective teams, which have come up with a unique program we feel will provide creative solutions to help elevate the business of each participating OB Sports facility.”

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