(RALEIGH, NC) – Secondary-market expert Global Value Commerce – owner and operator of the world’s largest e-commerce platform for pre-owned golf equipment and new golf gear – realized its 16th consecutive year of growth to $52.9 million, a 15% sales increase in 2016 over the prior year.
The company attributes the record mark to golfers being more predisposed to selling their “buried treasures” and buying pre-owned products. Top-selling brands at GVC flagship GlobalGolf.com and companion sites 3Balls.com and GolfShoesOnly.com include Bridgestone, Callaway, Cleveland, Cobra, Mizuno, Nike, PING, Srixon, TaylorMade and Titleist. GVC also sells certified, pre-owned TaylorMade Golf products exclusively on TaylorMadeGolfPreOwned.com.
“I thank our customers, leading golf-industry partners, employees and financial partners, Plexus Capital and Yadkin Bank, for contributing to this remarkable achievement,” says Ed Byman, CEO of GVC. “We look forward to carrying this momentum into 2017.”
Specific to the secondary golf equipment market, every $1 in trade propels $6 in revenue. GVC processes more than 1,000 product transactions daily.
“Frugality is again a virtue, especially since new and pre-owned equipment both promise high performance,” says Byman. “Finding and upgrading to the exact clubs you want has never been easier and more affordable.”
Backed by best-in-class inventory management and logistics, tight quality assurance, advanced technology and golf product expertise, GVC is the trusted destination for buying and selling previously-played equipment. Nearly 500,000 drivers, fairway woods, irons, hybrids and putters are transacted annually. GVC acquires pre-owned clubs from golfers, original manufacturers and on-course / off-course retailers with trade-in programs.
GVC has brought structure and stability to how golf equipment is bought, sold and traded online at fair market value. Its PGA Value Guide catalogs vast product information, sets industry standards on pricing and is used by millions of golfers to calculate cash or credit for their trade-ins. The complementary PGA Trade-in-Network boasts more than 7,000 PGA Professionals who monetize golf club inventory, including exchanges, demos, un-hit overstock and more.
Based in its Raleigh, NC headquarters, GVC’s 130-person team includes PGA members and other golf-equipment experts who develop extensive content about product attributes and advise customers about how different types of equipment can make them better players. Distribution centers in North Carolina and Utah total 80,000 square feet and house more than 400,000 units at any given time.
America’s recession led to a sharp rise in secondary-market shopping, and pre-owned golf clubs are catching up to new product sales. Golfers’ changing physiologies and biomechanics require most to switch at least two clubs every two years. Add substantial growth of consumers’ “deal” mentalities, consignment shops and off-price stores like Nordstrom Rack and Off Fifth Avenue (Saks), and GVC is poised for significant expansion.
More information: GlobalValueCommerce.com, 866.780.0119.
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