(RALEIGH, NC) – Secondary-market expert Global Value Commerce (GVC) – owner and operator of the world’s largest e-commerce platform for pre-owned golf equipment and new golf gear – has acquired the popular FairwayStyles.com.
“A recent Golf Datatech / Yano Research Institute report puts the golf apparel market at $4.5 billion,” says Ed Byman, CEO of GVC. “With an extremely loyal following, FairwayStyles.com continues to grow its share as the go-to source for a fashionable aesthetic on or off the course.”
“Being part of GVC makes for even easier and more enjoyable shopping experiences,” says John Coleman, Founder of FairwayStyles.com, who continues to lead merchandising and branding activities. “We also gain access to greater resources to add high-quality golf-lifestyle labels to an already deep lineup.”
FairwayStyles.com joins GVC’s diverse portfolio of online websites, including its flagship GlobalGolf.com, 3balls.com, GolfShoesOnly.com and TaylorMadeGolfPreOwned.com. The site has been incorporated into GVC’s custom logistics system for faster order deliveries, and web platform enhancing speed, image renderings and mobile optimization.