Monday, December 12, 2011

Bridgestone to Introduce New Products at 2012 PGA Merchandise Show

(NORWALK, Conn.) - PGA Golf Exhibitions and Bridgestone Golf, a leading manufacturer of premium golf balls, clubs and accessories under the Bridgestone and Precept brand names, today announced the company's plans to introduce significant new products at the 2012 PGA Merchandise Show, Jan. 26-28, in Orlando, Fla. Bridgestone and Precept will return to the PGA Merchandise Show Outdoor Demo Day, Indoor Demo Days and within an exhibit on the Show floor to introduce a comprehensive lineup of its newest golf equipment and accessories to more than 40,000 attending PGA Professionals and golf retailers from around the world.

"We are proud to continue our uninterrupted support of the PGA Merchandise Show, as we believe it has been an invaluable asset in our retailer and media relations' efforts, since Bridgestone Golf's inception," said Dan Murphy, Vice-President of Marketing - Bridgestone Golf, Inc. "The PGA Show has served as the launch pad for several of our most innovative products and initiatives over the last six years and we are excited that the 2012 Show will be no exception. We encourage show attendees and golfers everywhere to stay tuned to to find out what we have in store for this year's Show."

During the PGA Merchandise Show Outdoor Demo Day, scheduled for Wednesday, Jan. 25, at Orange County National Golf Center & Lodge in Orlando, Bridgestone will showcase its full line of 2012 balls and premium J40 clubs. In addition, at Indoor Demo Days, at the Equipment Test Center on the Show floor and in their booth, Bridgestone will offer attendees the chance to experience their industry-leading ball-fitting system.

From Jan. 26 through 28, at the Orange County Convention Center, the Bridgestone and Precept brands will help anchor the equipment hall with an exciting exhibit of the latest Bridgestone and Precept equipment and accessories, plus play host to some of the biggest names in professional golf.

Some 1,000 golf vendors, representing every business sector of golf from all the golf market leaders to start-up companies, will display and demonstrate hundreds of thousands of golf merchandise that will appear in golf shops and retail stores throughout the 2012 golf season.

"We are pleased to announce Bridgestone's continued support of the PGA Merchandise Show," said PGA Golf Exhibitions Vice President John McGeary. "Their participation in the Outdoor Demo Day and on the Show floor provides attending PGA Professionals and industry leaders with a valuable opportunity to preview their newest products, learn new merchandising techniques and network with company executives."


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